Academy Sports + Outdoors has launched Academy Retail Media (ARM), a new retail media network designed to help brands deliver targeted advertising across the retailer’s stores, website and digital channels while measuring the impact on both online and in-store sales.

The platform combines Academy’s physical store network with its e-commerce business and first-party customer data to create advertising campaigns that can be tracked from media exposure through to purchase. According to the company, ARM supports objectives ranging from product launches and customer acquisition to sales growth and brand awareness.

Academy said the network reaches more than 52 million verified customers through its more than 320 stores across 21 U.S. states, enabling brands to activate campaigns across digital and in-store touchpoints using purchase-based audience insights. The retailer also highlighted closed-loop measurement capabilities that connect advertising directly to sales performance.

The launch is another sign of how quickly retail media continues to evolve. Rather than treating in-store displays as standalone advertising, retailers are now connecting digital signage with websites, mobile apps, and customer data to create measurable campaigns that follow shoppers from online browsing to in-store purchases. 

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British integrator IUF is fully folding its Xi brand into the parent company. IUF founder and CEO Josh Bunce and Franco Boydell, IUF’s Head of Growth and formerly Xi’s chief, each announced the move in separate LinkedIn posts. The transition is set to happen over the coming months.

Xi originally emerged from the merger of Eventstag and We Are Interact and has since operated as a standalone experiential brand within the IUF group.

After five years together, it makes more sense to bring all business divisions under one roof rather than run several specialized brands, Josh Bunce wrote in his LinkedIn post. “Rather than having many businesses specializing in many things, we have one business that specializes in everything,” the IUF CEO said.

Clients will now get single-source access to experiential activations, retail technology, digital signage, stadium solutions, workplace technology, AV, IoT, and digital infrastructure.

Franco Boydell described the restructuring in as the result of a five-year structural and cultural strategy. Executives Charlie Richards and Andrew Hill had already moved into group-wide roles as Head of Development and Head of Creative, respectively. Xi is trading some of its former flexibility for more reliable processes as a result, Boydell said.

The brand merger follows shortly after IUF’s acquisition of British AV integrator Project Audio Visual, which built out its new Workplaces division. Speaking to AV Magazine around that acquisition, Bunce said IUF aims to grow revenue to £100 million and expand to 20 locations worldwide by 2030, with five more potential acquisitions in the pipeline.

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Programmatic DooH is no longer a niche channel for early testers, according to Broadsign. The company’s new 2026 Programmatic DooH Trends Report points to a broad advertiser mix spanning numerous industries – a sign of a maturing market.

The findings draw on Broadsign and Place Exchange transaction data covering full-year 2025 and Q1 2026.

Food & Drink remained the largest advertiser category in 2025, with an 18.5 percent share of spend, ahead of Shopping at 11.8 percent. Personal Finance and Technology ranked third and fourth, at 10.5 and 8.9 percent.

Outdoor accounted for 48.4 percent of spend, ahead of Retail at 18.5 percent, Transit at 12.7 percent and Entertainment at 10.4 percent. Creative formats concentrated around a handful of standard sizes: the 1080-by-1920 and 1920-by-1080 video formats together made up 77 percent of video spend.

Among display ads, three formats – 1080-by-1920, 1920-by-1080 and 1400-by-400 – accounted for 79 percent of spend combined. Custom private marketplace deals were the dominant transaction type in 2025 at 65.8 percent, while always-on PMP deals took a 20.5 percent share.

The full Programmatic DooH Trends Report is available via the Broadsign website.

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Adams Outdoor Advertising has completed the largest expansion in its 43-year history, acquiring Barnes Advertising Corp. and Oliver Outdoor’s billboard assets to establish an Ohio Valley market. Both transactions closed on July 31.

The combined portfolio adds 1,040 billboard structures, including 72 digital displays and 968 static billboards, covering the Columbus, Zanesville and Pittsburgh designated market areas. The new operation will be headquartered in Zanesville, Ohio, where Adams says it will retain the local teams and customer relationships built by the acquired companies.

One of the acquisitions also brings a long-established regional operator into the Adams portfolio. Barnes Advertising had operated as a fifth-generation family-owned business, serving communities across 15 counties in southeastern and central Ohio before the sale.

The move creates a continuous advertising corridor linking the Columbus, Zanesville and Pittsburgh markets, allowing brands to execute regional campaigns across more than 1,000 billboard structures through a single operator. The expanded network also strengthens Adams’ presence along major transportation corridors including Interstates 70, 77 and 79, making it easier for advertisers to coordinate campaigns across multiple markets.

