Unique Logo Design - Logo design blog and portfolio updates

Corporate Identity makes the difference

radune — Sat, 24 Oct 2009 03:34:33 -0400

I’m not a fan of theoretical debates, but I must admit that without theory, practice becomes unorganized and inefficient. That is the reason why I find suitable to clarify few elements about corporate identity or brand identity. There are many who use those terms, but few could define them exactly.

We could define corporate identity as “what or who the company really is”. This definition is short but leaves out the confusion that is made between identity and image, the latter meaning “the way the company is perceived by its audiences.” Thus every company has an identity even if they have never intentionally developed one.

Precision Landscaping Logo

radune — Sat, 02 May 2009 10:01:23 -0400

Company: Precision Landscaping

Country: United States

Logo Design Completed in: 9 Business Days

Perfume Room Logo

radune — Sat, 02 May 2009 09:57:36 -0400

Company: Perfume Room

Country: United States

Logo Design Completed in: 7 Business Days

Perfequ Logo Design

radune — Sat, 02 May 2009 09:55:05 -0400

Company: Perfequ

Country: United States

Logo Design Completed in: 12 Business Days

Martin Sirkovsky Photography Logo Design

radune — Sat, 02 May 2009 09:22:08 -0400

Company: Martin Sirkovsky Photography

Country: United States

Logo Design Completed in: 16 Business Days

JME Logo Design

radune — Sat, 02 May 2009 09:13:02 -0400

Company: JME

Country: United States

Logo Design Completed in: 15 Business Days

Global Careers Inc. Company Logo

radune — Sat, 02 May 2009 09:02:55 -0400

Company: Global Careers Inc.

Country: United States

Logo Design Completed in: 14 Business Days

Berndt GroB Logo Design

radune — Sat, 02 May 2009 08:58:01 -0400

Company: Berndt GroB

Country: Germany

Logo Design Completed in: 4 Business Days

Best Oz Realty

radune — Sat, 02 May 2009 08:50:59 -0400

Company: Best Oz Realty

Country: Australia

Logo Design Completed in: 6 Business Days

Logo redesign case study - The Photo Makers

radune — Sat, 21 Feb 2009 09:23:51 -0500

Logo redesign case study - the process of creating a new logo design based on an existing logo.