Best Portfolio and Photo Custom Theme: Semiomantics EVO

WordPress offers a perfect backbone for Media Publishing and eCommerce on a single site.

Semiomantics Developments for WordPress assemble the best modules available to offer custom solutions to satisfy the needs of professionals. EVO is a theme base for custom design and development focusing namely on media producers, photographers, graphic and web designers.

Semiomantics EVO is based and inspired by the work of the best designers and developers out there who take advantage of the latest developments of WordPress, HTML5, CSS3, Java, Ajax and the mobile web.

Code and Scripts have been adapted and modified to satisfy Semiomantics’ highest standards of optimization for excellent publishing, targeting Search Engines and Social Networks.

Semiomantics EVO replaces the flash template Semiomantics Evo and constitutes a second cord on Semiomantics Arc.

The recent release of XO Edition 2012 remains the blockbuster product of Semiomantics in 2012; however we are working on a new XO which will replace XO 12. A new architecture will allow to eliminate some of the heavy plugins we are using at present with XO namely to satisfy the standards of mobile development.

Semiomantics EVO is the ideal platform for high quality editing, media publishing and eCommerce. Semiomantics Developers and Designers are invited to join the Ycademy February Online Seminar which is held this coming week-end.

Shoot Images and Videos with your camera or mobile device, load them to your EVO (can be done from the mobile device directly) and let EVO share your content with your friends and acquaintances on Social Networks without losing the control over your media or products. The shop is easily accessible, fully integrated and can also be added to your Facebook page for example.

Look out for more soon.

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Semiomantics EVO Developer Theme

2 years ago, about at the same time of the year, we have built Evo, an Action script driven Flash photo and portfolio website.

This time we will make use of HTML5, CSS3 and Java Script to customize Semiomantics EVO, a Semiomantics development for Developers.

Flash is not anymore a smart option for development for as long as Apple mobile devices are as popular as they are and for as long as mobile Apple devices will not display Flash. Therefore we have been looking for an alternative to produce smashing and eye-catching sites based on HTML5.

Of course the good old Evo Flash driven sites still look great. As a lot of work has been put into them we will try to use namely all the edited images and footage in the new EVO version.

Semiomantics Evo Flash Version 2009

Semiomantics Evo Flash Version 2009

The biggest changes are:

• EVO is now powered by WordPress
• EVO does not use any Flash but is a responsive HTML5, CSS3 and Java script theme.

The new EVO assembles the ultimate in WordPress design and features for modern media display. Ideal for photographers, EVO features not less than 6 different Gallery Types. Galleries can be displayed most anywhere and the number is unlimited.

EVO can also display EXIF and location data.

The high resolution background slider will assure clean display also beyond resolutions of 2500 px equivalent.

Custom sidebars for pages and categories.

Finally: the script is eCommerce ready!

Semiomantics EVO 2012 Developer Edition

Semiomantics EVO 2012 Developer Edition Light

Become familiar with a new generation WordPress Theme and develop on the given bases a personal template for further customization.

Learn how to replace the existing Evo sites with the WordPress based responsive EVO.

(More to come.)

Licensed Software is provided.

To build the new site, add a sub-domain to your main site (author blog) and call it for example media, photo or portfolio or similar. (We will discuss this at the pre-seminar call on Tuesday February 21, 2012.

Ticket price $85, the usual discounts for Ycademy Pros apply. Please ask Bianca for the discount code: bianca(at)ycademy.com.

Click to Get your Ticket

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Basic CSS3 to Customize your WordPress Theme

With the increasing browser compatibility of CSS3, additional customization of websites is in the reach of most anyone (Even a Monkey can do it, according to Nikos Advertizopoulos …). Tonight we will start with a series of calls to become familiar with the possibilities arising from the use of CSS3 on WordPress to improve typography and font styles.

You may follow the progress of the work at the Ycademy Demo Site which features the Semiomantics XO Theme.

Looking forward to seeing you on YorgoLive tonight.

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Transparent WordPress Custom Theme

Playing with the XO Theme Version 3.3.x from Semiomantics and CSS3, I notice how easy it is for most anyone to customize the XO Theme by adding transparencies and other CSS3 elements. Here below you find some drafts. You may visit the test site from : http://globalthebrand.com.

On the test site we use the Semiomantics Widgets and Theme Handler plug-in as well as a modified Supersized plug-in; the latter needs some more work to make it more responsive. Also we use TubePress which behaves fine also on mobile.

The Theme is Semiomantics XO with 3 custom child-themes; any theme can be associated with any page, post, category, tag or sidebar.

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New Semiomantics XO Theme for WordPress

The above Screenshots represent just some of the pages, features and looks the 2012 Edition of the high performance XO Theme for WordPress has up its sleeves. The above site is the fruit of the 2 Days Ycademy Online Seminar for Semiomantics Developers and designers.

