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	<title>The Palermo Project</title>
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	<link>http://www.thepalermoproject.com</link>
	<description>Entrepreneurship and Online Strategy</description>
	<pubDate>Tue, 17 Mar 2009 19:24:00 +0000</pubDate>
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			<item>
		<title>Suspension of the blog</title>
		<link>http://www.thepalermoproject.com/suspension-of-the-blog</link>
		<comments>http://www.thepalermoproject.com/suspension-of-the-blog#comments</comments>
		<pubDate>Tue, 17 Mar 2009 19:24:00 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[The Making of]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=861</guid>
		<description><![CDATA[This blog has been inactive for a while; there's a reason for that.


As we have indicated through our posts, we are a Paris based start-up which is working on a project to launch a new marketing colloborative tool. Till now, we had maintained both French and English versions of our blog because we intended to [...]]]></description>
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		</item>
		<item>
		<title>Top SEO Resources</title>
		<link>http://www.thepalermoproject.com/top-seo-resources</link>
		<comments>http://www.thepalermoproject.com/top-seo-resources#comments</comments>
		<pubDate>Wed, 25 Feb 2009 14:17:17 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Website Traffic]]></category>

		<category><![CDATA[creating traffic]]></category>

		<category><![CDATA[Resources]]></category>

		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=858</guid>
		<description><![CDATA[In my previous post on SEO, I had suggested some resources to explore the SEO topic in more detail. Here are some more links:
Blogs

Online Marketing Blog
SEO Book
Matt Cutts Blog
Search Engine Watch
Search Engine Journal
Pronet Advertising
Marketing Pilgrim
Search Engine Guide
SEO by the SEA
David Naylor Blog
Bruce Clay Blog
Small Business SEM

Discussion Forums


SEO Forums
SEO Chat
Digital Point
WebConfs
Devhunters

Keep watching this space as I'll keep [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/top-seo-resources/feed</wfw:commentRss>
		</item>
		<item>
		<title>Making good use of e-mails</title>
		<link>http://www.thepalermoproject.com/making-good-use-of-e-mails</link>
		<comments>http://www.thepalermoproject.com/making-good-use-of-e-mails#comments</comments>
		<pubDate>Wed, 18 Feb 2009 17:13:06 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[Productivity]]></category>

		<category><![CDATA[e-mail]]></category>

		<category><![CDATA[e-mail overload]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=836</guid>
		<description><![CDATA[
There are a lot of articles and testimonials of managers which illustrate how e-mail has become a problematic communication tool today. In most cases, e-mail boxes have become spillways where hundreds of messages are waiting to be filtered by a saturated user.
Would I dare to say it? I am not affected by this problem. And [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/making-good-use-of-e-mails/feed</wfw:commentRss>
		</item>
		<item>
		<title>How to increase website traffic by using SEO (search engine optimization)</title>
		<link>http://www.thepalermoproject.com/how-to-create-traffic-on-your-website-seo-search-engine-optimization</link>
		<comments>http://www.thepalermoproject.com/how-to-create-traffic-on-your-website-seo-search-engine-optimization#comments</comments>
		<pubDate>Sun, 15 Feb 2009 19:47:06 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[web marketing]]></category>

		<category><![CDATA[creating traffic]]></category>

		<category><![CDATA[search engine]]></category>

		<category><![CDATA[SEM]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Web insight]]></category>

		<category><![CDATA[web site SEO]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=827</guid>
		<description><![CDATA[
While I am working on the launch plan and meeting main participants in customer acquisition, it seems appropriate to start a series of articles on this existential question about the Internet: how to create traffic on your website?
My goal is not to write tutorials - there are many - but rather to introduce the levers [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/how-to-create-traffic-on-your-website-seo-search-engine-optimization/feed</wfw:commentRss>
		</item>
		<item>
		<title>First-to-move, first-to-scale and network effect: perspective</title>
		<link>http://www.thepalermoproject.com/first-to-move-first-to-scale-and-network-effect-perspective</link>
		<comments>http://www.thepalermoproject.com/first-to-move-first-to-scale-and-network-effect-perspective#comments</comments>
		<pubDate>Thu, 12 Feb 2009 18:53:49 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[first mover advantage]]></category>

		<category><![CDATA[first-to-move]]></category>

		<category><![CDATA[first-to-scale]]></category>

		<category><![CDATA[network effect]]></category>

		<category><![CDATA[switching cost]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=813</guid>
		<description><![CDATA[
In a previous article, I tried to clear up the issue of first-mover advantage. The conclusions regarding our company were, on one hand, to work on our client's subscription to a long-term formula and, on the other hand, to observe them and listen to them in order to innovate accordingly and to stay a step [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/first-to-move-first-to-scale-and-network-effect-perspective/feed</wfw:commentRss>
		</item>
		<item>
		<title>TechCrunch dethroned? Or how to measure a blog’s audience</title>
		<link>http://www.thepalermoproject.com/techcrunch-dethroned-or-how-to-measure-a-blog%e2%80%99s-audience</link>
		<comments>http://www.thepalermoproject.com/techcrunch-dethroned-or-how-to-measure-a-blog%e2%80%99s-audience#comments</comments>
		<pubDate>Thu, 12 Feb 2009 18:28:49 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[audience]]></category>

