The work that drives CX forward isn’t flashy—it’s the quiet fixes that keep everything running as promised.

This isn’t theory. See how one AEO strategy drove measurable AI search traffic and higher-intent leads.

Oracle's new Fusion Agentic Applications for CX promise autonomous execution across sales, service and marketing workflows.

Canva's dual acquisition of Simtheory and Ortto signals a push beyond design into agentic AI workflows and full-stack marketing automation.

How Composite built a 3x enterprise portfolio, cut delivery time from months to weeks, and grew entirely on referrals — by going all-in on Webflow.

AI owns the routine. Humans own the moments that matter — and that’s where CX leaders win or lose.

For real: the most “artificial” technology in our toolkit might be the most powerful authenticity tool we’ve ever had.

What did a young girl dining on chicken fingers and fries in New Hope, Pa., teach us? Early signals set customer expectations.

With AI handling the basics, brands are judged on how well they manage complexity and empathy.

From explainable AI agents to a proactive copilot and VoC Action Plans, the 26.4 release puts product muscle behind the vision Sprinklr outlined weeks ago.

When automation optimizes for speed instead of context, it quietly erodes trust, putting high-value accounts and long-term revenue at risk.

Great customer experience means nothing if your team is doing the heavy lifting behind broken systems — and eventually, that breaks too.

The new role unifies marketing, revenue strategy and operations under one executive.

Tools got smarter. Outcomes didn’t. Why volume, not value, keeps teams stuck—and how AI may finally fix it.

The gap between platform capability and operational reality is where most CDP initiatives break down.

Accuracy isn’t enough. Perception, emotion and trust still tilt the scale.

The danger isn’t what AI says — it’s what it’s allowed to do next.

Cloudflare created an open-source CMS it calls a "spiritual successor to WordPress" — but WordPress is having none of it.

What feels like a service improvement is actually a structural shift in how companies grow and retain customers.

As CX became measurable, it drifted from its original purpose: deliberate design.

Give customers a choice—and prove it drives retention, trust and long-term revenue more than another campaign ever could.

It’s not broken. It’s just been asked to do a job it was never designed to handle.

Gaining insights into social media and creator content used to require multiple platforms, which is impractical at scale. A new partnership aims to change that.

New tools validate, monitor and govern AI agents across voice and digital contact center channels.