The 2012 Edition of XO is focused on even more flexibility in as much as editing, cross-browser and cross-platform compatibility are concerned.

The Site displays perfectly on Mobile devices, showing responsiveness also of the plugged in scripts chosen of which some have been adapted to satisfy the high standards of Semiomantics Publishing Scripts for Excellence.

The site elaborated at the Ycademy Online Seminar this past week-end features some smashing features, such as:

• Background Slideshow, customizable for each page, post or archive
• Built in Directory
• Media Library for YouTube and Vimeo
• Pro-sliders which can be deployed anywhere on the site
• In addition to the responsive design, a separate light Mobile Version is available
• Bold and Efficient Navigation
• Built in Custom Fonts
• Social Network connectivity and publishing
• and much more.

The XO script is well commented and offers designers a clean and straight forward environment for custom developments. XO uses best practices for WordPress development and makes the best use of the possibilities offered by the WP back-bone, assuring smooth integration and optimized conflict handling.

XO is a great playground for designers. The DIY version allows anyone to adapt layout and colors to taste right from the back-office; there is no need to have any knowledge about coding or designing. The theme behaves like a Chameleon and adapts to specific needs with just a few clicks of the mouse: pre-configured layout elements transform your XO quickly into a Magazine, Newspaper, personal Author Blog, a Media Hub, a Shop, a Marketing Machine, a Social Media Publisher, a Product Promoter or a Fan Site or most anything your imagination dictates.

For the professional designer, XO offers a well commented environment. Custom code can be added right from the dashboard or, as I prefer using a child theme. XO is tuned for HTML5 and CSS3 use, making it a modern and inspiring framework for exceptional design effects.

Out of the box, the XO Theme for WordPress provides a stable and reliable, robust and optimized solution for common use. It provides built in features such a slider with multiple transitions and a one click selector for easy use.

Layouts can be easily adapted to needs and purpose of the site. In fact, most custom designers rely on the theme engine to format efficiently layouts.

The site featured in the above gallery uses a few pro plug-ins to add functionality in function of customer requirements. The integration of such add on scripts is a relatively simple process for designers and developers.

XO has been developed for high performance, productivity, excellence in publishing and flexibility. For the professional users, the XO Theme constitues a solid base with a huge potential for customization and creative artistic expression.

The release of XO Version 3.3.x is planned for the first week of February. The present Release Candidate has been thoroughly tested. A few minor issues will be taken care off before XO will be available to the public.

If your site is running on Semiomantics XO suing basic customization, the theme can just be overwritten. (Save your custom CSS beforehand.)

If you are using a custom version with custom developments or a child theme, some of your customization will need to be adapted to the enhancements of XO 2012. This concerns namely custom headers and footers as well as custom functions.

Support for developers and designers is available as usual at our Ycademy Online Calls and Seminars or through Semiomantics Pro Support.

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Responsive Themes for WordPress

Responsive Websites become a must in 2012. This tutorial demonstrates how to make your WordPress Theme Responsive.

In very simple terms: Responsive Web Design aims to display content adapted to the visitors screen size. This means namely that the layout width must be fluid, i.e. expressed as a percentage of the width of the screen, typefaces expressed in em and images must be scalable.

Responsive WordPress Theme XO by Semiomantics

Practically speaking: a responsive designs can be viewed on a smart-phone or on a large PC screen, the display will always be the same and adapted to the size of the screen or browser window. n stead of using multiple style-sheets for different screen sizes, designers use Media Queries which allow to create multiple layouts using the same content. To achieve scalability, CSS media queries, such as min-width or orientation are used.

A quick and easy way consists in creating a child theme; this allows you to upgrade your theme as the case may be without altering your customizations.

1. Create a new folder in your wp-content/themes folder and name it anything you like; for the purpose of this exercise I call it “responsive”

2. Create a style sheet in your new Child Theme folder (call it styles.css).

3. Suppose your main theme is called “wptheme”; paste the following into style.css

 /*
 Theme Name: wptheme Child
 Theme URI: http://www.yourdomain.com/
 Description: Child theme for wptheme
 Author: Your Name
 Author URI: http://www.yourdomain.com
 Template: wptheme
 Version:1.0
 */

The only line you really need to respect is Template:wptheme; this line refers to the parent theme folder.

4. Import the parent themes style-sheet by adding now the following line to your new style.css:

@import url(“../wptheme/style.css”);

5. Define the screen sizes you design for. (Smart-phones, tablets, PC) To test the result we just create different h1 color values for the different screen sizes:

@media screen and (max-width:320px)
{
h1 {
color: #ff0000;
}
}
@media screen and (min-width:321px) and (max-width:768px)
{
h1 {
color:#00FF00;
}
}
@media screen and (min-width:769px)
{
h1 {
color: #0000FF;
}
}

Having set these basic parameters, you can now apply styles and layout values to taste, such as vertical navigation display on small screens.

