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				<a href="http://www.vuelodeicaro.com/el-vuelo-de-icaro/algunos-casos-curiosos-de-naming.html">Algunos casos curiosos de “naming”</a>
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			<div id="post-39" class="post-39 post type-post status-publish format-standard hentry category-health post-caption">
							<h2><a href="http://www.vuelodeicaro.com/health/nowadays-obesity-is-one-of-the-most-common-health-problems.html" title="Permalink to Nowadays, obesity is one of the most common health problems" class='post_ttl'>Nowadays, obesity is one of the most common health problems</a></h2>
			<p class='post-meta'>
			
				<span class='post-date'>March 23, 2015</span>,
				
				<img alt="" src="http://www.vuelodeicaro.com/wp-content/themes/behealthy/images/smt/category.png"><a href="http://www.vuelodeicaro.com/category/health" rel="category tag">Health</a>			</p>			
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				<p>Nowadays, obesity is one of the most common health problems</p>
<a href='http://www.vuelodeicaro.com/health/nowadays-obesity-is-one-of-the-most-common-health-problems.html' class='readmore'>Read More</a>			</div>
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			<div id="post-19" class="post-19 post type-post status-publish format-standard hentry category-health post-caption">
							<h2><a href="http://www.vuelodeicaro.com/health/atkins-diet-is-also-a-healthy-lifestyle.html" title="Permalink to Atkins Diet Is Also A Healthy Lifestyle" class='post_ttl'>Atkins Diet Is Also A Healthy Lifestyle</a></h2>
			<p class='post-meta'>
			
				<span class='post-date'>March 26, 2014</span>,
				
				<img alt="" src="http://www.vuelodeicaro.com/wp-content/themes/behealthy/images/smt/category.png"><a href="http://www.vuelodeicaro.com/category/health" rel="category tag">Health</a>			</p>			
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				<p>Nowadays, obesity is one of the most common health problems, and we find it in women, men and also kids. It is sad that too many people look like that and also suffer from other health disorders, as a consequence of their obesity. Trying to get rid of the extra weight, adults try lots of diets, one of them being very unhealthy, dangerous and deprives the body of important nutrients, so diseases are the effect and people become desperate, not knowing what other diet to follow. Fainting because they did not eat almost anything, it is not the right solution, on the contrary, our health will be more affected than we have thought.</p>
<p>Atkins diet is different as it involves many nutrients and rich in vitamins food, proving energy, while fats will not be a problem anymore...</p><a href='http://www.vuelodeicaro.com/health/atkins-diet-is-also-a-healthy-lifestyle.html' class='readmore'>Read More</a>			</div>
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			<div id="post-7" class="post-7 post type-post status-publish format-standard hentry category-health post-caption">
							<h2><a href="http://www.vuelodeicaro.com/health/ppo-dental-insurance-general-information.html" title="Permalink to PPO Dental Insurance &#8211; General Information" class='post_ttl'>PPO Dental Insurance &#8211; General Information</a></h2>
			<p class='post-meta'>
			
				<span class='post-date'>September 21, 2013</span>,
				
				<img alt="" src="http://www.vuelodeicaro.com/wp-content/themes/behealthy/images/smt/category.png"><a href="http://www.vuelodeicaro.com/category/health" rel="category tag">Health</a>			</p>			
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				<p>PPO dental insurance is one of the most popular and available types of dental insurance in US states, which is provided almost by all reputable dental insurance companies. First of all it&#8217;s necessary to understand the meaning of PPO dental insurance and how it works in action. PPO is  Preferred Provider Organization which is by right considered to be flexible and affordable. Those people who choose PPO dental insurance plan and coverage have to use only those dentists who rank among a certain network as far as it&#8217;s really beneficial.</p>
<p>PPO insurance attracts great number of people due to low premiums which you have to pay every month...</p><a href='http://www.vuelodeicaro.com/health/ppo-dental-insurance-general-information.html' class='readmore'>Read More</a>			</div>
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							<h2><a href="http://www.vuelodeicaro.com/health/motivation-monday-self-love.html" title="Permalink to Motivation Monday Self Love" class='post_ttl'>Motivation Monday Self Love</a></h2>
			<p class='post-meta'>
			
