Ricoh announced a new GR IVx camera with an improved 40mm lens (Ricoh currently has the GR IV and the GR IIIx – see all GR models here):

• Check for GR IVx pre-orders
• GR IVx press release and technical specifications:

Ricoh announces the development of a GR IVx camera with a newly designed 40mm lens

Additional coverage of the Ricoh GR line can be found here:

2025 digital camera shipment market share: Ricoh at 2.1%, up 1.3% from 2024

Ricoh Q1 financial report: “Cameras performed well and increased earnings, primarily on strength of Ricoh GR series demand”

Are you interested in a Ricoh GR IVx monochrome camera with a 40mm lens? (poll)

Ricoh removed AI slop from the official website (non-existent Ricoh GR camera with EVF)

The post Ricoh announced the development of a new GR IVx camera with an improved 40mm lens appeared first on Photo Rumors.

GoPro officially launched the MISSION 1 PRO ILS interchangeable lens camera with a Micro Four Thirds mount. Pre-orders are now open at:

• B&H Photo
• WEX Photo
• Foto Erhard (coming soon)

The regular GoPro MISSION 1 PRO is already $100 off – probably the result of the latest GoPro financial troubles.

Here are the MISSION 1 PRO ILS main specifications and key features:

• 50MP 1″ Sensor & GP3 Processor
• Micro Four Thirds Lens Mount
• Focus assist plus focus peaking
• Intelligent image tuning
• Next-generation GP3 processor
• 8K30 & 4K120 Open Gate (4:3) Capture
• 8K60, 4K240, & 1080p960 Video Recording
• HDR, 10-Bit, GP-Log2, & Timecode Sync
• Enhanced Low-Light & Dynamic Range
• 32-Bit Float Audio Recording
• Larger OLED Display
• Improved Runtimes & Thermal Performance
• Raw Image Capture & Bursts up to 60 fps
• Over 3 hours of 4K runtime plus faster charging

New GoPro Mission 1 Pro camera unveiled with 50MP 1″ sensor and a model with MFT mount

The post GoPro officially launched the MISSION 1 PRO ILS interchangeable-lens camera with a Micro Four Thirds mount appeared first on Photo Rumors.

The previously reported 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) is now officially announced and is available for order directly from the 7artisans online store – use code RUMORS for a discount (coming soon to B&H Photo).

Here are the lens details:

The post Officially announced: 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) appeared first on Photo Rumors.

The rumors were true – OM System will announce a new PEN camera on September 9th. Here is the first teaser:

Coming soon… pic.twitter.com/jASAyHBcXe

— OM SYSTEM JP (@omsystem_jp) August 26, 2026

The official announcement will be on September 9th at 6:30 pm EDT – you can watch the announcement here:

New OM System PEN camera rumored to be announced around September 9th

OM System registered a new IM042 digital camera in Asia (a new PEN is coming?)

It seems that OM SYSTEM confirmed plans for a new PEN camera

OM System is still considering a Pen F camera successor

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

The post New OM System PEN camera confirmed for September 9th, first teaser already out appeared first on Photo Rumors.

After the end of the Kickstarter campaign ($678,868 raised), the new Peak Design Field Bracket for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) is now available for sale at B&H Photo:

The post Now available for sale: Peak Design Field Bracket for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) appeared first on Photo Rumors.

The Fujifilm GFX100II extended-spectrum infrared camera is now listed for pre-order at B&H Photo:

• Adapted for Near Infrared Imagery
• 102MP 43.8 x 32.9mm BSI CMOS Sensor
• X-Processor 5 Image Processor
• 9.44m-Dot EVF4K60 Video; 10-Bit Out
• 5-Axis Sensor-Shift Image Stabilization
• 3.2″ 2.36m-Dot Tilting Touchscreen LCD
• ISO 80-12800, up to 8 fps Shooting
• Pixel Shift Multi-Shot
• Multi Aspect Ratios
• Additional information:

Fujifilm GFX100II IR and X-H2 IR Fujifilm’s Latest Special Cameras

Technical Analysis: Fujifilm GFX, GFX IR, IR Hot Spots, Adapted Glass, and More

The post You can now buy a Fujifilm GFX100II extended-spectrum infrared camera appeared first on Photo Rumors.

As previously reported, the new Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount is now available for purchase at B&H Photo:

• Full-Frame | f/2.8 to f/22
• Versatile All-in-One Zoom
• Minimum Focusing Distance: 13.8″
• 9-Blade Diaphragm
• Weather-Sealed Design
• USB-C Port for Firmware Updates

The lens already exists for Sony E-mount:

Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens officially announced

Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens

The post The Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount is now available appeared first on Photo Rumors.

