The small home based entrepreneur can truly benefit from this as they are more open to the dynamism of the internet. Since our primary aim is to provide free information, tips, advice, motivation, and support for small home based internet marketing businesses, I’ve decided to start a series that will cover almost every aspect of marketing online for small businesses.

I’ve been thinking of starting this series for a long time now. Other projects have not made this possible. I do hope however that having taking the decision to begin this journey I’ll be able to finish it well.

One thing that is sure is that your responses to this series will go a long way in helping me to joyfully proceed and finish up with the series. I encourage you therefore to follow me on this series. Post your comments, questions and responses to issues raised below. We all can learn together here.

I must say at this point that though this series is specifically aimed at small home based service businesses who wants to take advantage of the internet revolution to expand their business reach, what we will be discussing will be of help to the many online based businesses as we will touch areas like building your own website, driving targeted traffic to your website, keywords and meta tag strategies, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies, social media and much more.

Why Are Consumers Migrating To Online Commerce?

To really understand why you should take the internet marketing for home based offline business series seriously I first want to point out some reasons why consumers are finding the internet more appealing. Because these reasons are so weighty you mustn’t take for granted this migration of consumers online. It is true that very soon there will be only two groups of businesses – those who have an internet presence and those who are out of business. Understand this and make the right choice now.

So, here are few reasons why consumers are migrating to online commerce:

1. Today people are much busier. Trying to juggle the dynamic demands of career, home and family is taking a toll on our time and resources. Corporations are under intense pressures to improve profits and employees are made to work harder than ever. Online commerce provides some palliative as it is convenient, user-controlled and open 24/7 year-round. Consumers aren’t limited by geography, making product and service purchases from merchants anywhere in the world. With this broader reach comes improved selection and pricing – all with one click.

2. Internet marketing reduces customer service and relationship management cost. Many businesses today have discovered the internet to be a cost-saving tool for business promotions. Businesses, using the internet, are able to create the ideal strategy to reach a refined target audience, expand marketing reach and visibility all with minimal cost.

3. Websites improve business image, add value to customer services, offer a new venue for shopping and become a continual and ever-growing brochure or information source. When a website offers frequently updated content, articles or activities, it encourages prospects to come back again and again to learn and discover new things. Each visit becomes another opportunity to solidify brand loyalty and encourage a purchase.

4. Attracting the walk-in customer is much easier and cost effective. Using the internet to attract customer attention is definitely not the same online as we’ve learned to treat it offline. There are no fuzzy hamburger costumes, strobe lights or blimps that span thousands of miles in reach to bring someone in. Similarly, though attempts have been made to combine service and product providers into a mall or industrial complex styled medium, websites largely stand-alone out there. To draw attention into a website, you simply have to learn online marketing strategies that have proved really effective over the years.

These and many other reasons should make every small home business to consider using the internet as an effective tool for maximizing profits. In the course of this internet marketing for home based offline businesses series we aim to touch on most of the tactics and strategies for making the internet a profitable marketing tool indeed.

So if you want to benefit with this series why not register for free updates now using your favourite RSS feed or through email. One sure thing though, Keep a date with me.

Internet Marketing: Strategies and techniques applied on the Internet to support an organization’s overall online marketing objectives. Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action. Internet marketing may include keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and other interactive features

Having monitored things for just a few days, I’ve just come up with the idea of raising the stakes a little!

I just realized that setting the top commentators plugin to reset every week will not be of much good to our dear readers. Besides, the fact that I’m not always updating the blog that much often (I do mostly 1-2 posts every week), setting it to reset every week is not the best option.

This being so the top commentators will now be resetting every month.

And there is more!

I’ve also decided to reward the top most commentator every month with a link back. That is, every month I will make a post specifically about the top commentators with a live link to the home page of the top commentator for the month.

I’m sure you all will love this. I believe this is another way of saying we truly appreciate your commenting on this blog.

I’m sure you’ll love to grap this prized linkback every month. Right? Ok, let me suggest a way you can take advantage of this. Yes, if you want to grap that top position every month then simply subscrbe for free updates either through your favourite RSS feed or by email. This will give you the privilege of always receiving updates about new posts so that you can easily post your comments! Frankly it’s that simple.

