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PR Defined: Are We Communicators or Managers?

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Mon, 21 Nov 2011 19:48:17 +0000

PR communicators carry out campaigns by integrating traditional public relations with social media. We have been the driving force behind using new tools to build a two-way loop between their organizations and their publics. It almost seems second nature. Now the Public Relations Society of America seeks to better define public relations in the age [...]

Tell The End of Ratings Do Us Part

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Tue, 01 Nov 2011 03:56:38 +0000

So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it has a better chance of attracting an audience? Likely not. However, I am attempting to [...]

If No One Follows Can One Be A Leader?

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Sat, 22 Oct 2011 01:03:53 +0000

The other day I was stopped by a woman who was lost. She was looking for the City Council. I asked, "Do you mean City Hall?" She wasn't sure. "Yes, the City Council." I told her I happened to be walking to City Hall and she could follow me over there. "It's just a few [...]

WordyCraft: Best Links for October 10-14, 2011

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Sat, 15 Oct 2011 00:36:09 +0000

Google+ & PR: What does it mean for you and your company? As Google leverages the rich information and data it will be able to collect from the interactions and interests of Google+ users, it has the power to change and improve existing Google services as well as push Google into new business categories. That [...]

ThinkUp! Analyze and Engage in Conversations

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Mon, 10 Oct 2011 17:49:29 +0000

ThinkUp is a conversation analysis tool. It allows you to analyze where conversations are taking place, conduct polls and engage with influencers.

Houston! Send Up Some More Astroturf

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Fri, 07 Oct 2011 22:17:02 +0000

Public relations communicators have been flocking to the Occupy Wall Street protests to offer expertise and media relations savvy. Communicators should be careful not to pass off formally planned communications campaigns as spontaneous populist activity. Sure, these protests initially have just sprung up and have gathered momentum. Yet, the potential for misuse and manipulation through [...]

Anything Is Possible

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Thu, 06 Oct 2011 02:41:42 +0000

I was the treasurer of my high school computer science club. We would meet during lunch to talk about programming Basic, figuring out how to make money, arguing about Star Trek vs. Star Wars and fighting over the two Apple IIe computers we considered our own. Before the arrival of the Apples, we programmed an IBM [...]

Customer Service and Google+

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Mon, 03 Oct 2011 21:54:47 +0000

Google+ has the potential to change customer service with its many built-in tools. For instance, I'm convinced Hangouts with Extras will make some long established services immediately obsolete. I was using a typical web conference and meeting software the other day and realized how antiqued it felt compared with a Google+ Hangout. The software didn't [...]

Because We Haven’t Planted It Yet

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Fri, 30 Sep 2011 20:20:20 +0000

The UK has sent the Peacock Network another television comedy, Free Agents, set in a Portland, Ore. public relations agency. Besides the tension-filled sprouting relationship, I'm intrigued by the gamesmanship in the the boardroom. There is a large mixture of advertising, public relations and a large dose of cornball. And there is a bit of [...]

Originality in a Cookie-Cutter World

michael.sommermeyer@gmail.com (Michael S. Sommermeyer) — Mon, 25 Jul 2011 17:19:42 +0000

This weekend Amy Winehouse died and it nearly killed Google Plus. Or at least, it nearly sent an A-lister off the cliff. Robert Scoble used the untimely death of the soul singer to rail about how cluttered G+ was as people talked about the Winehouse news. To which, Kevin Rose told Scoble he wasn't using [...]