AI-generated OM System PEN camera

Yesterday, 43addict reported that a new OM System PEN camera is rumored to be announced around September 9th. A new PEN model has been rumored for a while:

OM System registered a new IM042 digital camera in Asia (a new PEN is coming?)

It seems that OM SYSTEM confirmed plans for a new PEN camera

OM System is still considering a Pen F camera successor

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

Via 43addict

The post New OM System PEN camera rumored to be announced around September 9th appeared first on Photo Rumors.

Panasonic releases four new Lumix S-series and G-series lenses in Japan, featuring a new fluorine coating and anti-reflective design (check for pre-orders):

• Lumix S PRO 70-200mm f/4 OIS (S-R70200A)
• Leica DG Vario-Elmarit 12-60mm f/2.8-4 ASPH POWER OIS (H-ES12060A)
• Leica DG Summilux 25mm f/1.4 II ASPH (H-XA025A)
• Lumix G 42.5mm f/1.7 ASPH./POWER OIS (H-HS043A)

Additional information on the new lenses is available here.

The post Panasonic releases four new Lumix S and G series lenses featuring a new fluorine coating and anti-reflective design appeared first on Photo Rumors.

Here are the 2026-2027 EISA photography awards that were just announced today:

Source

The post 2026-2027 EISA photography awards appeared first on Photo Rumors.

Canon registered two new cameras in Asia – they now have a total of five upcoming cameras (see latest rumors):

The latest Canon rumors

Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo

Canon Q2 2026 financial results: profit up, 90% tariffs refunded, compact camera production increases

Source: E8M_8888

The post Canon registered two new cameras in Asia – they now have a total of five upcoming cameras appeared first on Photo Rumors.

Hasselblad operates as a private company under its parent entity, DJI, so it does not publish detailed quarterly earnings calls or SEC-style public reports. However, official annual corporate filings submitted by its operating subsidiaries (Victor Hasselblad AB in Sweden and Hasselblad Holding S.à r.l. in Luxembourg) reveal the following recent financial figures:

Victor Hasselblad AB (Primary Operating Entity)

• Sales Revenue: SEK 1.89 billion
• Operating Income: SEK 438.2 million
• Net Profit: SEK 344.8 million

Business Highlights & Drivers

• Growth Trajectory: Hasselblad’s financial turnaround in recent years has been largely driven by the strong adoption of the X2D 100C mirrorless system, followed by the 907X & CFV 100C and compact XCD lens releases (e.g., XCD 28P, XCD 25V, XCD 20–35E, XCD 75P).
• Parent Support: Since being acquired by Chinese technology firm DJI, Hasselblad has leveraged shared supply chain efficiencies and technological integration, moving the brand back into strong profitability compared to its losses in the early 2010s.

Hasselblad 2025 financial results

All figures below are the dollar-converted figures from the financial table you provided; the actual filing is in euros.

The big story: revenue continues to surge

Hasselblad’s revenue has grown dramatically over the past three years:

• 2022: $77.2M
• 2023: $154.8M +100%
• 2024: $271.7M +75.6%
• 2025: $325.9M +20.0%

So revenue has more than quadrupled since 2022 and increased almost 4× between 2020 and 2025. The implied 2020–2025 revenue CAGR is approximately 30.6%.

Gross margin deteriorated significantly

This is probably the most interesting part of the results. Hasselblad’s gross profit increased only from $81.4M to $84.7M, despite revenue increasing by $54.2M. That means the gross margin fell from approximately:

• 2024: 30.0%
• 2025: 26.0%

That’s a substantial deterioration. For comparison:

So despite the enormous increase in sales, Hasselblad is generating less gross profit per dollar of revenue than it did several years ago.

Matt Granger’s Hasselblad Expert Setup Guide now updated for the latest X2DII camera & 35-100mm lens

Operating profit still improved

Despite the weaker gross margin, operating profit increased from $41.7M to $46.8M, or approximately 12%. Operating margin was:

• 2024: 15.4%
• 2025: 14.3%

So operating profitability remained quite strong, but the margin slipped. One notable factor is R&D. Hasselblad spent approximately $21.1M on R&D in 2025, down from $22.0M in 2024 and $26.4M in 2023. R&D therefore represented about 6.5% of revenue in 2025.