For advertisers, the deal makes it easier to buy campaigns across a broader region without coordinating with multiple billboard operators. Instead, brands gain access to a unified inventory spanning several metropolitan markets through a single provider.

Following the acquisitions, Adams Outdoor now operates more than 12,000 billboard faces across 14 U.S. states, further cementing its position as the country’s fourth-largest out-of-home advertising company.

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Global digital out-of-home (DooH) advertising spending is expected to regain momentum in 2026 after growth slowed last year, according to new research from PQ Media.

The research firm says worldwide DooH spending grew 12% in 2025, down from 15.5% growth in 2024. Growth is forecast to accelerate to 15.3% this year, driven by major sporting events, election advertising and continued investment in programmatic campaigns.

People are back in public spaces

PQ Media says improving consumer mobility is creating favorable conditions for out-of-home advertising. Foot traffic at brick-and-mortar retailers has increased for two consecutive years, public transit systems are reporting higher ridership, and major live events continue to attract large audiences.

The 2026 Winter Olympics and Fifa World Cup provided an additional boost, with sponsors using DooH networks and digital signage to deliver real-time scores, statistics and dynamic campaign messaging.

Retail media continues to expand

Beyond marquee events, PQ Media points to the continued growth of retail media and digital place-based networks. As retailers expand their in-store media offerings, advertisers are increasingly integrating DooH into broader omnichannel campaigns rather than treating it as a standalone channel.

Programmatic buying and AI-powered campaign optimization are also making DooH easier to plan, purchase, and measure, helping attract a wider range of advertisers.

Digital networks lead growth

According to PQ Media, digital place-based media generated stronger growth than digital billboards in 2025, rising 12.4% to US$18.2 billion, while digital billboards and posters increased 11.3% to US$9.3 billion.

The firm cautions that geopolitical uncertainty, tariffs and supply chain disruptions could raise hardware costs and slow the deployment of new digital signage networks in some markets. Even so, it expects the industry’s long-term outlook to remain positive as advertisers continue shifting budgets toward measurable, data-driven out-of-home campaigns.

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Digital signage provider Videri has introduced Videri Intelligence, a new AI layer for its platform. It comprises three tools that will build content, handle network tasks and analyze data.

The new layer is not a separate add-on product – it is integrated into the existing portal.

Content Built From Data and Text Prompts

The first tool, Application Studio, generates finished display applications from a text prompt. Users describe the layout, function and data source. The tool then builds the application and pushes it to the network automatically.

According to Videri, prebuilt connectors to Power BI, programmatic feeds, Microsoft 365, Google Sheets and RapidAPI link the system to POS systems or business data. Deeper POS integration is still offered as a separate service.

Actions Executes Commands Live

The second tool, Videri Actions, works as an assistant inside the portal. Users enter commands as text prompts too — for example, swapping a promotion across all locations — and Actions carries them out. According to Videri, every action stays within existing access rights and can be undone.

The third tool, Videri Insights, is not yet available. It is designed to analyze device data, playback statistics and audience behavior on its own, and to proactively flag unusual patterns – such as underperforming displays or especially effective content.

To set itself apart from competitors, Videri points to its own hardware and software. While many providers retrofit AI features onto third-party hardware, Videri develops its displays, firmware and platform in-house, giving it access, by its own account, to signal and usage data that stays hidden from other systems.

Pilot Launches in September 2026

Videri has announced a pilot phase for its AI upgrade. Starting in September 2026, the company says a small group of partners will begin working with Application Studio and Actions, with Insights to follow later.

No migration or separate integration project should be necessary. The features appear directly in the existing portal, so existing customers can simply activate the layer. Licensing is handled separately from the platform, and Videri plans to announce specific pricing only after the pilot phase.

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Palm Beach Atlantic University has upgraded its Rinker College of Business with two large-format LED video walls from SNA Displays, including a lobby display measuring 26 feet 6 inches (8.08 meters) tall by 31 feet 5 inches (9.58 meters) wide.

The installation is located in the Marsha and Vera Lea Rinker Business Hall, the six-story home of the university’s business school in West Palm Beach, Florida. AV integrator AV-Worx oversaw the digital upgrade and performed the LED installation.

