I’m happy the leaves are changing – it’s the perfect weather to ride my scooter to work.
I’m happy about the work we’re doing at Delphia Consulting across our 4 areas of expertise:
And I’m happy about Delphia’s new facebook fan page.
So happy in fact, that I’m giving away gift cards!
Starting on Monday, 10/18/2010, every business day I’m going to randomly select one fan from Delphia Consulting’s facebook fan page and send them a Starbucks gift card. I’ll do this through Friday 11/19/2010.
On Monday, 11/22/2010, I’ll randomly select one fan and send them a $100 Visa gift card! It will arrive just in time to use for Black Friday shopping!
That means I’m giving away 26 gift cards. The sooner you become a fan, the more chances you have to win. You can even forward this post to your friends and they could win too. All they have to do to enter is become a fan.
It doesn’t get any simpler, right? Become our fan on facebook and you could win. And I’ve got even more things in store in the future for our fans. So why not “Like” us right now? And if you win, maybe you’ll be has happy as I am.
I try to connect with the audience, make eye contact, engage them when possible and might even tell some funny stories. It’s not as hard as it seems given how much “life experience” I have (translate – I’m a boomer) and how funny things always seem to happen to me (translate – I attract the most interesting people).
I’ve often been asked to deliver the same content as a webinar – either live or recorded. But webinars scare me. I feel I have trouble connecting with people when I can’t see or hear them. On the listener side of things, I usually find webinars to be quite dull. I either want to click through the slides myself (much faster than the speaker is going through them) or get bored watching screen upon screen of a software demonstration.
That’s not always the case.
Check out this video from Ed Dale on how to use Twitter for business.
To see the part I’m fascinated with, start to look around 1:50. The content is engaging, which I know is a must. But I also really like how I can see his face throughout the entire presentation, how he can interact with the application (scrolling) and how it zooms in when he wants to show a detail on the screen (around 5:00).
Based on the background, I can see it’s done on a Mac. But when I’ve asked Dale what software he uses, I get no reply. I’ve visited the Mac store hoping they could instantly tell me how this was done, and even their evangelists had no clue.
So, what sorcery is this that can produce a presentation like this?
Can I achieve the same result using a Microsoft Windows based machine? Can I do this “live” and share it as a webinar? And simultaneously record it for folks to play back in the future?
If I have to use a Mac, I might be ok with that – if I knew exactly what hardware/software I needed. Although our shop is entirely Windows based, so I would prefer to stay on that platform. And the software I would probably want to demonstrate runs on a Windows platform.
If you know how I can get to the end state of a live (and recorded) presentation that looks like Ed’s example, I really want to hear from you. Leave a comment or send me an email.
Thanks in advance for your help!]]>
Today’s Web, Web 2.0, reflects a paradigm shift in the way the internet is being used, from presenting information to sharing to collaborating and building a community of interest around information. Forester describes Web 2.0 as a set of technologies and applications that enable the efficient interaction between people, content and data. The interaction is what makes these technologies different. The interaction is usually referred to as social media – conversations facilitated by technology.
Check out this video from Microsoft Digital Advertising Solutions showing the divorce between the “consumer” and the “advertiser.” Cute, huh? I would like to hear from you.
Social media is much like face-to-face conversations. Everyone talks and shares. Sometimes we don’t all agree. Some folks talk louder and more frequently than others. That give and take is what makes a conversation, either online or face-to-face. If you want to participate in social media, be ready and willing to take comments and reviews.]]>
Social media is about starting a conversation. It’s about getting to know someone at 100,000 feet (or through 140 character bursts). In a way, it’s like meeting someone at a club. You chat a bit, over the noise of all the other conversations taking place, and decide if you want to pursue a deeper conversation. If the answer is “yes,” you go some place else. On the web, it means you take them “Home.” To your “Home page,” that is.
People might get to know you, or even like and start to trust you, from conversations in social media. But when it comes down to doing due diligence, they are going to turn to your website. That’s why your site needs to be the foundation of your online marketing strategy. It needs to be great, before you jump in to social media marketing.
