BANK HOLIDAY EXTENDED!

UK workers will be able to enjoy a four-day weekend, followed by a short working week. Traditional movement and spending patterns will be broken as people are working less, and will be willing to spend more to get value from days off.

Around one fifth of the UK workforce are looking to make the most of the break by taking off the three days between weekends, giving them a lengthy nine day holiday (DirectGov). Coupled with the huge ‘staycation’ trend (predicted to give the economy a £7.3billion boost), which is being heavily promoted by VisitBritain, more people than ever before are predicted to be staying at home over the Jubilee weekend.

GET READY…

NOW is the time to ramp up your spend to take advantage of the predicted increase in online traffic.

During last year’s royal wedding celebratory Bank Holiday, we saw +23% of basics upgrade to become full members.

We often see a spike of traffic on a Sunday- with a Bank Holiday Monday and a Bank Holiday Tuesday, this traffic could certainly continue.

If you haven’t done so already, speak to your Partner Manager about the best ways to increase your campaigns at this vital time in your business.

If you are going away on holiday, don’t forget to tell your Partner Manager, who can keep an eye on your portfolio for you.

PARTNER TEAM HERE TO HELP YOU

We all get stuck or ‘hit the wall’ with work sometimes, so why not book in a meeting with your Partner Manager or speak to the team to get their thoughts on making the most from your dating sites?

TheWhiteLabelDating.com partner team constantly update and learn new skills so they can provide a great service to you. It’s our job to provide the best, which has been applauded by industry, tech and business awards. So… what are you waiting for? Get in touch today! The team are here to help you and will be available throughout the entire Bank Holiday period.

THANKS FOR READING!

Don’t forget to check out the blog or join us on Twitter and Facebook for all of the latest news and ideas.

Kind regards,

Louisa Page.
B2B PR & Marketing Executive
WhiteLabelDating.com

Silicon Milkroundabout is the jobs fair to match the UK’s start-ups with the best developers, product managers, and designers. We are constantly growing our Globaldev team and this event is a great opportunity to meet, chat and have a drink with potential team mates. We get to find out a bit more about you face-to-face, and you get to do the same.

This year we’re looking forward to meeting Creatives on Saturday and Engineers, Developers and Operations Engineers on Sunday.

If you would like to attend, then please click here for further info. We look forward to seeing you there!

Joining the baby boomer internet dating revolution, Ffifty.com is a direct result of Charlotte’s BBC Radio 4 comedy series (which has also been turned into a book) “Thinking of Leaving Your Husband”, a cautionary tale for our times. The series featured Sarah, the heroine, walking out on a stale and unhappy 20 year marriage. “I was approaching my 50th birthday. One morning, I looked at my husband over the breakfast table and thought: Is that it?”

Aware of how difficult dating can be later in life after coming out of a long marriage, Charlotte set up the site to help others in a similar position to herself with the concept being – there is no reason to spend the second half of your life on your own, whatever your circumstances.

The new site design not only looks great, but Charlotte has also got some exciting plans to market the site and gain some great exposure. Enlisting the help of Relationship Expert Christine Webber, the site will feature a blog which will be updated with regular dating articles, helpful tips and online dating pointers, which will also be heavily promoted using the larger social media sites such as Facebook, Twitter and Pinterest.

The pair are now being coined the Trinny & Susannah of dating for the over 50’s, gaining lots of interest from TV and press. In addition, Charlotte is currently recording for her upcoming radio series which will air at the end of the year. We’re really pleased to see such brilliant plans for the site and we’ll be sure to update you on the results from the marketing efforts as and when we see them.

Matthew highlighted the subtle shift in overall consumer tastes within the UK, stating that the future of online dating lies within offering niche dating sites that accommodate for specific target audiences. Niche is the future and with more brands launching niche sites on the WhiteLabelDating.com platform; we’re leading the evolution of dating sites. You can read the full article at The Marketer.

COMING SOON! LIGHTBOX UPGRADE PROMPT

We are currently trialling upgrade lightbox prompts on in-house sites across the Mature, Adult and General networks to help improve conversion rates and so far, have seen some positive results.

The upgrade lightbox appears to Adult users if they have viewed up to 10 profiles on their first visit, and for Mature/General members, it will pop up on every visit once they’ve viewed seven or more profiles. The lightbox includes member photos and reasons to join which will encourage users to upgrade. If they want to continue their journey as a basic member, they do have the option to close the lightbox down if they are on the General or Mature networks.

Conversion and initial cash has risen since the A/B test started and if these positive results continue, we shall be releasing this update across all networks shortly. Stay tuned!

TECH UPDATE 2! NOTIFICATION BAR

Our in-house development team are also working hard on a notification bar that will increase member engagement and conversion rates. Sitting in a fixed position at the bottom of the screen, the bar will instantly notify the member to any new activity within their profile (e.g. winks, new private messages, etc) and will appear as a bubble pop-up.

