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    <title><![CDATA[Edgewell&#8217;s Rob Master on Keeping People at the Center of AI-Powered Marketing]]></title>
    <description><![CDATA[Understanding new technology is crucial, but there’s no replacement for understanding your audience.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/edgewells-rob-master-on-keeping-people-at-the-center-of-ai-powered-marketing/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <pubDate>Tue, 18 Aug 2026 04:12:52 +0000</pubDate>
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    <title><![CDATA[Meet The Knowing: A Glossy Editorial Universe for Black Millennials and Gen Z]]></title>
    <description><![CDATA[The publisher will debut with a premium Saturday newsletter and plans to expand into live events and more.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/media/meet-the-knowing-a-glossy-editorial-universe-for-black-millennials-and-gen-z/</link>
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    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 17 Aug 2026 11:10:18 +0000</pubDate>
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    <title><![CDATA[Ticker: 2 Former 60 Minutes Correspondents Recipients of Edward R. Murrow Awards]]></title>
    <description><![CDATA[Paramount Skydance is toying with the idea of an editorial board overseeing CNN.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ticker-2-former-60-minutes-correspondents-recipients-of-edward-r-murrow-awards/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[Awards &amp; Honors]]></category>
    <category><![CDATA[BBC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[CNBC]]></category>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Networks]]></category>
    <category><![CDATA[Revolving Door]]></category>
    <category><![CDATA[Sports]]></category>
    <pubDate>Mon, 17 Aug 2026 09:57:19 +0000</pubDate>
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    <title><![CDATA[JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat]]></title>
    <description><![CDATA[JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/jcpenney-takes-aim-at-off-price-retail-with-a-satirical-wellness-retreat/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Library]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Mon, 17 Aug 2026 09:35:07 +0000</pubDate>
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<item>
    <title><![CDATA[10 Gen Z Marketing Makeovers, And Whether They&#8217;re Working]]></title>
    <description><![CDATA[From American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/10-gen-z-marketing-makeovers-and-whether-theyre-working/</link>
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    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Gen Z]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 17 Aug 2026 06:13:40 +0000</pubDate>
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    <title><![CDATA[Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise]]></title>
    <description><![CDATA[The deal comes as M&A for commerce firms grow.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/dealroom/performance-agency-chief-media-acquires-2-firms-to-beef-up-amazon-and-tiktok-expertise/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[Social Commerce]]></category>
    <pubDate>Mon, 17 Aug 2026 06:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Why GEO Scores Aren’t the Solution To Your Brand’s AI Engine Visibility]]></title>
    <description><![CDATA[Optimizing for visibility alone can actively hurt the on-site experience]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/media/why-geo-scores-arent-the-solution-to-your-brands-ai-engine-visibility/</link>
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    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Search Engine Optimization]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Mon, 17 Aug 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud ]]></title>
    <description><![CDATA[The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP [&hellip;]]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/agencies/exclusive-new-claims-in-wpp-whistleblower-suit-allege-sony-probe-found-rebate-fraud/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Legal]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 14 Aug 2026 18:13:34 +0000</pubDate>
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<item>
    <title><![CDATA[Nielsen&#8217;s DoubleVerify Deal Isn&#8217;t About AI Adoption: It&#8217;s About Controlling What the Models Measure]]></title>
    <description><![CDATA[The deals shows capital is rotating out of the application layer and into the signal layer. ]]></description>
    <dc:creator><![CDATA[Tekendra Parmar]]></dc:creator>
    <link>https://www.adweek.com/dealroom/nielsens-doubleverify-deal-isnt-about-ai-adoption-its-about-controlling-what-the-models-measure/</link>
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    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Dealroom]]></category>
    <pubDate>Fri, 14 Aug 2026 14:33:25 +0000</pubDate>
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    <title><![CDATA[13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and More]]></title>
    <description><![CDATA[CMO hires, promotions, and exits from the first two weeks of the month]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/13-marketer-moves-to-know-about-in-august-bobbie-papa-johns-twitch-and-more/</link>
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    <category><![CDATA[CMO Changes]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 14 Aug 2026 10:24:55 +0000</pubDate>
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