Versa Creations Marketing & Advertising Blog

7 Steps on How to Handle a Video or Television Interview

Vivienne Quek — Sun, 27 Feb 2022 06:53:18 +0000

For most small companies, the opportunity to appear on TV is not high. However, with the Internet becoming a part of everyone’s lives, there is definitely a good chance that you will have the opportunity to be interviewed and be on video. Here are 7 effective tips on how to be appear confident in your …

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Can You Think Out Of The Box?

Vivienne Quek — Fri, 25 Feb 2022 08:51:33 +0000

Here is an interesting topic. No matter where you are, in school or at work, you will hear talk about “thinking out of the box”? Makes you wonder, doesn’t it – how did we get in the box in the first place? Unfortunately, the reality of you being in the box, does not change the …

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When Advertising is only a Marginal Factor in their Marketing Mix …

Vivienne Quek — Mon, 07 Feb 2022 09:28:14 +0000

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy Perhaps I was unfortunate to meet such clueless clients. Advertising is seen as a marginal factor in their marketing mix. …

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Is Email Marketing Dead?

Vivienne Quek — Mon, 17 Jan 2022 15:16:17 +0000

By now, most of us have experienced email fatigue. That is the point at which we wish we never had an email address to begin with. Yet, ask anyone today if they were willing to give up their email address, for real; you would get an incredulous look. How can you survive in the modern …

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New Year’s Resolutions for Businesses

Vivienne Quek — Fri, 07 Jan 2022 07:04:01 +0000

Happy New Year. It is that time of the year where many people reflect on what has taken place in the year before and what they want to achieve in the following year. Yes, it is the time for a New Year Resolution. For businesses, many people think about this in terms of key objectives. …

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Completing 2021 and Creating 2022

Vivienne Quek — Fri, 31 Dec 2021 04:51:08 +0000

How did you like your past 364 days? How do you intend to create your next 365 days in 2022? In a few more days will be a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to complete this year and create next year. You may find some …

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Merry Christmas & Happy New Year!

Vivienne Quek — Fri, 24 Dec 2021 15:19:37 +0000

Wishing you a very Merry Christmas and a fantastic New Year! Let the year ahead be the one where all your dreams come true. 24122011

Will You Give Your Facebook Password for a Job?

Vivienne Quek — Thu, 22 Mar 2012 01:09:57 +0000

Will you give your employer your Facebook password? You probably would be angered at the mere suggestion. Well, I just read this article and have been hearing a lot about this topic from various sources. In essence, this is a case of trust. If the company does not believe what you say and want …

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Social Networking in the Working World

Vivienne Quek — Thu, 01 Dec 2011 05:30:02 +0000

It is so easy to take part in the social networking world when you are just a student. What you had for breakfast, where are you now and the many other foibles don’t seem to matter that much. Then, look at the people who have had some really bad things happen to them when they …

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Coupon Deal Sites in Singapore

Vivienne Quek — Sat, 19 Nov 2011 07:56:46 +0000

Did you hear that Groupon in Singapore might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites coming up. Of course, many of them come and go. Some last a …

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How is your relationship with your agency?

Vivienne Quek — Sat, 05 Nov 2011 12:23:48 +0000

I just read a short but interesting post over at MarketingAgencyTalk.com entitled: “Does The Agency Model Still Work?”. This has gotten me thinking about how our business has evolved over the years. It is quite true that while we used to have regular clients who work with us no matter what, such instances are rare …

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Go Get Business, Go GREEN – Part 1

Vivienne Quek — Tue, 25 Oct 2011 07:44:44 +0000

Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”. Most of us must have heard that in order to be noticed, we must have a USP, a strong Unique Selling Proposition. Much easier …

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