Currently being A/B tested with in-house brands, the results have been very promising and we will hopefully be rolling out this product towards the end of the month. If you have any queries, please get in touch with your partner manager.

GOOGLE WEBINAR – 29TH MAY

On Tuesday 29th May, we’ve arranged for Google to present a webinar to enable our partners to get the most from valuable tool, Google Analytics. During this live webinar, the Google team will run through some key Analytics reports to help you unlock new insights into your site’s performance, showing you how to get more sales, more visitors and better ROI through use and careful analysis of your Google Analytics Account.

This webinar is relevant to partners who are already using Google Analytics or those of you interested in seeing the types of insight offered by Google Analytics. To attend this online presentation, register and reserve your place today >>>

EUROPEAN MEDIA MOMENTUM TOP 50 RANKING FOR 2ND YEAR RUNNING

Another gong for the shelf! We are pleased to announce that WhiteLabelDating.com’s parent company, Global Personals Ltd, has been placed No.16 in the Media Momentum Top 50 – a compiled list recognising the most innovative and fastest growing companies in the European Digital Media Economy, organised by investment bank GP Bullhound. Watch their video here.

Global Personals Ltd was one of ten finalists for the Media Momentum Awards, the shortlist chosen by an esteemed panel of 27 judges from Europe’s booming digital media. Congrats everybody! To read our announcement in full, please check out our press release here.

THANKS FOR READING!

Don’t forget to check out the blog or join us on Twitter and Facebook for all of the latest news and ideas.

Kind regards,

Louisa Page.
B2B PR & Marketing Executive
WhiteLabelDating.com

Ross comments:

It’s a great achievement to make the European Media Momentum Top 50 for the second year running. We are now the fastest growing online dating company in EMEA and have lots of exciting developments that we are currently working on. I would like to thank our ever-growing team for their passion and hard work.”

Congrats everybody! To read our announcement in full, please check out our press release.

Reserve your webinar place today and read on to find out more…. 

MAKING MORE PROFIT WITH GOOGLE ANALYTICS

During this live webinar, the Google team will run through some key Analytics reports to help you unlock new insights into your site’s performance, showing you how to get more sales, more visitors and better ROI through use and careful analysis of your Google Analytics Account.

This webinar is relevant to partners who are already using Google Analytics or those of you interested in seeing the types of insight offered by Google Analytics.

AGENDA

Google will be presenting this webinar. The 45 minute session will give you the opportunity to expand your Google Analytics knowledge and learn how this tool can further improve your revenue. There will be the opportunitiy to ask any questions that you may have at the end of the session.

The agenda will include:

• Introduction to Google Analytics
• Tips, tricks & areas for success
• Q & A

WEBINAR DETAILS – REGISTER TODAY!

Date & Time:

Tuesday 29th May

14.00-14.45pm BST

To attend this online presentation, register and reserve your place today >>>

DON’T MISS OUT!

We really hope you are able to take just 45 minutes out of your day to attend this valuable and informative webinar from Google.  If you have any queries please don’t hesitate to contact me at jmusk@whitelabeldating.com or +44 1753 271280.

Best wishes,

Jayne Musk
B2B Marketing Manager

WhiteLabelDating.com

Global Personals Ltd will now be offering free and freemium white label products to its award-winning subscription platform, WhiteLabelDating.com. As well as Smooch.com and the WooWise white label system, the acquisition includes Mancentral.com, which will help Global Personals grow its gay dating division through own-brand and partner sites. Martin Bysh and Marcus Hamilton will remain as advisors to the business, retaining the award-winning team behind their white label business and Smooch.com. They will be working closely with Global Personals Ltd to grow the division internationally.

Ross Williams, CEO of Global Personals said:

“The two biggest disrupters of the last decade in the online dating industry have been white label platforms and free dating. With both of these in place, Global Personals Ltd is now positioned to dominate this exciting, profitable and ever-growing industry. The team is really impressed by the WooWise freemium white label system, which will allow our partners to grow into this popular dating space, currently dominated by Badoo and Plenty Of Fish. The deal will help our partners monetise members who may not wish to pay on a traditional subscription-based dating site. We’ve always had huge respect for Martin and the team behind Smooch – it’s been one of the top sites in the UK for years and has a growing international presence.”

Martin Bysh, CEO of WooWise, adds:

“Having previously worked with the company as a WhiteLabelDating.com partner, I have nothing but respect for the team and their business acumen. We had some very strong offers on the table from leading global players in the market, but chose Global Personals Ltd for their honesty and decency, which was confirmed during this process. The company seems to be soaking up the best talent from the dating, digital and media industries and will be able to grow Smooch and our white label services to a worldwide audience.”

To read the press release in full, please click here.

Mature Free and Single

Me and my fiancé Martin (yep we’re now engaged!) are writing to you because online dating really does work!

