Daily data is useful. We rely on it when something breaks, traffic drops overnight, or a page suddenly spikes. But when you’re trying to answer the bigger questions: “Is this site growing?”, “Is this campaign working?”, or “Are we moving in the right direction?” Daily charts can get in the way.

Google just made that part easier.

Search Console now lets you view performance data by week or by month, not just day-by-day. It’s a simple change, but in practice, it solves a problem SEOs and business owners have dealt with for years.

Instead of staring at jagged lines caused by weekends, holidays, or random fluctuations, you can now step back and see the actual trend.

What Changed Inside Search Console

Until now, every performance chart in Search Console was locked to daily data. Now, inside the Performance report, for Search results, Google News, and Discover; you’ll see a dropdown that defaults to “Daily.”

Click it, and you can switch to Weekly or Monthly.

That’s it. No setup. No configuration. The chart updates instantly.

Why This Is a Big Deal for Real Businesses

Here’s where this matters most: comparisons.

If you’ve ever compared “Last 3 months” to “Previous 3 months,” you’ve probably noticed how messy daily charts can be. One period might have more weekends. Another might include a holiday. Suddenly, the chart looks chaotic even when performance is actually improving.

Switching to weekly or monthly views smooths that noise out.

For agency owners and in-house SEOs, this means:

• Clearer trend analysis
• Easier reporting
• Fewer awkward conversations trying to explain why a dip on a random Sunday doesn’t mean anything
  

For business owners, it means:

• Less confusion
• More confidence in what the data is saying
• A better understanding of whether SEO efforts are paying off

You can finally show progress without caveats and footnotes.

One Small Thing to Be Aware Of

If you export Search Console data, you may notice some minor changes: file names, column headers, or sorting, depending on whether you’re exporting daily, weekly, or monthly data. Nothing complicated, just Google aligning the files with the view you choose.

Final Thoughts

This update won’t change how rankings work or suddenly boost traffic. But it does something just as important: it helps people understand data more clearly.

SEO is already complex enough. Anything that helps us tell a cleaner, more honest story with real numbers is a win, for consultants, for teams, and especially for clients trying to make smart decisions based on search performance.

Google’s newest YouTube reporting update changes that, and it matters a lot for businesses that want their ad spend to work harder.

At TheSearchEnginePros, we manage YouTube Ads for professionals and growing companies who care about return, not vanity metrics. This update finally gives advertisers a clearer picture of how paid video ads influence organic visibility, brand searches, and long-term growth.

Why measuring YouTube has always been a challenge

Until now, YouTube reporting focused mostly on what happened inside an ad campaign. You could see views, clicks, and conversions, but not how those ads affected organic videos, creator mentions, or brand awareness outside the campaign.

That left a big gap, especially for businesses that:

• Run YouTube ads alongside regular video content
• Get mentioned by creators or customers
• Want to understand brand lift beyond direct clicks

Google’s new Brand Pulse Report is designed to close that gap by showing the full picture.

A clearer view of your brand across YouTube

The Brand Pulse Report gives advertisers a unified look at how their brand shows up across YouTube, both paid and organic.

Instead of only tracking ads, the report measures:

• Views from paid ads
• Views from organic videos
• Creator mentions and product appearances
• Brand visibility across the entire platform

This is powered by Google’s AI, which can recognize brand mentions through visuals (like logos or product shots) and spoken or written language. Even if someone casually mentions your business in a video, it can now be accounted for.

For businesses investing in YouTube Ads, this means fewer blind spots and better decision-making.

Metrics that actually mean something

Some of the most useful additions in this report are metrics that focus on audience behavior, not just ad performance.

For example:

• Total Unique Viewers shows how many real people you’re reaching, not just how many times an ad was shown
• Share of Watch Time helps compare your brand’s visibility against competitors in your category
• New insights show how paid ads drive more views to organic videos
• Data also shows how seeing both paid and organic content increases brand searches

This matters because most customers don’t convert after seeing one video once. They watch, search, come back, and compare. This report helps track that journey.

