Before very long, I found myself questioning whether or not to  close my business and give up on my lifelong dreams.

When you arrive at a point like this, there are two choices you  can make. First, you can choose to throw in the towel and walk  away. Many people take this route and in later years begin to  regret their  decision.

The other option is to keep going and find new ways to get  through the rough times. While you may wonder if there’s a third  choice of doing nothing, that’s really not making a choice at all  and it’s almost the same as giving up because if you do nothing,  you’ll soon have nothing.

So there really is only one choice and that’s to keep going.

At some point in every lifetime, there are going to be rough and  uncertain times. Later in life, you’ll look back and realize that  whatever it was that you decided to do during those times has  literally defined who you are in some profound way.

For those people that decide to give up, they often end up  feeling deep regret and tend to fade into the fabric of society  rarely ever making anything much of their lives.

If you are to become a true leader, you are probably the type to  keep pushing through, no matter how tough things get. In our  society today, there is a real lack of true leaders. We have a lot of people who talk a big game, but few who do what’s needed to step up and lead.

When things were really tough going for me, I made the decision  to stick with it. Although everybody around me at the time was  encouraging me to do the “safe” thing and go find a job, I stayed  the course, never lost sight of my dream, and soon began to see  things changing for the better.

Today, people think I’m lucky or that I had a few good breaks  that made all the difference, when the reality could not be  farther from the truth.

What I had then, you have now.

What I did then, you can do now.

The only thing that will ever stop you is you.

When you truly understand this very important point, things will  change in your life for the better. The biggest obstacle to your  success is you. The biggest challenge you’ll ever face in life is  getting past your own limiting beliefs.

Every successful person, every leader, gets and uses advice from  other people in order to get where they want to go. People who  rise to the level of becoming a leader know that limiting beliefs  can keep them back and so they get help in order to break through  to the next level.

As human beings, we get far too close to our own beliefs and they  become so much a part of who we are that we can’t even see them,  let alone change them. What’s needed is a person who can see us  from a fresh perspective, a person who is not involved in what I  like to call our “internal politics.”

Whether it’s the President of a nation, of a company, or even a  solo entrepreneur, those who rise to great levels of success all  surround themselves with people they rely on to help them see the  way forward.

Some call them advisers, others call them mentors, and still  others refer to them as coaches. Whatever title you use to refer  to these people, it’s important to realize that they are the  people behind the leaders.

These people are often trained to see beyond what is, and instead  put their attention on what could be. They also have a keen  awareness for helping you bring your limiting beliefs to the  surface so that you can address them in ways that are productive.

For many people, having a coach is the difference between  mediocrity and domination of their careers.

Early on in my career, I was lucky enough to realize how  important having outside help was and I sought out people who  could help me get past the barriers that I was simply unable to  break trough myself.

I’ve had at least one, and at times as many as 6 coaches working  with me at any given time.

The results I’ve seen in my own life have been amazing thanks to  the people I’ve chosen to work with along the way. With their  help, I’ve shaved decades of trial and error away, improved my  relationships, and have earned much, much more money in a shorter  period of time that I would have had I not had a coach.

Oh, did I mention that I also became a well-known thought-leader  in the marketing world and continue to called upon for my  guidance and opinions by other industry leaders. None of this  would have been possible had I not discovered the power of having  a coach every step of the way.

I have been coaching business leaders from around to see beyond  the obvious, to see what they are truly capable of, and to get  past the beliefs that would have otherwise held them back.

I’m part of a growing legion of professional coaches who work to  hasten the rise to success of businesses, enterprises, and  individuals. Since 1995, when coaching really started to gain  traction, coaching has become recognized as the “must-have”  resource for people and organizations looking for rapid growth.

While coaching is not designed to replace traditional  psychotherapy, it is a powerful tool that can take you to new  levels of success in very short periods of time.

The issues best suited for coaching involve business strategy,   personal development, and empowerment.