Net profit declined substantially

This is where the headline looks less impressive. Hasselblad’s profit for the year fell from $42.5M in 2024 to $33.9M in 2025, a decline of approximately 20%. The difference is particularly notable because operating profit actually increased. The table shows a $10.8M tax expense in 2025, compared with only about $154,000 in 2024. That explains much of the gap between the improvement in operating profit and the decline in net income. Net margin consequently dropped from approximately 15.7% in 2024 to 10.4% in 2025.

Six-year picture

The overall trajectory is striking:

In other words, 2025 was Hasselblad’s biggest sales year by a very large margin, and operating profit was also a record in this six-year series. But 2024 was actually the better year for bottom-line profitability.

You can download the financial records from this page.

The latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic

The post Hasselblad’s latest financial results: sales up 20%, gross margins declined sharply, net profit fell 20%, operating profit reached a new high appeared first on Photo Rumors.

Sony Japan announced a significant price increase for several cameras:

• Total affected products: 18 (7 cameras above + 11 memory cards)
• Average increase across the priced products is reported at 12-14.5%
• Here is the original text from Sony Japan:

Notice Regarding Price Revision for Some Products

Thank you for your continued patronage of Sony products. Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan, effective September 1, 2026.
Due to the impact of the current external environment, including rising raw material costs and manufacturing/logistics costs, we will revise the shipping prices as follows. We will also revise the manufacturer’s suggested retail prices.

• Date of revision of shipping price and suggested retail price: September 1, 2026
• Target Categories: Cinema Line camera and professional camcorder products
• Average price revision rate: Approximately 12% increase

The post Significant Sony FX3A, FX30, FX6, FR7 cinema cameras price increase announced in Japan appeared first on Photo Rumors.

OM System has officially registered a new camera with the Singapore PMREQ agency under the internal code IM042 (digital camera certification ESER/26/3353). The “IM” is OM Digital Solutions’ standard prefix for IMDA registration codes. “042” is the sequential model number in that internal naming system, placing this camera in a distinct position from prior registered models. The ESER route confirms the camera has at minimum Wi-Fi and/or Bluetooth connectivity, which is standard for any current OM System interchangeable-lens camera. Here are the previous OM System camera registrations:

Additional information on the new IM042 digital camera certification:

• Agency: Infocomm Media Development Authority (IMDA) of Singapore
• Scheme: Enhanced Simplified Equipment Registration (ESER)
• Number: ESER/26/3353
• Category: PMREQ – Private Mobile Radio
• Equipment type: Wireless LAN / RLAN (Wi-Fi/Bluetooth module)
• Brand: OM SYSTEM
• Model: IM042
• Product description: Digital Camera

The official announcement is expected in September. A new OM System PEN camera has been rumored for a while:

It seems that OM SYSTEM confirmed plans for a new PEN camera

OM System is still considering a Pen F camera successor

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

The post OM System registered a new IM042 digital camera in Asia (a new PEN is coming?) appeared first on Photo Rumors.

A new report from the Japanese Ministry of Economy, Trade, and Industry suggests that digital camera production is showing signs of recovery. Here is a recap of the original report:

• Digital camera production (and camera lenses) had been under long-term pressure from the rise of smartphones, which caused production to start declining around 2008 (video cameras peaked earlier, in 2005, and fell more sharply).
• Production dropped sharply in Q2 2020 due to COVID-19 restrictions, then fluctuated afterward.
• Clear signs of recovery have appeared since 2025, according to the Mineral and Industrial Production Index.
• Domestic shipments of lens-integrated (compact) cameras have risen for two consecutive years starting in 2024 (CIPA data).
• For lens-exchangeable cameras: the long decline in DSLRs has leveled off; mirrorless cameras fell in 2025 but are now showing an upward trend, pointing to a generational shift toward mirrorless.
• The recent pickup is attributed mainly to stronger demand from younger users for sharing and video content.
• Despite the multi-year structural decline caused by smartphones, digital cameras are finding new life in niches that smartphones do not fully replace (higher image quality, interchangeable lenses, still + video capability).

While overall numbers are improving, the latest CIPA numbers show a slowdown. A good example here is Nikon – they have released only two lenses this year, and it seems that most of their upcoming products are even further delayed.

Also, what the report does not cover is the recent significant increase in prices as a result of the Trump tariffs, memory shortages, and geopolitical instability (Fujifilm is rumored to have another price increase on September 1st; see all recent price increases here):

Update: Sony Japan just increased the prices of several cinema cameras.

Another Fujifilm price increase is coming

Report from Japan: the top 10 used cameras with the biggest price increases

Ricoh GR camera models are getting a 6-11% price increase in Japan on July 1st

LaCie just increased prices in the US by around 9-12%

The post Is the digital camera industry really recovering? appeared first on Photo Rumors.

