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    <title><![CDATA[With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand]]></title>
    <description><![CDATA[Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/with-breeze-airlines-partnership-archer-roose-turns-to-travel-to-build-its-brand/</link>
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    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Travel Advertising News]]></category>
    <pubDate>Wed, 13 May 2026 05:00:00 +0000</pubDate>
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    <title><![CDATA[Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch]]></title>
    <description><![CDATA[Disney had more than 100 celebrities, but live events and the Big Game were the true stars of its upfront.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/disney-makes-super-bowl-and-live-events-the-mvp-of-its-upfront-pitch/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Tue, 12 May 2026 18:12:47 +0000</pubDate>
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    <title><![CDATA[YouTube’s Brandcast Puts Creator Partnerships Front and Center]]></title>
    <description><![CDATA[Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.']]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/youtube-google-creators-upfront-2026-sean-downey/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944692</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Tue, 12 May 2026 18:00:00 +0000</pubDate>
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    <title><![CDATA[Why Some Brands Chose Stagecoach Over Coachella This Year]]></title>
    <description><![CDATA[Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche]]></description>
    <dc:creator><![CDATA[Bianca Brutus]]></dc:creator>
    <link>https://www.adweek.com/creativity/why-some-brands-chose-stagecoach-over-coachella-this-year/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944409</guid>
    <category><![CDATA[Experiential Marketing]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 12 May 2026 16:24:43 +0000</pubDate>
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    <title><![CDATA[Gold House Turns Its Gala Into a Brand Partnership Playbook]]></title>
    <description><![CDATA[Gold Gala featured activations and experiences from brands that share Gold House’s mission.]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/gold-house-turns-its-gala-into-a-brand-partnership-playbook/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944852</guid>
    <category><![CDATA[Brand Purpose]]></category>
    <category><![CDATA[Branding]]></category>
    <pubDate>Tue, 12 May 2026 15:58:24 +0000</pubDate>
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    <title><![CDATA[Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice]]></title>
    <description><![CDATA[Coca-Cola is the marketing masterclass we should have been studying all along.]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/coca-cola-is-so-good-at-marketing-everyone-forgot-to-notice/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944841</guid>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[minimba]]></category>
    <pubDate>Tue, 12 May 2026 15:17:13 +0000</pubDate>
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    <title><![CDATA[Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker]]></title>
    <description><![CDATA[Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/keep-walking-or-get-left-behind-josh-dean-on-reinventing-johnnie-walker/</link>
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    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <pubDate>Tue, 12 May 2026 11:52:28 +0000</pubDate>
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    <title><![CDATA[Under Byron Allen, BuzzFeed Sets Its Sights on the Living Room]]></title>
    <description><![CDATA[The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/buzzfeed-byron-allen-streaming-living-room/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944786</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Merger &amp; Acquisition News]]></category>
    <pubDate>Tue, 12 May 2026 11:50:51 +0000</pubDate>
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    <title><![CDATA[Creative License: How Adobe Helps Brands Stay Creative in the Age of AI]]></title>
    <description><![CDATA[From the data stack to the AI tools that help teams move faster without losing quality or brand control.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/creative-license-how-adobe-helps-brands-stay-creative-in-the-age-of-ai/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creative Disruption]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 12 May 2026 11:42:12 +0000</pubDate>
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    <title><![CDATA[TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront]]></title>
    <description><![CDATA[TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/televisaunivision-super-bowl-pitch-to-advertisers-at-upfront/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Tue, 12 May 2026 11:30:00 +0000</pubDate>
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