What this means for YouTube Ads strategy

From a PPC management perspective, this update reinforces something we already see with our clients: YouTube Ads work best when they support a broader content strategy.

Paid video ads can:

• Boost visibility for high-performing organic videos
• Increase brand familiarity before someone searches
• Support remarketing and future conversions
• Strengthen trust when users see consistent messaging

Instead of treating YouTube Ads as standalone campaigns, businesses can now use data to coordinate paid and organic efforts more intentionally.

Turning insight into action

The Brand Pulse Report also helps advertisers identify which organic videos are already resonating with audiences. Those videos can then be promoted using partnership ads or refined into new paid creative.

For businesses, this means:

• Less guesswork in content creation
• Smarter ad creative decisions
• Better use of ad budgets
• Stronger alignment between ads and real audience interest

When paid and organic video support each other, ads feel less like ads, and more like helpful content.

What professionals and businesses should take away

You don’t need a massive brand or influencer network to benefit from this. Service providers, local businesses, and growing companies can all use YouTube Ads more effectively by understanding how visibility builds over time.

At TheSearchEnginePros, we help clients:

• Build YouTube Ads strategies focused on ROI
• Align paid video with search, display, and remarketing
• Track performance beyond surface-level metrics
• Use data to refine messaging and targeting

YouTube is no longer just a branding channel. With better reporting and smarter PPC strategy, it becomes a measurable, scalable growth tool.

Getting started with YouTube Ads the right way

As with any paid advertising effort, everything starts with strategy. Before running ads, it’s important to understand your audience, your message, and how video fits into your overall PPC plan.

If you need help building or improving a YouTube Ads strategy, whether as part of paid search, remarketing, or a full PPC campaign, our team is ready to help you map out the right approach.

For businesses investing in PPC, this matters. Not because AI replaces strategy, but because it gives teams better information, faster insights, and clearer direction when every ad dollar counts.

At TheSearchEnginePros, we work with professionals and growing businesses who want results, not hype. Gemini Enterprise fits into that mindset: practical AI designed to support real workflows, not just flashy demos.

Gemini Enterprise: A Practical Entry Point for AI at Work

Gemini Enterprise is designed as a central access point for Google’s AI across the workplace. Instead of relying on disconnected tools or surface-level chatbots, it brings documents, data, applications, and workflows together in one secure environment.

In simple terms, it allows teams to:

• Ask questions of their own data
• Pull insights from documents and reports
• Automate repetitive analysis tasks
• Build AI agents that support daily work

For marketing teams and PPC managers, this means faster access to performance insights, cleaner reporting, and better-informed decisions, without needing a data science background.

Why This Matters for PPC and Paid Media

Paid advertising moves fast. Search trends change, competition shifts, and costs fluctuate daily. The advantage doesn’t come from more data; it comes from understanding the data quickly and acting on it.

Tools like Gemini Enterprise help bridge that gap by making performance data easier to analyze and easier to explain. This supports better decisions across all PPC channels, including:

• Paid Search Marketing, where keyword intent and conversion data drive budget allocation
• YouTube and Video Ads, where understanding engagement matters more than raw views
• Display and Remarketing, where audience behavior informs creative and frequency
• Shopping and Local Ads, where pricing, availability, and timing impact results

AI doesn’t replace campaign management. It supports it by reducing friction between insight and action.

Gemini Enterprise’s Full-Stack AI Approach (What That Really Means)

One of the most important aspects of Gemini Enterprise is Google’s full-stack approach to AI. Instead of focusing on one layer, it’s built across four connected foundations that work together.

• Products and Platforms: This is where businesses interact with AI directly. Gemini Enterprise connects AI into familiar tools like Google Workspace, Search, and cloud platforms. For marketers, this means AI-enhanced workflows inside tools already used for reporting, collaboration, and planning.
• Models and Tooling: At the core are Google’s Gemini models, designed for accuracy, speed, and scale. These models power everything from analysis to creative assistance. For PPC teams, this supports better interpretation of campaign data, audience behavior, and performance trends.
• World-Class Research: Behind the scenes, Google Research and DeepMind drive advancements that improve accuracy and reliability. While businesses don’t interact with this layer directly, it’s what ensures AI outputs are useful, not guesswork. That’s critical when decisions affect ad spend and revenue.
• AI Infrastructure: All of this runs on Google’s global infrastructure, including GPUs and custom-built TPUs. The result is AI that’s fast, stable, and scalable. For businesses, that translates into dependable tools, not systems that lag or break under real-world use.

