<!DOCTYPE html><!-- Last Published: Mon Mar 02 2026 08:04:30 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="www.vivian-hoang.com" data-wf-page="6347512b208c83043559aae2" data-wf-site="632cac52336afc13f4540eeb" lang="en"><head><meta charset="utf-8"/><link href="https://cdn.prod.website-files.com" rel="preconnect" crossorigin="anonymous"/><title>Vivian Hoang | SEO &amp; AI Search Strategist</title><meta content="Vivian Hoang is an SEO and AI Search Strategist with 15+ years of experience. Specializing in SEO, Answer Engine Optimization (AEO), content strategy, and organic growth. Currently at Webflow." name="description"/><meta content="Vivian Hoang | SEO &amp; AI Search Strategist" property="og:title"/><meta content="Vivian Hoang is an SEO and AI Search Strategist with 15+ years of experience. Specializing in SEO, Answer Engine Optimization (AEO), content strategy, and organic growth. Currently at Webflow." property="og:description"/><meta content="Vivian Hoang | SEO &amp; AI Search Strategist" name="twitter:title"/><meta content="Vivian Hoang is an SEO and AI Search Strategist with 15+ years of experience. Specializing in SEO, Answer Engine Optimization (AEO), content strategy, and organic growth. Currently at Webflow." name="twitter:description"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="Cy63bb1zZjeb8e_3CPHQChSSZYzO1ZIM87gFbxdCocQ" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/css/vivian-hoang.shared.0b30b08d8.css" rel="stylesheet" type="text/css" integrity="sha384-CzCwjYEYq71MR2DRF92tnsZsX4qbsxpmfsbTbeS8bMyTxOmAmfhW6f/JF4esSx1i" crossorigin="anonymous"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({  google: {    families: ["DM Sans:300,400,500,600,700","Instrument Sans:300,400,500,600,700","Inter:300,400,500,600,700","Inter:300,400,500,600,700","Marcellus:300,400,500,600,700","Poppins:300,400,500,600,700"]  }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/69a4ed696d8d7cc4c97d374b_VH-logo-dark-favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/69a4ed8bf3b055d10d41dd81_VH-logo-darkwc.png" rel="apple-touch-icon"/><link href="https://www.vivian-hoang.com" rel="canonical"/><script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ProfilePage",
  "name": "Vivian Hoang | SEO & AI Search Strategist",
  "inLanguage": "en",
  "mainEntity": {
    "@type": "Person",
    "name": "Vivian Hoang",
    "jobTitle": "SEO and Growth Marketer",
    "description": "SEO and Growth Marketer based in the Bay Area, California. Content strategist & storyteller. Toddler mom.",
    "image": {
      "@type": "ImageObject",
      "url": "https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/64f77ced70585818725f7088_profile.webp",
      "caption": "Vivian Hoang profile picture"
    },
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Bay Area",
      "addressRegion": "California"
    },
    "sameAs": [
      "https://www.linkedin.com/in/vivianhoang/",
      "https://webflow.com/people/vivian-hoang"
    ],
    "knowsAbout": [
      "Search engine optimization",
      "content marketing",
      "content engineering",
      "Content strategy",
      "Growth marketing",
      "answer engine optimization",
      "AI search optimization"
    ],
    "worksFor": [
      {
        "@type": "Organization",
        "name": "Webflow",
        "url": "https://webflow.com"
      }
    ]
  }
}
</script><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-3MM4SCR882"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('set', 'developer_id.dZGVlNj', true);gtag('js', new Date());gtag('config', 'G-3MM4SCR882');</script><script id="jetboost-script" type="text/javascript"> window.JETBOOST_SITE_ID = "clnevyf6200030qx165x62yyi"; (function(d) { var s = d.createElement("script"); s.src = "https://cdn.jetboost.io/jetboost.js"; s.async = 1; d.getElementsByTagName("head")[0].appendChild(s); })(document); </script><script async src="https://app.humblytics.com/hmbl.min.js?id=76996ec"></script><script src="https://flow-ninja-assets.s3.amazonaws.com/prod-datagoat-script/datagoat-prod.js" type="text/javascript" integrity="sha384-RJ7MMXksH2f1AOPT+PwCOjySFgnAoVeIRCJZDsD7IIFfuw8vJClgu1h+TvKR4Q0z" crossorigin="anonymous" data-gaid="G-3MM4SCR882"></script><script src="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb%2F652d31f3dc22d7b4ee708e44%2F66688e6526b109e5236e92d5%2Fclarity_script-2.2.8.