vojtechpr

Silicon Valley tells London: Be original and open your kimono

Vojtech Horna — Fri, 02 Dec 2011 11:44:25 +0000

Investors and entrepreneurs from Silicon Valley met with more than 300 tech company CEOs at Ravensbourne College of Design and Communication in London last Saturday. Organised by LinkedIn’s co-founder Reid Hoffman and investor Sherry Coutu, the ‘Silicon Valley Comes to the UK’ conference was the perfect end to a series of tech and entrepreneurship focused [...]

New publication focused on the ‘cloud’ to launch in the UK

Vojtech Horna — Wed, 16 Mar 2011 18:54:41 +0000

Cloud Pro aims to fill a gap among UK tech titles and cover ‘cloud’ from a more strategic business perspective. Expected to launch within the next few days, the publication from the Dennis Publishing family will target C-level executives and technology department managers explaining cloud without being too technical and using cloud jargon. I attended [...]

Meet my new friend TED

Vojtech Horna — Sat, 05 Mar 2011 13:51:55 +0000

The first time I came across TED was through a YouTube video of Pranav Mistry demonstrating SixthSence technology and the interaction of the digital and real worlds (included below). From that day, I’ve been following TED regularly and recently attended my first event in London. In one sentence I would describe TED as a conference, a forum and a [...]

PR – It’s In The Game!

Vojtech Horna — Sun, 06 Jun 2010 19:26:58 +0000

Check-in. Get points. Take a photo. Become a Mayor. Complete a challenge. Earn a badge. Move up the leardership board. Win! These are just a few terms that you’ll soon be hearing much more. Recently, several start-ups have been making quite a bit of noice about new mobile applications that combine social media features with [...]

It’s One Big Conversation, Stupid

Vojtech Horna — Fri, 19 Mar 2010 20:32:08 +0000

Whether you read newspapers, watch TV, login to Facebook, listen to podcasts, write a review on Yelp or post a tweet, it is still you, the same person with the same likes and dislikes, values, thoughts and ideas. So, why would companies have different marketers with different messages for each of these channels? Yet, all [...]

Google Sidewiki: The PR revolution that won’t happen

Vojtech Horna — Fri, 05 Mar 2010 23:50:58 +0000

You might have heard about the Google Sidewiki when it launched in September 2009. Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page. The internet was buzzing: “Google’s Sidewiki is a Revolution in Social Media” wrote iMedia Connection, “Google Sidewiki could damage corporate brand reputations” PR Week [...]

Where are you from?

Vojtech Horna — Thu, 04 Mar 2010 00:43:50 +0000

A question that will prove harder to answer in the coming decade and will bring along new business and communication challenges. The Financial Times asked 10 of its writers to “identify an idea that is going reshape the business world in the coming decade.” The thought-provoking predictions published in the FT Weekend Magazine focused on [...]

Are They Going to Share This Article?

Vojtech Horna — Tue, 09 Feb 2010 14:13:40 +0000

As a PR guy, I get excited when an article that I helped to make happen finally appears online. I get even more excited when I see that the article has been shared, retweeted and posted all over social media networks. And now, there is a research that looks into who shares articles and why. [...]

The Wall Street Journal Europe Wants To Be Your Second Paper

Vojtech Horna — Sat, 09 Jan 2010 19:27:17 +0000

When I lived in the States, WSJ was one of my favourite publications. I listened (and still sometimes listen to) every morning to WSJ This Morning, a radio show that focused on the main stories of the day, and read both the print and online versions. After moving to the UK I switched to the WSJ [...]

Diversity PR: For diverse campaigns, your team has to be diverse and your client must see the money

Vojtech Horna — Wed, 14 Oct 2009 18:45:31 +0000

A couple of days ago I attended CIPR‘s seminar on cross cultural PR and diversity. The presentation (which you can find below) was given by two very knowledgeable PR professionals Silvia Cambié from Chanda Communications and Bieneosa Ebite from Bright Star PR. I quite liked a quote Silvia had on one her first slides: “The [...]