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<channel>
	<title>Watching Apple</title>
	
	<link>http://watchingapple.com</link>
	<description>Thoughts about Apple and design</description>
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		<title>Those wonderful Mac App Store restrictions</title>
		<link>http://watchingapple.com/2012/06/those-wonderful-mac-app-store-restrictions/</link>
		<comments>http://watchingapple.com/2012/06/those-wonderful-mac-app-store-restrictions/#comments</comments>
		<pubDate>Sat, 23 Jun 2012 18:01:53 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1350</guid>
		<description><![CDATA[Gene Steinberg worries that the Mac App Store isn&#8217;t serving the customer: But now consider the millions of people who buy Macs for the very first time each year. Many of them have been exposed to the halo effect of an iPhone and an iPad, and they are accustomed to buying all their software from [...]]]></description>
			<content:encoded><![CDATA[<p>Gene Steinberg <a href="http://www.technightowl.com/2012/06/is-the-mac-app-store-a-bad-idea/">worries</a> that the Mac App Store isn&#8217;t serving the customer:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;"> But now consider the millions of people who buy Macs for the very first time each year. Many of them have been exposed to the halo effect of an iPhone and an iPad, and they are accustomed to buying all their software from the App Store. When they boot their new Mac for the very first time, they see in the Dock a Mac App Store. To them, that&#8217;s probably the sole repository of software for their new computer.</p>
<p>Now I realize that more sophisticated users, coming from the Windows platform, will explore the availability of other apps online, and they will discover a rich variety of software that isn&#8217;t offered in Apple&#8217;s storefront. But many others will never stray beyond the default setting, nor bother looking elsewhere for useful apps. That&#8217;s not a good thing for developers who seek the freedom to expand the possibilities of the Mac platform with their apps. <b>It doesn&#8217;t serve the customer, because they are often missing out on some very good things</b>. [emphasis mine]</div>
<p>Are customers really missing out on good things by relying on the Mac App Store? </p>
<p>Who <i>is</i> the customer of the Mac App Store? Most likely, not you. Not entirely, anyway.</p>
<p>Mac App Store restrictions help to create a robust and safe market for curated platform software. They&#8217;re <i>features</i>, just as they are on the iOS App Store.</p>
<p>If you instead find these restrictions limiting, you&#8217;re a power user and can find software elsewhere.  You know how to install this software and you&#8217;re capable of dealing with issues that might arise from doing so.</p>
<p>Few people handle technical complexity well. The lucky ones who can are a small minority sharing the platform with many more who cannot. You&#8217;d naturally like your utility software to also be available in the Mac App Store, but most people wouldn&#8217;t know what to do when things went awry. Utility developers naturally want to offer their software in the Mac App Store, but if that software would lead most people into the weeds it should be rightly stopped at the gate.</p>
<p>Imagine people who don&#8217;t change default settings, who rely on the Mac App Store for software. When you propose weakening the restrictions imposed by the Mac App Store, are you thinking of them, or yourself?  If removing or weakening a restriction would cause these people grief, what are they supposed to do when they encounter a problem? </p>
<p>Apple introduced the Mac App Store for these people. If it turns out that power users can use the Mac App Store for some of their needs, then great. But those power users shouldn&#8217;t expect to use it for <i>all</i> of their needs.</p>
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		<title>The incredible lightness of being iPad</title>
		<link>http://watchingapple.com/2012/06/the-incredible-lightness-of-being-ipad/</link>
		<comments>http://watchingapple.com/2012/06/the-incredible-lightness-of-being-ipad/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 05:32:22 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1348</guid>
		<description><![CDATA[Bloomberg reported today that Scoot Pte, a low-cost long-haul Singapore Airlines subsidiary, replaced their aircraft entertainment system with iPads to save fuel. According to the report, the old system weighed more than 2 tons and replacing it cut 7 percent off the weight of the plane. Scoot&#8217;s Boeing Co. 777-200s have 400 seats, so the [...]]]></description>
			<content:encoded><![CDATA[<p>Bloomberg <a href="http://www.bloomberg.com/news/2012-06-03/ipads-help-budget-carrier-scoot-save-fuel-by-dumping-tons-of-tvs.html?cmpid=yhoo">reported today</a> that Scoot Pte, a low-cost long-haul Singapore Airlines subsidiary, replaced their aircraft entertainment system with iPads to save fuel. According to the report, the old system weighed more than 2 tons and replacing it cut 7 percent off the weight of the plane.</p>
<p>Scoot&#8217;s Boeing Co. 777-200s have 400 seats, so the old system averaged more than 10 pounds per seat.  The new iPads weigh <a href="http://www.apple.com/ipad/specs/">a little less than 1.5 pounds</a>, saving more than 8.5 pounds per seat. </p>
<p>Carrying one iPad per seat would save a combined total of more than 3400 pounds, but the savings is probably even higher because they&#8217;ll probably carry fewer iPads. <i>Oh, I&#8217;m sorry, we&#8217;re all out</i>.</p>