Leading coaches make little distinction between ‘personal’ and  business issues because they realize how tightly related the two  can be and instead choose to work on both, often simultaneously.

In my work as a coach, I’ve yet to run into a single person who  could not benefit from coaching. The rewards of working with a  great coach are immeasurable because once an issue is resolved,  it’s resolved for life. That means that the benefits of the work  you do with a coach are in place for the rest of your life.

Think of it as an investment with an unlimited ROI because once  you learn a lesson from your coach, that lesson is yours for the  rest of your life to use as often as you choose. 

It is important to pick your coach wisely. Be sure the person, or  people, you choose can not just see the vision you hold for your  future, but can get on board with it as well. Your coach should  have one single agenda: yours.

They should speak your language and see the best in you in every  situation. And they should have a proven track record of success  working with people who are similar to you or have a track record  working with businesses that are similar to yours.

Finally, your coach should have current and past clients who have  become raving fans of their work.

While these kinds of coaches are not always easy to find, it’s  worth the extra effort to locate them because the results they  will bring to your life will have a definite and powerful impact  not just on you as a person, but on everybody you interact with as well.

When you find a coach that can meet these criteria, hang onto  them! Do all you can to make sure they remain part of your inner  circle for as long as they continue to bring measurable value to  the table.

When you’re faced with a major decision, don’t make that decision  on your own, get advice, get a coach who can help you see things  from a new perspective because the decisions you make today will  have a profound and lasting impact on your tomorrow.

To completely over-simplify things, the applications are what  make is possible for us to create, share, and use the content we  find on the Internet. So to say content is King, you’d have to  also say that the applications are Queen in order to have a more  complete view of the Internet. There are all kinds of  applications from the browsers that make surfing the Internet  possible to all sorts of applications that manage and deliver the  content.

Think about it. Without the application we know as Google, how  would you find the content you’re looking for on the Internet?  I’ve been there and I remember finding things online was next to  impossible, but that was back in 1987. Then we have Adobe TM  Flash that allows us to see and hear sounds and images over the  Internet.

There are sorts of content management systems available to us  today that simply didn’t exist a few years back. As it becomes  easier and easier to manage and digest, the demand for new  content grows and grows. 

Marketers who create quality content often find they are able to  generate large amounts of traffic, they usually have large  mailing lists, and it almost goes without saying that they  usually have healthy bank accounts.

It all starts with the content. The more you create, share,  distribute, the better off you’ll be in building a profitable  business on the web. If you want the real secret to Internet  success, this is it.

Content comes in many forms, and it’s best to use as many forms  as possible on your web site because there are now so many ways  to access and use content and not everybody wants it the same  way. Some people love to read, others prefer to listen, some  prefer to sit back and watch a video.

As you develop your content, think about creating not just  written articles, white papers, and special reports. Be sure to  add streaming audio, podcasts, videos, screen-captures, and even  animations to your mix.

Sometimes it’s best to offer the same content in different  formats. For instance, you might offer an article as both a  regular web page and a downloadable .PDF file. You might offer a  video and also offer just the audio track from that same video.

Now how do you get from creating content to building a successful  business?

Think about why most people use the Internet. They get online and  check e-mail. They log into their social networks to keep up with  their friends. They search for  information to help them answer a  question. They look for things to buy. They  come to play games  and meet people. All of these activities revolve around finding  and using content.

When you’ve got content on your web site and you make it easy for  people to find,  you increase the traffic to your web site,  naturally.

The more content you have, the more people will be stopping by  your webs site. Truly the days of the single-page sales letter  web sites are done. You’ve got to do more than make a compelling  sales pitch, you’ve got to demonstrate that you’re the leader in  your market. You’ve got to show people why they need what you  have and how it will truly make their lives better. And most of  all, you’ve got to let them sample your stuff before they buy.

Let’s look at it from the customer’s perspective. Your customer  wants the best of  what’s available but how can they figure out  what’s best from a sales letter alone? They need more information  that’s not in the form of a sales pitch. They need to feel like  they can try it on, test it out, and they can do that when you  offer them plenty of content on your web site.

