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	<title>Whitepoint Designs</title>
	
	<link>http://www.whitepoint.nl</link>
	<description>About Logo, Graphic and Web Design...mostly DesignThoughts</description>
	<pubDate>Wed, 22 Jul 2009 11:20:03 +0000</pubDate>
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		<title>What for cost?</title>
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		<comments>http://www.whitepoint.nl/2009/07/what-for-cost/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 10:19:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design process]]></category>

		<category><![CDATA[Freelancing]]></category>

		<category><![CDATA[Logo Design]]></category>

		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.whitepoint.nl/?p=330</guid>
		<description><![CDATA[
SO the big question is ‘What is the cost?”….I have tried to answer this question by listing a few selected design project with deliverance and design fees.
Logo and Stationery
Standard package includes:
Client meeting, Intake questionnaire, Research, Information collection, 3 unique concepts submission, 3 revisions and/or modifications, client consultation and final logo delivered in digital format (EPS [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-347 alignleft" title="cost-yen3" src="http://www.whitepoint.nl/wp-content/uploads/2009/07/cost-yen3.png" alt="cost-yen3" width="450" height="203" /></p>
<p>SO the big question is ‘What is the cost?”….I have tried to answer this question by listing a few selected design project with deliverance and design fees.</p>
<p><strong>Logo and Stationery</strong><br />
Standard package includes:<br />
Client meeting, Intake questionnaire, Research, Information collection, 3 unique concepts submission, 3 revisions and/or modifications, client consultation and final logo delivered in digital format (EPS and PDF)<br />
<strong><span style="color: #993366;">Design fees 700.00 Euros</span></strong> for standard package<br />
Extra concept costs 150.00 Euros each and extra revision costs 150.00 Euros each<br />
Design charges for stationery (letterheads, visiting cards, bills, envelopes etc.) will be extra.</p>
<p><strong>Complete website design</strong><br />
Client meeting, Intake questionnaire, Research, Information collection, 2 unique options for homepage,  revisions and/or modifications, client consultation and final site design delivered with an option of having a easily managed Content Management System to be updated. Final site is tested and delivered online.<br />
<span style="color: #993366;"><strong>Design fees 1500.00 Euros</strong></span> for 1 homepage+3 pages+1 form design with CMS<br />
Extra pages and forms will be charged as per complexity of web design.</p>
<p><strong>Powerpoint presentation template</strong><br />
Client meeting, Research, Information collection, 2 unique concepts for an attractive, professional look &amp; feel Powerpoint Presentation template, Client consultation, Final design delivered.<br />
<span style="color: #993366;"><strong>D</strong><strong>esign fees 300.00 Euros</strong></span></p>
<p><strong>Brochure design</strong><br />
Promotional brochure design for digital and print purpose. Client meeting, Research, Information collection, 2 unique concepts for an attractive, professional brochure design, Client consultation, Final design delivered desired format (EPS, PDF, HTML). For the printed version, additional printing cost is included depending on paper and print requirements. Supervision and assistance is provided till the final printed brochure is delivered.<br />
<span style="color: #993366;"><strong>Design fees 850.00 Euros</strong></span></p>
<p>I do take up assignments for designing Book covers, Books, Invitation cards, Annual Reports, E-newsletters and the list is endless. If you have a special design need, please feel free to <a href="http://www.whitepoint.nl/contact/" target="_self">contact</a> me and I shall get in touch with you.</p>
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		<item>
		<title>Why a Blog?</title>
		<link>http://feedproxy.google.com/~r/whitepoint/wEwD/~3/iwx_UstKI0A/</link>
		<comments>http://www.whitepoint.nl/2009/02/why-a-blog/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 02:50:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[blogtips]]></category>

		<guid isPermaLink="false">http://www.whitepoint.nl/blog/?p=125</guid>
		<description><![CDATA[The means of communication and information is ever evolving. There is a parallel world of BLOGS which is developing. There was a time when only the  &#8216;I, Me, Myself about Mundane things in daily lives&#8217; blogs were on a roll. They are still there and they do have an audience! On the other hand, blogging [...]]]></description>
			<content:encoded><![CDATA[<p>The means of communication and information is ever evolving. <span id=":45" dir="ltr">There is a parallel world of BLOGS which is developing. </span>There was a time when only the  &#8216;I, Me, Myself about Mundane things in daily lives&#8217; blogs were on a roll. They are still there and they do have an audience! On the other hand, blogging is evolving. I come across many blogs with quality content, new ideas, and with a purpose.</p>
<p>Interesting read about <a href="http://blog.izea.com/2008/10/eight-reasons-why-blogging-will-be-bigger-than-ever-in-2009.html" target="_blank"><strong>why blogging will be bigger than ever in 2009.</strong></a> So here I am to enter the blog galaxy with my own spacebicycle.</p>
<p>Here are my reasons to have a blog.</p>
<p><strong>1. Blog to put across ideas and messages</strong> A blog gives a great freedom to express your ideas. An opportunity to realise every little idea and thought which may just die without being shared. A blog can help to show your works without limiting to number of slides or pages. A platform to make yourself &#8217;seen and heard&#8217;.</p>
<p><strong>2. Blog to reach to more people</strong><br />
A blog is a chance to interact with the community. The community grows through a blog and a collective ownership has great power. An answer to our social instinct to belong to a community, meet a group of like minded people, have a social network or just to make one&#8217;s presence felt.</p>
<p>A blog can help to develop your career network. Read more about it <span style="color: #ff33ff;"><a href="http://blog.penelopetrunk.com/2006/05/23/blogging-essential-for-a-good-career/" target="_blank"><strong>here</strong></a>.</span></p>
<p><strong>3. Blog as Food for Thought</strong><br />
A blog keeps you updated in your thinking, be it a professional or personal or social. It helps to develop the writing, researching and analyzing skills. Blogging is like training for your brain.</p>
<p><strong>4. Blog to be better informed</strong><br />
The galaxy of information is vast to get lost in. A blogger is more informed than non-blogger. Blogging leads to many interesting and inspiring informative posts. I am an infoseeker and what other way to get fed than blogging myself.</p>
<p><strong>5. Blogging is about being hardworking, responsible and self-disciplined</strong><br />
I believe there is a spiritual side of blogging. A separate topic worth a post!! I have experienced that honest blogs are the best ones!! More than being honest, being a blogger one has to be hardworking (time consuming research and writing), responsible (you are slave of your own words!!) and self-disciplined (Writing posts on a regular basis is tough tasks).</p>
<p><strong>6. Blog to give back to my profession</strong><br />
A blog gives a chance to give back to the community. After just &#8216;take take take&#8217; time, it is time to give back. A blog gives a chance to share your ideas, knowledge and experiences.</p>
<p><strong>7. Blog to inspire and to get inspired</strong><br />
I stumble upon many interesting and inspiring topics on many blogs. A great way to know about topics of interest of your own. A blog to exchange ideas and think together to make this world an enjoyable and exciting place to live in.</p>
<p>And as they say that there are always three sides of the story. Here you can read <strong><a href="http://www.helium.com/knowledge/78152-why-blogging-is-such-a-bad-idea" target="_blank">why blogging is such a bad idea</a>.</strong></p>
<p>It will be interesting to know why you have a blog or do not have one.</p>
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		<title>My logo design process</title>
		<link>http://feedproxy.google.com/~r/whitepoint/wEwD/~3/Jg1D-YCLYlQ/</link>
		<comments>http://www.whitepoint.nl/2008/12/hello-world/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 09:30:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design process]]></category>