<p>A pretty good deal for the airline. They save fuel costs <em>and</em> charge passengers to use the iPads.</p>
<p>A few thoughts:</p>
<p>1. The old system must have been a clunker. More than 10 pounds per seat.</p>
<p>2. By striving to build the best tablet possible Apple ended up saving airline fuel costs. How beautiful is that?</p>
<p>3. Can you imagine ultrabooks being used for this?</p>
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		<title>We’ll chip in for the wake</title>
		<link>http://watchingapple.com/2012/06/well-chip-in-for-the-wake/</link>
		<comments>http://watchingapple.com/2012/06/well-chip-in-for-the-wake/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 01:04:04 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1344</guid>
		<description><![CDATA[Joel Schectman and Jessica E. Vascellaro explain in the Wall Street Journal how ad networks continue to claim they&#8217;re entitled to bypass your iPhone privacy: &#8220;If there is no advertising the majority of apps would die,&#8221; said Ouriel Ohayon, the co-founder of Appsfire, a mobile marketing company that initiated efforts to create the other tracking [...]]]></description>
			<content:encoded><![CDATA[<p>Joel Schectman and Jessica E. Vascellaro explain in the Wall Street Journal <a href="http://online.wsj.com/article/SB10001424052702303552104577440492478901490.html?mod=googlenews_wsj">how ad networks continue to claim they&#8217;re entitled to bypass your iPhone privacy</a>:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">&#8220;If there is no advertising the majority of apps would die,&#8221; said Ouriel Ohayon, the co-founder of Appsfire, a mobile marketing company that initiated efforts to create the other tracking tool Open UDID. &#8220;It would wreck the whole industry.&#8221;
</div>
<p>No, it wouldn&#8217;t wreck the industry, but those of us willing to pay for apps would be happy to chip in for the wake, too.</p>
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		<title>O Reader Safari</title>
		<link>http://watchingapple.com/2012/05/o-reader-safari/</link>
		<comments>http://watchingapple.com/2012/05/o-reader-safari/#comments</comments>
		<pubDate>Sun, 27 May 2012 00:20:44 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1338</guid>
		<description><![CDATA[O Reader Safari, delightfully clear Your generous details so helpful and dear The background, the margins, preserving my place All subtle, all quiet, all rendered with grace Those beautiful shadows at bottom and top To highlight the start and to show where to stop That stylish entrance, that elegant bow Those motions so deft, indispensible [...]]]></description>
			<content:encoded><![CDATA[<p>O Reader Safari, delightfully clear<br />
Your generous details so helpful and dear<br />
The background, the margins, preserving my place<br />
All subtle, all quiet, all rendered with grace</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2012/05/reader.jpg" alt="reader.jpg" border="0" width="500" height="293" /></p>
<p>Those beautiful shadows at bottom and top<br />
To highlight the start and to show where to stop<br />
That stylish entrance, that elegant bow<br />
Those motions so deft, indispensible now</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2012/05/reader_tools2.jpg" alt="reader_tools2.jpg" border="0" width="500" height="83" /></p>
<p>Those tools deferential, how they fade from your view<br />
Then return in a blink when beckoned anew<br />
So tranquil, overlooked, underseen<br />
Lend a rhythm and flair to your dignified mien</p>
<p>Those words, shown with serifs at legible size<br />
So delightful and calming to rushed, tired eyes<br />
So too are the banished, the clutter and noise<br />
Pushed aside and away, leaving focus and joys</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2012/05/reader_icon.jpg" alt="reader_icon.jpg" border="0" width="500" height="28" /></p>
<p>O Reader Safari, modest blade in the grass<br />
Our thanks for your grace in this sprawling morass</p>
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		<title>A little gift</title>
		<link>http://watchingapple.com/2012/05/a-little-gift/</link>
		<comments>http://watchingapple.com/2012/05/a-little-gift/#comments</comments>
		<pubDate>Mon, 21 May 2012 13:57:24 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1328</guid>
		<description><![CDATA[From brian s hall, quoting a reader&#8217;s explanation of Apple&#8217;s sometimes mysterious ways: Here&#8217;s an example: I once went to the online Apple store to buy a spare power supply for a MacBook Pro only to find that the part number on the one I had was discontinued. The picture of the new one looked [...]]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://brianshall.com/content/ode-apple">brian s hall</a>, quoting a reader&#8217;s explanation of Apple&#8217;s sometimes mysterious ways:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">Here&rsquo;s an example: I once went to the online Apple store to buy a spare power supply for a MacBook Pro only to find that the part number on the one I had was discontinued. The picture of the new one looked almost identical to the one I had and the price was the same, so why did they change it?</p>
<p>
I did some research and found that Apple replaced the power supply for all laptops because they had found a nifty new way of making power supply cables. The new unit had these very soft, pliable and much thinner cables with a non-stick coating on them. The result was that you could wad these things up into a ball, cram them into your briefcase and when you took them out all you needed to do was give it a shake and the cords fell down clean and straight with neither a tangle or a knot.
