AllTwitter

Two-Step Authentication Rolls Out On Twitter.com

Allison Stadd — Thu, 23 May 2013 12:00:10 +0000

Today’s most predictable news: Twitter has finally rolled out two-step authentication.

After another recent round of high-profile hacks, apparently Twitter saw the light. And by “light,” I mean the dead-obvious value of offering users a two-step secure login that’s been available on Google, Facebook, and more platforms for months now.

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Twitter Introduces Lead Generation Cards To Enable In-Stream User Signups

Allison Stadd — Thu, 23 May 2013 10:30:13 +0000

In the past few months, Twitter has introduced a range of new Twitter cards to enhance its in-stream experience.

As images have taken center stage on social networks, Twitter has rolled out app cards, product cards and gallery cards to its users.

This week, Twitter took things one step further with the introduction of Lead Generation Cards.

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The State Of Social Media And The Telecom Industry [INFOGRAPHIC]

Allison Stadd — Thu, 23 May 2013 09:00:58 +0000

No question, social media has transformed the telecommunications industry.

The days of “Can you hear me now?” are over, and the telecom giants – Sprint, Verizon, Comcast, Bell – know they need to be proactive in cultivating customers via social media.

Unsurprisingly, there’s a bit of a love/hate relationship between digital media and telecom.

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What I Have Learned From Writing 2,000 Articles About Twitter

Shea Bennett — Thu, 23 May 2013 07:30:14 +0000

Yesterday, I wrote this article about Twitter. Nothing particularly unusual about that, as I’ve been writing about Twitter now on a near-daily basis for more than four years.

But this event did represent a benchmark of sorts, as that post was the two thousandth article that I have written and published about Twitter since February 19, 2009. Two thousand is quite a number. I think I’ve probably written more articles about Twitter than anybody else, like, ever.

So what have I learned in that time?

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Facebook, Twitter, Google+, Pinterest, Email – How Social Sharing Drives Sales [INFOGRAPHIC]

Shea Bennett — Thu, 23 May 2013 06:00:06 +0000

Social sharing drives eCommerce sales, but all shares are not created equally.

Email still leads the way, and by some distance, with the average email share especially valuable as it’s almost always a one-to-one forward (from one friend directly to another), and leads to an average dollar conversation rate of eight times that of Facebook, and more than ten times that of Twitter.

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Tennis Balls Being Shot At Player By Tweet-Powered Robot

Mary C. Long — Wed, 22 May 2013 21:00:14 +0000

Love tennis? Like to feel like you’re a part of something bigger happening online? Then you’ll probably wish we had told you about this in time for you to participate!

But you can still watch someone swing a racket at tennis balls shot at him by a tweet-powered robot! That’s something, right?!

Yes, we explain what the hell this means below.

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This Memorial Day, Put Your Military Hero In The Spotlight With Hashtags4Heroes

Mary C. Long — Wed, 22 May 2013 19:30:27 +0000

Celebrities and other Twitterati can reign supreme every other day, but if you have a loved one who has served (or is serving now) in the military, Hashtags4Heroes wants to help your special someone take center stage this Memorial Day.

How?

All you have to do is tweet a photo of your military hero, past or present, along with the #HT4H hashtag and you’ll see his/her photo and story spotlighted on the Hashtags4Heroes wall.

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How Does YOUR Garden Grow? This One Won Gold And Is Powered By Twitter [VIDEO]

Mary C. Long — Wed, 22 May 2013 18:00:16 +0000

Wouldn’t it be great to have a garden that was visible (or not) based on the whim of folks tweeting about it? Possibly not, as Twitter trolls might kill it with ‘unkindness.’

But one optimistic group of folks, with an apparently less-jaded view of Twitter, have put their garden out there and have stunned IRL viewers with the results, bringing home the gold from the Chelsea Flower Show.

Its covering responded to live Twitter activity, changing how the garden appeared at any one time.

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Organize Twitter Contacts (And So Much More) In Nimble’s Social CRM

Mary C. Long — Wed, 22 May 2013 16:34:07 +0000

How do you manage your online interactions right now? If you’re like me, the answer is probably “not very well.” I create tags in emails and reminders and lists and all that – or I favorite tweets and sometimes email tweets to myself so folks don’t get lost in the chaos that is Twitter.

But along the way, you’ll likely realize (to your horror) that you’ve let various opportunities slip by – and all because “social” isn’t easily organized. Till now.

We’re excited to tell you about a service, a social client relationship management (CRM) that will organize all of your Twitter, Facebook, LinkedIn, Foursquare and Google+ contacts in ways you’ve only imagined. This social CRM also integrates with your favorite apps like Hootsuite and Evernote (to name my two favs).

And better still? It just released new features – insights, signals and reminders – that will make this site the hub of your digital marketing efforts.

AND, they have a special offer for AllTwitter readers (only the fastest will snag it though, so read this quick!).

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The New Advertising Imperative: Converging Paid, Owned And Earned Media Strategies

Guest Author — Wed, 22 May 2013 15:00:28 +0000

How many times in the past six months have you read or heard someone reference the phrase “paid, owned, and earned”?

I’d venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I’ll explore the evolution of social media marketing that eventually led us to the paid, owned, earned trifecta, and I’ll dive into a few brands that have found success employing it.

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Twitticisms: Funniest Tweets Of The Week

Allison Stadd — Wed, 22 May 2013 13:30:58 +0000

Our Wednesday series Twitticisms is back, featuring the jocular jests and witty wisecracks of Twitter’s funniest.

Cue the laugh track:

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Joan Rivers Dishes On Her Twitter Strategy At Internet Week NY

Allison Stadd — Wed, 22 May 2013 12:00:47 +0000

Internet Week NY is in full swing, and one of the most packed events so far was Joan Rivers’ keynote yesterday afternoon.

The mother of irreverent comedy was interviewed by Shira Lazar, the cofounder of What’s Trending, for a conversation about the Internet’s impact on comedy.

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Social Media Shortcuts To Speed Up Your Browsing [INFOGRAPHIC]

Allison Stadd — Wed, 22 May 2013 10:30:05 +0000

Social media is time-consuming for even the most dexterous mouse-clicker.

Luckily, keyboard shortcuts abound for multiple social networking sites – and they’re all laid out for you in this handy infographic by Quintly.

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The Periodic Table Of Social Media

Allison Stadd — Wed, 22 May 2013 09:00:23 +0000

Social media is a vast, intricate, many-layered field with infinite tools, networks, and apps to help you leverage content and engage fans and followers. The days of the dynamic duo – Facebook and Twitter – are long gone.

These days, new platforms pop up daily, and best practices change for each by the minute.

Wouldn’t it be nice to have a cleanly laid-out map that takes a bird’s-eye view of all the social platforms at your fingertips?

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How Brands Can Use Social Media To Manage Their Online Reputation [INFOGRAPHIC]

Shea Bennett — Wed, 22 May 2013 07:30:01 +0000

In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.

Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?

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