This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ads and generating substantial new revenue streams for mobile app brands.
Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform.
Think of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and greeting his eager visitors with a triumphant, “Welcome to the internet!”
Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend's story.
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle their emails.
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to ... read more
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this…
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
Making your heritage, independence and expertise shine online is essential. The right image will deliver, but make sure it doesn’t impact performance and usability.
Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need ... read more
Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done about it?
ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year's festival.
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll ... read more
Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.