So if you’re selling a product that is best demonstrated in a  video, be sure you have a number of videos on your web site  showing customers using and loving your product. If you sell  consulting, demonstrate your knowledge of your topic with  articles, reports, white papers, audio presentations, and even  videos of you speaking about to an audience.

As you plan your content, also keep in mind how you’re going to  present it on your web site so that’s its in the formats people  can really use, that it’s easy to find, and that’s it readily  accessible from different Internet devices, including smart  phones.

If you’ll take to time to do this, what you’ll soon realize is  that your sales letters will perform better, people will not need  as much strong-arm salesmanship before they buy, your mailing  list will grow, and your web site will show up in more places on  the Internet.

It’s no surprise that web sites that offer a lot of content lead  the field when it comes to sales. Take a look at your web site  today and think about how a new visitor would really get to  sample what it is you do without having to buy what you’re  selling.

How good is your web site at attracting new visitors without  little or no direct effort on your part? Do you have enough  easily accessible content on your web site to keep people coming  back for more?

Most web sites, including my own, can always use more great  content. Adding content is the best and profitable use of your  marketing dollars because the return on your investment continues  for years.

For instance, in 1991 I wrote my very first article on marketing.  It was published in a national business magazine a few months  later and it continues to appear on the Internet almost 20 years  later. In that time, this one article has been read more than a  million times, and has generated countless sales for my business.  What other kind of marketing can do that?

In my opinion, no other marketing piece can do what adding fresh  content to your web site can. Ideally, you’ll be adding new  content regularly, and expiring content that is no longer  relevant. When you do, you’ll have the most profitable marketing  strategy working for you all day, every day for years to come.
About the Author

Robert Imbriale is the author of the best-selling book,  Motivational Marketing (Wiley, 2007). He has personally coached  thousands of business owners since he began coaching in 1995. He  is a leader in the marketing industry and regularly appears on  radio and television. To get your free copy of ‘Why People Buy’  go to  www.UltimateWealth.com/money.htm

You’ll never see this day the same way again!

You might have guessed that I don’t see “President’s Day” as the rest of the country does. To me, the real heroes will always be the presidents of companies. Yes, even a 1-person operation is worth celebrating today.

Throughout time, it has been the business owner who has created the jobs, taken the risks, invented the technology, and generally helped to move society forward in so many areas.

It’s the people who dare to step into the role of company President who are the heroes that I celebrate today.

I’ve always been impressed by these people. I’ve always aspired to be one. And I’ve spent the bulk of my career encouraging people to step up and become the President of their own organizations.

For those who are not in business, you are still, and will always be, the President of your own life. You’re the person who decides what’s right, what’s important, and where you want to go. That takes guts and if you’re in this role (as we all are) you set the course, you make to rules, and you get to live with the results – good or bad.

So today, as you think about President’s Day, think about the people who are, just like you, embracing their roles as President of their business, or as President of their lives.

Take a moment and ponder this. If you were truly the person who was making all the rules, the person in charge of your life, the President of it all, what would you do differently than you’re doing today?

Would you be putting up with the things you’ve been putting up with in your life that you don’t enjoy?

Would you be looking for new and better ways to live your life?

Would you have plans in place to build an even more successful business?

Go ahead and give yourself the promotion you truly deserve. Go ahead and sit at the helm of your life and take back the control that’s truly yours.

Go ahead and assume the position of being the President of everything in your life and stop giving away your power.

Celebrate today, not for those people who have served as heads of state, but the real heroes, those that served and continue to serve as the leaders of the companies that make our world work.

If you’ll allow me, I’d like to include YOU in that group.

Live Webcast Today

Today at 7pm EST (4pm PST) you can tune into a very special live webcast where I’ll be sharing some of my favorite strategies for taking a business to all new levels of success.

Point your browser to http://www.MotivationalMarketing.TV

Use the password: motivation and you will be able to watch, listen, and chat with us during the broadcast!

Celebrate the day in style!

Be outstanding!

Robert Imbriale
Master Coach
http://www.RobertImbriale.com

It’s easy these days to see things as not being all that good. It’s easy to hop on the band-wagon and whittle your time away talking about how bad things are. But is this really helping you?

The answer is that in the moment, while it may feel good to rant about this of that, you’re not doing yourself any good.

What happens when you rant and complain is that you begin to believe your rants, especially if you’re ranting with emotion! As times goes on, you’ll no longer be able to see anything but what’s wrong in the world and it’ll end up making you miserable.

Our brains can only focus on either the positive or the negative at any one time, but never both. And the good news is that you get to pick which one you choose to focus on in every moment of your life.

While it does take time to get yourself in the habit of seeing things from a positive perspective, you can make the decision to begin in this very moment.

I share this with you because you’re being tested today in ways that we could have never before imagined. With the advent of the Internet, and more recently social media, it’s sometimes harder than ever to keep your focus on the good things that are happening around you.

I’d like to invite you to become a bright spot in our society. I’d love for you to join me sharing positive, caring words with people, and I’d like to have you as part of the group of people who change the course of history.

There’s nothing for you to buy here. But you do need to be willing to start conversations in person and on the web that are positive, uplifting, and that give people hope.

The tide will change. Things will improve and the more of us there are out there sharing positive messages with the world, the faster it will all happen.

Today, as you go through your day, look for things that are working well in your life, in your home, in your office, and in your town.

What is working well. Who do you know that is feeling good or celebrating something today? What could you put your attention on that would make you feel just a little bit better today?

By looking for these kinds of things, and you will find them, you’ll improve your state of mind, you’ll raise the level of your conversation, and when you change how you feel, you affect everybody you meet in a positive way.

If you like this idea and would like to be surrounded by people who are positive about what’s coming, you may want to consider joining  a new group called “Ultimate Wealth Insiders.”

This is a high-energy group that will allow you to meet and share, learn, discover, and create a business that you can be proud of. You can get the details here: http://www.UltimateWealthInsiders.com

Be outstanding!

Robert Imbriale
Master Coach
http://www.RobertImbriale.com

Your Business SHOULD be GROWING Right Now!

Imagine turning on the news and hearing that unemployment in the US is 10%. Hearing that, and the necessary commentary that follows would certainly lead you to believe that things
are really, really bad right now.

You may even consider cutting back or even stopping your marketing efforts. Some people begin to think about shuttering their businesses and going to hide under a rock until things start to look better.

Yet, there are other people who see this “bad” news in a very different light.

When I think of some of the news that I’ve been hearing about lately, I know that what I hear is only a very tiny sliver of the whole picture. I know that there’s more that goes unreported each day than could ever be reported.

I also know that our media makes the most money by scaring its viewers so they have a tendency to exaggerate the news and create news about what may happen in the future. Rarely
do these things happen, but in the moment, it sells the news to large audiences, and nobody seems to complain.

What if you tried to look at things from a new perspective.

For instance, 10% unemployment really means 90% employment. Translated, it means 9 out of every 10 people are working right now.

You could dig in a bit further too and realize that in the best of times, unemployment levels hover around the 5% level, so as “bad” ad things are, there are only 5 more people out of every 100 who are without work right now. Bad, but not a crisis.

I’ll focus my marketing efforts on segments of the population who want and can afford to hire me, to buy my programs, and who will attend my seminars. I will work harder to sell my programs, but I’ll still sell them.

Keep in mind that the economy has “slowed down” which is very different from the “economy stopping.” It’s just slower, it’s not stopped. Money is still changing hands, sales are still being made, people are still buying homes, cars, and investing in themselves.

Not only that, there are people who are right this very moment on the Internet looking for what YOU have to offer! But they won’t find you if you’re hiding under a rock. They won’t find you if you’re not getting the word out about what you’ve got and how you can help.

There is no real magic to building a successful business in tough times. Get the word out to more people than you ever would normally, and the sales will be there to carry you through no matter how hard the media works to convince us that the sky is about to come crashing down on our heads!

If you would like me to help you build your business, give you strategies for reaching more people, and help you figure out your best approach to moving forward now, you are invited to sign up for a complimentary coaching session with me.

This is a special session where you get to “try before you buy” to see if what I do is a fit for what you want to accomplish.

To request your complimentary coaching session now, go to:

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

Be outstanding!
Robert Imbriale
Master Coach
http://www.RobertImbriale.com

But you’re not sure where to start?

I had a call with a new coaching client the other day who wanted, more than anything, to build a list that he could use to market his products. He had the right idea, but his ideas on how to go about building that list sounded like they came from an old time movie!

In fact, he was so lost when it came to building a list that had he even tried what he had in mind, he would have lost his shirt! A lot has changed on the web in recent years, and building a list today is NOTHING like it was just 12 months ago.

In fact, today, it’s easier, faster, and cheaper than at anytime in history, yet few people have figured that out yet! Over the past year, I’ve been showing my clients where the tools are on the web, how to quickly build a list of people who WANT to hear from you, and I’ve been showing them what to say and how often to say it so that they make more sales.

I’ve been really amazed at their results. I’ve been watching them add new clients, and increase their sales and build larger and larger lists and it’s been a complete thrill for me.

I’ve been doing these same things too, and my business is also growing and I’m picking up new clients and adding new sales regularly. But is what I’m doing and showing my clients to do even legal? And if it is, why doesn’t it cost anything?

It’s a lot like when I first discovered the power of e-mail. At that time, NOBODY was using e-mail to sell anything. But I knew it was a great tool and I began building a list and mailing to my list each and every week. This was back in 1995.

Over time, word got out and soon enough everybody jumped on the e-mail bandwagon and soon e-mail just wasn’t as effective as it once was. What I’ve discovered is every similar. It’s not popular at the moment, but it will be in just a few years. But for the small group of us who know about it today, we’re making the most of it!

In the last 6 weeks, I’ve added close to 1,000 people to my mailing list. These people are HIGHLY targeted prospects for my business, and I can now contact them daily if I wanted to, and it cost me exactly nothing to do. The annual return on these new prospects is easily going to be in the hundreds of thousands of dollars for my company. My marketing costs are zero.

If you’d like to know more, I would invite you to request a complimentary one-on-one coaching session with me using the form you’ll find on this web site.

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

If you’re in the information marketing business, you’re a coach, a speaker, or a consultant, I want to talk to you about this because it will change everything about your business!

Please note that I can only work with 3 more people at this point, so if you like what you’re hearing, run, don’t walk, to grab you complimentary coaching session now!

Remember, those who succeed never wait, they take action, lots of action, and they do it now!

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

Be outstanding!Robert Imbriale
Master Coach
http://www.RobertImbriale.com

Or will it be just another year of the same old, same old?

When December 31st rolls around each year, we tend to get real excited about what the next year will bring. By about this time each year, we’re pretty much back to doing the same
things we’ve always done and we’re back to getting the same old results too.

This is a great time to take a moment to think about making a few small changes that can lead you to having a fabulous year instead of getting more of the same.

This past weekend, I attended a seminar in Los Angeles hosted by Terri Levine. I came away with 238 notes in just a 2-day event.

My point here is that you’ve got to look for places, people, and things that inspire you. I get inspired being around people who want to get more out of life. So I do attend and host seminars. I get inspired by reading books, listening to audio programs, and by watching motivational video presentations.

Life has a way of taking the wind out of our sail. It has a way to bring us down and often times all it takes is a phone call.

If you let it, life will rob you of your motivation, your energy, and your passion. These are the ingredients of success and in my world, I do everything I can to hang onto these things. What about you?

Are you fighting to stay on top of it all? Do you feel knocked down and dragged out at the end of the day? Are you wondering if things will ever get better?

You’re not alone, but being part of the crowd is not the best place to be. A better choice would be to find ways that will lead you to places the crowds will never go. You want to feel things the crowd will never feel. And you want to do things the crowd would never dream of doing.

When you do, you’ll begin to experience real freedom.

But most people will argue that they simply can’t even begin to imagine this because, hey did you hear what they said on the news tonight?

If you wait for all things to be lined up before you decide to take a step forward, you will miss out on the best parts of life before you finally figure out that you can have it all, you can have now, and you’ve already got what it takes to make it happen.

Which way do you want to play it?

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

Be outstanding!

Robert Imbriale
Master Coach
http://www.RobertImbriale.com

The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.

The basic premise of generating a lead has not changed. In order to get the contact information you want from a potential customer, they need to get something of value from you. That’s the BIG secret of lead generation.

Make them an offer of something that they view of being valuable and they will generally be happy to give you their contact
information.

Offer them a trip to Hawaii and you’ll build a list of tens of  thousands of people in just a few days.

On your web site, you should ideally have a number of offers, and not all of them should be linked to from your home page.

I use some of my lead generation pages for book launches, search engine traffic, joint-ventures, banner ads, classified ads, direct mail, and press releases so they are NOT visible to the general public.

I’m running a new campaign now for an audio program I have on tapping into your prospect’s emotions well creating your marketing materials. Using this simple page, I’m building what will soon be a new prospecting list for my products.

Take a look here: http://www.UltimateWealth.com/money.htm

Go ahead and request the audio to see how the system works, and to get a copy of this audio for your own education.

Then, give some thought to a simple page you can create to generate leads from all of your marketing efforts.

I’ve found a new e-mail service provider that has been very good in terms of getting e-mail delivered, ease of use, and has decent
tech support too. If you need a new mail service provider, have a look here: http://tinyurl.com/ybx8tzn

As always, if you have questions, please do let me know!

You can make this year one to remember (in a GOOD way!!) if  you’re willing to stay focused and do the things that really matter most.

Be outstanding!
Robert Imbriale
Master Coach

You want to get the New Year off on the right foot. You want this year to look nothing at all like years past, and you want, more than anything a healthier bank balance.

It’s what most people want every New Year, but do you have a plan? Do you have an idea of how to get these things?

If you’re operating this coming year doing the exact same thing you did last year and the year before that, I promise you, not much is going to change.

In fact, you’ll likely do WORSE this year than in any year in the past if you don’t do something right now to change your approach!

I’m going to give you an “unfair advantage” and it won’t cost you anything to get it.

I’ve prepared a special audio program for you that you can download right now that will help you to better understand your customers in ways you may never have thought of before.

Get the audio here:

http://www.ultimatewealth.com/money.htm

You’ll be in a much better position to change your outcome for this year armed with just a little more knowledge.

If you’re ready for more, here are two programs worth adding to your library right now:

How to Create an Information Product in 1 Day or Less

No matter what you sell, adding information products to your offerings will give you a powerful new income stream. I’ve helped every kind of business you can think of add  information products

to their offerings including Chiropractors, Real Estate Agents, Accountants, Sales Reps, and even a FARM!

Get the inside scoop on how to create information products quickly that you can sell again and again for years to come! Click Here for more information.

Direct Mail Marketing Secrets

Every top marketer, every successful company, and every sharp information marketer uses direct mail along with e-mail to sell their products and services. If you’re not yet using direct mail, you’re missing out on the biggest marketing advantage of the decade! Here is an audio course that will show you how to make the most of direct mail in your business. Click Here for more information.

This is your year! This is the year you can choose to break out of the old patterns and really create a level of success that will impress every one of your friends.

I’ll have more good stuff coming your way soon. Watch for it!

Be outstanding!
http://www.RobertImbriale.com

Robert Imbriale
Master Coach