Together, these layers create an AI system that supports day-to-day decision-making, not just experimentation.

Applying AI Insights to ROI-Focused PPC Strategy

At TheSearchEnginePros, our approach to PPC has always been simple: spend money where it produces results. AI tools like Gemini Enterprise support that goal by improving clarity, not complexity.

When paired with strong PPC fundamentals, AI can help:

• Identify patterns across paid search and remarketing
• Spot inefficiencies in spend faster
• Improve reporting for clients and stakeholders
• Support smarter creative and audience decisions

This aligns directly with how we manage:

• Paid Search campaigns that compete efficiently against larger brands
• Paid Social advertising is built around precise targeting
• Display and Remarketing Ads are designed to bring users back at the right moment
• YouTube Video Ads that support awareness and conversion paths

AI becomes a support system, not a replacement for strategy, experience, or judgment.

Advertising Strategy Still Comes First

No AI platform can fix a weak advertising strategy. Tools only work when the foundation is solid: clear goals, proper tracking, thoughtful structure, and ongoing management.

That’s why every successful PPC effort still starts with strategy. Technology can enhance execution, but it can’t replace planning.

If you’re exploring how AI-driven tools and modern PPC platforms can work together to improve results, our team can help you determine what makes sense for your business, not what sounds impressive on paper.

Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is that this scenario seldom comes true. Some people do use their mobile devices to make immediate purchases (think food or gasoline), but most must be nurtured and communicated to several times to make the impression that tilts the buying scale in your favor.

Let’s say you spend a considerable amount of money on your online marketing strategy, and meet with a certain amount of success. Remarketing is a way to connect with those people who ALREADY took notice of your business, interacted in some way, or possibly even visited your website. This marketing tactic allows you to strategically position follow up advertisements in front of these audiences, reminding them of your brand.

You might have experienced remarketing when you searched for something online, and saw a promotion for that very same product come up in your Facebook feed or Google results.

If you need some convincing statistics about the power of remarketing, consider the following:

• One ad is not enough: Only 2% of visitors make a purchase on their first visit to a website. Cart abandonment rates are incredibly high, especially on mobile devices. Remarketing offers the possibility of getting a second chance with that other 98%.
• Conversion rates increase over time: WordStream reveals that the more prospects see an ad, the more likely they are to buy. Sometimes they might not really notice your ad, or your timing could be off. But, the more they see what you offer, the more likely you are to catch their attention.
• People ENJOY reminders: Would you be surprised to find out that 25% of visitors actually enjoy seeing a remarketing reminder? If they liked something enough to research it once, the chances are they had interest, but were not yet fully motivated to buy.

Common Remarketing Mistakes and How to Correct Them

Although it might seem easy enough to just say that you want to remarket to people who have interacted in some way with your business online, setting up remarketing is not easy. It requires following several holy grails of technical manuals, and there are dozens of ways to make mistakes which compound quickly.

Here are some of the biggest missteps, and tips to make your remarketing more effective:

• Set Up Your Remarketing: If you have ever heard that “there is never enough time to do something right the first time, but always enough time to do it over,” you have already learned an important lesson about remarketing – set it up right! Google takes you through a step-by-step remarketing set-up process. Set up an audience source, tag your website for remarketing, create a data source, and use Tag Manager to confirm that a global site tag has been placed on every page of your website.
• Choose Your Audience Wisely: Setting up your audience lists will help you define which audiences see your ads across Gmail, YouTube, Google Search, and the Google Display Network through remarketing campaigns. Choose website visitors, your customer list, similar audience, app users, and callers, or a custom combination to specify who you want to see your ads. The audience you choose depends on the type of ad you will run. Don’t try to accomplish too much with one ad. It can be confusing to your audience, and will be next to impossible to track. On the other hand, though, you do need an audience that is large enough to generate trackable results, so don’t exclude every possible demographic just to save a few dollars.
• Remarket to Those You Already Know: You only have a passing acquaintance with some people – they visited your website once, or clicked on a YouTube video. But, with others there is a more “intimate” relationship. They are on your e-newsletter list, gave you an email address to download an e-book or white paper, or maybe even made a purchase. Perhaps they got all the way to the shopping cart stage, without taking the final buying action. These are people that are not what you might consider “regular” customers yet. You want to have specific remarketing efforts for this audience to remind them of why they like your business, and motivate them to take another action. This is also where the concept of the “similar” audience is useful – if it works well for your current associations, then it will probably work for those who are in similar demographic groups, too.
• Think About the Length of Your Remarketing Campaign. You could believe you want a particular remarketing campaign to last about 30 days, but some buying decisions need longer periods of time than that. You might want a sales promotion to run a week or two, and a restaurant can probably get by with a shorter timeframe, but a car dealership might have to go out to two months to meet their buyers’ thought process. You want to have enough visibility during the timeframe when a prospect is most likely to revisit their purchase options.
• Don’t Go Overboard: There is a limit to how much any prospect, even a very interested one, wants to hear from you. Use frequency capping to limit the number of times your remarketing ads appear to the same person over a given time period.
• Pay Attention to All Your Online Marketing: Although it might feel like your remarketing strategy should be able to practically run itself, you do want to check on it regularly to make sure it is generating the results you expect. Look for areas you can improve on, and also those that might need to be rethought completely. Keep an eye on those people who do convert, to determine how you want to reach out to them in upcoming remarketing efforts. And don’t focus so much on the remarketing that you forget to revisit your primary online marketing strategy, as that is what is driving the initial results you count on for remarketing.
• Watch the Audience Overlap: You want to try to maintain control over the amount of information each of your specific audiences will receive from you. Too much and they might get annoyed; too little and they could lose interest. Think about what you are saying to each audience, how long your campaign will last, and figure out whether they are getting other overlapping remarketing messages from your business.
• Measure and Measure Again: You want to get a good ROI with any marketing strategy, and that includes your remarketing efforts. Take advantage of Google Analytics to gain insights on pages visited, session length, and traffic sources, in order to improve results.

Finally – BE INTERESTING! You might have made it perfectly through the set-up and audience selection parts, but you still need to have an ad that is interesting. Use quality images and captivating content to grab your audience’s attention and make them give your business a second thought. You’ll want to do some testing of various versions of your ad, to make sure you hit on the exact combination that works.

This focused on the concept of remarketing with Google, but Facebook also has a very similar process (they call it re-targeting) for helping people rediscover what they really love about your business. The point is that you want your online marketing to work its very best for your small business. Building on strategies you already have in place through remarketing can help take those efforts to the next level.

One of the immediate benefits of geofencing is that it helps you better manage your digital marketing budget by only targeting people that are closest to your business. After all, not all businesses have an e-commerce platform capable of shipping products to anybody, anywhere. Some businesses are brick-and-mortar, service, or retail locations where their revenue is driven entirely by local customers coming inside their business. For these companies, geofencing is a great way to reach their local mobile audiences on the move. So, what do you need to do to leverage this mobile advertising platform?

1. Start Small and then Expand

It’s tempting to want to create a virtual map that covers a large geographical area. Unfortunately, if it’s too large it’s likely to become too expensive. You could end up paying a high cost-per-click (CPC) without seeing higher store traffic. Geofencing works when potential customers enter a given targeting location. If you target too large a location with the mindset of attracting more customers, those customers may be too far away from your location to be able to come to your store.  

It’s best to target a smaller area first and then expand as results come in. See how your chosen keywords perform and how many actual opportunities and customers you win before you expand your targeting location. 