To make images responsive we will need to take some WordPress specifics into account and there fore we will intervene with CSS3 and Media Queries and modify styles.css and functions.php of our theme.

Add the following to your style-sheet to make images scalable:

img{max-width: 100%;}
img{ -ms-interpolation-mode: bicubic; }

Now the images will be re-sized to fit horizontally, while the vertical scaling is still defined by WordPress. We need to remove WordPress image height and width values to scale our images proportionally.

In WP, image classes come with a with and height properties; we delete these properties like so:

change in your WP editor:

<img class=”imgclass” src=”../images/imagethumb.jpg” alt=”” width=”100″ height=”100″ />

to this:

< img class=”imgclass” src=”../images/imagethumb.jpg” alt=”” />

This will work for your post and page images, however not for the images created by WP dynamically, such as post thumbnails. We need to delete with and height properties dynamically with a function.

Add to functions.php:

function remove_wp_width_height($string){
return preg_replace(‘/\/i’, ”,$string);
}

Now you need to make a final modification in your template and replace:

the_post_thumbnail();

with the following:

echo remove_wp_width_height(get_the_post_thumbnail(get_the_ID(),’large’));

That’s all!

Hopefully the above will help you to do additional customization wok and as the case may be, to adapt your great themes to the requirements of 2012 Web Design.

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Semiomantics XO with CSS3 and HTML5

Time has come to learn about new technologies available for web designers and developers. All common browsers are increasingly able to read and interpret CSS 3 and HTML5 and about all computers are equipped to read java and jQuery. Therefore new possibilities become available to XO developers which we will focus on during the January Seminar.

XO has evolved over the past 4 years along with WordPress Developments. The theme has become responsive and shows perfectly on smart phones and tablets.

Subsequent to the release of WordPress 3.3.x XO needed some adjustments and updates which we have implemented and tested. New design functions become available for advanced customization. XO remains the most flexible theme for custom development, accessible to most anyone.

The goal of the seminar is to become familiar with XO and it’s new features as well as to learn how CSS3, HTML5 and jQuery allow to adapt XO to most any customer’s needs.

Some of the technical issues we will have a detailed look at are:

• Transparencies with CSS3
• Background Sliders
• Mobile Verions using WPTouch Pro
• Content and Frame sliders with Pro Slider and SlideDeck Pro
• Social Network connectivity with FacePages
• How to make a WP theme responsive (adapting to different screen sizes such as Smart Phones Tablets and bigger)

The most obvious expansions are via plug-ins. We will show how to make the best use of plug-ins for the Mobile Web, Social Networking, Social Media Publishing, Social Network Marketing as well as for more attractive display. Time permitting we will look into additional functions, such as shopping cart or marketing specific scripts.

We also will start looking into another important chapter:

How to convert your XO sites into a Mobile App!

In order to make the understanding easier, we will build a new site during the 2 days event. Please join our pre-seminar call on Thursday to prepare the event by setting up a new XO powered site.

All materials will be provided. You will just need some images/photos, videos and other content you may want to use to populate the XO site.

Saturday and Sunday, 28/29 January, 2012 from 1 pm London time till 9 pm London time.

Tickets are available on our new shop at HIOD.com. Please click on the below image to order.

Discounts as usual for Ycademy Pros: Please mail Bianca at bianca(at)ycademy.com for the coupon code.

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A clip with XO 2011 Sites

 

The clip presents some of the custom sites built on Semiomantics XO 2011.

Semiomantics XO 2012 will be released in January to catch up with the latest WordPress developments.

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Animation for Beginners with After Effects

Since Disney’s hand-drawn animation, nothing has changed when it comes to the basic principles of animation. The success of Disney was not just in the design of Mickey and friends but in the way the characters were put into motion.

At Saturday’s Ycademy Seminar we will explain the

and see, how to apply them with After Effects.

Acceleration and deceleration is created with Easy Ease in and out functions is AE. The effect creates fluid motion.

Anticipation designs the action leading to the actual movement, like the backwards swing before hitting a ball with a golf club. Anticipation prepares the viewer for the action which will occur. Surprise actions can be more effective without anticipation.

Squashing and stretching blows life into a volume. The rule is, not to change the volume while designing the effect: a vertical squash goes with a horizontal stretch.

Objects tend to move along an arc, rather than along straight lines. In After Effects we animate along a path.

Straight Ahead Action refers to drawing frame by frame, while Pose to Pose refers to designing first the key-poses and then filling in the frames in-between, hence the terms of “keyframe” and “tweening”.”

Staging refers to the act of drawing the audiences attention to important actions or events in the movie. It has to do with camera positioning and handling and composition.

Well placed exaggeration can make movements more interesting.

Follow Through refers to the motion of objects after the action while Overlapping Action means that an action does not have to stop when or before another starts.