I first winked at Martin on 25th June 2011 and we had our first date two weeks later on Friday 8th July. Martin said he didn’t usually reply to winks but when he saw my profile and photo he couldn’t resist (aww!). From then on, we spent every weekend together and gradually realised we’d hit the jackpot and fell in love. We started talking about getting engaged but thought it was too, so we decided to wait until June 2012. By September we were both positive we had something amazing and changed our plans – we bought the ring but waited until Christmas day to get engaged – it was so special and Martin almost cried. We now have the Wedding booked for 21st March 2014 and I just can’t wait! If someone had told us this time last year that we would find our perfect partner online and be engaged and planning my dream wedding, I think we would have both been a little sceptical – but it has happened and we are both over the moon. We can’t thank you and your team enough – we now have an amazing life together to look forward to. It’s a dream that absolutely came true!!

Online dating really does work! Jan and Martin xx

Hallam FM Dating

My reasoning for joining Hallam was very similar to my girlfriend’s (quite ironic really!!), could not meet anyone, work commitment and the main one really confidence. It was me really who made the first contact by sending a WINK!!…she replied and we sent a couple of emails, asking how each other were. For some reason we went quiet on each other, but later we both found out whilst talking we were still looking at each other’s profiles in the quiet period, so there must have been an attraction on both sides. Luckily a couple of weeks later, when began emailing again and i was the one who ask her out …we decided to go bowling and have a meal, it may sound different, but believe me bowling is a good icebreaker!! To say the date went well… its 13 months later, we’re both still very happy and looking to move in together. We would like to thank Hallam FM Dating, for being a stepping stone in our relationship and have recommended to others.

Could not be happier
Many Thanks, Mike and Patsy-Anne x

Singles Over 60

Thank you for your email and I enclose a photograph taken yesterday in Patrick’s conservatory before we went out for Sunday lunch. I first got in touch with Patrick on 24th March; he booked a Sunday lunch at a restaurant and spent the rest of the day at Little Studley Park, a National Trust beauty spot with lakes and fallow deer. We both knew we wanted to see each other again. Since then we have seen each other five times a week, we text every day and we’ve met one another’s families. I already had two holidays planned this year before I met Pat, but we intend to spend at least one holiday together in the middle of my two. My life has really taken off since I’ve known Pat. He is a fabulous man, a family man and a fun man, so thank you Singles Over 60 for introducing me to him. We have spent three separate days out with his brother and sister-in-law, what a lovely family, and as I haven’t got any family (except my Mum) I have been welcomed into Pat’s.

I’m thoroughly enjoying my life again now that Pat is a part of it and it is all due to Singles Over 60.
Elaine.

Smooth Radio Dating

We first met in January and haven’t looked back. We are very much in love and planning on moving in together next month. Thank you bringing us together! Olivia.

Whether it’s finding their first love, finding love just around the corner, or finding love again, it’s always great to hear that we’re bringing people together and making their lives colourful. We’d like to say big congratulations to each couple and a massive thank you for sharing their success with us. Here’s to their bright future!

COOKIE LAW UPDATE

On 26th May 2012 all UK websites must offer their users a consent mechanism to allow cookies to store information about your browsing activity and potentially pass this to 3rd parties. This includes tools such as Google Maps, Google Analytics, social sharing buttons and many more functions.

General Manager Bill Richards has put together a guide to help explain the new law, how this affects your sites and how we are dealing with the changes. Please click here to read. If you have any further questions, do get in touch with your partner manager who will be happy to help.

APRIL COMMS ROUND-UP

Well it may have been the wettest April since records began, but the bad weather hasn’t dampened the Comms team’s spirits – or their workload! With more people staying in and logging on to shelter themselves from the April showers, they’ve been busy making the most of the increased online activity. Please click here to check out the April Comms Round-up.

BANK HOLIDAY ACTIVITY

With wet weather on the menu for the long weekend, make sure you are fully prepared to take advantage of the increase in online traffic. We often see a spike in members on a Sunday and this could likely continue through to Bank Holiday Monday.

There will be a Free Read onSaturday 5th May from 6pm-10pm, available to all UK networks, with a special offer being sent to help engage basic members on Sunday 6th May.

A Bank Holiday Photo/Video Competition is also currently taking place for all UK networks, asking members to upload a photo or video (or both) showing us their idea of the perfect bank holiday (the member themselves must be in the photo/video to qualify for the prize). The best photo/video will win a camera worth £100, plus two runner-up prizes – a £50 e-voucher for second place and a £25 e-voucher for third place. Entries must be made by Midnight Monday 7th May and a competition reminder will be sent on the Monday.

Be prepared! Invest in your campaigns and speak to your Partner Manager if you need any advice or help.

THANKS FOR READING!

Don’t forget to check out the blog or join us on Twitter and Facebook for all of the latest news and ideas.

Kind regards,

Louisa Page.

B2B PR & Marketing Executive

WhiteLabelDating.com