</p>
<p>
I never knew how much I hated tangled power supply cords until Apple made them go away. It&rsquo;s a small thing, but every time I plugged in my power supply, I smiled. Because it seemed to me like they had gone out of their way to make this thing a little nicer for me and never charged me for their trouble or even took credit for it&#8230;it was like they had given me a little gift.
</p>
</div>
<p>The Germans use <span style="font-family: American Typewriter;"><a href="http://en.wikipedia.org/wiki/Gem&uuml;tlichkeit" style="text-decoration: none;">gem&uuml;tlichkeit</a></span> to describe that relaxed and cozy feeling you get in a wonderful room like a warm and convivial pub. Is there a word like that, but for recognizing quiet generosity? </p>
<p>There should be. It would be applied to Apple a <em>lot</em>.</p>
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		<title>↑ Paid apps ↓ ads ↓ bandwidth</title>
		<link>http://watchingapple.com/2012/03/paid-apps-ads-bandwidth/</link>
		<comments>http://watchingapple.com/2012/03/paid-apps-ads-bandwidth/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 21:16:25 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1322</guid>
		<description><![CDATA[Jason Aron, NewScientist: Up to 75 per cent of the energy used by free versions of Android apps is spent serving up ads or tracking and uploading user data: running just one app could drain your battery in around 90 minutes. John Gruber, Daring Fireball: I&#8217;ll bet it&#8217;s true for ad-based iOS apps too. Another [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.newscientist.com/article/mg21328566.400-free-apps-eat-up-your-phone-battery-just-sending-ads.html">Jason Aron, NewScientist</a>: </p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
Up to 75 per cent of the energy used by free versions of Android apps is spent serving up ads or tracking and uploading user data: running just one app could drain your battery in around 90 minutes.
</div>
<p><a href="http://daringfireball.net/linked/2012/03/19/in-app-ads-battery-life">John Gruber, Daring Fireball</a>:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
I&rsquo;ll bet it&rsquo;s true for ad-based iOS apps too. Another reason to pay for apps rather than settle for free ones.
</div>
<p>In a <a href="http://www.mobileworldlive.com/videos/sprint-ceo-defends-iphone-strategy/23100">Mobile World Live interview</a> with Sprint&rsquo;s Chief Executive Officer Dan Hess [emphasis mine]:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
But iPhone customers have a lower level of churn and <b>they actually use less data on average than a high-end 4G Android device</b>.
</div>
<p>Now, a 4G Android is likely to use more data on average because of the higher throughput, but perhaps part of the difference is that iOS users <i>do</i> buy more of their apps?</p>
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		<title>More on color-friendly design</title>
		<link>http://watchingapple.com/2011/11/more-on-color-friendly-design/</link>
		<comments>http://watchingapple.com/2011/11/more-on-color-friendly-design/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 06:27:06 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1320</guid>
		<description><![CDATA[This chart from theunderstatement.com on Android and iPhone update histories is wonderful, but hard-to-read for many color-blind users because: The colors are too similar. To me, On current major version and 3+ major versions behind are indistinguishable from each other, and both are confusingly similar to 2 major features behind. The colors aren&#8217;t arranged logically. [...]]]></description>
			<content:encoded><![CDATA[<p>This chart from <a href="http://theunderstatement.com/post/11982112928/android-orphans-visualizing-a-sad-history-of-support">theunderstatement.com</a> on Android and iPhone update histories is wonderful, but hard-to-read for many color-blind users because:</p>
<ol>
<li><b>The colors are too similar</b>. To me, <i>On current major version</i> and <i>3+ major versions behind</i> are indistinguishable from each other, and both are confusingly similar to <i>2 major features behind</i>.
<li><b>The colors aren&#8217;t arranged logically</b>. The range from <i>newest</i> to <i>oldest</i> isn&#8217;t supported by a corresponding range of brightness.
