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    <title>BCBS.com: Blue News</title>
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    <title>Blue Shield Of California Receives Awards For Promoting Healthier Workplace</title>
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    <description>– Blue Shield of California announced today that it has earned two prestigious awards for the company’s efforts to promote a healthier workplace. Blue Shield of California has been recognized as a Platinum-Level Start! Fit-Friendly Company by the American Heart Association’s Start! movement for getting employees to eat better and move more. The company has also received the California Fit Business Award (Silver) from the California Task Force on Youth and Workplace Wellness for creating a workplace environment that supports healthy choices.&lt;img src="http://feeds.feedburner.com/~r/BCBS-Blue-News/~4/9u3W5kM_AV8" height="1" width="1"/&gt;</description>
    <pubDate>Mon, 09 Nov 2009 12:01:39 -0600</pubDate>    
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    <title>HCSC Listed As A Top Military Friendly Employer</title>
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    <description>Health Care Service Corporation (HCSC) has been listed as one of the country’s top “Military Friendly Employers” by G.I. Jobs magazine.  The recognition is significant because HCSC is the country’s largest customer-owned health insurer and operates Blue Cross and Blue Shield Plans in Illinois, New Mexico, Oklahoma and Texas.  With only two percent of American companies on the list, HCSC’s inclusion is indicative of its commitment to diversity as well as its commitment to the military.&lt;img src="http://feeds.feedburner.com/~r/BCBS-Blue-News/~4/QsVJzJ386GI" height="1" width="1"/&gt;</description>
    <pubDate>Mon, 09 Nov 2009 10:53:11 -0600</pubDate>    
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    <title>House Bill Fails To Deliver Affordable Healthcare Reform</title>
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    <description>The Blue Cross and Blue Shield Association (BCBSA) issued the following statement regarding today’s House vote on H.R. 3962, the “Affordable Health Care for America Act”: We are disappointed that after months of rigorous debate and despite several analyses illustrating the very real unintended consequences of certain reform provisions, the House has passed legislation that undermines the goals of comprehensive healthcare reform.  Instead of using this once-in-a-generation opportunity to expand coverage, rein in costs, and improve healthcare quality, the bill creates a new government-run plan that jeopardizes affordability and access to coverage for the 160 million people who receive their benefits through their employers today; makes health coverage much more expensive, particularly for individuals and small employers; and represents a massive federal takeover of state regulatory functions.&lt;img src="http://feeds.feedburner.com/~r/BCBS-Blue-News/~4/fSUN73I-X7g" height="1" width="1"/&gt;</description>
    <pubDate>Sat, 07 Nov 2009 22:35:18 -0600</pubDate>    
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    <title>Highmark To Open Two Worksite Health Centers At Company Facilities</title>
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    <description>In an effort to reduce the company's health care costs and to get employees more engaged in their own health care decisions, Highmark Inc. is opening two worksite health centers.  The first center opens in its Camp Hill facility today and the second will open at the company headquarters in Pittsburgh on Nov. 20.  The health centers will offer Highmark employees a variety of services including primary care, vaccinations, physical therapy, and a pharmacy.&lt;img src="http://feeds.feedburner.com/~r/BCBS-Blue-News/~4/K4ZYJa0op0A" height="1" width="1"/&gt;</description>
    <pubDate>Fri, 06 Nov 2009 17:10:21 -0600</pubDate>    
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    <title>Programs Improve Health Outcomes For Diabetes Patients In Pennsylvania</title>
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    <description>To coincide with National Diabetes Awareness Month, the Highmark Foundation today released a report, “Improving Access to Diabetes Care and Services in Pennsylvania through Coordinated Strategies,” which details the impact of the more than $1.6 million that the foundation has provided to help increase access to diabetes care and services for Pennsylvanians. Diabetes affects 760,000 individuals, or 6.1 percent of the population, in Pennsylvania.&lt;img src="http://feeds.feedburner.com/~r/BCBS-Blue-News/~4/RTDV7cU2690" height="1" width="1"/&gt;</description>
    <pubDate>Wed, 04 Nov 2009 15:22:49 -0600</pubDate>    
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