				<span class='post-date'>September 21, 2013</span>,
				
				<img alt="" src="http://www.vuelodeicaro.com/wp-content/themes/behealthy/images/smt/category.png"><a href="http://www.vuelodeicaro.com/category/health" rel="category tag">Health</a>			</p>			
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				<p>Self love is essential.  After having dealt with postpartum depression, I know how important loving yourself is to succesfully acheiving goals.  After the birth of both of my boys, I was miserable.</p>
<p>Don&#8217;t get me wrong, I loved my baby.  I was more self loathing than anything.  I had let myself go and I felt lost.  I was either wearing maternity clothes or squeezing into stuff that made me look even bigger.  I would look in the mirror and it would make it worse.</p>
<p>After about six months of this pattern, I think the hormones finally cleared up and I wanted to change.</p>
<p>I started to take care of myself like actually grooming myself (yikes, I know) and wearing clothes that were flattering.</p>
<p>This happened both times but the first time it was worse.</p>
<p>The good news is this too shall pass.</p>
<p>If you a...</p><a href='http://www.vuelodeicaro.com/health/motivation-monday-self-love.html' class='readmore'>Read More</a>			</div>
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			<div id="post-14" class="post-14 post type-post status-publish format-standard hentry category-el-vuelo-de-icaro post-caption">
							<h2><a href="http://www.vuelodeicaro.com/el-vuelo-de-icaro/algunos-casos-curiosos-de-naming.html" title="Permalink to Algunos casos curiosos de “naming”" class='post_ttl'>Algunos casos curiosos de “naming”</a></h2>
			<p class='post-meta'>
			
				<span class='post-date'>September 21, 2013</span>,
				
				<img alt="" src="http://www.vuelodeicaro.com/wp-content/themes/behealthy/images/smt/category.png"><a href="http://www.vuelodeicaro.com/category/el-vuelo-de-icaro" rel="category tag">El Vuelo de Icaro</a>			</p>			
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				<p align="justify">Como sabréis, el “naming” son las técnicas para la creación del nombre de una marca. Esto se suele hacer de una manera profesional, con estudios de mercado etc.,  aunque en algunas ocasiones son fruto de la casualidad. A continuación os dejo la historia que hay detrás de algunas de las marcas más conocidas:</p>
<ul>
<li>
<div align="justify">GOOGLE: En principio google se llamó “Googol”, que es una palabra que representa a un 1 seguido de 100 ceros y hacía referencia a la cantidad de páginas que serían capaces de buscar cuando crearon el buscador.<br />
Por lo visto enviaron el proyecto para darse de alta en un sitio de inversiones y les devolvieron un cheque con una errata, a nombre de “Google” en vez de “Googol” y como este nomber les gustó más… pues así se quedaron.</div>
</li>
<li>
<div align="justify">HOTMAIL: El fundador Jack...</div></li></ul><a href='http://www.vuelodeicaro.com/el-vuelo-de-icaro/algunos-casos-curiosos-de-naming.html' class='readmore'>Read More</a>			</div>
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			<div id="post-12" class="post-12 post type-post status-publish format-standard hentry category-el-vuelo-de-icaro post-caption">
							<h2><a href="http://www.vuelodeicaro.com/el-vuelo-de-icaro/magistral-ejecucion-below-the-line-de-hp.html" title="Permalink to Magistral Ejecución &#8220;Below The Line&#8221; de HP" class='post_ttl'>Magistral Ejecución &#8220;Below The Line&#8221; de HP</a></h2>
			<p class='post-meta'>
			
				<span class='post-date'>September 21, 2013</span>,
				
				<img alt="" src="http://www.vuelodeicaro.com/wp-content/themes/behealthy/images/smt/category.png"><a href="http://www.vuelodeicaro.com/category/el-vuelo-de-icaro" rel="category tag">El Vuelo de Icaro</a>			</p>			
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			<div class='post-body'>
			
				
			
			
			
			
			
			
				<p>Es que los creativos de la agencia Publicis en Malasia estaban inspirados ese día, imaginad que os encontrais esto al doblar la esquina en vuestra ciudad:</p>
<p>El efecto es bastante realista e ilustra perfectamente el mensaje de la campaña &#8220;la calidad de nuestras impresiones es pura realidad&#8221;. Como curiosidad podeis ver parte de la producción de estos singulares <em>trampantojos. </em>En realidad, el concepto en sí de jugar con la percepción visual no es algo nuevo en las ejecuciones BTL, fijaos en la campaña de hizo Google para promocionar su <em>&#8220;Google Video&#8221;:</em></p>
<p align="center">
<p align="left">En ambos casos se consigue captar la atención del espectador y transmitir el mensaje, es una lástima que en España apenas podamos disfrutar de este marketing de guerrilla, faltan ganas de arriegarse a hacer cosas nuevas...</p></p><a href='http://www.vuelodeicaro.com/el-vuelo-de-icaro/magistral-ejecucion-below-the-line-de-hp.html' class='readmore'>Read More</a>			</div>
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