Two-Floor lobby display

The lobby display features a 1.9 mm pixel pitch across approximately 835 square feet (77.6 square meters) of digital canvas. Spanning two floors, it delivers a resolution of 4,212 × 4,992 pixels and is intended to serve as both a visual centerpiece for the building and a backdrop for campus events.

A second installation in the 300-seat Titus Lecture Hall measures 10 feet 4 inches (3.15 meters) tall by 18 feet 4 inches (5.59 meters) wide with a 1.5 mm pixel pitch and a resolution of 2,016 × 3,584 pixels. Combined, the two displays process more than 28 million pixels.

Supporting teaching and campus events

According to SNA Displays, fine-pitch LED technology is becoming an increasingly common choice for higher education facilities, where the same display can support classroom instruction, guest lectures, presentations and campus events.

“Higher education is increasingly adopting large-format LED video technology with tight pixel pitches for crystal clear imagery,” said Richard Hill, Sales Director at SNA Displays. “The utility and versatility of dvLED makes it very nearly a requirement in new designs or renovated spaces at higher education campuses where it is essential to be able to visually communicate a wide variety of material.”

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Outfront Media has signed a new multi-year agreement with the New York Jets, becoming the NFL team’s exclusive out-of-home (OoH) and in-real-life (IRL) media partner. The partnership is designed to help advertisers connect with fans before, during and after games by combining MetLife Stadium sponsorship opportunities with Outfront’s broader DooH network across the New York metropolitan area.

Effective immediately and just in time for the pre-season, which begins August 13, the agreement gives brands access to integrated campaigns spanning digital billboards, transit media and stadium assets, supported by Outfront’s creative and campaign planning services. Rather than focusing solely on game-day activations inside the venue, the partnership aims to reach fans throughout their daily journeys across the region.

“The New York Jets have one of the most passionate fan bases in sports, this partnership helps brands connect with fans across the entire journey while unlocking faster, more dynamic ways to activate around culture in real time,” Outfront said in announcing the agreement.

While financial terms were not disclosed, the partnership further expands Outfront’s portfolio of professional sports relationships and strengthens its presence in one of North America’s largest advertising markets.

Beyond the Stadium

For the DooH industry, the agreement highlights how sports marketing is increasingly extending beyond venue signage. By combining stadium sponsorships with citywide digital billboards and transit media, operators can offer advertisers continuous campaigns that engage fans throughout the entire game-day journey rather than only inside the stadium.

The approach is also an example of the growing convergence of sports sponsorship and DooH, as teams and media owners package venue assets alongside broader regional media networks to deliver larger audiences and more measurable advertising opportunities.

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Raising Cane’s has opened a new restaurant in Inglewood featuring a large-format LED installation with content created by creative studio Render Impact.

Unlike traditional Raising Cane’s restaurants, the Inglewood location integrates the LED installation into the building’s architecture. Render Impact developed the creative using live-action footage, 3D animation, and forced perspective to create an anamorphic visual experience. The content features Raising Cane’s founder Todd Graves presenting the brand’s signature menu items on the building-scale display.

See how Render Impact transformed the restaurant’s building-scale LED display into an anamorphic experience featuring Raising Cane’s founder Todd Graves:

Located across from Intuit Dome and close to SoFi Stadium, the restaurant sits within one of Southern California’s busiest sports and entertainment districts. According to Render Impact, the content was designed specifically for the display’s scale, shape and primary viewing angles, integrating digital storytelling with the building’s architecture rather than treating the LED screen as conventional exterior signage.

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Clear Channel Outdoor reported higher revenue and improved profitability for the second quarter of 2026, as the company completed the sale of its Spanish business, bringing its multi-year exit from Europe to a close.

Second-quarter revenue rose 8.7% year over year to (all figures in USD) $438 million, while Adjusted EBITDA increased 11.6% to $143.4 million. According to the company, growth was driven by continued momentum in its Americas and Airports businesses, with revenues increasing 7.0% and 14.0%, respectively.

The earnings report follows the completion of the sale of Clear Channel’s Spanish business on August 4, 2026, for approximately $132.3 million. With that transaction, the company has effectively exited Europe after a series of divestitures.

The latest results also come as Clear Channel prepares to become a privately held company. As invidis reported in February, the company agreed to a $6.2 billion acquisition by Mubadala Capital in partnership with TWG Global – a deal expected to close later this year, pending remaining regulatory approvals.

Clear Channel’s business is now centered on its Americas roadside advertising network and its Airports division, with management continuing to highlight digital out-of-home and programmatic advertising as key growth drivers.

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