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April 2013 | CLEAN SLATE BRANDS

8 April 2013 14:01:01 GMT

The future belongs to CLEAN SLATE BRANDS. Thanks to a whole host of exceptional, newer, better, faster, eco-friendlier, more transparent and responsive brands, consumers are increasingly favoring unproven and unknown brands without heritage and history. Featuring Wewi, SmartThings, 2go, Snapchat and more... plus insights into what all brands can learn from CLEAN SLATE BRANDS.

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March 2013 | MI CASA ES TU CASA

4 March 2013 14:01:01 GMT

Many of South & Central America´s newly empowered consumers are enthusiastically supporting (if not working with) brands that don´t close their eyes to social inequality. Learn from brands and non-profits such as Buchanan's, Techo, and the 'Satisfeito' restaurant initiative...

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March 2013 | LOCALIZASIAN

4 March 2013 14:01:01 GMT

Expect a boom in products 'Made in Asia, for Asia, by Asia', driven by rising expectations among Asian consumers and an avalanche of best-in-class products and services from Asian brands. Learn LOCALIZASIAN lessons from brands such as LG, WeChat, HTC and Tsingtao...

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February 2013 | VIRGIN CONSUMERS

30 January 2013 14:01:01 GMT

The accelerating pace of innovation in the consumer arena means everyone (from Berlin to Bogotá) is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. As VIRGIN CONSUMERS experiment more than ever, we consider how all brands can adopt a VIRGIN mindset. Learn from the likes of BMW, Nike, Lytro and more...

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December 2012 / January 2013 | 10 CRUCIAL CONSUMER TRENDS FOR 2013

28 November 2012 01:01:01 GMT

2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit. Dive into 10 trends that need to be on your radar for 2013, from CUSTOWNERS to FULL FRONTAL to CELEBRATION NATION...

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November 2012 | PRESUMERS

04 November 2012 01:01:01 GMT

Consumers are turning into PRESUMERS, being involved with products and services pre-launch, helped by crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream. Check out the examples of platforms and businesses already catering to PRESUMERS, from Kickstarter and DemoHour to Idea.me, Indiegogo and many more…

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October 2012 | SERVILE BRANDS

01 October 2012 01:01:01 GMT

Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more…

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September 2012 | 12 MINI TRENDS

03 September 2012 01:01:01 GMT

In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here’s just a small selection of ‘mini’ consumer and business trends that are currently on our radar. 12 Mini Trends that will definitely yield you some profitable innovations. With global examples from Telefonica Vivo Brazil, Sony Japan, Mabe Colombia, Coca-Cola Israel and many more…

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July/August 2012 | NEWISM

03 July 2012 01:01:01 GMT

For consumers who've grown up in an EXPECTATION ECONOMY, the very notion of the 'new' has become a positive one. NEWISM is creative destruction, the relentless pace of the online world, hyper-competition, globalism, consumerism on steroids and a celebration of innovation, all in one. Which for brands means heaven or hell. Are you ready?

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June 2012 | MADE BETTER IN CHINA

29 May 2012 01:01:01 GMT

Forget the 'Made in China' stigma. Ambitious and confident Chinese brands are already catering to demanding consumers, both at home and increasingly abroad. Including yours. Fueled by forces such as improving technology and booming domestic consumption, China is making it bigger, faster, better, greener and stranger. Get ready for an even more globally hyper-competitive business environment. With examples from brands like Chery, Renren, CreditEase, Haier, Ochirly and more...

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May 2012 | (R)ETAIL (R)EVOLUTION

25 Apr 2012 01:01:01 GMT

All commerce is being affected by e-commerce. Learn about the latest innovations that are transforming e-commerce, and ultimately, reshaping shopping behavior. Both on and offline. From (M)ETAIL to ETAIL-TAINMENT. With examples from brands like Zara, Ticketmaster, Facebook, KLM and more...

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April 2012 | FLAWSOME

28 Feb 2012 01:01:01 GMT

Brands that behave more humanly, including showing their flaws, will be awesome. FLAWSOME explores why consumers are more focused on brand attitude and behavior than ever before, with examples from brands like Four Seasons, Chevrolet, Virgin America, FedEx and more....

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February/March 2012 | POINT-KNOW-BUY

31 Jan 2012 01:01:01 GMT

Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don't know what it is or can't describe it in words. POINT-KNOW-BUY will reshape consumers' info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon...

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December 2011 | 12 CRUCIAL CONSUMER TRENDS FOR 2012

6 Dec 2011 01:01:01 GMT

While we certainly live in ‘interesting’ times, there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. Read the 12 must-know consumer trends for 2012, from SCREEN CULTURE to RED CARPET to POINT & KNOW...

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November 2011 | DEALER-CHIC

7 Nov 2011 01:01:01 GMT

Deal hunting has become an integral part of daily life for millions of consumers. We dive into the drivers behind the deal phenomenon, the long-term impact on all B2C brands, and (of course) the latest brand innovations...

