Trinh Hieu Trung

SEM/Online Advertising Glossary

Hieu Trung — Tue, 30 Jun 2009 04:16:01 +0000

A landing page is the web page that loads when a PPC ad is clicked on, i.e. it is the page that your prospective customers “land on”. They are typically designed with a call to action that can be an ecommerce purchase, a registration, a request for more information, the download of a software demo, etc. A landing page can be on your site or a page hosted at another location. A landing page is also known as a destination URL or clickthrough URL.

Great inspiring quotes from great people

Hieu Trung — Fri, 05 Jun 2009 10:44:59 +0000

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” - Thomas A Edison

What is business analysis?

Hieu Trung — Thu, 04 Jun 2009 15:18:14 +0000

There is no industry standard definition of the term “business analysis” and it can mean different things to different organisations. To some, a business analyst is a person who documents and analyses software requirements, to others the analyst is one who helps the business define and document their business strategy. It could be said that business analysis spans a range of activities that starts with the former and ends with the latter.

How to Write Use Cases – A Tutorial

Hieu Trung — Tue, 02 Jun 2009 15:34:46 +0000

A use case is a description of how a system's behavior in response to a request from a stakeholder known as an actor. The actor could be a person or an external system that interacts with the system being described.

Sharing Ownership of UX (User eXperience)

Hieu Trung — Mon, 01 Jun 2009 09:56:15 +0000

A UX architect, or lead UX designer, is the member of a product team who is primarily responsible for ensuring all aspects of a digital product that users experience directly—including its form, behavior, and content—are learnable, usable, useful, and aesthetically pleasing. Thus, a UX architect has an important role to play from a product’s conception to its launch. But creating truly great products requires an entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture.

Tips to Making Money Online for Beginners

Hieu Trung — Sat, 23 May 2009 05:14:47 +0000

The internet has created a whole new world of opportunities for anyone that wants to go out and get them. What I love the most is that anyone with basic computer skills can create their own destiny with the help of the internet and all the great different ways of making money online. To make money online, you’ll obviously need to invest in more than a computer and basic skills, but it certainly isn’t rocket science by any means. Here are some tips to make money by starting your own internet business.

Business Plan Basics – How to Write a Business Plan

Hieu Trung — Sat, 23 May 2009 05:03:35 +0000

You can’t expect to have a successful business of any kind without having a business plan in place. Right now, you’re probably in panic mode, trying to figure out how in the world you’re supposed to come up with a business plan on your own, with no prior experience. And you certainly don’t have hundreds of dollars to pay a professional to help you out. What are you to do? I’ll tell you what you do: you learn the basics of how to write a business plan, and then you create your own to help you stay on track and get lenders and investors on board in no time at all. It’s not difficult to make a business plan if you break it down.

Entrepreneurs – Business Plans Are Not Developed For Your Investors!

Hieu Trung — Tue, 28 Apr 2009 04:09:29 +0000

Today many entrepreneurs complain that their potential investors do not read their business plans. With an average of over 300 hours of effort required to develop a complete business plan, do they have a point? I say no! The real purpose of a business plan is to properly prepare the entrepreneur, with the appropriate background information to raise money for their start-up and not to educate the investors about their company. This article outlines my reasoning behind this argument.

Google’s Interest Based Ads – Behavioral Targeting

Hieu Trung — Wed, 18 Mar 2009 05:02:41 +0000

Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers. At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided [...]

Trigger-based email marketing

Hieu Trung — Wed, 18 Mar 2009 04:40:53 +0000

Trigger-based email marketing is probably the most effective email campaign management because it truly is one-to-one based on the relationship between you and the subscriber. To be successful though, you must be certain to define your business rules, set frequency limits, and remember the importance of recency. It probably wouldn’t hurt to start out simple as well. Automated campaigns can create a truly significant campaign that the recipient is excited to receive. Always think about the customer when creating the rules, since you do want your email marketing to be a positive experience that reinforces your brand. Here are three types of trigger-based email campaigns that you can begin to incorporate into your current program: