Spreading the News: The Drum - National Trust strays from traditional advertising
by Raquel Rodrigues Jul 29, 14
National Trust strays from traditional advertising with ‘tongue-in-cheek’ social push
Spreading the News: Marketing Week - Nestle whips up social hub for Nescafe
by Raquel Rodrigues Jul 14, 14
Nestle whips up social hub for Nescafe ‘super fans’ - Nestle has set up a social media hub where fans of its Nescafe brand can share actions in exchange for virtual and real rewards as part of a long-term plan to reach discerning, younger drinkers.
All the Fun of the Fete
by Raquel Rodrigues Jul 11, 14
If the state of the Engine building this morning was anything to go by, yesterday was a fun day. Custard. Giant Birds. 3D printers. Caipirinhas. The Magic Numbers. Bales of Hay everywhere. A giant ball pit in reception. Yes, the Engine Summer Fete was a pretty epic event.
A world where new technology challenges convention and where customers empowered by social media, mobile and connected TV can make a difference to whether a brand lives or dies.
Cannes 2014: What Janelle Feliciano Learned About Leaders at Cannes Is Not What Sh
by Raquel Rodrigues Jun 30, 14
Creative at Jam reflects on a week at the Cannes Young Lions Creative Academy