So there is it. We’re giving more for your comments. I hope you take it up!

For over a period of five months now I’ve not checked my site rankings on Alexa.com. I did install the tool bar some months ago and the last time I checked the home business marketing blog (this blog) was having an Alexa rank of 675,825 or there about. But some time ago the site experienced a crash and was down for some time. I also had some problems with my internet connection but after resolving all these problems I never really cared to check the site rankings.

Maybe why I’ve not checked all this while is because I switched over to using Explorer instead of Firefox which had the Alexa tool installed.

Now on checking on the rankings today I just discovered that this blog has gone from about 675,825 to a ranking of 2,424,479!

Wow, how my heart fell when I saw those figures

Now I truly seek for your advice on what to do to improve the rankings. Let me hear from you.

As an online marketer you definitely must be aware of the importance of Search Engine Optimization or SEO. Personally I concentrate most of my blog marketing on optimizing my blog articles for the search engines. And PPC Web Spy has helped me to do this so effectively that my traffic from the search engines has continued to rise by the day.

Now I must say that PPC Web Spy was not actually created for what I’m using it for right now. Basically, it was created by Brad for AdWords advertisers. The goal is to reveal to you, as an adwords advertiser, which keywords your top competitors are using to have their ads displayed on page one of Google’s organic search results.

The assumption is that if these advertisers are topping the search results then they are probably doing the right thing with their keywords selection. Now if you’re a webmaster, blogger or a home business entrepreneur marketing on the internet, you definitely know the hassles and time involved in thinking about and finding the right keywords for both your SEO and PPC based traffic strategies. That was what attracted me to the carrot being dangled by Brad Callen with his FREE PPC Web Spy tool. For the fact that I have always used free seo tactics rather than paying for traffic in my promotions, I reasoned that using the FREE PPC Web Spy tool could truly help me a great deal since the tool lets me peer into the campaigns of AdWords advertisers so that I can figure out which keywords and ad copy they are using to reap their profits.

Just think about it. If you can peer into your competitors’ adwords campaigns and figure out the same keywords and ad copy they are using, it means you can ethically steal their ideas and jumpstart your ppc campaigns, right? Well for me because I’m not running ppc campaigns I just reasoned that if they are getting the top positions with their ads then uncovering the keywords they are using and adapting those keyword to my blog posts will push my blog articles to the top of the search engines thereby pulling in the traffic.

And did it work? You bet!

Of course if you’re running ppc campaigns and you’re not using PPC Web Spy then you better do because from the results I’m getting with my seo tactics using it and the results Adwords advertisers, who uses it, are reporting, PPC Web Spy is definitely a must have for every one marketing on the internet. What more, you can even download it for free.

The application is actually a Firefox plugin which you download to your PC. Once you install it, a clickable toggle appears in the lower right of your browser. This toggle activates the application so that whenever you do a keyword search at Google, the search results will present you with some extra information on the page. In particular, for each sponsored advertisement that appears, a green button with the label “View Keywords” appears under the ad. When you click on that, a screen with a selection of the keywords being used by the AdWords advertiser pops up.

It is indeed a cool keyword tool that you need to add to your online marketing kit. Click here now to download a free copy of the PPC Web Spy today!

Wondering how we hope to do this?

Okay, frankly we are rewarding you on two fronts. One, for every of your comments we are rewarding you with a link back to your site. For this we have just enabled Comment Luv. All you need do is simply post your comments and Comment Luv will take care that your last blog post is linked.

Secondly, we have also enabled the top comments plugin. This means the more comments you post here the chances of you having another free linkback from us. For this the first 5 top comments will be specially displayed on the sidebar with a link back to their blogs. We believe your comments are valuable that is why we are doing this. So keep the comment coming!

There are various ways of going about this. However, it is advisable to use some common sense and applied knowledge before spending any money on advertising. Generally speaking, you will pick up some customers regardless of the problem area you specialize in, by advertising in your own area’s most popular newspaper.

However, we wouldn’t recommend much more than a small ad in the Sunday editions, unless you’re in direct mail, MLM or a garage sale consultant.

Check with your Chamber of Commerce for a list of trade and specialized business publisher in your area. Either pick up a sample copy of the business journal at the local newsstand or write to the publisher and ask for a sample.

