Marketing Archives — RISMedia https://www.rismedia.com/category/marketing/ Integrity in Real Estate Tue, 14 Jul 2026 15:42:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.rismedia.com/wp-content/uploads/2021/10/cropped-favicon-32x32.png Marketing Archives — RISMedia https://www.rismedia.com/category/marketing/ 32 32 Beyond the Basic Reply: How to Turn Your Comment Section Into a Lead Magnet https://www.rismedia.com/2026/07/14/social-skills-beyond-the-basic-reply-comment-section-lead-magnet/ https://www.rismedia.com/2026/07/14/social-skills-beyond-the-basic-reply-comment-section-lead-magnet/#comments Tue, 14 Jul 2026 15:41:18 +0000 https://www.rismedia.com/?p=474701 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Successful social media content in today’s real estate landscape can sometimes take a bit of effort. Once you perfect your script, shoot your video, edit your post and…

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]]> https://www.rismedia.com/2026/07/14/social-skills-beyond-the-basic-reply-comment-section-lead-magnet/feed/ 1 When the Big Guns Come to Town: How Independent Firms Are Confronting Consolidation https://www.rismedia.com/2026/07/08/how-independent-firms-are-confronting-consolidation/ https://www.rismedia.com/2026/07/08/how-independent-firms-are-confronting-consolidation/#respond Wed, 08 Jul 2026 18:10:45 +0000 https://www.rismedia.com/?p=474480 From razor-thin margins to part-time agents, there is good reason for the consolidation currently underway in residential real estate. The question is, will the players left standing be the right ones? As private-equity and Wall Street money extend their tendrils further into the real estate landscape, concerns regarding their intention, integrity and capability to properly…

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]]> https://www.rismedia.com/2026/07/08/how-independent-firms-are-confronting-consolidation/feed/ 0 Stop the Staging: Why the ‘Anti-Aesthetic’ Movement Is Redefining Real Estate Marketing https://www.rismedia.com/2026/06/09/social-skills-stop-staging-anti-aesthetic-real-estate-marketing/ https://www.rismedia.com/2026/06/09/social-skills-stop-staging-anti-aesthetic-real-estate-marketing/#respond Tue, 09 Jun 2026 18:41:28 +0000 https://www.rismedia.com/?p=473342 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. For years, real estate social media has been dominated by a single aesthetic: flawless. Agents feel immense pressure to maintain a perfectly curated instagram grid filled with pristine,…

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]]> https://www.rismedia.com/2026/06/09/social-skills-stop-staging-anti-aesthetic-real-estate-marketing/feed/ 0 How to Build a ‘B-Roll Bank’ for Effortless Content https://www.rismedia.com/2026/05/05/how-to-build-a-b-roll-bank-for-effortless-content/ https://www.rismedia.com/2026/05/05/how-to-build-a-b-roll-bank-for-effortless-content/#respond Tue, 05 May 2026 17:55:36 +0000 https://www.rismedia.com/?p=471968 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…

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]]> https://www.rismedia.com/2026/05/05/how-to-build-a-b-roll-bank-for-effortless-content/feed/ 0 Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy https://www.rismedia.com/2026/04/28/zillow-preview-transforms-premarketing-from-guesswork-to-data-driven-strategy/ https://www.rismedia.com/2026/04/28/zillow-preview-transforms-premarketing-from-guesswork-to-data-driven-strategy/#respond Tue, 28 Apr 2026 16:57:30 +0000 https://www.rismedia.com/?p=471633 Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone.  Zillow Preview changes that. Rather than keeping pre-market listings behind…

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]]> https://www.rismedia.com/2026/04/28/zillow-preview-transforms-premarketing-from-guesswork-to-data-driven-strategy/feed/ 0 SEO vs. Hashtags: How to Optimize Your Content for Peak Search Results https://www.rismedia.com/2026/04/14/seo-vs-hashtags-how-to-optimize-your-content-for-peak-search-results/ https://www.rismedia.com/2026/04/14/seo-vs-hashtags-how-to-optimize-your-content-for-peak-search-results/#respond Tue, 14 Apr 2026 19:49:24 +0000 https://www.rismedia.com/?p=471182 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media platforms are ever-evolving marketing grounds. While more and more business is coming off of social media leads than ever before, real estate professionals have to evolve…

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]]> https://www.rismedia.com/2026/04/14/seo-vs-hashtags-how-to-optimize-your-content-for-peak-search-results/feed/ 0 Zillow Becomes the Official Partner of Major League Baseball https://www.rismedia.com/2026/03/24/zillow-becomes-the-official-partner-of-major-league-baseball/ https://www.rismedia.com/2026/03/24/zillow-becomes-the-official-partner-of-major-league-baseball/#respond Tue, 24 Mar 2026 16:31:32 +0000 https://www.rismedia.com/?p=470105 Zillow® has announced a multiyear partnership with Major League Baseball (MLB), becoming the official real estate and home rentals marketplace partner of MLB.  The agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations, the company stated.  “Baseball is one of the…

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]]> https://www.rismedia.com/2026/03/24/zillow-becomes-the-official-partner-of-major-league-baseball/feed/ 0 Your Social Media Profile Is the First Place Clients Look—Make Sure It’s Working for You https://www.rismedia.com/2026/03/17/your-social-media-profile-is-the-first-place-clients-look-make-sure-its-working-for-you/ https://www.rismedia.com/2026/03/17/your-social-media-profile-is-the-first-place-clients-look-make-sure-its-working-for-you/#respond Tue, 17 Mar 2026 19:35:43 +0000 https://www.rismedia.com/?p=469842 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When potential clients hear your name, the first thing they often do is look you up online. More often than not, the first result they click is not…

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]]> https://www.rismedia.com/2026/03/17/your-social-media-profile-is-the-first-place-clients-look-make-sure-its-working-for-you/feed/ 0 Howard Hanna Launches ‘Strategic Listing’ Model, but Vows to Work ‘Within the Rules’ https://www.rismedia.com/2026/03/12/howard-hanna-private-network-within-rules/ https://www.rismedia.com/2026/03/12/howard-hanna-private-network-within-rules/#comments Thu, 12 Mar 2026 18:16:11 +0000 https://www.rismedia.com/?p=469694 Above, Howard “Hoby” Hanna Amid the broader—and increasingly complex—debate over private listings, one of the more independent-minded independent brokerages announced this week that it is launching its own private network as a “strategic initiative,” balancing the demand for so-called “seller choice” with MLS policies the company has previously criticized. HannaList, announced this week by Howard…

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]]> https://www.rismedia.com/2026/03/12/howard-hanna-private-network-within-rules/feed/ 1 Balancing Your Social Content for Better Lead Gen: The 70/20/10 Rule https://www.rismedia.com/2026/03/03/balancing-your-social-content-for-better-lead-gen-the-70-20-10-rule/ https://www.rismedia.com/2026/03/03/balancing-your-social-content-for-better-lead-gen-the-70-20-10-rule/#respond Tue, 03 Mar 2026 20:49:01 +0000 https://www.rismedia.com/?p=469311 Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being successful in your social media marketing is not just about frequent posting of good content, you have to balance the styles and types of content you are…

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