The Japanese camera marketplace Minna Camera recently published a list of the top 10 used cameras with the biggest price increases for the first half of 2026:

1. Nikon D5600 (2016): +24.1%
2. Sony α7 IV (2021): +11.9%
3. Ricoh GR III (2019): +10.9%
4. Sony α6000 (2014): +10.0%
5. Canon EOS R6 (2020): +9.8%
6. Canon EOS R50 (2023): +8.9%
7. OM System Tough TG-7 (2023): +8.6%
8. Panasonic Lumix TZ99 (2025): +8.1%
9. Fuji X-S20 (2023): +7.9%
10. Nikon Z9 (2021): +7.8%

The post Report from Japan: the top 10 used cameras with the biggest price increases appeared first on Photo Rumors.

Here is a recap of the latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic:

Nikon:

Nikon’s Q1 results (April-June 2026, fiscal year ending March 2027) showed overall revenue rising to ¥164.1 billion (+¥6.0 billion YoY), but the Imaging Products business declined sharply. Imaging revenue fell 8.8% to ¥72.9 billion from ¥80.0 billion, while operating profit dropped 27.5% to ¥8.1 billion from ¥11.1 billion, with the margin slipping from 14.0% to 11.1%. Unit sales of interchangeable-lens digital cameras fell to 210,000 (from 270,000) and lenses to 310,000 (from 370,000), driven primarily by a contraction in demand in China; higher memory prices further pressured profitability despite foreign-exchange gains and U.S. tariff refunds. Nikon responded by cutting its full-year Imaging forecasts (revenue down ¥13 billion and operating profit down ¥3 billion versus prior guidance).

Fujifilm:

The Imaging segment (cameras and Instant systems) performed well, with revenue rising 16.2% to ¥168.8 billion and operating income up 3.9% to ¥43.4 billion. Consumer Imaging led the growth on strong Instax demand, especially mid- to high-end models such as the instax mini Evo and instax WIDE 400, the successful April 2026 launch of the entry-level instax mini 13, and expanded film production capacity while Professional Imaging (X-series and GFX digital cameras) also posted higher revenue, driven by solid sales of the X-T30 III and X-E5 plus continued strong demand for the long-selling X100VI, particularly in Asia.

Tamron – four new lens releases expected this year:

Tamron’s 2nd Quarter/1st Half FY2026 results showed overall H1 net sales of ¥43.281 billion (+3.8% YoY) but operating income of ¥7.689 billion (-16.5% YoY), with Q2 sales up 11.4% and operating income down 14.5%; the Photographic Products (camera/lens) segment was the main drag, posting H1 sales of ¥27.534 billion (roughly -8-10% YoY) and operating income of ¥5.943 billion (-29.3% YoY), while Q2 segment sales dipped 1.1% and operating income fell 22.7%.

GoPro – camera sales down 38%, cash down to $27 million:

GoPro reported Q2 2026 results with revenue of $105 million, down 31% year-over-year, driven by weaker hardware sales as sell-through fell to about 291,000 camera units (down 38% YoY). Subscription and service revenue rose 11% to $29 million (28% of total revenue, up from 17%), including $2 million from an AI content licensing program, while the subscriber attach rate hit a record 69% (vs. 54%). Retail channel revenue was $58 million (56% of total, down 48% YoY), while GoPro.com revenue reached $47 million (44%, up 13% YoY). The $19 million tariff refund benefit was partially offset by a $15 million component-commitment charge; the company posted a net loss of $51 million ($0.30 per share) versus a $16 million loss a year earlier and adjusted EBITDA of -$29.5 million.

Kodak:

Eastman Kodak reported strong second-quarter 2026 results, with consolidated revenue rising 18% year-over-year to $311 million from $263 million, driven by Print segment revenue of $195 million (+10%) and Advanced Materials & Chemicals revenue of $105 million (+40%). Gross profit surged 61% to $82 million (margin expanding to 26% from 19%), Operational EBITDA climbed to $36 million from $9 million, and GAAP net income reached $17 million versus a $26 million loss in the prior-year period, marking the company’s fourth consecutive quarter of year-over-year improvement in revenue, gross profit, and Operational EBITDA. Cash ended the quarter at $290 million (down $47 million from year-end 2025, largely due to Term Loan repayments partially offset by pension asset redemptions), as CEO Jim Continenza highlighted “stability and growth” and Kodak’s shift into a growth-focused phase with improved operational and financial leverage.