</ol>
<p><a href="http://watchingapple.com/wp-content/uploads/2011/11/colored_image_bad.jpg"><br />
<img src="http://watchingapple.com/wp-content/uploads/2011/11/colored_image_bad.jpg" alt="colored_image_bad.jpg" border="0" width="500" height="686" /><br />
</a></p>
<p><b>Better</b>: use colors with different values (brightness) and, where appropriate, order the colors from lightest value to darkest as an additional aid to color-blind users. The latter will actually improve the chart for all users, not just the color-blind ones.</p>
<p><a href="http://watchingapple.com/wp-content/uploads/2011/11/colored_image_better.jpg"><br />
<img src="http://watchingapple.com/wp-content/uploads/2011/11/colored_image_better.jpg" alt="colored_image_better.jpg" border="0" width="500" height="686" /><br />
</a></p>
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		<title>Color-Friendly legends</title>
		<link>http://watchingapple.com/2011/11/color-friendly-legends/</link>
		<comments>http://watchingapple.com/2011/11/color-friendly-legends/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 05:47:58 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1308</guid>
		<description><![CDATA[To make color legends easier to read make the color swatches large position the swatches close together and close to the referenced image eliminate any other non-swatch colors from the legend. In this image taken from an cellular network 4G availability checker, my color-blind eyes see a map filled with a nearly uniform orange. The [...]]]></description>
			<content:encoded><![CDATA[<p>To make color legends easier to read</p>
<ul>
<li>make the color swatches large
<li>position the swatches close together and close to the referenced image
<li>eliminate any other non-swatch colors from the legend.
</ul>
<p>In this image taken from an cellular network 4G availability checker, my color-blind eyes see a map filled with a nearly uniform orange. The legend on the right doesn&#8217;t help much; the yellow box makes things worse.</p>
<p><a href="http://watchingapple.com/wp-content/uploads/2011/11/color_legend_bad.jpg"><br />
<img src="http://watchingapple.com/wp-content/uploads/2011/11/color_legend_bad.jpg" alt="color_legend_bad.jpg" border="0" width="500" height="194" /><br />
</a></p>
<p>Simply increasing the size and proximity of the color swatches helps a lot. In this revised version the difference between all three colors is much clearer:</p>
<p><a href="http://watchingapple.com/wp-content/uploads/2011/11/color_legend_better.jpg"><br />
<img src="http://watchingapple.com/wp-content/uploads/2011/11/color_legend_better.jpg" alt="color_legend_better.jpg" border="0" width="500" height="194" /><br />
</a></p>
<p>Although it&#8217;s better to use more strongly contrasting colors as well as other visual cues to help color-blind users, just following this simple tip really helps.</p>
<p>As a nice bonus, minor changes like these made to help color-blind users often improve the design for everyone.</p>
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		<title>Entrenched</title>
		<link>http://watchingapple.com/2011/09/entrenched/</link>
		<comments>http://watchingapple.com/2011/09/entrenched/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 14:27:39 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1303</guid>
		<description><![CDATA[Good article in The Los Angeles Times about taking iPads into battle: &#8220;Imagine that you&#8217;re dropped in an unknown location on a moonless night,&#8221; McCarthy said. &#8220;You open this app and through its GPS coordinates, it shows you where you are. It shows you where your adjacent units are.&#8221; It can also provide cumulative information [...]]]></description>
			<content:encoded><![CDATA[<p>Good article in The Los Angeles Times about <a href="http://www.latimes.com/business/la-fi-isoldiers-20110926,0,2255882,full.story">taking iPads into battle</a>:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
&#8220;Imagine that you&#8217;re dropped in an unknown location on a moonless night,&#8221; McCarthy said. &#8220;You open this app and through its GPS coordinates, it shows you where you are. It shows you where your adjacent units are.&#8221;</p>
<p>It can also provide cumulative information about the region, he said, showing how many roadside bomb attacks have occurred and when they took place.</p>
<p>[&#8230;]</p>
<p>&#8220;A typical soldier carries a map, a compass, a radio and a GPS,&#8221; said Evan Corwin, a senior program manager at Overwatch. &#8220;This enables them to have all of that on one device.&#8221;
</p></div>
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		<title>What a Shoddy Journal</title>
		<link>http://watchingapple.com/2011/08/what-a-shoddy-journal/</link>
		<comments>http://watchingapple.com/2011/08/what-a-shoddy-journal/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 16:40:08 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1299</guid>
		<description><![CDATA[The Wall Street Journal used to be decent. Sometimes great, but usually decent. Now it publishes trumped-up sensationalism like this: Apple CFO Snipes at Google&#8217;s Motorola Bid Would you overpay to jump-start your company&#8217;s entry into a new market, or to leapfrog your competition? That question is at the heart of a philosophical difference between [...]]]></description>
			<content:encoded><![CDATA[<p>The Wall Street Journal used to be decent.  Sometimes great, but usually decent. Now it publishes trumped-up sensationalism like <a href="http://blogs.wsj.com/cfo/2011/08/18/apple-cfo-snipes-at-googles-motorola-bid/">this</a>:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
<h2> Apple CFO Snipes at Google&rsquo;s Motorola Bid </h2>
<p>Would you overpay to jump-start your company&rsquo;s entry into a new market, or to leapfrog your competition? That question is at the heart of a philosophical difference between the CFOs of Google and Apple.</p>
<p>
Peter Oppenheimer, Apple&rsquo;s CFO, took a shot at Google when asked about the company&rsquo;s $12.5 billion bid for Motorola Mobility Holdings during a conference call with investors hosted by Gleacher &#038; Company. Oppenheimer said that companies should invent their own technology rather than buy it from the outside, adding that &ldquo;$12.5 billion is a lot of money,&rdquo; according to a report from Apple Insider.