2. Choose Targeting Options Wisely

Once you setup your virtual map, you’ll be presented with two targeting options. The first is targeting by “presence” and the second is targeting by “search interest”. You can choose either one or both, but it’s important to understand how each works. Google automatically defaults to both options. Unfortunately, this may or may not be what your business needs. In fact, if you choose both, you may end up paying for locations you don’t want to target.

It’s best to start with the “presence” targeting option as this will target actual customers that are in a physical location close to your business. The “search interest” option targets anybody anywhere who performs a search for a business like yours that’s near your location. Unfortunately, that search could be from anywhere. A perfect example might include someone in another state planning a trip. It’s not uncommon for them to perform searches for businesses in an area they may or may not visit. This could lead to you targeting locations that would never generate any business.   

3. Exclude Certain Locations

Yes, the purpose of location targeting is to target a location that is most likely to generate the most opportunities. Unfortunately, some locations will appear in your initial target area that you may want to exclude for any number of reasons. It might be a location where construction recently started, and you know that mobile users are either avoiding that area altogether or aren’t willing to go through that traffic to reach your door. It could be an area that is dominated by your competition or one where your reputation is less than stellar. It can also be because of budget constraints. Regardless of why, if you need to exclude certain locations, then make sure to do so.

4. Take Advantage of Special Events

Is there an annual event like a concert or parade near your place of business? Has something recently been announced that you know will lead to a lot of people coming near your targeted location? If you’ve answered yes to either of these questions, then it’s the perfect time to create a special Google Ads geofencing campaign that specifically targets these events. It’s a great way to take advantage of special events and celebrations in and around your place of business. Be sure to pay close attention to any recent news or trends that you can take advantage of.

5. Research Location-Based Keywords

Ultimately, you need to do proper keyword and keyword phrase research for any Google Ad campaign and geofencing is no different. Make sure your keyword list is based upon strong local keyword research. However, take it a step further and use keywords that specifically describe areas of your geofencing virtual map. You can do this by tying in your business name to the specific area, town, or city your business is located in. This means creating keyword phrases such as “best restaurant in St. Augustine, Florida” as opposed to just targeting phrases like “best restaurant” or “closest restaurant”.

6. Become Metric Savvy

You must become comfortable analyzing the results of your campaigns, which means reviewing metrics. Those metrics will provide invaluable insight into how many impressions are made, how many clicks occurred, and which locations on your virtual map create the most interest. If you see a particular area that produces higher results than other portions of your targeting location, then that’s an area to focus on more in the future. In the end, becoming comfortable with metrics could help reduce your advertising spending while maximizing your returns. Your money will be better spent targeting areas with higher returns.

7. Pay Attention to your Ad

It’s common for companies using geofencing to take shortcuts on their ad copy with the idea being that mobile customers are less likely to need too much information on their mobile devices. However, that’s not the case. Using “location extensions” allows you to include your business’s physical address, while “call extensions” allow you to include your business’s phone number. Using both will make it easier for potential customers to contact you. Remember, these are mobile customers on the move. They will need to know where your physical address is and call you if they have any questions. Not only is this best practice, but it’s a critical component for improving SERPs (search engine results pages).

Using Google ads geofencing is a great way to reach your local audience and Google provides all the necessary analytics and data to help you maximize the performance of each of your mobile campaigns.  

Google’s latest Performance Max reporting updates are a step in the right direction, especially for businesses and professionals who care about return on investment, not just impressions.

At The Search Engine Pros, we manage PPC campaigns with a strong focus on ROI. These reporting improvements help us make better decisions faster and give our clients clearer answers about how their ad dollars are being spent.

Better asset reporting means better optimization

One of the most useful updates is expanded segmentation in asset reporting. Businesses can now break down asset performance by:

• Device
• Time period
• Conversion type
• Network

In practical terms, this means we can see how different headlines, images, or videos perform depending on where and how people see them. For example, an image might perform well on mobile but fall flat on desktop, or convert better on YouTube than on Display.