Secondary action makes the principal action more interesting. While the principal action may be a man walking, secondary actions could be arm swinging, movements with the head and so on.

Speed of action impacts on perception and emotion created. One of the most difficult principles to master, often expressed with the distance between two keyframes in After Effects.

This does not really refer to After Effects but to other programs you may use to draw objects, such as Photoshop.

Objects need to be appealing to draw in the audience. This is not only true for animated characters. The best animation is not eye-catching if what you show is not designed in an appealing or charismatic way.

After Effects is not just about motion, it’s about expression, design, appeal and emotion created. An animation designer is therefore a multi-tasker and the best are multi-talents!

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After Effects Openers for Global Sports

Two simple and bold openers for Global Sports US. The opener will be used on the Season 2 fashion presentation clip by Listen Up London.

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After Effects Happy New Year

Tonight at YorgoLive we will focus on editing Inkman’s Christmas After Effect Template. This is a first simple adaptation; in fact the project can be further transformed namely by changing colors and backgrounds. The goal is to become familiar with simple changes of an existing After Effects project.Of course we will show participants how to embed the movie into a Facebook page for sharing with friends and fans.

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Christmas Media Design at Ycademy

The Ycademy Seminar in December will focus on Christmas Media, namely on working with Adobe After Effects.In stead of producing static Christmas cards participants will be able to add motion, sound and other effects to produce a stunning customized Christmas Clip.

The above draft for a UVUYO video is a typical example for what After Effects can do for you.

The Christmas Media Design Seminar will take place on December 17, 201, starting at 1 pm London time and closing at 9 pm London time.

As we have only one day available for the December Seminar, we will use all Daily Call sessions for an introduction into the secrets of After Effects. All pre-seminar calls will be recorded as well and video tutorials will be made available to seminar participants.

Acquire enough After Effects related knowledge to be able to work with After Effects templates and to customize, adapt or modify them.

All participants will create a customized Christmas Clip.

Participants need Adobe’s After Effects, preferably CS 5.5 64 bit version, however CS4 running on 32 bit will do.

For Customization, you may want to use some of your family photos or, if you create a business clip, some business related pictures , screen-shots or graphics.

All other materials, namely professional templates, will be provided.

Special Christmas price: $45

Discounts as usual for Ycademy Pros.

Click to get your Ticket

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Eugenides Foundation Technology Exhibition

The experiment will show how a complex solution changes color in a circular manner, acting as a chemical clock.

“Chemical clock Belousov– Zhabotinsky” is a demonstration performed by staff of the Interactive Science and Technology Exhibition, Eugenides Foundation. The demonstration is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.sciencetweets.eu.

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Interactive Science and Technology Exhibition

The Eugenides Foundation’s Physics Experiment Collections and the Technical Exhibit Halls were created in 1966 and operated at the Foundation facilities on Syngrou Avenue until the mid-1990s. Their goal was to fill the gaps in experimental equipment at the institutions of technical education in post-war Greece and to more adequately carry out the essential educational function in the technical and scientific fields.

Two new wings were added to the Foundation in September 2003; one of them houses the New Digital Planetarium and the other, in a section of the building symmetrical to the Planetarium, houses a unique exhibition hall, the “Marianthi Simou” Interactive Science and Technology Exhibition Hall.

The first periodic exhibition, titled Science of Sports, was held there in November 2003, staged by the General Secretariat for the Olympic Games in cooperation with the Eugenides Foundation in light of the 2004 Athens Olympic Games.

A permanent Interactive Science and Technology Exhibition has been on display in this new exhibition wing since December 2006.

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Facebook Business Account

What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice?

First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative.

You can set up a Facebook Business Account, if you don’t already have a standard account,

Business Accounts are mainly designed for Advertisers and to manage pages.

To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account.  Select “I do not have a Facebook account” and continue by providing email and date of birth.

As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to your pages and ads.

You cannot see other users profiles or timelines as Business Accounts have limited access to information of Facebook.

You cannot see Facebook content that does not live on your pages.

Business accounts cannot be found on search or added as friends.

Business accounts cannot send or receive Friends Requests.

A business account can be converted into a regular account. Once done, the process cannot be reversed.

The big disadvantage of Business Accounts are their absence from the internal search and friend feature, making it almost compulsory to spend big time and/or money to promote the content.

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Eugenides Foundation Images

A simple iPhone photo with variations.

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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WordPress 3.3 Update for XO by Semiomantics

Semiomantics XO users: update to WP 3.3 and appreciate the new admin bar featuring also your XO theme menu. Also new: the drag and drop media up-loader as well as the admin menu :-).

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DuSunnah Online Bookshop

The DuSunnah Bookshop will shortly go officially online. This new Shop is an extension of the Masjid Daar us Sunnah in London. From a developer’s point of view, the shop is a challenge in as much as it has to fit into an existing online infrastructure. This post will show a possible concept about how to interlink various social networks with different websites and script for the purpose of serving the community in the most efficient and accurate way.

