David Meerman Scott Blog

Live Music Trends Defining Global Fandom in 2026

2026-06-02T17:23:56Z

Regular readers know that I am a huge live music fan. As of this writing, my geeky spreadsheet says I have seen 1,082 live shows since I was 15 years old. I love analyzing the fandom around live music and looking for ways to apply music trends to all kinds of businesses.

How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer

2026-05-27T21:59:02Z

Most lawyers keep a tight lid on their personal passions, convinced that doing so makes them appear more professional. Not Scott Pryor. Not only is he a top personal injury lawyer in Atlanta, he’s also a filmmaker and lead singer in a rock band. For Scott, creativity and advocacy are both part of who he is.

Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom

2026-05-19T17:43:42Z

I remember when getting lost was a feature, not a bug. When I traveled in my car or when I walked a new city somewhere in the world, I relied on printed maps and gut instinct. I got directions from the gas station attendant or a friendly stranger. If I missed a turn, I sometimes stumbled onto something completely unexpected, perhaps a quirky roadside antique shop, or an outdoor restaurant that changed my whole memory of the trip.

Revisiting The Dip

2026-05-13T19:53:26Z

Two years ago, I started dancing Lindy Hop, the original swing dance, which originated in Harlem in the 1930s. I've become a huge fan of dancing Lindy Hop to live big band jazz.

Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air

2026-05-08T19:21:36Z

Jesse Cole is one of my favorite examples of somebody who excels at building fans. He’s grown his primary baseball team, the Savannah Bananas, into a powerful brand that sells out every game and moves millions in merch.

Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events)

2026-04-29T15:38:00Z

My newest book The Fandom Playbook: Building Your Human Connection in a World of Digital Chaos will be published on October 27, 2026. After decades studying fandom and more than a year of research, writing, and editing, I’m super excited to get copies of The Fandom Playbook into the market!

RIP Middle Management in Marketing & PR

2026-04-23T19:31:04Z

“What does middle management do?” For a hundred years, the answer seemed self-evident. They kept teams aligned. They checked on project status. They translated the vision from above and summarized results from below. The marketing hierarchy was as much a fixture as the company website or the annual budget spreadsheet.

Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA

2026-04-11T14:26:48Z

At a time when many people both around the world and here at home question what America stands for, comes the Artemis II Lunar Mission. The stunning photos, fascinating live mission commentary, and sheer adventure of humans traveling to the moon for the first time since 1972 has the world buzzing.

The AI Doc: Or How I Became an Apocaloptimist

2026-03-31T19:16:08Z

I saw the new film The AI Doc: Or How I Became an Apocaloptimist upon its release in theaters this weekend. It’s a fascinating, scary, and occasionally hopeful look at AI, especially the coming of Artificial General Intelligence (AGI).

I’m a Senior Citizen Now—Try Catching Me

2026-03-25T14:37:51Z

Today, I turn 65. Senior citizen status unlocked! I’m on Medicare. Holy S$%T!.