Think about it. What if it works? What if you’re a hit at the club? What if you’re successful in driving traffic “Home?” If visitors get there and find a messy house with little or nothing to offer them, they’ll leave. With the ease of conversations facilitated by the web (i.e., social networking) they may start to tell others what a disastrous host you are. Those conversations, trapped in searchable cyber space, could cause damage that’s difficult to repair or overcome.
I learned how to host from my mother. Our house was usually clean, but when we knew company was coming over, well, she went all out! I remember having to dust the shelves flanking our television, covered with knickknacks collected over 30+ years. I remember putting out snacks we didn’t really care much for, knowing it’s what the company liked and wanted. It was about making them feel comfortable and putting our best foot forward.
Before you start tweeting and blogging, make sure you site is ready for the surge of traffic you might generate. Compare your site against the 10 Features of Great Website. Like my mom taught me, you have to clean the house before company arrives. Make sure your site is ready before you start inviting people “Home.”
Granville Loar has served the Association for Accounting Marketing (AAM) since December 2002. Throughout his years with the organization he has helped connect people, make events successful, counseled and coached members and become a friend to many of us who touch the accounting industry.
Even when things got crazy, he managed to stay calm and calm others. In Savannah, when the power grid in the city went out, he sat with others, in the dark, eating lunch and waved at members stuck in the glass atrium elevators. They knew someone cared—even though there wasn’t much anyone could do but wait.
Granville shared this video message with me just prior to attending the Gala at the AAM Summit 2009 (Marketing Palooza) in Austin, Texas. He also mentioned “the best memory of AAM is the people I have met over the years. There are some very good, lasting friendships that have come from it.”
As AAM celebrates its 20th Anniversary, Granville will be moving on. Next week he assumes his position as the Director of Education and Training for the Scaffold Industry Association (SIA). I wish him great success in his new position and look forward to AAM’s continued success. I’m proud to be a member of an organization that truly fulfills its mission to “act as a catalyst for furthering the marketing and sales efforts of” participating firms. I learn so much by being a member.
I hope you’ll join me in thanking Granville and the team at Robstan Group for all they have done for AAM and the accounting industry. As William Ward said, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.”
The best reviews assess a site against the organization’s goals and the needs of the site’s users. For example, an entertainment site is likely to have very different goals and users than a small business site. So, I like to begin every site review by first learning about the organization, its goals, the users and their goals. From there, we can do an expert review of the site. The checklist we use has more than 150 items we consider. Usability testing, like structured walkthroughs, can really nail what users expect of a site. Having said that, there are features I always look for when reviewing a site.
The difference between a good website and an exceptional one is the details. Polish matters. Leonardo da Vinci is quoted as saying “Art is never finished, only abandoned.” The same can hold true for your website. You can tweak and twiddle endlessly to get every detail perfect. Of course, there’s the law of diminishing returns and the value you’ll get from your investment of time. While we have to draw the line some place, if you want an exceptional site, consider your users in everything you do, focus on the details and validate what you’re doing. The result could more than a work of art. It could be a site that helps your organization achieve its goals while delighting your users.
I know, I know – you don’t have to say it. I teach social media marketing strategies and encourage people to build nurturing relationships over the web, and yet I’m writing my first real blog post. Just 3 days before my 45th birthday, I’ve listened to friends, colleagues, fans and clients and entered the blogosphere. Given the timing of this post, I thought a picture from the summer of 1964 would be appropriate. Look at that pose. Thinking? Day dreaming? Or given my personality type (ENFP), I’m probably thinking about the next bright shiny thing.
If you’ve found this blog because we’ve worked together or you’ve heard me speak, then you can imagine what I’m likely to post here. If you’re “meeting” me for the first time, my About page will give you some background.
While the topics on the blog will vary, they will almost always be focused on internet marketing and web design. The same core considerations apply, no matter what type of site your building:
In all these internet applications we’re concerned with:
My goal is to have posts on this blog, mine or those from guest bloggers, engage people who are passionate about internet sites and all the concerns that go with them. I would love to see great dialog through comments, and hope we can have some fun along the way too (maybe even a contest now and then with a fabulous prize).
If this sounds interesting, stay connected to the site. You can Get Updates or subscribe via RSS or Email using the buttons in the banner at the top of every page. I look forward to starting a conversation with you.