Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps.

SurveyMonkey's new Claude connector lets HR, CX and marketing teams build, distribute and analyze surveys without leaving the chat interface.

Alchemer Digital adds recurring prompts and multi-target interactions, pushing that always-on in-app feedback should replace post-interaction survey.

Four GA platform capabilities. One bet: that persistent memory and real-time orchestration are the foundation every agentic customer conversation needs.

Empathy isn't a soft skill anymore. It's a retention strategy, a differentiation play, and increasingly, the metric that matters most.

Your product evolved. Your go-to-market matured. But your brand strategy still reflects the version of your company that existed in a co-working space.

8x8 released six platform updates targeting AI deployment delays, queue monitoring gaps, login drop-off and CRM integration limits.

The Hong Kong vendor's relaunch deploys autonomous AI agents across marketing, sales and support.

Sierra's latest raise brings total investor commitment past $1B as its AI agents expand from support into sales, retention and the full customer lifecycle.

The platform pushes CRM beyond record-keeping, using AI agents to resolve cases, configure quotes and complete field tasks across the enterprise.

The martech landscape hit 15,505 in 2026 — barely a move. Scott Brinker tells CMSWire the flat number buries the real story: AI is exposing your stack.

AI is reshaping marketing from the inside out — shifting CMOs from content producers to strategy owners accountable for revenue, data and risk.

Data, governance, workflows, talent, measurement — miss one, and your AI becomes a liability.

Thoma Bravo is nearing a deal to hand Medallia to its lenders. Analysts say the fallout goes well beyond one vendor's debt stack.

Google’s Data Studio revival hints at a bigger shift: analytics, AI and action are converging into one platform—leaving siloed tools behind.

A keynote in Boston revealed a surprising truth: photo organizers and enterprise DAM managers face the same challenge — and hold the same strategic power.

AI doesn’t make bad marketing better. It makes bad marketing faster.

Twilio posted its fastest growth in years — here's what the numbers mean for CX leaders navigating the AI infrastructure decision.

Customers live the journey in the cabin. Employees coordinate it in the cockpit. Right now, too many orgs are flying without intercom.

Unified profiles and dashboards don't matter if every team sees a different version of what happens next.

A legislator’s home shot up in Indianapolis, weakening public support and rising political resistance signal a bumpy road ahead for AI expansion.

Optimizely's Remote MCP Server lets teams manage feature flags and experiments directly from Claude, ChatGPT, and other AI tools.

Executives are all-in on AI. Their marketing teams? Not so much. Here's what's really holding adoption back.

AI-enhanced storefronts. Autonomous agent-to-agent purchasing. What's the road ahead for agentic commerce?

More personalization, automation and orchestration improve CX, right? For many brands, they have instead created noise, confusion and weaker customer trust.