vojtechpr

Diversity PR: For diverse campaigns, your team has to be diverse and your client must see the money

Vojtech Horna — Wed, 14 Oct 2009 18:45:31 +0000

A couple of days ago I attended CIPR’s seminar on cross cultural PR and diversity. The presentation (which you can find below) was given by two very knowledgeable PR professionals Silvia Cambié from Chanda Communications and Bieneosa Ebite from Bright Star PR. I quite liked a quote Silvia had on one her first slides: “The business [...]

Italians Love TV, Germans don’t like Facebook

Vojtech Horna — Mon, 05 Oct 2009 11:53:01 +0000

Italy is an interesting market. Despite the 150 newspapers published there, it is television that drives the coverage and generates most of the advertising revenue. Unlike Brits, Italians don’t get their gossip from daily tabloid newspapers, but from weekly magazines. When not reading those and watching TV, you can find Italians listening to radio, more [...]

PR Toolbox: ITDatabase, media database with analytics

Vojtech Horna — Wed, 08 Jul 2009 07:20:39 +0000

A few months ago I was approached by Travis Van, a founder of ITDatabase, who offered me a trial of his new product designed specifically for public relations professionals in the technology industry. At first I thought it will be just another database and I approached the trial with a bit of skepticism, but after a few days I realized this database is different than anything I’ve used before. Yes, you get the same things you get from other databases: names, emails and phone numbers, but with ITDatabase you can also see the journalist’s recent articles and the topics he or she has recently covered and also get basic analytics of the coverage.

Getting Second-Tier Bloggers to Write About You

Vojtech Horna — Mon, 18 May 2009 10:56:00 +0000

You should not focus solely on mainstream media and a few most visited blogs. Second-tier bloggers deserve your attention. If they like your product, they will become your most vocal evangelists in a way that a journalist or top-tier blogger never would. I spoke about second-tier bloggers and how to reach out to them with one such blogger, Dianna Huff. She is the author of B2B MarCom Writer Blog and a B2B marketing consultant.

When should I send that press release? Does it even matter?

Vojtech Horna — Sat, 09 May 2009 23:04:21 +0000

You know how it works. You drafted a press release, the client approved it and you are getting ready to distribute it using one of many wire services. You upload it, select all the options and the time of distribution. When I went through this process last time, I started thinking whether it makes any [...]

White House is now on twitter, Facebook, MySpace, YouTube, Vimeo…

Vojtech Horna — Fri, 01 May 2009 21:15:27 +0000

In a similar way Obama transformed political campaigns, he is now transforming the White House. Today, the administration announced on its blog that the White House is now on Facebook, MySpace and Twitter. Within minutes, thousands of people joined these new profiles. When I learned about it and joined Facebook fan page of the White [...]

PR Tools You Must Try: News Tracking

Vojtech Horna — Sat, 25 Apr 2009 16:56:12 +0000

It seems that almost everyday there is at least one new tool, gadget or a website that can make our life more productive and results of our work even more impressive. Because there are so many different tools available to PR professionals, I decided to review them, a few at a time, in this new [...]

San Francisco Mayor Enters Governor Race on twitter and Facebook

Vojtech Horna — Tue, 21 Apr 2009 23:07:26 +0000

San Francisco Mayor Gavin Newsom did not announce that he is running for the office of California Governor on Jay Leno like his predecessor. Instead, he chose to make his announcement on twitter, Facebook and YouTube. Why? He is targeting a different audience. As the San Francisco Chronicle reports, Newsom is speaking to the “millennial” [...]

Crisis Communication Case Study: Domino’s employee doing gross things to delivery food

Vojtech Horna — Thu, 16 Apr 2009 22:43:02 +0000

Two Domino's employees from a North Carolina store shot a video of themselves doing gross things to the food they were preparing for delivery and posted in on YouTube. How gross was it? Check it out, The Consumerist has the videos.

PR Student of the Year talks about the award, PR schools (not) teaching social media and the recession

Vojtech Horna — Wed, 15 Apr 2009 22:43:05 +0000

During my recent trip to California, I decided to visit my alma mater, the University of Southern California, and meet one of its students and the 2009 winner of PR Week’s PR Student of the Year Award. Meet Natasha Ratliff, a senior majoring in public relations at the Annenberg School for Communication. A lot has changed [...]