</p></div>
<p>The <a href="http://www.appleinsider.com/articles/11/08/17/apple_exec_says_google_spent_a_lot_of_money_on_motorola.html">original article</a> at AppleInsider?</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
<h2>Apple CFO says Google spent &#8216;a lot of money&#8217; on Motorola</h2>
<p>In a recent conference call with investors, Apple&#8217;s chief financial officer was unsurprisingly tight-lipped, but did admit he thinks Google spent &#8220;a lot of money&#8221; to acquire Motorola.</p>
<p>
Peter Oppenheimer took part this week in a conference call hosted by investment firm Gleacher &#038; Company. When asked about Google&#8217;s announcement on Monday that it would acquire Motorola, the Apple senior vice president reportedly commented on the sale price by saying: &#8220;$12.5 billion is a lot of money.&#8221;</p>
<p>
[&#8230;]<br />
When asked about the Google-Motorola combination during this week&#8217;s conference call, Oppenheimer said Apple strongly believes in competition, but that companies must invent their own technology rather than take the ideas of others.
</p></div>
<p><i>Snipes. Overpay. philosophical difference.  took a shot.</i> The WSJ article adds nothing to the original source, which it misreports as Apple Insider rather than AppleInsider, and omits the name of AppleInsider reporter Neil Hughes while printing the name of WSJ Senior Editor (!) Michael Hickins in large type. </p>
<p>More importantly, notice that where AppleInsider reported that Oppenheimer said that companies must invent their own technology &#8220;rather than take the ideas of others&#8221;, WSJ distorts this as &#8220;rather than buy it from the outside&#8221;, changing a statement about defending intellectual property into one about Not-Invented-Here.</p>
<p>Read both articles and consider which presents the news more professionally. The Journal&#8217;s decline has been clear for a while, but breathless sensationalism like this can still surprise.</p>
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		<title>Dell, sincerely</title>
		<link>http://watchingapple.com/2011/05/dell-sincerely/</link>
		<comments>http://watchingapple.com/2011/05/dell-sincerely/#comments</comments>
		<pubDate>Tue, 24 May 2011 14:18:58 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1296</guid>
		<description><![CDATA[If you&#8217;ve wondered about the cumulative benefits of minimalistic design, take a look at this comparision of Dell&#8217;s xPS 15z and Apple&#8217;s 15-inch MacBook Pro. Even the shape and lettering of the keyboard keys reflect a profound difference in aesthetic and build quality.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve wondered about the cumulative benefits of minimalistic design, take a look at this <a href="http://www.engadget.com/photos/dell-xps-15z-vs-15-inch-macbook-pro-2011#4154579">comparision</a> of Dell&#8217;s xPS 15z and Apple&#8217;s 15-inch MacBook Pro. Even the shape and lettering of the <a href="http://www.engadget.com/photos/dell-xps-15z-vs-15-inch-macbook-pro-2011#4154589">keyboard keys</a> reflect a profound difference in aesthetic and build quality.</p>
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		<title>An exquisite animation in Garageband for iPad</title>
		<link>http://watchingapple.com/2011/03/an-exquisite-animation-in-garageband-for-ipad/</link>
		<comments>http://watchingapple.com/2011/03/an-exquisite-animation-in-garageband-for-ipad/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 19:47:33 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1286</guid>
		<description><![CDATA[.gb td { vertical-align:top; padding-right:1em; } Apple&#8217;s keynote video reveals an exquisite animation introduced to resolve a delicate design problem as you enter the Tracks editor in GarageBand for iPad. The scene: while recording an instrument and deep in the creative flow, the user taps the Tracks icon to edit the recording. The problem: how [...]]]></description>
			<content:encoded><![CDATA[<style>
.gb td {
	vertical-align:top;
padding-right:1em;
}
</style>
<p>Apple&#8217;s <a href="http://www.apple.com/apple-events/march-2011/">keynote video</a> reveals an exquisite animation introduced to resolve a delicate design problem as you enter the Tracks editor in GarageBand for iPad. </p>
<p>
<strong>The scene</strong>: while recording an instrument and deep in the creative flow, the user taps the Tracks icon to edit the recording. <br />
<strong>The problem</strong>: how do you get the user from the instrument to the mixer without disturbing that creative flow? <br />
<strong>The solution</strong>: transition gracefully from instrument to mixer by animating the instrument <em>into the mixer track</em> for that instrument.</p>
<p>
<iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/gNspP8lEsJc" frameborder="0" allowfullscreen></iframe></p>
<p>
Let&#8217;s walk though the video to deconstruct the animation in greater detail:</p>
<table width="500" class="gb">