Dusunnah Bookshop

Let’s start with an inventory:

1. Dusunnah.com is a Joomla based CMS which up to now was the online presence of the Masjid in its own right.

2. Dusunnahbookshop.com is a new X-Cart based online shop.

3. Dusunnahbookshop.com/blog  is a WordPress based blog under construction.

DuSunnah has built a solid presence on Social Networks such as Twitter, Facebook and YouTube as well as a Newsgroup, reaching out to thousands of friends and subscribers.

Time has come to consolidate all these efforts and achievements and to streamline the online activity by integrating all pieces and bits into an efficient communication and publishing concept, targeting and expanding the existing communities.

While Joomla has for a long time been recognized as the most powerful Content Management System, we at Semiomantics have always felt that its performance is way inferior compared to WordPress when it comes to search engines. For this reason we have always privileged WordPress, ready to make concessions on the CMS side; WordPress has made and is making progress on the CMS front and with WP 4 we are expecting namely better media management as well as a more user-friendly admin area.

Joomla may be easier to use for non professional users, however it lacks the real power to gain high visibility we can achieve with WordPress. I guess Joomla users are good customers of all sorts of ads networks, while Semiomantics is specialized to build WP based sites which show on the left side of Google top 10 search returns, saving thus thousands of advertising bucks.

While there are some developments available to integrate WordPress into Joomla as a Joomla component, for example by Corephp.com, we prefer the flexibility and power of a self-hosted WordPress site separate from Joomla as Semiomantics Optimization for high performance conflicts with Joomla and would thus reduce the power of WordPress.

Having said the above, the WP extension by Corephp remains a brilliant and cheap solution to improve Joomla.

In as much as our publishing concept is concerned, we keep both sites separate, on separate servers and we create the link using RSS Feeds and technology, whereas we will stream the Joomla content into WordPress and use WordPress as the striking arm for SE targets.

When combining WordPress with e-commerce we always have preferred to separate the active WordPress site from the shopping site, even when using WP e-commerce plugins. The reason is simple: the purpose of both sites is not the same: a shop must provide a smooth shopping experience, while WP must first of all perform and gain high visibility on Search Engines.

The architecture of shops is not designed to reach high impact on search engines, they are a sort of a content management system for products integrating check-out and payment gateways. These features require configuration which conflicts with what we consider optimized semantic configuration as used on Semiomantics powered WordPress scripts.

We deal therefore with X-cart as we do with Joomla, we create a product stream targeting WordPress.

As you can deduct from the above, WordPress is the central element in our Publishing and Marketing strategy. The main reasons for this are:

• the powerful optimization by Semiomantics
• the aggregating possibilities of all content produced on all sites and networks
• the publishing power to reach Google top 10 rankings
• the publishing power to reach out for social networks
• the easy sharing of any kind of media, namely also YouTube
• the possibility to keep a maximum of traffic in stead of giving it away to third parties

The use of Semiomantics powered WordPress replaces to a large extent marketing budgets for Google Ads for example as we can bring our content and products right to the top of Google. The WordPress based site will be linked directly with all own sites as well as with the newsgroup and all social networks. This simplifies the work and publishing flow and assures optimized publishing.

The described concept has proven to be highly efficient for our own purpose as well as for our customers. Our publishing and marketing networks are custom built and fine tuned for the purpose of each respective customer’s needs and purpose, whereas we aim to provide time and money saving solutions achieving thus optimized productivity.

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5. Klout or Harvard

Harvard or Klout?

Recently I came across a video from the Wall Street Journal showing the merits of Klout and discussing some of the perspectives. This leads me to drive the vision further and to ask simple: how will our kids feed their families tomorrow? If the Harvard boys continue to build programs but the asset value shifts away from the program to the individuals populating it, then we may have to rethink economic models and education.

Below the video which shows what Klout, Social Networking and Social Network Marketing can lead to.

Up to now, smart kids built programs and got people to join. These people were building the actual asset value of the program — for free. Many such programs have been sold for billions or went public rewarding the program owners with loads of cash.

Those who actually have built the content, traffic and prestige of the program were not really involved in the benefits of such transactions (think of MySpace, Skype, and others, where subscribers were “sold” multiple times).

While in the past, programs, like newspapers were analyzed for their target public (market) in order to determine the advertizing value, social profiles are linked to individuals, brands or eventually groups of people. High social indexes in clearly defined market (tags, keywords) will shift the financial power away from programs to where it actually should be: the social profiles, representing high impact, conversion and sales.

My advice to Facebook would be: go public before the market’s attention shifts.