Instead of guessing, we can adjust creatively based on real performance data. That leads to better ads, less wasted spend, and stronger results over time.

Clearer channel performance reporting

Performance Max campaigns run across multiple Google channels automatically, which is great for reach, but only if you understand the outcome. Google’s expanded channel reporting gives advertisers a clearer view into what each channel contributes.

New improvements include:

• Account-level reporting for all Performance Max campaigns
• The ability to download channel performance reports in bulk
• Cost visibility by channel
• ROI columns added directly into reporting tables
• Segmentation by conversion action and ad event type
• Diagnostics that flag limited serving due to restrictive bid strategies

For businesses, this answers one of the most common questions we hear:
“Where is my money actually going?”

Now we can clearly show how much is being spent on Search versus YouTube or Display, and how each channel contributes to leads, sales, or other meaningful actions.

Seeing cost and ROI where it matters

One especially helpful update is the ability to toggle cost per channel directly in the reporting view. This gives immediate clarity into whether certain placements are driving value or simply eating budget.

Combined with ROI columns, this allows PPC managers to focus on where it performs best. For small and mid-sized businesses, this level of transparency is critical. Every dollar has a job to do.

Understanding conversions beyond the click

Another important improvement is conversion segmentation by action and ad event type. This includes engaged view conversions, which are particularly relevant for YouTube Ads.

Not every customer converts immediately. Many watch a video, remember the brand, and return later through search or remarketing. These updates help connect those dots and show how video, display, and search work together.

This is especially useful for professionals and service-based businesses where trust and familiarity matter before someone fills out a form or picks up the phone.

Why this matters for PPC strategy

For businesses using Performance Max, these updates mean fewer black boxes and more informed decisions. For PPC agencies like ours, it means we can fine-tune campaigns with greater precision and explain performance in plain language.

Performance Max works best when paired with:

• Strong paid search foundations
• Strategic remarketing
• Thoughtful creative assets
• Clear conversion tracking

With better reporting, it becomes easier to balance automation with control.

Turning insight into action

At The Search Engine Pros, we use reporting improvements like these to refine bids, adjust creative, reallocate budgets, and improve conversion paths. The goal isn’t more data, it’s better decisions that lead to real business growth.

Whether we’re managing paid search, YouTube Ads, display campaigns, or remarketing, clearer visibility helps ensure PPC stays cost-effective and results-driven.

Start with the right strategy

As with any paid advertising effort, reporting is only useful if there’s a solid strategy behind it. Performance Max can be extremely effective, but it needs the right structure, goals, and ongoing management to deliver consistent ROI.

If you need help building or refining a PPC strategy, whether that includes Performance Max, paid search, social ads, or remarketing; our team can help you determine the best approach for your business.

If you want to find new ways to optimize your asset mix, you’ll now be able to segment your asset reports by devices, time, conversions and networks.

As we continue to roll out channel performance reporting, we’ve added the following features you asked for:

• Bulk reporting and download of all your Performance Max campaign channel performance reports at the account-level
• Cost added to channel visualization
• ROI columns that can be added to the reporting table
• Segment results by conversion action and ad event type (i.e. engaged view conversions)
• Additional diagnostics such as limited serving due to restrictive bid targets

We’ll continue to add more improvements to channel performance reporting, so keep the feedback coming and stay tuned for updates!

Source: Google Ads and Commerce Blog

That’s why we’re introducing Demand Gen Drops: a monthly showcase to help you stay on top of what’s new in Demand Gen and drive results on YouTube. Here’s what’s in this month’s drop:

• Conversion lift now works at lower spend levels and conversion volume — along with the ability to test an entire manager account or specific campaigns to understand the incrementality of running multiple campaign types at the same time.
• Platform comparable conversion columns help you measure campaigns in a way that matches the default attribution used on other platforms.
• Omni-channel bidding helps you optimize to total online and offline sales.
• Local offers showcase in-store offers to nearby shoppers.
• Promotion assets highlight special occasions and promotional text.

Learn more about these new features in the Google Ads Help Center.