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October 2011 | (RE)COMMERCE

4 Oct 2011 01:01:01 GMT

For smart consumers, 'trading in' is the new buying. There are more opportunities than ever for consumers to make the most of their possessions; with novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces, all offering convenient resale options...

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We're hiring (again): do you know the perfect candidate for any of these jobs?

28 Sep 2011 01:01:01 GMT

We hope you enjoyed our recent Trend Briefing on RETAIL RENAISSANCE. As we continue to expand both our free content and paid services, we’re growing rapidly, and we're now on the look-out for London-based native English speakers (or might as well be ;-) for the below positions. If any of these jobs ‘is you’ or someone you know, please do let us know.

TREND THINKER
Do you have 3+ years of experience as a trend / business thinker, with a truly global perspective? Are you passionate about reading and writing on the future of business and consumerism? More here »

CLIENT SERVICES COORDINATOR
Are you an experienced professional with client service skills, administrative experience, and organizational prowess, looking for an international, demanding working environment? More here »

TREND CONTENT MANAGER
Do you have 3+ years marketing experience, have all the skills of a superstar project manager, and crave responsibility? More here »

INTERNS
Are you at business school (or have you just finished university), are you fascinated with business/marketing/trends, and do you just know trendwatching.com would be perfect for you? More here »

SPOTTERS
Love to do some trend and innovation spotting on the side? Then join Happy Spotting, our global network of hundreds of trend-savvy innovation-hunters. More here »

New: Our 2012 Consumer Trend Report. Can you afford to miss out in these turbulent times?

20 Sep 2011 01:01:01 GMT

Dear RSS subscriber,

2012 is fast approaching, and it's shaping up to be another exceptionally turbulent year. Now, there will be external factors that your industry or company cannot control, so it's more important than ever that you have access to the latest consumer trends, insights and opportunities. After all, launching innovations that deliver on consumers' changing expectations is something you can control and outdo your competition on. So, how to get started?

Our 2012 Trend Report will do most of the work for you (with our early-bird price available until its publication date of 21 November).

Part of our exclusive Premium Service, the report will come your way as a printed version, PDF and PPT. On top of that, you will get access to a searchable Trend Database indexing all our consumer trends (including 5,000+ innovations tagged by trend and industry) and Industry Trend Reports covering 17 B2C sectors.

Don't wait too long, though: leading brands are already clients. From Google to L'OREAL to TBWA Singapore to Li-Ning to Itaú to Air New Zealand to Expedia to Haier to Heineken to Bulgari to Thomson Reuters to Target to CP+B to LG to Kraft Foods to Starhub to CEMEX to MTV to Natura. Not to mention numerous small companies and agencies too.

For a complete overview of everything you'll receive, please visit our Premium site »

And, as we're all running a tight ship, we're keeping things affordable: our early-bird price is currently only USD 1,699 / EUR 1,199 / GBP 1,049 if you order now >>>

September 2011 | RETAIL RENAISSANCE

8 Sep 2011 01:01:01 GMT

Why consumers will enjoy shopping for your products and services in the ‘real world’ more than ever. No matter what consumer-driven industry you’re in, the latest formats, technologies, capabilities, and products delighting retail customers around the world need to be on your radar...

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August 2011 | "2011, SO FAR"

26 Jul 2011 01:01:01 GMT

Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier with executive summaries of all of 2011’s Trend Briefings. From 11 CRUCIAL TRENDS FOR 2011 to RANDOM ACTS OF KINDNESS to THE F-FACTOR, there’s plenty of theory, innovations and opportunities to get you ready for the turbulent second half of the year...

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Our Trend Briefings now come in Spanish, Korean, German, Portuguese, Chinese, Turkish, Dutch & French!

13 Jul 2011 01:01:01 GMT

We've translated all of 2011's Trend Briefings, from RANDOM ACTS OF KINDNESS to 11 CRUCIAL TRENDS FOR 2011 to THE F-FACTOR, into 8 new languages!

So if English isn't your first language, just click on a flag below to read them in your preferred language.

Know someone else who would appreciate this? Simply forward them this email and then they can enjoy reading our trend content in their language too.

Enjoy!

June 2011 | INNOVATION EXTRAVAGANZA

8 Jun 2011 01:01:01 GMT

Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Welcome to INNOVATION EXTRAVANGANZA ;-)

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May 2011 | THE F-FACTOR

26 Apr 2011 01:01:01 GMT

That’s F for the Friends, Fans & Followers who influence consumers’ purchasing decisions in ever-more sophisticated ways.

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March 2011 | RANDOM ACTS OF KINDNESS

8 Mar 2011 01:01:01 GMT

For brands, increasingly open communications both with and between consumers (especially online), means that it's never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care...

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February 2011 | CITYSUMERS

2 Feb 2011 01:01:01 GMT

As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted urbanites around the world. Hey, the future consumption arena is urban: don't be left out...

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