Lisbeth Calandrino Blog

Stay Tuned for Entrepreneur’s Boot Camp

Lisbeth Calandrino — Sun, 16 Jun 2013 17:32:05 +0000

Six week Entrepreneur Boot Camp for people 'thinking about business' and those already in business. Will include dealing with todays web savvy customers and using social media to 'up your game.'

Do You Make Bad Choices because you’re Desperate?

Lisbeth Calandrino — Sun, 09 Jun 2013 20:46:41 +0000

This reminds me of people who hire the wrong people for their business. They seem to like people who are like them and can only see the ‘matching’ traits. Just because the traits aren't matching doesn't mean it’s a bad fit. However, it’s easier to talk about it before you hire the person. If something is very important to you and your business—get it out of the way. It’s costly to hire and train a new employee—it’s even more expensive if the employee isn't very good.

What’s the Real Problem Disney?

Lisbeth Calandrino — Sun, 02 Jun 2013 02:00:35 +0000

Customers are annoyed they have to wait in Disney lines for rides so they're hiring disabled tour guides.

Does Price Matter? You Bet it Does.

Lisbeth Calandrino — Sun, 26 May 2013 22:01:23 +0000

Anyone in business who says price doesn’t matter is fooling themselves. Price means more than ever since customers view most stuff as a commodity sort of like soybeans. In fact, price is the ultimate commodity, and the lower the better. Wanting a lesser price is not necessarily logical. Think about people who drive a mile to save [...]

Where In The World Did I Leave My Car Keys?

Lisbeth Calandrino — Sat, 18 May 2013 23:47:16 +0000

It seems most of my friends are always looking for their keys. In my case, it’s my cell phone. Before cell phones, we always knew where our phone was—just where we left it. Why can’t we find our keys, our car in the parking lot or our cell phone? I hear people saying it’s because [...]

Challenging a Neighborhood for Change

Lisbeth Calandrino — Sun, 12 May 2013 01:37:04 +0000

I was talking to a friend of mine about his business success. “I never wanted to be a business person, he said, I just wanted to make people’s lives better.” My friend is a Catholic priest with a large mission. I started thinking, how do most people go into business and what is their mission [...]

Consumer, Consumer, Where Art Thou?

Lisbeth Calandrino — Sun, 05 May 2013 23:24:24 +0000

Gone are the days when you could tell the customer what to read, think or buy. The customer has his/her ideas about everything including what and where to buy. They aren’t listening to us very much. Case in point: many businesses are putting their newspaper ads on Facebook–you know the discount ads. When these are put on [...]

Is There Such a Thing as Customer Service for Social Media?

Lisbeth Calandrino — Sun, 28 Apr 2013 18:55:48 +0000

In order for social media to be effective, there must be a customer service component.

All You Need Is A Little Paint

Lisbeth Calandrino — Sun, 21 Apr 2013 20:48:01 +0000

I’ve just finished reading Gordon Bethune’s book , “From Worst to First”, behind the scenes of Continental’s remarkable comeback. The book was written in 1998 and the principles are still considered best practices in the industry. The book is still interesting and more than interesting, the principles are timely and useful for any business. Yesterday [...]

You can afford a billboard and not an editor?

Lisbeth Calandrino — Mon, 15 Apr 2013 00:59:56 +0000

Customer service means getting it right for your customer in every aspect of the transaction, including your written communication. I’m amazed at how many things are sent out with misspellings—including my own, I might add! Sometimes it happens, but it still says a lot about you and your connections with your customers. While driving down [...]