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb%2F66ba5a08efe71070f98dd10a%2F66d9efb76082f7e9e0d83d2f%2F3mm4scr882-1.1.1.js" type="text/javascript"></script></head><body class="body"><div class="page-wrapper-vh"><div data-animation="over-right" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navigation w-nav"><div class="vh-navbar-container w-container"><div class="nav_left"><a href="/" aria-current="page" class="nav_logo w-inline-block w--current"><div class="nav_logo-icon"><svg width="100%" height="100%" viewBox="0 0 33 33" preserveAspectRatio="xMidYMid meet"><path d="M28,0H5C2.24,0,0,2.24,0,5v23c0,2.76,2.24,5,5,5h23c2.76,0,5-2.24,5-5V5c0-2.76-2.24-5-5-5ZM29,17c-6.63,0-12,5.37-12,12h-1c0-6.63-5.37-12-12-12v-1c6.63,0,12-5.37,12-12h1c0,6.63,5.37,12,12,12v1Z" fill="currentColor"></path></svg></div><div data-brand-name="true" class="paragraph_large-2 margin-bottom_none">VH</div></a><nav role="navigation" class="nav_menu w-nav-menu"><ul role="list" class="nav_menu-list w-list-unstyled"><li class="nav_menu-list-item"><a href="https://www.vivian-hoang.com/#about-me" class="nav_link-2 w-inline-block"><div>About</div></a></li><li class="nav_menu-list-item"><a href="/work" class="nav_link-2 w-inline-block"><div>Work</div></a></li></ul></nav></div><div class="nav_right"><div class="button-group margin-top_none"><a href="https://www.linkedin.com/in/vivianhoang/" target="_blank" class="button w-inline-block"><div class="button_label">Connect with me</div></a><link rel="prerender" href="https://www.linkedin.com/in/vivianhoang/"/></div></div><div class="nav_mobile-menu-button w-nav-button"><div class="icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><g class="nc-icon-wrapper" stroke-linecap="square" stroke-linejoin="miter" stroke-width="1.5" fill="none" stroke="currentColor" stroke-miterlimit="10"><line x1="1" y1="12" x2="23" y2="12" stroke="currentColor"></line><line x1="1" y1="5" x2="23" y2="5"></line><line x1="1" y1="19" x2="23" y2="19"></line></g></svg></div></div></div></div></div><div class="gradient-bg"><div class="bg-circle bg-1"></div><div class="bg-circle bg-2"></div><div class="bg-circle bg-3"></div><div class="bg-circle bg-4"></div><div class="bg-circle bg-5"></div><div class="bg-circle bg-6"></div></div><section id="about-me" class="vh-header"><div class="about-section"><div class="container"><div id="w-node-eec1f227-6386-2285-6e7c-6434703bb0ce-703bb0cc" class="w-layout-layout quick-stack wf-layout-layout"><div class="w-layout-cell"><div class="vh-header-text"><h1 class="heading_primary">Hey, I&#x27;m Vivian.</h1></div><div class="paragraph_xlarge">SEO &amp; AI Search Strategist based in the Bay Area. I help companies get found — by humans and AI engines alike. </div></div><div id="w-node-eec1f227-6386-2285-6e7c-6434703bb0d5-703bb0cc" class="w-layout-cell"><div class="image-holder"><img src="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/690a5805b1c1332c33a5a9de_profile_Image_rb5wtorb5wtorb5w.png" loading="lazy" width="Auto" sizes="(max-width: 864px) 100vw, 864px" alt="Vivian Hoang profile picture" srcset="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/690a5805b1c1332c33a5a9de_profile_Image_rb5wtorb5wtorb5w-p-500.png 500w, https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/690a5805b1c1332c33a5a9de_profile_Image_rb5wtorb5wtorb5w-p-800.png 800w, https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/690a5805b1c1332c33a5a9de_profile_Image_rb5wtorb5wtorb5w.png 864w" class="about-profile-img"/></div></div><div class="w-layout-cell"><a href="https://www.linkedin.com/in/vivianhoang/" target="_blank" class="button is-secondary on-inverse w-button">Connect with me</a></div></div></div></div></section><div class="experience-section"><div class="container-2 w-container"><div class="w-layout-grid grid-about-2column"><div class="grid-content"><h2 class="heading_secondary">Expertise</h2><div class="div-is-50"></div></div><div class="grid-content"><div