<tr>
<td>The animation begins in the Smart Instrument view when you choose <strong>Tracks</strong> (57:09 in the Apple video).  </p>
<p>
You can see the recorded track in green just above the guitar&#8217;s wood surface, and chord names (Em, Am&#8230;Bb, Bdim)  running across the guitar&#8217;s sound hole.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb0.png" alt="gb0.png" border="0" width="314" height="276" /></p>
<tr>
<td colspan=2 style="padding:1em 0;"><strong>Hide the chord names</strong></p>
<tr>
<td>The first animation phase hides the chord names, which you can see are no longer visible. Why did the designers choose to hide the chord names? Perhaps because rendered text can sometimes look strange during perspective transforms.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb2.png" alt="gb2.png" border="0" width="314" height="277" /></p>
<tr>
<td colspan=2 style="padding:1em 0;"><strong>Pivot the guitar away</strong></p>
<tr>
<td>The second animation phase begins pivoting the guitar face up and away.  The perspective you see is important, because the guitar face is being<br />
pivoted in tandem with the final mixer track representing the guitar, the animation guiding the eye from one to the other seamlessly.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb3.png" alt="gb3.png" border="0" width="314" height="246" /></p>
<tr>
<td>Still in the second animation phase, you see the first hint of the mixer track appearing. That hint of white in the lower-left corner is the guitar icon appearing on the mixer track.  You can also see the time marker already horizontally aligned with the time marker in the recorded track above.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb4.png" alt="gb4.png" border="0" width="320" height="276" /></p>
<tr>
<td colspan=2 style="padding:1em 0;"><strong>Pivot the mixer track into view</strong></p>
<tr>
<td>Now late in the second animation phase, the guitar face is nearly gone and the mixer track is clearly positioned in 3D at a right angle to the guitar face, as though parallel to the guitar&#8217;s side.  Hard to describe, but imagine the mixer track taped to the side of the guitar, then turning the guitar onto its back to reveal the mixer track.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb5.png" alt="gb5.png" border="0" width="320" height="277" /></p>
<tr>
<td>When the second animation phase ends, the mixer track has completed replaced the guitar, but the recorded track in green at the top still hasn&#8217;t moved. Moving the recorded track onto the mixer track represents the third phase of the animation, which will also unite the two time markers.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb6.png" alt="gb6.png" border="0" width="320" height="246" /></p>
<tr>
<td colspan=2 style="padding:1em 0;"><strong>Move the recorded track onto the mixer track</strong></p>
<tr>
<td>The third phase of the animation begins, sliding the recorded track downwards towards the mixer track.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb7.png" alt="gb7.png" border="0" width="333" height="276" /></p>
<tr>
<td>As the recorded track descends it changes color and reveals the individual notes within the recording.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb8.png" alt="gb8.png" border="0" width="333" height="277" /></p>
<tr>
<td>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb9.png" alt="gb9.png" border="0" width="333" height="246" /></p>
<tr>
<td colspan=2 style="padding:1em 0;"><strong>Final animations</strong></p>
<tr>
<td>The fourth phase animates a number of other elements to their final appearance: the toolbar icon appears, the backgrounds fade into view, and the mixer frame at the far right appears.</p>
<td><img src="http://watchingapple.com/wp-content/uploads/2011/03/gb10.png" alt="gb10.png" border="0" width="333" height="277" /><br />
</table>
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		<title>You’re in room 217. Here’s your iPad.</title>
		<link>http://watchingapple.com/2011/02/youre-in-room-217-heres-your-ipad/</link>
		<comments>http://watchingapple.com/2011/02/youre-in-room-217-heres-your-ipad/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 06:22:21 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1257</guid>
		<description><![CDATA[The Plaza in New York now offers iPads in all guest rooms and suites. How nice to just grab the iPad to order room service, request a wake-up call, or print a boarding pass (which is delivered to your room). It&#8217;s still surprising how much value iPad has shaken loose, and how quicky.]]></description>
			<content:encoded><![CDATA[<p>The Plaza in New York <a href="http://www.luxist.com/2011/02/03/the-plaza-in-new-york-offers-ipads-in-all-guest-rooms-and-suites/">now offers iPads</a> in all guest rooms and suites.  How nice to just grab the iPad to order room service, request a wake-up call, or print a boarding pass (which is delivered to your room).</p>