Yorgo Nestoridis on Facebook

As parents, we only want the best for our children and if in the past it has been generally admitted that a traditional university education is the most promising base for an economically successful life, one may start doubting that this will still be true in the near future. If tomorrow merchants sponsor social profiles and their owners, then it may be tempting to drag your kid as early as possible in front of a computer and let him collect Likes. The issue is: instead of focusing on traditional schooling, one could let the child build its social index, which, if well managed may rake in millions comparable to show or sports stars.

You could also imagine a whole family working on one and the same social profile, to expand influence. The Social Profile becomes an immaterial material asset in as much as an advertising value is attached to it.

Tomorrow, there is no more need for traditional supermarkets, expensive shops in downtown areas and well dressed staff. Shopping will be recommendation based and take place online. Costly networks of distributors will be to expensive, companies will sell directly and select a few high social profiles to recommend their goods and services.

People will look for a benefit and find the appropriate recommendations on Google and in Social Networks. Influential profiles will make money like never before. Such profiles don’t need to be wrapped up in companies limited by shares. The can exist without any particular legal framework, however you could imagine that such profiles may want to build goodwill and associate themselves with NGOs or even become a Foundation whereas then the family members would be the people running the foundation.

This would probably be the best that can happen, however then the Social network Bubble and the material interest therein would pass. Now that would be a real revolution for the 21st century!

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The Children’s Hospital in Athens

Living in the greater Athens area bears some refreshing surprises. This past week-end I became acquainted with Greek Hospital Standards as we had to leave YorgoMan (12) at the Athens Children’s Hospital to fix his wrecked up neck.

But let’s start from scratch. Vouliagmeni is about 25 kilometers south of Athens, but part of the greater Athens Metropolitan Area. There are plenty of hospitals in our area and communities nearby, but when a child needs hospital treatments, there is only one unique place for the 5 Million people of Athens and beyond: the Children’s Hospital north of the center of Athens. Even if you bring your kid to another institution for emergency treatments, they refuse treatment and you are sent to that one only central hospital which in the best of the cases is 45 minutes away. With normal traffic it takes you an hour and when there is the typical Athens Traffic mess, you better take some snacks along.

Nosokomio Paidon Agia Sphia

It must be said: the hospital has a great reputation and top-notch medical staff. In general, it can be said that the staff is not only competent but also devoted to their tasks, however the whole institution is victim of lacking finances and compared to any central European Children’s hospital, simply an amazing place …!

Mind you, hospitals in Greece will always amaze you anyway.

The Architecture is a nice example of post war functional design. It must have been an award-winning building at its time.

Children’s Hospital Athens, Greece

I likes mainly the stair case as well as the perspectives offered by the corridors and halls — from a photographic point of view of course :-). And then, while the colors are children-friendly, the impressions you can collect at night are quite interesting. I shot some quick pics, just for the impressions and under #iphoneography :

Children’s Hospital Athens — Stair Case

A noisy night vision …

Closer to reality …

Hospital #iphoneography

Entering the hospital, you get immediately a taste of today’s Greece. Strike at the reception!

Talking about strike and lacking infrastructure: YorgoMan shared his room with 4 other kids, one of which from Agrinio, a city on the other side of Greece (west). That kid was supposed to leave hospital last Thursday, however no Ambulance could be found to take him back home under appropriate conditions. He was still there when we left today.

The high reputation of the Hospital, one of the best for children in South East Europe if not the best, attracts people from all over Greece, including the islands. Some of the kids we met came from Zakinthos, Megara (on the way to Corinth) and then of course from Athens.

Thinking that the staff would look after the kids needs during the night, we left our boy the first night by himself; a big error as we should learn. In fact, it is expected that parents assure a 24/24 presence to take care of their child.

Tweaked Picture of YorgoMan

Also if you want a pillow or a cover for your kid, you bring it from home.

In spite of the above, the Greek system works! It may be a matter of culture, tradition or just a way of doing things,but public health in Greece and namely of Greek Children is not worse than elsewhere in Europe, all to the contrary. In Greece the family still is the basic building block of society even if in recent years with increasing prosperity more individualism is pointing at the horizon. The present crises and austerity measures may well lead us back to stronger cohesion at family level rather than to a social collapse as some predict.

I Greeks I trust, forget about the Government!

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Empire Avenue — Start Making Money

Once your Empire Avenue account is set up as discussed in our previous post, you will immediately profit from rewards received for the set-up as well as you will attract some early investors (newbie hunters) who throw money at any new sign up to gamble on the potential first big jump of your share-price which may occur if you are a socially very active person on some of the connected social networks.

Yorgo on Empire Avenue

I have adjusted this part subsequent to important recent Changes of the Algorithm at Empire Avenue.

In general there are 2 kind of people in this world, the rich and the poor, or the wealthy and those who have no or little assets. On Empire Avenue you start as a poor man with nothing and a base share-price of 10 EAves.

Poor people’s first priority is to build income to survive, then to build a comfortable life style, then to save and to acquire luxury goods and to amass wealth.

Poor people work for the money while wealthy people have their money work for them.