class="grid-bottom is-contact-wrapper"><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><h3 class="paragraph_large">Answer Engine Optimization (AEO)</h3></div></div><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><h3 class="paragraph_large">Content engineering &amp; strategy</h3></div></div><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><h3 class="paragraph_large">Technical SEO</h3></div></div><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><h3 class="paragraph_large">Growth marketing &amp; analytics</h3></div></div></div></div></div><div class="w-layout-grid grid-about-2column"><div class="grid-content"><h2 class="heading_secondary">Experience</h2><div class="div-is-50"></div></div><div class="grid-content"><div class="grid-bottom is-contact-wrapper"><a href="https://webflow.com" target="_blank" class="info-wrapper-link w-inline-block"><div class="rule-footer"></div><div class="experience-item"><div class="div-is-50"><h4 class="paragraph_large">Webflow</h4></div><div class="div-is-50"><div class="paragraph_large">09.2022 – Present</div></div><img src="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/6504e39725ec0563bdfbf66e_arrow-external-link.svg" loading="lazy" alt="" class="arrow-external-link"/></div></a><div class="info-wrapper-link"><div class="rule-footer"></div><div class="experience-item"><div class="div-is-50"><h4 class="paragraph_large">Kapwing</h4></div><div class="div-is-50"><div class="paragraph_large">08.2021 – 05.2022</div></div><div class="about-exp-arrow"></div></div><div class="about-exp-arrow"></div></div><div class="info-wrapper-link"><div class="rule-footer"></div><div class="experience-item"><div class="div-is-50"><h4 class="paragraph_large">Rakuten / Ebates</h4></div><div class="div-is-50"><div class="paragraph_large">10.2013 – 04.2021</div></div><div class="about-exp-arrow"></div></div></div><div class="info-wrapper-link"><div class="rule-footer"></div><div class="experience-item"><div class="div-is-50"><h4 class="paragraph_large">Shutterfly</h4></div><div class="div-is-50"><div class="paragraph_large">09.2012 – 10.2013</div></div><div class="about-exp-arrow"></div></div></div></div></div></div><div class="w-layout-grid grid-about-2column"><div class="grid-content"><div><h2 class="heading_secondary">Things that bring me joy</h2></div></div><div class="grid-content"><div class="grid-bottom is-contact-wrapper"><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><div class="paragraph">Brunch. Farmer&#x27;s markets. Exploring.</div></div></div><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><div class="paragraph">Hiking. Nature. Being outdoors.</div></div></div><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><div class="paragraph">Reading. Science fiction. Stories.</div></div></div><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><div class="paragraph">Toddler mom. Perpetually caffeinated.</div></div></div><div class="about-info-wrapper"><div class="rule-footer"></div><div class="experience-item"><div class="paragraph">Family. Always first.</div></div></div></div></div></div></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=632cac52336afc13f4540eeb" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/js/vivian-hoang.schunk.778b1a6248836936.js" type="text/javascript" integrity="sha384-+tpIM6Veqdc5QhEt1HgpRk0Ox45AkmhEwvbvYnyNFoTAOfvpT8N24Odpd0mAqnW0" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/js/vivian-hoang.schunk.5bb602c7d941fe96.js" type="text/javascript" integrity="sha384-z8FOIab37+IV7W89G/9HnxAIylhL4lY75IzJt2EEsZRoE/JsbDAtk3BFWYLhraSs" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/632cac52336afc13f4540eeb/js/vivian-hoang.760855c7.d720d8e992ff3504.js" type="text/javascript" integrity="sha384-hz3MudrutqpeCUJS7jUzSadjtnZwfvJTNI62sLAlh1q3qZU5sqIltlRBSvFls5nS" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/gsap/3.15.0/gsap.min.js" type="text/javascript"></script><!-- Cloudflare Web Analytics --><script defer src='https://static.cloudflareinsights.com/beacon.min.js' data-cf-beacon='{"token": "c32a9f04ff2941319ff99657d1c7930e"}'></script><!-- End Cloudflare Web Analytics --></body></html>