<p>It&#8217;s still surprising how much value iPad has shaken loose, and how quicky.</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2011/02/plaza-ipad.png" alt="plaza-ipad.png" border="0" width="500" height="386" /></p>
]]></content:encoded>
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		<title>Apps are yours</title>
		<link>http://watchingapple.com/2011/01/apps-are-yours/</link>
		<comments>http://watchingapple.com/2011/01/apps-are-yours/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 01:50:26 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1246</guid>
		<description><![CDATA[When people argue that websites are superior to apps because websites work on all platforms and apps do not, they forget that this matters more to people creating websites than to those using apps. When they argue that websites are usable immediately whereas apps must be downloaded, they exaggerate the burden of downloading and the [...]]]></description>
			<content:encoded><![CDATA[<p>When people argue that websites are superior to apps because websites work on all platforms and apps do not, they forget that this matters more to people creating websites than to those using apps.</p>
<p>When they argue that websites are usable immediately whereas apps must be downloaded, they exaggerate the burden of downloading and the immediacy of websites, and ignore the speed and convenience of apps once downloaded.</p>
<p>When they argue that websites can be updated more frequently, they disregard the problems that can cause.</p>
<p>But what they overlook most crucially is that apps are <em>yours</em>.  Websites are remote, and controlled remotely. Apps are with you, controlled by you. The difference is emotional, and powerful.</p>
<p>On your iOS device, open Maps and you&#8217;re <em>in</em> the map.  The data for that map is retrieved remotely, but it&#8217;s brought <em>to you.</em> In contrast, when you visit a maps site on the web, that&#8217;s exactly what you&#8217;re doing&mdash;you&#8217;re visiting somewhere else.  Similar functionality, profoundly different feeling.</p>
<p>Websites are somewhere else, and they&#8217;re someone else&#8217;s. Apps are <em>here</em>, and they&#8217;re <em>yours</em>.</p>
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		<title>Best Wishes and Good Health, Steve</title>
		<link>http://watchingapple.com/2011/01/best-wishes-and-good-health-steve/</link>
		<comments>http://watchingapple.com/2011/01/best-wishes-and-good-health-steve/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 15:05:45 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1244</guid>
		<description><![CDATA[Steve Jobs announced this morning that he is taking a second medical leave from Apple. Since his first medical leave in 2009 he&#8217;s led the company to excellence. The future for Apple couldn&#8217;t look brighter. Best wishes for a speedy recovery, Steve.]]></description>
			<content:encoded><![CDATA[<p>Steve Jobs announced this morning that he is taking a second medical leave from Apple. Since his first medical leave in 2009 he&#8217;s led the company to excellence. The future for Apple couldn&#8217;t look brighter.</p>
<p>Best wishes for a speedy recovery, Steve.</p>
]]></content:encoded>
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		<title>Apple’s reported campus architect also designed the London Gherkin</title>
		<link>http://watchingapple.com/2010/12/apples-reported-campus-architect-also-designed-the-london-gherkin/</link>
		<comments>http://watchingapple.com/2010/12/apples-reported-campus-architect-also-designed-the-london-gherkin/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 17:12:35 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1238</guid>
		<description><![CDATA[Apple is rumored to have commissioned architect Norman Foster to build a new corporate campus. I don&#8217;t know if it&#8217;s true, but it&#8217;s not hard to believe that Steve Jobs would admire Foster&#8217;s work. Affectionately known as the Gherkin, 30 St. Mary Axe in London looks beautiful. (via AppleInsider) Update While in London for New [...]]]></description>
			<content:encoded><![CDATA[<p>Apple is rumored to have commissioned architect Norman Foster to build a new corporate campus. I don&#8217;t know if it&#8217;s true, but it&#8217;s not hard to believe that Steve Jobs would admire Foster&#8217;s work.  </p>
<p>Affectionately known as the Gherkin, 30 St. Mary Axe in London looks beautiful.</p>
<p>(via <a href="http://www.appleinsider.com/articles/10/12/06/acclaimed_architect_norman_foster_to_build_apples_new_campus.html">AppleInsider</a>)</p>
<div style="padding-top:1em;">
<b>Update</b>
</div>
<div>
While in London for New Years I walked to the financial district to see the Gherkin first-hand. It&#8217;s even nicer up close than the pictures suggest. Same for the <a style="text-decoration:underline;" href="http://en.wikipedia.org/wiki/Lloyd's_building">Lloyd&#8217;s building</a> just down the street.
