SXSW: five ways consumer identity will shift after the internet of things
by Simon McEvoy Mar 17, 15
When it comes to thinking about how the internet of things (IOT) might impact privacy, it's easy to get stuck on smart fridges and thermostats that respond to your habits, writes Simon McEvoy, planning director at Jam for Marketing magazine. But discussions at SXSW this year open up a totally new set of opportunities and threats that will come about in a hyper-connected world.
Is the Apple Watch technology for technology’s sake?
by James Shepherd Mar 11, 15
Jam's head of mobile, James Shepherd, reviews the new Apple Watch
VO5 partners with Twitter for Brit Awards native video campaign
by Staff @Jam Feb 26, 15
Jam creates VO5 Brits campaign using Twitter's native video service.
Jam is an independent digitally-led creative agency, born in the social age. We believe those brands that connect with culture outperform their sector, those that truly mean something, are relevant, and add value to our lives.
Iain Matthews in the news - Messaging: the next cool thing for brands
by Staff @Jam Feb 10, 15
Head of planning, Iain Matthew, talks to Campaign about Snapchat and Whatsapp and what's next for messaging services.
Super Bowl Ads Are An Irrelevance Tax
by Ian Schafer Jan 28, 15
“Big Game” spots are the price brands pay for 364 days of irrelevance. The Super Bowl used to be the big time for brands with amazing stories to tell. It was the one place that brands could go to make an immediate impact on popular culture. Information and media was so scarce, and moved so slowly that these impacts were felt for a good amount of time.