Look through those catering to the type of business you want to serve. Check the editorial styles and types of advertising they carry, and then select the one that corresponds with your needs.

Basically, unless a publication reaches the people you are trying to sell to; don’t advertise in it regardless of the style, quality, or advertising rates.

Radio or television advertising would probably be a complete waste of advertising dollars, unless you’re offering help with direct mail, multi-level marketing or garage sales.

The best time for any broadcast advertising in order to reach your best prospects seems to be in the evening hours after the late-night news, when these people are either still laboring over their special projects or relaxing before going to bed.

If you do use broadcast advertising, the commercial is very important. Really concentrate on this, and use lot of common sense in writing the message.

Even if you engage the services of an experienced broadcast copywriter – make sure the message speaks to your potential customers, and convince them that you can help solve their problems or improve the profit picture of their business.

Where to Advertise-

Go with a quarter-page ad in the yellow pages of your telephone directory. The space salesman will help you with the ad, but remember, you want it to catch the eye of your particular client, and offer a promise of an end to her problems.

Always talk to your kind of people, emphasizing the benefits of your services. It’s not good practice to quote or even discuss prices in either you advertising or on the phone when people respond.

Always get name, address and telephone number, then explain your services in general. Set up an appointment to look over their operation, analyze their needs, and make a written proposal to solve their problems.

There may be a number of factors involved in establishing you fees, but starting out with beginning and small businesses, and until you line up 50 regular clients, your best bet would be $50 per hour.

Count on two to three hours per client per day, and devoting 10 days per month to work on their needs, you’re talking about $1,000 to $1,500 per month from each client.

Multiply that times 50 clients, and you’ll be grossing $5,000 to $7,500 per month. As a one-man operation, you’ll be plenty busy.

Insiders in this business say a person can leave his regular job on Friday, start a consulting business on Monday and within six months, have an income of more than $100,000 per year.

Suffice it to say that a beginning business consultant should earn from $30,000 to $60,000, before taxes and office expenses, in the first year of business.

There’s still another very important method of finding new clients, and that is via Direct Mail solicitation. This is done either by postcard or sales letter mailings.

Your postcard solicitation should basically be an elaboration of
your printed advertising. In other words, an ad for a Direct Mail Consultant might be transferred to a post card along these lines:

ARE YOU HAVING TROUBLE GETTING RESULTS
WITH YOUR DIRECT MAIL BUSINESS???

I can help you double to triple even triple
the response from your mailings, expand your
market and increase your profitability! Call
now, and discover what I can do for you!

After the message on the postcard, add your telephone number and
your name, followed by your identification as Direct Mail Consultant.

A direct mail solicitation sales letter simply uses more words
than the postcard, reads smoother, and forces the reader to respond as you direct him.

Your Sales Letter-

Your sales letter can be any length needed to tell your story and achieve the objective. To be successful, though, it must embody and follow the “AIDA” form:

>>> Attention

>>> Interest

>>> Desire

>>> Action on the part of the reader.

Another point to remember when writing sales letters:

Always appeal to the needs and wants of the person who’s going to be reading the letter. She will start reading to see if your service can benefit her.

She is looking for answers to her most pressing problems. Keep these elements in mind when you write a sales solicitation letter, whether for yourself or for a client.

People receiving sales letter are somewhat more responsive to a
letter that is typed as opposed to one that is typeset. But the
typed letter must be “letter perfect,” and not of a different or unusual style of type.

As a consultant your letterhead should be simple while still conveying to the reader a sense of class. Your paper should be the best quality you can afford- not flamboyant, but sending a subtle message of success.

Direct mail surveys show that slightly better numbers of responses are received when a light beige or off-yellow paper is used.

Basically, your letter should do what the postcard does for you- move the recipient to call you and allow you to set up an appointment to discuss her needs as your client.

Don’t forget also that these days when people readily turns to the internet for their information needs setting up a website for your freelance consultancy business is necessity. If you don’t know to design your own website you will need to get someone do it for you. There are few things you need to know about website marketing so that you can get the best from your consulting business website. Search the net for info on this.

Whether you’re writing an advertisement or a sales letter, it’s important that you have the objective clearly in mind- what you want the reader to do.