</div>
<p><img src="http://watchingapple.com/wp-content/uploads/2010/12/foster-101206.jpg" alt="foster-101206.jpg" border="0" width="450" height="600" /></p>
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		<title>iPad, hospitals, and clean slates</title>
		<link>http://watchingapple.com/2010/10/ipad-hospitals-and-clean-slates/</link>
		<comments>http://watchingapple.com/2010/10/ipad-hospitals-and-clean-slates/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 06:03:43 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1231</guid>
		<description><![CDATA[Nice observation from iPad CTO on how iPad&#8217;s elegance makes it more useful: Consider the fact that purely on its design merits, iPad can be disinfected for use near patients. Because it has no gaping seams and it&#8217;s really just two pieces of glass and metal, it can be wiped down very easily and accompany [...]]]></description>
			<content:encoded><![CDATA[<p>Nice observation from iPad CTO on how iPad&#8217;s elegance <a href="http://ipadcto.com/2010/10/21/evaluating-ipad-context-is-key/">makes it more useful:</a></p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
Consider the fact that purely on its design merits, iPad can be disinfected for use near patients. Because it has no gaping seams and it&rsquo;s really just two pieces of glass and metal, it can be wiped down very easily and accompany medical staff as they move from patient to patient. Few mobile devices can make this claim.
</div>
<p>Not just a <a href="http://watchingapple.com/2010/08/blank-by-design/">blank slate</a>, but a <em>clean</em> one too.  How cool is that?</p>
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		<title>Mac OS X 10.7 with 3D?</title>
		<link>http://watchingapple.com/2010/10/mac-os-x-10-7-with-3d/</link>
		<comments>http://watchingapple.com/2010/10/mac-os-x-10-7-with-3d/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 15:31:19 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1225</guid>
		<description><![CDATA[Interesting that Apple&#8217;s October 20 event announcement shows a lion (10.7?) and the Apple logo pivoted in 3D. Perhaps we&#8217;ll finally see some of those 3D patents in action.]]></description>
			<content:encoded><![CDATA[<p>Interesting that Apple&#8217;s October 20 event announcement shows a lion (10.7?) and the Apple logo pivoted in 3D.  Perhaps we&#8217;ll finally see some of those 3D patents in action.</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2010/10/www.boygeniusreport.jpeg" alt="www.boygeniusreport.jpeg" border="0" width="500" height="332" /></p>
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		<title>A serendipitously long popup menu</title>
		<link>http://watchingapple.com/2010/09/a-serendipitously-long-popup-menu/</link>
		<comments>http://watchingapple.com/2010/09/a-serendipitously-long-popup-menu/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 06:17:29 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1221</guid>
		<description><![CDATA[Long popup menus are awkward. Apple&#8217;s Human Interface Guidelines recommend limiting them to 12 items. Any more than that, the Guidelines explain, and you&#8217;re better off with a scrolling list. But I think the Guidelines overlook how educational long popup menus can be. Today I discovered Wallis and Futuna, which Wikipedia says is a Polynesian [...]]]></description>
			<content:encoded><![CDATA[<p>Long popup menus are awkward.  Apple&#8217;s Human Interface Guidelines <a href="http://developer.apple.com/library/mac/#DOCUMENTATION/UserExperience/Conceptual/AppleHIGuidelines/XHIGMenus/XHIGMenus.html%23//apple_ref/doc/uid/TP30000356-TP6">recommend</a> limiting them to 12 items.  Any more than that, the Guidelines explain, and you&#8217;re better off with a scrolling list.</p>
<p>But I think the Guidelines overlook how <em>educational</em> long popup menus can be.  Today I <a href="http://dealerlocator.deere.com/servlet/DealerLocator?selectLocale=en_US">discovered</a> Wallis and Futuna, which Wikipedia <a href="http://en.wikipedia.org/wiki/Wallis_and_Futuna">says</a> is a Polynesian French island territory in the South Pacific with land area of 264 square kilometers and a population of about 15,000.</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2010/09/john_deere.png" alt="john_deere.png" border="0" width="500" height="2555" /></p>
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		<title>Wedding albums and iPads</title>
		<link>http://watchingapple.com/2010/08/wedding-albums-and-ipads/</link>
		<comments>http://watchingapple.com/2010/08/wedding-albums-and-ipads/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 04:24:20 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1215</guid>
		<description><![CDATA[Wedding photographers offer iPads preloaded with the couple&#8217;s wedding album: In addition to offering a traditional album, a growing number of wedding photographers are starting to sell Apple iPad computer tablets, pre-loaded with hundreds of photos and video of the couple&#8217;s engagement, wedding and reception &#8211; some with lavish digital layouts and multi-media presentations. This [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www2.tbo.com/content/2010/aug/19/groom-apathy-break-out-the-ipad/news-breaking/">Wedding photographers offer iPads preloaded with the couple&#8217;s wedding album</a>:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
In addition to offering a traditional album, a growing number of wedding photographers are starting to sell Apple iPad computer tablets, pre-loaded with hundreds of photos and video of the couple&#8217;s engagement, wedding and reception &#8211; some with lavish digital layouts and multi-media presentations.
</div>
<p>This only works because the iPad is itself both beautiful and intuitive.  A photographer would need to be confident in both these qualities before presenting an iPad as an option.</p>
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