Marketing Archives — RISMedia https://www.rismedia.com/category/marketing/ Integrity in Real Estate Tue, 18 Aug 2026 20:48:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.5 https://www.rismedia.com/wp-content/uploads/2021/10/cropped-favicon-32x32.png Marketing Archives — RISMedia https://www.rismedia.com/category/marketing/ 32 32 REMAX CEO, Other Execs Depart as Real COO Jenna Rozenblat Named President https://www.rismedia.com/2026/08/18/remax-ceo-other-execs-depart-real-coo-rozenblat-named-president/ https://www.rismedia.com/2026/08/18/remax-ceo-other-execs-depart-real-coo-rozenblat-named-president/#respond Tue, 18 Aug 2026 18:43:44 +0000 https://www.rismedia.com/?p=476081 Above, from left, Chris Lim, Travis Saxton and Erik Carlson With The Real Brokerage’s acquisition of REMAX now officially approved by the shareholders of both companies, REMAX’s President and Chief Growth Officer Chris Lim departed the company after less than two years, with Real COO Jenna Rozenblat named president of the (not yet finalized) combined…

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]]> https://www.rismedia.com/2026/08/18/remax-ceo-other-execs-depart-real-coo-rozenblat-named-president/feed/ 0 RISMedia 2027 Real Estate Newsmakers Nominations to Open Soon https://www.rismedia.com/2026/08/18/rismedia-2027-real-estate-newsmakers-nominations-to-open-soon/ https://www.rismedia.com/2026/08/18/rismedia-2027-real-estate-newsmakers-nominations-to-open-soon/#respond Tue, 18 Aug 2026 18:42:59 +0000 https://www.rismedia.com/?p=476084 RISMedia’s Real Estate Newsmakers is kicking off its 10th annual recognition program, spotlighting the dynamic, resilient and forward-thinking professionals shaping the residential real estate industry. From innovative agents and high-producing teams to visionary executives and community champions, RISMedia’s Newsmakers honors individuals for their headline-making achievements in a given year. Nominations for 2027 Real Estate Newsmakers…

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]]> https://www.rismedia.com/2026/08/18/rismedia-2027-real-estate-newsmakers-nominations-to-open-soon/feed/ 0 Parked and Productive: How to Turn Car Time Into Winning Video Content https://www.rismedia.com/2026/08/04/social-skills-parked-productive-car-time-winning-video-content/ https://www.rismedia.com/2026/08/04/social-skills-parked-productive-car-time-winning-video-content/#respond Tue, 04 Aug 2026 16:34:34 +0000 https://www.rismedia.com/?p=475530 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When a real estate agent takes a look at their calendar on any given day, there’s a good chance a significant chunk of time isn’t spent sitting behind…

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]]> https://www.rismedia.com/2026/08/04/social-skills-parked-productive-car-time-winning-video-content/feed/ 0 How to Find and Connect With Off-Market Leads in 2026 https://www.rismedia.com/2026/07/24/how-to-find-connect-off-market-leads-2026/ https://www.rismedia.com/2026/07/24/how-to-find-connect-off-market-leads-2026/#respond Fri, 24 Jul 2026 18:59:40 +0000 https://www.rismedia.com/?p=475166 With inventory remaining tight and many homeowners reluctant to give up their low mortgage rates, finding new listings isn’t as simple as it once was. This ongoing “lock-in effect” has left many real estate agents competing for a smaller pool of active listings. For continuous business growth, it pays to pair MLS access with other…

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]]> https://www.rismedia.com/2026/07/24/how-to-find-connect-off-market-leads-2026/feed/ 0 Breaking Through to First-Time Buyers: The Basics of Millennial and Gen Z Marketing https://www.rismedia.com/2026/07/21/breaking-through-to-first-time-buyers-the-basics-of-millennial-and-gen-z-marketing/ https://www.rismedia.com/2026/07/21/breaking-through-to-first-time-buyers-the-basics-of-millennial-and-gen-z-marketing/#respond Tue, 21 Jul 2026 19:05:24 +0000 https://www.rismedia.com/?p=474983 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The housing market has not exactly been a breeding ground for first-time homebuying in recent years, but that doesn’t mean there aren’t any younger folks interested. Despite continued…

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]]> https://www.rismedia.com/2026/07/21/breaking-through-to-first-time-buyers-the-basics-of-millennial-and-gen-z-marketing/feed/ 0 Beyond the Basic Reply: How to Turn Your Comment Section Into a Lead Magnet https://www.rismedia.com/2026/07/14/social-skills-beyond-the-basic-reply-comment-section-lead-magnet/ https://www.rismedia.com/2026/07/14/social-skills-beyond-the-basic-reply-comment-section-lead-magnet/#comments Tue, 14 Jul 2026 15:41:18 +0000 https://www.rismedia.com/?p=474701 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Successful social media content in today’s real estate landscape can sometimes take a bit of effort. Once you perfect your script, shoot your video, edit your post and…

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]]> https://www.rismedia.com/2026/07/14/social-skills-beyond-the-basic-reply-comment-section-lead-magnet/feed/ 1 When the Big Guns Come to Town: How Independent Firms Are Confronting Consolidation https://www.rismedia.com/2026/07/08/how-independent-firms-are-confronting-consolidation/ https://www.rismedia.com/2026/07/08/how-independent-firms-are-confronting-consolidation/#respond Wed, 08 Jul 2026 18:10:45 +0000 https://www.rismedia.com/?p=474480 From razor-thin margins to part-time agents, there is good reason for the consolidation currently underway in residential real estate. The question is, will the players left standing be the right ones? As private-equity and Wall Street money extend their tendrils further into the real estate landscape, concerns regarding their intention, integrity and capability to properly…

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]]> https://www.rismedia.com/2026/07/08/how-independent-firms-are-confronting-consolidation/feed/ 0 Stop the Staging: Why the ‘Anti-Aesthetic’ Movement Is Redefining Real Estate Marketing https://www.rismedia.com/2026/06/09/social-skills-stop-staging-anti-aesthetic-real-estate-marketing/ https://www.rismedia.com/2026/06/09/social-skills-stop-staging-anti-aesthetic-real-estate-marketing/#respond Tue, 09 Jun 2026 18:41:28 +0000 https://www.rismedia.com/?p=473342 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. For years, real estate social media has been dominated by a single aesthetic: flawless. Agents feel immense pressure to maintain a perfectly curated instagram grid filled with pristine,…

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]]> https://www.rismedia.com/2026/06/09/social-skills-stop-staging-anti-aesthetic-real-estate-marketing/feed/ 0 How to Build a ‘B-Roll Bank’ for Effortless Content https://www.rismedia.com/2026/05/05/how-to-build-a-b-roll-bank-for-effortless-content/ https://www.rismedia.com/2026/05/05/how-to-build-a-b-roll-bank-for-effortless-content/#respond Tue, 05 May 2026 17:55:36 +0000 https://www.rismedia.com/?p=471968 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…

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]]> https://www.rismedia.com/2026/05/05/how-to-build-a-b-roll-bank-for-effortless-content/feed/ 0 Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy https://www.rismedia.com/2026/04/28/zillow-preview-transforms-premarketing-from-guesswork-to-data-driven-strategy/ https://www.rismedia.com/2026/04/28/zillow-preview-transforms-premarketing-from-guesswork-to-data-driven-strategy/#respond Tue, 28 Apr 2026 16:57:30 +0000 https://www.rismedia.com/?p=471633 Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone.  Zillow Preview changes that. Rather than keeping pre-market listings behind…

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