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    <title>The Blues® Enter Deal Space:  Blue365® Platform Offers Discounts On Top National Brands</title>
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    <description>In an effort to help members live healthier, more active lives, the Blue Cross and Blue Shield Association (BCBSA) has launched a new website, "Blue365 Deals," utilizing a featured deal platform to offer exclusive health, wellness and other discounts to Blue Cross and Blue Shield companies' members nationwide.&lt;img src="http://feeds.feedburner.com/~r/BCBS-BCBSA-News/~4/HMHS_RUCFfM" height="1" width="1"/&gt;</description>
    <pubDate>Thu, 02 Feb 2012 12:56:40 -0600</pubDate>    
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    <title>BCBSA And AHIP File Amicus Brief In U.S. Supreme Court</title>
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    <description>The Blue Cross and Blue Shield Association (BCBSA) issued the following statement regarding today’s joint filing with America’s Health Insurance Plans (AHIP) of an amicus brief to the Supreme Court that also appeared on AHIP Coverage.&lt;img src="http://feeds.feedburner.com/~r/BCBS-BCBSA-News/~4/0MWeEOv7Oo8" height="1" width="1"/&gt;</description>
    <pubDate>Fri, 06 Jan 2012 15:04:48 -0600</pubDate>    
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    <title>BCBSA Supports Consumer Use Of Health Information Technology  </title>
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    <pubDate>Thu, 22 Dec 2011 08:04:07 -0600</pubDate>    
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    <title>Blue Cross Blue Shield Of Michigan Honored For Innovative Programs That Use Patient Data And Outcomes To Improve The Quality Of Care</title>
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    <description>The Blue Cross and Blue Shield Association (BCBSA), in collaboration with the Harvard Medical School Department of Health Care Policy, recognized Blue Cross Blue Shield of Michigan (BCBSM) with the BlueWorks® award for two programs that address surgical healthcare quality and outcomes for patients.&lt;img src="http://feeds.feedburner.com/~r/BCBS-BCBSA-News/~4/9n1TS5n_74g" height="1" width="1"/&gt;</description>
    <pubDate>Tue, 06 Dec 2011 08:24:47 -0600</pubDate>    
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    <title>As Flu Season Approaches, Blue Cross And Blue Shield Association Supports Efforts To Promote Flu Vaccinations</title>
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    <description>In support of National Influenza Vaccination Week (December 4-10, 2011), the Blue Cross and Blue Shield Association (BCBSA) and several Blue Cross and Blue Shield companies support efforts to raise awareness about the importance of the seasonal flu vaccination and increase overall vaccination uptake, especially among underserved populations including the uninsured, minority populations and older Americans.&lt;img src="http://feeds.feedburner.com/~r/BCBS-BCBSA-News/~4/9cHb598nHnU" height="1" width="1"/&gt;</description>
    <pubDate>Mon, 05 Dec 2011 08:11:13 -0600</pubDate>    
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