At Empire Avenue this model is reproduced with surprising realism, namely at the lower end and beginner’s phase. So, you will start by striving to make some cash and build your own portfolio. Most successful people are pretty active on EA during that phase. The question is, what kind of shares should you start investing in for a good start?

My recipe was and still would be to profit from the Goodwill of your investors and to trade aggressively newbies.

If you start out at 10e and based on your activity at EA and social indexes from different connected networks your share price immediately jumps to 15, 20, 30 or more EAves, you get a heck of a lot of goodwill from your shareholders who are all happy about the increase of their wealth due to the spectacular rise of your share-price. First you will see newbie hunters as shareholders, then the big boys will jump in while your share continues climbing. Your share-price is determined by the number of shares sold.

Your task is therefore to sell as many shares as possible and to keep your shareholders happy so that they recommend you further; so, sell shares!

Exploit this Goodwill Phase and invest aggressively namely into newbies! Forget about investing in expensive shares or looking for dividends in this phase, you are too poor to worry about the problems of the rich; get rich yourself first.

You see, if you come in to EA and I buy 200 of your shares at 10e, I don’t expect you to reciprocate. I expect you to do anything to get your share off ground. If you don’t fly, I will sell you rather quickly.

Here is how it works and what I would recommend any newbie:

I just bought 200 shares in every new arrival. Statistically you get on 10 Newbies at least 1 super high-flyer (+20e on the first day), 1 high-flyer (+15-20e), 2 that make it to about +10, the other don’t really go anywhere on the first day (they may wake up later, but you are not rich enough to be patient).

Focus on the high-flyers at the very beginning and sell the others to become liquid again to hunt more newbies at 10 and repeat the game during the first day. (You will not catch them all at 10, some at 11 but that’s OK. If a Newbie jumps immediately to say 17e because of his social connections, buy him anyway even at 30% up price).

You see, at the beginning you don’t have enough cash to buy everything you like. It’s like in any real company, the fewer working capital you have, the faster you must turn it over. At EA it means, don’t sit on shares that don’t move up (I am precise here: this is your beginners phase on EA).

Also it means: don’t tie up capital in expensive stocks, you cannot afford it. If you buy my stock at 100e a piece and a daily growth of say 1e and a dividend of say 1e per day, you are making 2% on the invested capital. If you used the same money and you bought 10 shares at 10e of a new arrival and that share jumps on the first day to 20e, you have doubled your money, that’s 100% vs. 2%.  It means also, forget about reciprocating with your shareholders; as I said you have their goodwill for as long as your price increases during that phase which can last for quite a while, in my case till about 110e per share.

We will look at reciprocity in a next post.

Aggressive trading means also being able to take losses. If you buy a share at 10e and after an hour it’s at 10.50e, kick it out and take a loss of about 0.50e. The buying and selling commissions are at 5% each way. 5% on a share of 10e is peanuts.

If you buy a share at 100e and you have to sell it, it will cost you 5e. Shares at 100e don’t grow by 5e per day usually, so they are useless for aggressive trading. Buying expensive shares means in general you buy them to keep them for a while. And that means, you have enough cash to profit from all the trading opportunities on offer. I did not buy expensive shares before reaching some 70e per share. At that level I still grew by 6-7e per day.

In general: the more new arrivals there are, the more working capital you need. So, think well before you buy an expensive share.

What is expensive? Everything except newbies!

I watched the scroll area for New Arrivals; new arrivals get listed at the top and then move down to spot 5 before disappearing from the main page. If they don’t achieve a significant result within that time, I sell. (You may want to keep 1 share of each for the record, for getting them on your ticker and for getting awards for the number of people you have invested in.)

Your High-flyers are the ones you keep for as long as they grow fast; this can be till 100e or above! However, some will slow down at 50e, others at 70e or more: sell them and free working capital to pay the newbie game again.

High-flyers usually show rapid growth in share-price but often pay very low dividends. Shares to keep are shares with high dividends; at the beginning you would focus on shares with a ROI above 1!  More later about the ROI issue. Just note: Dividends earned increase your disposable cash and working capital daily.

Of course it depends at what level that happens.

If your flight levels out at below 50e, you don’t have a lot of means and your shareholders could be tempted to sell you because your growth is lousy and so is your Dividend. Your best way to stabilize at least is to reciprocate with your investors; they don’t expect you to buy as much as they did, but you should at least buy some shares namely in your main investors. Note, Big Boyz are less excited than little guys. Little guys sell you faster and often have a total reciprocity attitude which you cannot afford. So a token for the big boys and consolidate with the little guys as much as you can. If they sell you anyway, kick them out and use the cash for newbie hunting.

Work on your social networks, link with a maximum of your shareholders on Facebook, like them and comment on their stuff. Also, endorse their feeds and blogs, they love it! Use the twitter and Facebook buttons to let the world know that you have invested into some body! Promote your investment as their success is your success!

