YoungHotelier.com

Hotel Public Relations – Marketing Against External Factors like the BP Oil Spill

JJ — Sat, 19 Jun 2010 20:09:17 +0000

With the BP oil spill in mind, how can hotels effectively market themselves amidst factors beyond their control? By Jennifer Rodrigues, TravelInk’d The BP oil spill has dominated headlines lately for many good reasons. It is the largest environmental disaster in the history of the United States; it has caused untold ecological destruction to wetlands, shorelines, [...]

Dealing with the Downturn

yhotelier — Thu, 06 May 2010 19:19:13 +0000

A verdict comes in on how hotels handled the demand conditions caused by the recession By Jennifer Rodrigues, TravelInk’d The Cornell Center for Hospitality Research issued a report last week that indicated that though discounting was the most prevalent tactic used to offset the demand-killing effects of the recession, hotels were unlikely to repeat this strategy. [...]

Hotel Stories – Exceeding Expectations with Exceptional Service

JJ — Tue, 20 Apr 2010 19:55:51 +0000

Exceeding Expectations every day – every stay, by Fritz Gubler Here is Fritz’s latest Young Hotelier exclusive…hotel stories about exceptional service that inspire! As is the norm with Fritz, he’s also been busy publishing new books for eager hoteliers to benefit from. His latest, which he co-authored, is called ‘The Salt Book’. The Salt Book is [...]

Hotel Marketing and Public Relations Myth Busters

JJ — Tue, 20 Apr 2010 19:25:48 +0000

Mythbusters, TravelInk’d Style By Jennifer Rodrigues, TravelInk’d A confession: I engage in plenty of guilty pleasures. Among the cheaper ones (that is, discounting my yearning for Miu Mius and beachside mojitos) is an irrational affinity for the Discovery Channel’s Mythbusters. I suppose the show’s a bit more high-concept than The Office, but it certainly doesn’t [...]

Video: Hotel School Students raise awareness about Food Wastage

JJ — Tue, 20 Apr 2010 18:34:40 +0000

Here’s a video sent to us by IMI Luzern hotel management school students, who are trying to raise awareness about food wastage. Video Description: Students from IMI University Centre in Switzerland take the initiative and launch the “Food Wasted Campaign 2010″. Get involved and follow the movement: “I will finish my food today” There are [...]

Video – My Hotel Career – A Google Search Story

JJ — Tue, 20 Apr 2010 17:55:45 +0000

Google recently launched a nifty little tool to create your own ‘Google Search Story’, following on to the popular response to their Superbowl ad (Parisian Love). While our little ‘hotel career’ search story pales in comparison to the original hit that started all this off, we were pleased with the results, nonetheless. Check out the [...]

Why Hotels Should Be Marketing to Boomer Women – Reaching Your Best Customers

JJ — Thu, 25 Feb 2010 20:48:15 +0000

By Jennifer Rodrigues, TravelInk’d The Baby Boomers- that generation defined as having been born between 1946 and 1964, the oldest of whom are turning 64 this year- are far and away the most influential consumer segment the country has ever seen. Most hoteliers have long acknowledged this, and have tailored their marketing strategies accordingly. In the [...]

Exceeding Expectations – Adam Goes The Extra Mile

JJ — Wed, 30 Dec 2009 19:33:57 +0000

Exceeding expectations, every stay, every day…. by Fritz Gubler Over many years, the best hotel chains and individual properties have added great value to their companies by ensuring a high standard of service and creating brand recognition. High standards of service and the accompanying brand recognition are never achieved single-handedly by Presidents or CEOs, nor by the GM’s [...]

8 Things that Won’t Happen in 2010

JJ — Sun, 27 Dec 2009 11:06:20 +0000

By Jennifer Rodrigues, TravelInk’d If you’re anything like me, you’re probably getting very sick of reading new predictions released daily about what 2010 will bring for the hotel industry. Have you noticed a theme in all of them yet? I have, and it goes something like this: bad news, bad news, bad news and [...]

Budget Marketing Tactics

JJ — Sat, 21 Nov 2009 20:23:58 +0000

By Jennifer Rodrigues, TravelInk’d Hotels and lodging companies are facing a difficult reality in today’s market. Even as the recession seems to be waning, revenues, occupancy and ADR are still down and the next 12 months are still looking hazy for the hotel industry. Budget cuts are still in effect and hotels don’t have [...]