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Snap Selects Fospha as Measurement Partner for Retail eCommerce

Analytics Snap Selects Fospha as Measurement Partner for Retail eCommerce

2d Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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Decoding TikTok's Best Practice Guide for Ad Campaign Optimization

Advertising & Promotion Decoding TikTok's Best Practice Guide for Ad Campaign Optimization

2d Aaran Fronda

Decoding TikTok's Best Practice Guide for Ad Campa...

TikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...

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Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

Customer experience Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

2d Rachael King

Admiral Selects Google Cloud to Accelerate Innovat...

The partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...

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Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

Omnichannel management Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

3d ClickZ News Staff

Nectar360 and The Trade Desk partner to bring reta...

New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

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EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competition in Tech Industry

EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competition in Tech Industry

3d ClickZ News Staff

EU Rules in Favor of Apple and Microsoft, Balancin...

EU rules Apple's iMessage need not be interoperable with WhatsApp, and Microsoft's Bing escapes stricter control, marking a significant shift in tech ...

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Analyzing the Success of Michael's CeraVe Super Bowl Commercial

Advertising & Promotion Analyzing the Success of Michael's CeraVe Super Bowl Commercial

4d ClickZ News Staff

Analyzing the Success of Michael's CeraVe Super Bo...

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endor...

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Case Studies

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

7m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

10m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

1y Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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How Publicis Sapient scaled video marketing into a storytelling studio

Case Study How Publicis Sapient scaled video marketing into a storytelling studio

1y Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

Brand utility Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

1y Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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How Honda used Twitch to drive its audience to the Metaverse

Metaverse How Honda used Twitch to drive its audience to the Metaverse

1y Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

B2B How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

1y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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Resources

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Announcement Alert from Lee Arthur

Weekly briefing | Digital Transformation Announcement Alert from Lee Arthur

3w

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

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The 2023 B2B Superpowers Index

Whitepaper | Digital Transformation The 2023 B2B Superpowers Index

7m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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Impact of SEO and Content Marketing

Whitepaper | Digital Transformation Impact of SEO and Content Marketing

10m

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing

Whitepaper | Digital Transformation Data Analytics in Marketing

11m

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Digital Transformation Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

12m

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Digital Transformation The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

12m

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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Events

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How Heineken USA, Mattel and VF Corporation won their customer data strategy

Webinar How Heineken USA, Mattel and VF Corporation won their customer data strategy

1y

How Heineken USA, Mattel and VF Corporation won th...

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approa...

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Building an Integrated Search Strategy

Webinar Building an Integrated Search Strategy

2y

Building an Integrated Search Strategy

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this w...

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Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

Webinar Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

2y

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

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ClickZ Experience

Virtual Experience ClickZ Experience

3y

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

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Roundtable: 3 Trends Challenger Brands Need To Know and Act On

Roundtable Roundtable: 3 Trends Challenger Brands Need To Know and Act On

3y

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

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How to Identify Site Quality for Link Building

Webinar How to Identify Site Quality for Link Building

3y

How to Identify Site Quality for Link Building

How do you identify site quality for a positive impact on ranking and identify potential landmines sitting and waiting to blow up your site? Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

3y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

3y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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