Source: Google Ads and Commerce Blog

Holiday shopping looks different this year. Consumers are able to be more deliberate with their purchases, turning the holiday season from a two-week sprint into a three-month marathon from October through the New Year. At the same time, the pace of AI change has never been faster. The retail landscape continues to shift, altering how consumers search, discover and ultimately shop. In this atmosphere it’s important for retailers to leverage AI-powered tools to connect with shoppers where they are and stand out from the competition.

Brands are already turning to Google Ads to connect with customers in new ways, and today we’re sharing how a few of our innovative retail customers are adapting to new trends by embracing the latest tools to connect with their customers.

Be there in every moment of discovery

AI continues to transform how consumers search and discover products. That’s why when Rare Beauty needed a smart strategy to reach a savvy Gen Z audience, they leaned into AI-powered ad solutions to ensure the brand showed up in as many places as possible. By incorporating YouTube in their Search strategy, they saw significantly higher search volume from both new and existing customers, ultimately driving 7X return on ad spend.

L’Oréal, a global leader in beauty, also saw incremental performance by using AI Max to find new search opportunities and boost ad relevance in their Search Ads campaigns — with a 2X higher conversion rate at a 31% lower cost-per-conversion. Specifically, they were able to unlock more conversions from net-new search queries like “what is the best cream for facial dark spots?” by turning on search term matching in AI Max.

Fuel your performance with smarter tools

Once a customer discovers a product, it’s up to the brand to make it stand out and convert browsers into buyers. Google Ads offers advertisers the tools they need.

To drive traffic to its stores and call center while still maintaining strong online sales for the launch of its Damier Fine Jewelry collection, Louis Vuitton implemented an omnichannel bidding strategy for Google Ads. This approach led to a 41% higher omnichannel ROAS (return on ad spend) than traditional e-commerce bidding, both in the United States and France. Furthermore, e-commerce ROAS increased by 7%, proving that it is possible to expand the omnichannel target without sacrificing digital effectiveness.

Sleep wellness company Hatch used Gemini to instantly create three target personas, forming the bedrock of “The Everything Machine” campaign when launching its Restore 2. This AI-driven strategy, coupled with ImageFX producing 27 visuals from minimal sets, was a game changer, driving an 80% uplift in click-through rate, a 31% improvement in cost per purchase, and 50% fewer design and production hours.

ba&sh, an online and offline retailer of high-end women’s ready-to-wear clothing, wanted to switch to an omnichannel strategy to maximize both offline and online sales. To enhance campaign efficiency and attract new customers, ba&sh’s strategy was to assign a value to store visits and make them a primary campaign goal, which helped increase both online and offline revenue, improving their ROAS by 8.5%.

Convert customers into brand loyalists

Acquiring new customers is just the first step. To build a thriving business, retailers need to inspire those new customers to return again and again. Our new loyalty offerings are one way we’re helping retailers engage with customers throughout their shopping journey.

For example, Sephora US used personalized annotations to show signed-in shoppers specific discounts based on their loyalty tier, resulting in a 20% increase in click-through rate for personalized ads shown to loyal customers.

Consumers are approaching this holiday season more open to inspiration and discovery and over a longer period of time than ever before. Google’s new AI-powered tools are giving retailers the tools they need to show up in all the right moments, make every interaction count and turn customers into brand loyalists.

Source: Google Ads Blog

U.S. buyers will see reward details for more credit cards — expanded now to over 100 — in autofill on Chrome to help you easily see which card can score you the best benefits for your online purchase.

We’re also expanding popular pay-over-time options, so U.S. shoppers can choose to “buy now, pay later” with Affirm and Zip through autofill on Chrome in just a few clicks — with Klarna, Afterpay and more coming soon.

And to make global money transfers easier, we’re testing a simple and transparent experience on Wallet online and Search to help people get straightforward fee and exchange rate information with remittance providers like Ria Money Transfer, Xe and Wise, and send funds with them. ¹ Soon, you’ll be able to access this feature on Wallet online or by searching for any currency exchange rate on Google.

Source: Google Products – Google Pay Blog