Villing & Company Inc. News & Views

Happy Holidays!

Fri, 06 Nov 2009 09:00:00 EDT

Take a little break from all that work and try our new holiday game: The Great Gobbler GetAway.

Tech Tip: The Four Critical Questions Every Home Page Must Answer

Mon, 02 Nov 2009 09:00:00 EDT

Your home page is one of the most important pages on your Web site. To be effective it must quickly provide the answers to four basic questions.

Why Gen Y? Attracting Them, Speaking Their Language, Telling It Like It Is

Wed, 28 Oct 2009 09:00:00 EDT

Most Gen Y-ers have never known a world without video games and computers. Therefore, they have different expectations than any other generation before them. Knowing a little about them can help you become a successful marketer to them.

'Tis the Season: How the Holidays Provide a Perfect Branding/Image-building Opportunity

Fri, 23 Oct 2009 09:00:00 EDT

For most marketers, the holidays represent a unique opportunity, but the nature of that opportunity varies by business and deserves careful thought and consideration.

The Demise of Arrested Development and How it Relates to Long Tail Marketing and Niche Demand for Higher Quality

Mon, 19 Oct 2009 09:00:00 EDT

Arrested Development died because it couldn't find its audience. However, recent developments make it easier for entertainment and marketing professionals to connect with valuable niches online.

Don't Fail to Plan Your Marketing Efforts. Seven Steps to Help You Plan... to Succeed.

Wed, 14 Oct 2009 09:00:00 EDT

As we approach the end of a year that many people would just as soon forget, it may be a good time to remember to work on your marketing plans for 2010.

Tech Tip: Don't Underestimate the Importance of Your Subpage Design

Fri, 09 Oct 2009 09:00:00 EDT

There's something that's always bothered me about the traditional Web site design process. The focus is too often on the home page design, with the subpage design thrown in as an afterthought. This is dangerously misguided.

Social Media and the Economy

Mon, 05 Oct 2009 09:00:00 EDT

It's no coincidence that the meteoric rise of social media occurred during the worst recession in decades. How might social media be affected by an economic rebound?

Breaking Through the Clutter

Wed, 30 Sep 2009 09:00:00 EDT

Breaking through the clutter in marketing and advertising these days can be a huge challenge. After the big Kanye West hoopla that went on, I came upon a statistic that made me think about branding.

Who Says 18-34 is the Most Coveted Marketing Demographic?

Fri, 25 Sep 2009 09:00:00 EDT

When I first got into the business, everyone said 18-34 was the most sought after demographic for advertisers. Does that still hold true today?