		<category><![CDATA[Logo Design]]></category>

		<category><![CDATA[logo]]></category>

		<category><![CDATA[logodesign]]></category>

		<guid isPermaLink="false">http://www.whitepoint.nl/blog/?p=1</guid>
		<description><![CDATA[What is a logo?
Definition: A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo&#8217;s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is [...]]]></description>
			<content:encoded><![CDATA[<h2>What is a logo?</h2>
<p>Definition: A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo&#8217;s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company&#8217;s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.<br />
A logo must be describable - memorable - must be effective without colour.  A logo is - vision of client translated by a designer in a form of visual presentation.</p>
<p>Here is the process I follow for a Logo Development Project. I strongly believe that it is teamwork between the designer and the client.</p>
<p><strong>Step 1: Brief </strong><br />
This is of great importance. A solid logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps me focus my attention on the areas that best serve your business, making you much happier with the final result.</p>
<p><strong>Step 2: Research and brainstorming</strong><br />
I take the information you’ve given me, and begin the second stage. What do I take into consideration? Your competition, trends in the market, what sets you apart, your history, your future, your current brand, and the one you aspire to.<br />
Again, it’s important to provide as much information as possible in the logo design brief / questionnaire, in order for a comprehensive approach towards research and brainstorming.</p>
<p><strong>Step 3: Sketching &amp; Conceptualizing </strong>Many people don’t realise the importance of sketching when you want to achieve a great logo design. I talk quite frequently about the importance of sketching where logo design is concerned. This method is also used throughout many other design projects, including web design.</p>
<p>I normally create a few logo design variations, each with different interpretations. Many design companies offer four, five or more different options, but this is something I would only consider in very special circumstances. Such circumstances might include where the final idea for the logo has already been focused upon in your design brief, and you want to see a number of slight variations / tweaks.</p>
<p><strong>Step 4: Presentations </strong><br />
You’ll receive a presentation file, normally showing two or more fairly polished logo options (depending on your requirements). Each will include a short reasoning behind why I know they’ll work for your business. For reference, I’ll also list any typefaces and Pantone colours that are used.</p>
<p>Now it’s over to you to spend some time thinking about what I’ve provided. It might just be that you want to tweak certain aspects of the design, or you might have a choice to make. Either way, the ball’s in your court and I’m always happy to answer any questions you have.</p>
<p><strong>Step 5: Refinement</strong><br />
After receiving comments from your side there will be refinement stage. This is very important stage as only one cocept is taken further and polish it to make it as simple as that you cannot add anything or you cannot take away anything from it!!</p>
<p><strong>Step 6: File creation and supply</strong> Once the logo is completely final, I then set about creating your artwork to send by email (or on CD if preferred).</p>
<p>Primarily, I provide vector artwork. Vector files (mainly used for printed projects) can be scaled to any size without losing quality, unlike a raster file (mainly used online), which becomes pixelated when enlarged.</p>
<p>I will supply you with a selection of file types, for use in both print work, and online. If you have any specific file sizes needed e.g. 200 pixels in width for use on your website, that’s no problem at all. I also provide a reversed option, for use on black / dark backgrounds. File types I provide are:  .eps, .jpg, .psd, .gif, .png, .tiff</p>
<p>If you have any special requirements, just let me know and I will do all I can to accommodate you.</p>
<p><strong>Final Step: Celebration</strong><br />
At this stage there will be a satisfaction of -developing different ideas through teamwork, visualized in a form of an identity.</p>
<p>Here you can see <a href="http://www.whitepoint.nl/portfolio/" target="_self">my work portfolio</a>, read <a href="http://www.whitepoint.nl/testimonials/" target="_self">client testimonials</a> and <a href="http://www.whitepoint.nl/contact/" target="_self">contact page</a>.</p>
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