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Google+, the Sleeping Giant

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Tue, 30 Apr 2013 23:28:36 +0000

With this article we plan to start a series explaining how to use Google+, detail some changes, and explain some of its features. This social network has sort of been the sleeping giant, but it is starting to wake up...

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The World Needs Content

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Thu, 24 May 2012 16:36:27 +0000

Content Curation Marketing requires planning due to the premium placed on relevancy. Sure, you might have a really good article to share, but if no one cares, well then it is has been a waste of good writing time.

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A Penguin Army Leads Google’s New War on Keyword Stuffing

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Fri, 18 May 2012 08:00:00 +0000

Penguins are coming after web content faster than the Skipper can say, "Just smile and wave, boys. Smile and wave." I touched upon Google's new effort last month and predicted it was going to smack offenders in my article "Keyword Stuffing...

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Your Neighbor Outperforms Your Paid Spokesperson

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Wed, 11 Apr 2012 08:00:00 +0000

When a neighbor recommends a new service you are more likely to tune in, according to the latest research from Nielsen on word-of-mouth influencers. All of those social media recommendations from friends and family continue to grow in influence over...

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Go Ahead, Share that Crap and See How Much Traction You Get

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Tue, 10 Apr 2012 08:00:00 +0000

Everything is coming full circle again, with content creation and curation suddenly the newest buzzwords. Content has always been the king. Without good content nobody will visit and share the information. Backlinks are hard to create without good content, as...

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Keyword Stuffing Could Get Your Press Release Stuffed

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Wed, 04 Apr 2012 15:00:00 +0000

Remember the good old days of writing a press release? You would write the headline, fashion out the story, and then shotgun it out via fax to every editor in America. Then sit back and wait for the placements to...

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Goldman Sachs Further Distances Itself from Bad News

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Mon, 02 Apr 2012 00:00:00 +0000

The investment firm ran the other way from controversy last week and sold its stake in The Village Voice. This weekend New York Times columnist Nicholas Kristof revealed Goldman had sold its $30 million stake in Village Voice Media, which...

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PR Defined: Are We Communicators or Managers?

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Mon, 21 Nov 2011 19:48:17 +0000

PR communicators carry out campaigns by integrating traditional public relations with social media. We have been the driving force behind using new tools to build a two-way loop between their organizations and their publics. It almost seems second nature. Now...

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Tell The End of Ratings Do Us Part

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Tue, 01 Nov 2011 03:56:38 +0000

So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it...

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If No One Follows Can One Be A Leader?

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Sat, 22 Oct 2011 01:03:53 +0000

The other day I was stopped by a woman who was lost. She was looking for the City Council. I asked, "Do you mean City Hall?" She wasn't sure. "Yes, the City Council." I told her I happened to be...

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