The deal expands Adobe's Firefly and Creative Cloud arsenal with on-device AI enhancement as creative teams race to industrialize generative workflows.

Salesforce's new autonomous service agent charges only for issues it resolves end to end, tying vendor revenue to customer outcomes.

The deal embeds Aampe's per-user decisioning architecture into MoEngage's engagement platform, signaling a shift toward 1:1 agentic marketing.

The finding raises a pressing question for leaders: Does AI understand your brand the way you intend it to?

CX leaders warn that AI is making human agents' jobs harder — and share a playbook for what comes next.

Six new canvas capabilities push Figma deeper into code, animation and AI-generated design materials.

The future of customer engagement isn't more personalization—it's knowing when not to reach out.

Adobe tracked a 98.3% year-over-year surge in AI-referred retail traffic on Prime Day — and a 50.7% conversion advantage over every other channel.

AI is accelerating. Customer trust is eroding. The companies winning in debt relief and financial services are betting on empathy — and it's compounding.

The contact center industry isn't debating AI anymore — it's deploying it. Here's what vendors brought to Las Vegas.

The new Workforce, Desktop and Quality Intelligence capabilities aim to unify agent behavior, process efficiency and outcome measurement.

The contact center vendor expands AIR Pro with autonomous agents, intelligent handoffs and workflow automation aimed at end-to-end resolution.

The new release targets enterprises looking to replace scripted bots and legacy IVR systems with agentic self-service.

McKinsey puts $750B in US revenue flowing through AI search by 2028. The brands winning now are treating data accuracy as a customer experience KPI.

Before AI support agents touch sensitive workflows, define what they can say, recommend and execute. Here's a framework.

The Seattle startup will scale its AI agent platform that automates enterprise marketing workflows for customers.

Digital asset chaos is real. Here’s how DAM platforms bring order, speed and brand control back to modern marketing teams.

New tools let CX teams build AI agents from prompts, measure outcomes and tie pricing to resolved interactions.

Customer call transcripts and insights now flow into Gmail, Docs and Chat through Google's new AI reasoning layer.

Databricks CustomerLake eliminates the standalone CDP for lakehouse users. Here's what enterprise teams should evaluate before their next renewal.

Your brand’s content output is multiplying. Its impact isn’t.

Trust, governance and operational focus—not AI hype—emerged as the defining themes at Forrester CX Forum East, shaping the future of customer experience.

From headless CMS platforms to agentic CDPs, vendor conversations at the Gartner Marketing Symposium came back to organization readiness.

Gartner painted a compelling AI agent future. The gap between that vision and most marketing teams' operating reality was the real story.

Could the AI labs intuit your next move and accomplish it for you? That seems to be where they're heading.