Panasonic:

Panasonic Holdings’ Q1 FY2027 results delivered the company’s strongest first-quarter operating profit in 41 years, but the camera business played no meaningful role in the surge. Group sales rose 6.4% year-over-year to ¥2,018.9 billion, while operating profit more than doubled to ¥182.5 billion (adjusted operating profit ¥186.4 billion) and net profit attributable to shareholders reached ¥188.9 billion, driven almost entirely by AI-infrastructure demand, especially data-center energy storage systems (nearly doubled) and related electronic components such as conductive polymer capacitors. Full-year guidance was raised to ¥7,800 billion in sales and a record ¥590 billion in operating profit (the highest annual figure in 42 years). In contrast, the LUMIX camera business sits inside the Imaging Solution Business Division, which is buried within the AVC unit of the Smart Life segment (alongside TVs and communication networks). Smart Life was the only major segment to post lower sales (¥311.1 billion, down roughly 2–8% depending on currency adjustment), with AVC itself falling nearly 14% to ¥73.1 billion from ¥84.8 billion a year earlier due to weaker demand in Europe and China; segment profit improved modestly only because of rationalization and restructuring, not volume or product strength. Rising memory prices were explicitly cited as a headwind that further weighed on the AVC/camera-adjacent business, underscoring that Panasonic’s record quarter had essentially nothing to do with cameras.

The post The latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic appeared first on Photo Rumors.

Here is what else is new:

Deal of the day: the OM SYSTEM OM-5 Mark II camera is now $999

OM SYSTEM OM-5 and OM-5 Mark II sensor measurements released by PhotonsToPhotos

Coming soon: Mandler 50mm f/1.4 E46 PRE-ASPH lens for Leica M-mount price and specifications revealed

Mandler will release a new military green (safari) version of the 35mm f/2 “Seven Elements” lens for Leica M-mount

The Light Lens Lab M 75mm f/2 SPII lens is now available in silver

Sigma 17-40mm f/1.8 DC Art Now Available

Sony Semiconductor Solutions and TSMC Agreed to Establish Joint Venture for Next-Generation Image Sensors

Tamron 50-600mm F4.5-7.3 VC Patent Found

The post What else is new? appeared first on Photo Rumors.

The previously reported TTartisan AF 85mm f/1.8 Neo lens for Z and E-mount is now officially announced (the L-mount will be released later). The price is $99 with free shipping when purchased from the official store:

• US Orders: B&H Photo
• Worldwide: TTartisan Store (use code RUMORS for 5% off)
• Full-frame 85mm Focal Length
• 332g-338g Lightweight Design
• F1.8 Large Aperture
• 0.8m Minimum Focusing Distance
• Comes with a Lens Hood
• US addresses ship from US warehouse
• Additional information:

TTartisan AF 85mm f/1.8 Neo lens for Nikon Z-mount is now available for $99 and with free worldwide shipping

Sample photos:

TTartisan to announce a new AF 85mm f/1.8 lens (E/Z/L) from the budget Neo line very soon

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

The post TTartisan AF 85mm f/1.8 Neo lens (Z/E) now available for $99 and free worldwide shipping appeared first on Photo Rumors.

Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

2025 Camera Shipment Ranking

1. Canon: 4.5 million units (45.7%, +2.5%)
2. Sony: 2.42 million units (24.6%, -3.9%)
3. Fujifilm: 1.16 million units (11.8%, +2.8%)
4. Nikon: 880,000 units (8.9%, -2.8%)
5. Panasonic: 430,000 units (4.4%, +1%)
6. Ricoh Imaging: 210,000 units (2.1%, +1.3%)
7. OM Digital: 150,000 units (1.5%, -0.4%)

2024 Camera Shipment Ranking

1. Canon: 3,53 million units (43.2%)
2. Sony: 2.33 million units (28.5%)
3. Nikon: 960,000 units (11.7%)
4. Fujifilm: 740,000 units (9.0%)
5. Panasonic: 280,000 units (3.4%)
6. OM Digital: 160,000 units (1.9%)
7. Ricoh Imaging: 70,000 units (0.8%)

2023 Camera Shipment Ranking

1. Canon: 3.34 million units (46.5%)
2. Sony: 2 million units (27.9%)
3. Nikon: 810,000 units (11.3%)
4. Fujifilm: 430,000 units (6.0%)
5. Panasonic: 260,000 units (3.6%)
6. OM Digital: 180,000 units (2.5%)
7. Ricoh Imaging: 60,000 units (0.8%)

Source: Nikkei Industry Report, via dclife

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