WSJ.com: Business Insight

Secrets of Marketing in a Web 2.0 World

Thu, 17 Sep 2009 11:59:30 EDT

Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind. (See the full report)

IT Outsourcing: The Goldilocks Strategy

Sun, 14 Dec 2008 23:14:50 EST

Not too lax. Not too rigid. A contract that falls somewhere in the middle is the one that works best when a company is turning over its information-technology activities to an outside firm.

Away From the Desk...Always

Mon, 15 Dec 2008 12:56:45 EST

There's a new class of worker out there: Nearly Autonomous, Not in the Office, doing Business in their Own Time Staff. Or nanobots, for short.

In Emerging Markets, Know What Your Partners Expect

Sun, 14 Dec 2008 21:06:25 EST

Many companies from mature economies are looking for strategic partners in hot emerging markets -- places like Brazil, Russia, India, China, Eastern Europe and Turkey.

How to Back the Right Technology

Sun, 14 Dec 2008 23:23:53 EST

How will the car of the future be powered -- by a hydrogen fuel cell, a lithium-ion battery, ethanol, liquefied natural gas? Or by something else entirely?

Lessons Learned

Sun, 14 Dec 2008 23:28:22 EST

Teaching employees new skills is one thing. Getting them to apply what they have learned is quite another.

Gild by Association

Sun, 14 Dec 2008 21:06:25 EST

What's an easy way to get consumers to notice your brand? Remind them of somebody else's.

How Hard Times Can Drive Innovation

Tue, 03 Mar 2009 10:29:02 EST

Sure, the economy's bad. But it's a good time to innovate, says Clayton M. Christensen, a Harvard Business School professor who focuses on innovation.

Editor's Note

Sun, 14 Dec 2008 21:06:25 EST

This marks the end of the second year of publishing our Journal Reports on Business Insight, and it seemed like a good time to reflect on what this series is all about.