vojtechpr

PR – It’s In The Game!

Vojtech Horna — Sun, 06 Jun 2010 19:26:58 +0000

Check-in. Get points. Take a photo. Become a Mayor. Complete a challenge. Earn a badge. Move up the leardership board. Win! These are just a few terms that you’ll soon be hearing much more. Recently, several start-ups have been making quite a bit of noice about new mobile applications that combine social media features with [...]

It’s One Big Conversation, Stupid

Vojtech Horna — Fri, 19 Mar 2010 20:32:08 +0000

Whether you read newspapers, watch TV, login to Facebook, listen to podcasts, write a review on Yelp or post a tweet, it is still you, the same person with the same likes and dislikes, values, thoughts and ideas. So, why would companies have different marketers with different messages for each of these channels? Yet, all [...]

Google Sidewiki: The PR revolution that won’t happen

Vojtech Horna — Fri, 05 Mar 2010 23:50:58 +0000

You might have heard about the Google Sidewiki when it launched in September 2009. Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page. The internet was buzzing: “Google’s Sidewiki is a Revolution in Social Media” wrote iMedia Connection, “Google Sidewiki could damage corporate brand reputations” PR Week [...]

Where are you from?

Vojtech Horna — Thu, 04 Mar 2010 00:43:50 +0000

A question that will prove harder to answer in the coming decade and will bring along new business and communication challenges. The Financial Times asked 10 of its writers to “identify an idea that is going reshape the business world in the coming decade.” The thought-provoking predictions published in the FT Weekend Magazine focused on everything [...]

Are They Going to Share This Article?

Vojtech Horna — Tue, 09 Feb 2010 14:13:40 +0000

As a PR guy, I get excited when an article that I helped to make happen finally appears online. I get even more excited when I see that the article has been shared, retweeted and posted all over social media networks. And now, there is a research that looks into who shares articles and why. [...]

The Wall Street Journal Europe Wants To Be Your Second Paper

Vojtech Horna — Sat, 09 Jan 2010 19:27:17 +0000

When I lived in the States, WSJ was one of my favourite publications. I listened (and still sometimes listen to) every morning to WSJ This Morning, a radio show that focused on the main stories of the day, and read both the print and online versions. After moving to the UK I switched to the WSJ [...]

Diversity PR: For diverse campaigns, your team has to be diverse and your client must see the money

Vojtech Horna — Wed, 14 Oct 2009 18:45:31 +0000

A couple of days ago I attended CIPR’s seminar on cross cultural PR and diversity. The presentation (which you can find below) was given by two very knowledgeable PR professionals Silvia Cambié from Chanda Communications and Bieneosa Ebite from Bright Star PR. I quite liked a quote Silvia had on one her first slides: “The business [...]

Italians Love TV, Germans don’t like Facebook

Vojtech Horna — Mon, 05 Oct 2009 11:53:01 +0000

Italy is an interesting market. Despite the 150 newspapers published there, it is television that drives the coverage and generates most of the advertising revenue. Unlike Brits, Italians don’t get their gossip from daily tabloid newspapers, but from weekly magazines. When not reading those and watching TV, you can find Italians listening to radio, more [...]

PR Toolbox: ITDatabase, media database with analytics

Vojtech Horna — Wed, 08 Jul 2009 07:20:39 +0000

A few months ago I was approached by Travis Van, a founder of ITDatabase, who offered me a trial of his new product designed specifically for public relations professionals in the technology industry. At first I thought it will be just another database and I approached the trial with a bit of skepticism, but after a few days I realized this database is different than anything I’ve used before. Yes, you get the same things you get from other databases: names, emails and phone numbers, but with ITDatabase you can also see the journalist’s recent articles and the topics he or she has recently covered and also get basic analytics of the coverage.

Getting Second-Tier Bloggers to Write About You

Vojtech Horna — Mon, 18 May 2009 10:56:00 +0000

You should not focus solely on mainstream media and a few most visited blogs. Second-tier bloggers deserve your attention. If they like your product, they will become your most vocal evangelists in a way that a journalist or top-tier blogger never would. I spoke about second-tier bloggers and how to reach out to them with one such blogger, Dianna Huff. She is the author of B2B MarCom Writer Blog and a B2B marketing consultant.