Write a news letter on day  7 or 8: During the first 7 days no investor can buy more than 200 shares in you. On day 8, if you are still in the race, the big boys will buy up to 600 shares in you. A newsletter is first of all a thank you for the trust people place in you, a cry for continued support, bragging about your growth and how much you enjoy the interesting program and people populating it and maybe something about you (not too much because traders don’t care too much, they want to make money).

Definitely, don’t post all your links and distract people from your main objective: you want them to buy more shares in you and you want them to promote and recommend you! Be nice, kind and humble — still while bragging about what a hot shot you are, hmmmm, at least that’s what I noticed people get away with successfully.

Hypocrisy is a major asset in social networking, namely if you strive for a lot of nonsense reciprocity on FB or Twitter and so on to improve your dividends in EA or your Klout Index. Just make up your mind and stick with it :-).

You will notice that most people hardly produce any original content and just re-tweet re re-blog what smarter people than them have produced — so if you want other people to read the newspaper for you, just subscribe to all of your new contacts EA will reward you.

Finally: Stick with the above and you will do fine! Focus just on the growth of your shar-price and grow as fast as you possibly can during this initial phase.This will take care of your first 7–10 days on EA.

Look out for the next post which will deal with trading shares on the Buy Me I Buy You chat and how you can build your dividends during the initial phase.

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Surya Ray Profile and Image

We have been looking at Surya Ray to demonstrate the importance of getting in control of your online image. Of course it is impossible to achieve that goal completely, but one thing is sure: if you don’t build your profile, someone else will.

The profile is not just what you punch into profile pages from social networks and similar. It is what people perceive when surfing the net, it is the footprint you leave out there, it is what trackers may collect and interpret.

Large corporations and good marketers aim to control what pops up on Google Top 10 and eventually beyond.

Google Search returns can be of paramount importance. Or, as we say here: the first impression is the best, namely if it is a bad one!

When you search a company or a person to buy a product or a service or just by curiosity, you get Google’s search returns right in front of you and what you see there can influence you right away as it is something like the ‘first impression’.

Here is what Google returns as I write; please consider that my 3 entries there are the result of my conquest of Surya Rays Name Keyword since almost 24 hours, when I registered the domain suryaray.net.

On the first 2 spots you find LinkedIn, a third party program where Surya Ray has set up a public profile. This is fine, however Surya serves LinkedIn to generate traffic to their own site; the typical give and take between users and ‘free’ programs.

On rank 3, you find a Company, carrying the same name and which owns the .com domain.

On rank 4 there is an image damaging ‘Fraud Alert’, I would prefer to get rid of.

Surya Ray Image on Google

Finally, have a look at the top right Google Ad; the kind of generic ad which automatically grabs search terms and drives traffic to Facebook. Following the link, I land on my Facebook page (as I am logged in, where I type into the search “Ray Surya” as suggested by the Google Ad.

Surprise, surprise … here I am again :-).

Surya Ray on the Facebook Search

( The screen shot features my new Facebook Timeline Profile as available in developers mode).

On all the above links exposed, be it on Google or on Facebook, we never end up on a site belonging to Surya — his image is in the hand of third parties.

Yet another place we can examine for impact is the Google Image Search. Here Surya Ray’s Image is well present on the top 20 (red footprints), however, look at the images picked by Google from my website (green footprints)?

Surya Ray Image on Google

Smashing, no?

Of course we can d a test with an image of Surya (I hope you don’t mind Surya, I pinched your profile pic from a social network, thanks.). For the purpose of the exercise I converted the pic into a black and white version to recognize it easily.

Surya Ray Image

We will trace the Photo and see if it makes it into Google and where :-).

The internet is not just limited to social networks. People continue to look up other people on Google and the search returns impact heavily on our performance. If our profiles are present only through social networks where you have to login before being able to click on your target’s site link or contact, you lose already loads of traffic. The free service is provided in exchange of one of your most precious assets: Your TRAFFIC!

Marketing is about ‘findability’ and creating visibility in the target market with the purpose to convert traffic to sales, clicks to customers and bits to cash. Selling from someone elses website (social networks) is not ideal, your own site (or shop) inspires more credibility and professionalism.

Clicking all day on social network content to generate visibility is time-consuming, often inefficient and producing mainly cyber-waste.

Building a high performance website is much cheaper than wasting your time on building a social profile with so-called social activity. I am not saying that you should not be socially active, but in a targeted and efficient way.

The fact to climb Google Top 10 saves money (think about the alternative: Google Ads: don’t even think about achieving anything substantial below $20 a day, rather $100). Also a well-connected website optimized for Search Engines and Social Networks will free your time you have been wasting on useless social activity just for the pleasure of tracking programs and for the benefit of social networks for whom you build the main assets, traffic and content, instead of building your own wealth.

More soon.

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