		<category><![CDATA[audience measure]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[blog audience]]></category>

		<category><![CDATA[blogosphere]]></category>

		<category><![CDATA[frequency of publication]]></category>

		<category><![CDATA[KPI blog]]></category>

		<category><![CDATA[measuring blog audience]]></category>

		<category><![CDATA[page seen]]></category>

		<category><![CDATA[unique visitor]]></category>

		<category><![CDATA[Web insight]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=816</guid>
		<description><![CDATA[
Blogs, since their advent ten years ago, constitute one of the biggest strides of the Internet. Almost over a hundred million today, blogs can easily be considered a media. It is therefore customary to reuse the criteria of one-time visitors or pageviews applied to the traditional media sites in order to measure their significance.
Media they [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/techcrunch-dethroned-or-how-to-measure-a-blog%e2%80%99s-audience/feed</wfw:commentRss>
		</item>
		<item>
		<title>La fée du Net: logo choice</title>
		<link>http://www.thepalermoproject.com/la-fee-du-net-logo-choice</link>
		<comments>http://www.thepalermoproject.com/la-fee-du-net-logo-choice#comments</comments>
		<pubDate>Thu, 05 Feb 2009 19:58:49 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[The Making of]]></category>

		<category><![CDATA[Web design]]></category>

		<category><![CDATA[company logo]]></category>

		<category><![CDATA[La fée du Net]]></category>

		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=795</guid>
		<description><![CDATA[
A few days ago I had published a survey in order to gather opinions concerning the logos standing for the company's representation. Here are the results... and our choice.

The orange one prevailed slightly. But what I was more curious about were the opinions. Here are some of them (I have corrected the spelling mistakes).
As it [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/la-fee-du-net-logo-choice/feed</wfw:commentRss>
		</item>
		<item>
		<title>Writing a brief for a company&#8217;s graphic charter</title>
		<link>http://www.thepalermoproject.com/writing-a-brief-for-a-companys-graphic-charter</link>
		<comments>http://www.thepalermoproject.com/writing-a-brief-for-a-companys-graphic-charter#comments</comments>
		<pubDate>Wed, 04 Feb 2009 19:01:13 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[Web design]]></category>

		<category><![CDATA[brief]]></category>

		<category><![CDATA[creative brief]]></category>

		<category><![CDATA[graphic charter]]></category>

		<category><![CDATA[visual identity]]></category>

		<category><![CDATA[writing a brief]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=790</guid>
		<description><![CDATA[
I received the certificate of incorporation last month whereas the company has been registered since the 25th of December. It is named La fée du Net. However, for now, it does not have anything to carry. I will welcome a graphics intern this month to make up for this, i.e. to conceive its graphic charter.
I have made some [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/writing-a-brief-for-a-companys-graphic-charter/feed</wfw:commentRss>
		</item>
		<item>
		<title>Winter Mercato</title>
		<link>http://www.thepalermoproject.com/winter-mercato</link>
		<comments>http://www.thepalermoproject.com/winter-mercato#comments</comments>
		<pubDate>Tue, 03 Feb 2009 15:21:29 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[The Making of]]></category>

		<category><![CDATA[Bertrand Evain]]></category>

		<category><![CDATA[Cécile Taverne]]></category>

		<category><![CDATA[Hoesy]]></category>

		<category><![CDATA[Kamahunda Mulamba]]></category>

		<category><![CDATA[Knetworks]]></category>

		<category><![CDATA[Team management]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=740</guid>
		<description><![CDATA[
Since the launch of the project, there have been departures and arrivals. I think that, in this beginning of the year, an adjustment is necessary.
Cécile is still in charge of the project's graphic design. She has created a model of the final product and the logo. A trained graphic designer, she has practised this activity for [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/winter-mercato/feed</wfw:commentRss>
		</item>
		<item>
		<title>Entrepreneurship and networking</title>
		<link>http://www.thepalermoproject.com/entrepreneurship-and-networking</link>
		<comments>http://www.thepalermoproject.com/entrepreneurship-and-networking#comments</comments>
		<pubDate>Tue, 03 Feb 2009 15:17:20 +0000</pubDate>
		<dc:creator>Youssef</dc:creator>
		
		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Dream Apéros]]></category>

		<category><![CDATA[Entreprenautes Associés]]></category>

		<category><![CDATA[networking]]></category>

		<category><![CDATA[OCC]]></category>

		<category><![CDATA[Open Coffee Club Paris]]></category>

		<guid isPermaLink="false">http://www.thepalermoproject.com/?p=747</guid>
		<description><![CDATA[
As long as we are employees, we are active members of the professional environment in which we evolve. As soon as we become an entrepreneur, we are inevitably taken away from it due to the interests peculiar to the adventure and the workload. Hence the proverbial entrepreneur's loneliness.
I am no exception. But, aware of the [...]]]></description>
		<wfw:commentRss>http://www.thepalermoproject.com/entrepreneurship-and-networking/feed</wfw:commentRss>
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