With this in mind, you needn’t use the “hard sell” approach quite as forcefully as someone asking for money on the first contact.

All that’s left is meeting with the prospect, listening to her problems, and hearing what he wants, then write out a proposal to solve her problems and satisfy her wants.

This means selling yourself to the prospect- assuring her you know what you’re talking about, and that you can make her more successful.

I hope this two part series on freelance consultancy business was of help to you. If you desire to research more on this lucrative business idea that is taking the internet world in storm right now why don’t you consider checking out the Freelancer Course.

Wishing you success!

Until a few years ago, the title “consultant” was more or less limited to retired diplomats and top corporate officers. Those were the days when the consultant’s position was honorary than actual.

But not any more. That has all changed dramatically in the past few years. The number of consultants for almost any problem in life has increased by tenfold or more during the past ten years! Besides, the field of consultants has continued to grow. In fact, independent or freelance consulting is one of the fastest growing businesses in the world today!

The Business Consultant’s Scope of Work

A consultant works with the management of a business to improve the profitability of the business. As an expert a consultant is expected to be able to recognize problems and proffer solutions to those problems. Working with the top management gives you an indication of you could earning as a freelance consultant if you’ll take up this lucrative business model up today.

Some consultants charge $100 per hour. Others charge $1,500 per day for their services, and still others work on an annual retainer fee of $12,000 to over $30,000 per year from any number of large corporations.

The need for problem solvers for business problems- among large and small businesses worldwide- has never been greater. The ever changing moods of the buyer plus the myriad of crisis situations faced by businessmen almost daily, have created this “seller’s market” for the alert consultant.

Another side of this need for consultants is in the case of the over-enthusiastic entrepreneur who rushes headlong into a business in which he has little or no experience.

Many such dreamers invest their life savings in questionable projects without even considering the idea of bringing in a competent business consultant to analyze and evaluate their plans. Even experienced people are prone to over-rate their own ideas.

The image of the end result, and dedicated enthusiasm toward the attainment of one’s goal are the prime prerequisites for success. However unmerited enthusiasm and dedication can also be very dangerous as well.

Unless it is based upon solid research, it may cause people to chase headlong after nonexistent rainbows. And that’s where you can fit in as a business consultant.

How to Sell Yourself as a Freelance Consultant

One fundamental truth you must understand is that it is not necessary for you to have owned or operated a successful business to become a successful business consultant. Nor is it imperative that you have been in management or have held a titled position.

What you will however need is the ability to sell yourself, and an up-to-date understanding of the area in which you intend to assist others. This being so, the first step is to make an honest evaluation of your own training and experience(s). You might be an ambitious tax consultant who was never recognized for your abilities.

You might be especially good in such areas as:

>>> System Design;

>>> Marketing;

>>> Scheduling;

>>> Expediting;

>>> Productivity…

There are hundreds of entrepreneurs out there doing freelance consulting who specialize in areas like Direct Mail and Mail Order operations. Most of these people enjoyed some measure of success in those fields, and then discovered the easier way- advising others on how to operate successfully.

The important thing is to choose an area in which you’ve had some experience; an area that you have spent sometime learning about; and of course, an area of work that you enjoy.

What you will need to do is:

>>> Look over your educational strengths;

>>> Combine these with any special training or on-the-job experience;

>>> Offer your expertise to help others with their problems along the lines you know best.

Starting Your Freelance Consultancy Business

One thing that is sure is that you don’t need a big, fancy executive type office in order to get started as a freelance consultant. The economical way is to start your consulting business on a part-time basis.

A spare bedroom, a section of the basement, or even a corner of the dining room, will do very nicely.

If you handle your own bookkeeping/filing, you will need a ledger of some kind, and a file cabinet or two. You will need a good printer if you plan to do your own correspondence.

An alternative is to do all letters, etc. in longhand and hire someone to put them in final form for you. Check the local high school or college. They may be happy to post your ad for a young lady looking for part-time work.

Instead of going to the expense of paying for a business phone, use your residence phone and train all members of the family to answer it in a business-like manner during normal working hours.

Save copies of all the sales letters you send out, and of course, all job proposals you submit.

Set up your file system with your final plan in mind, and you’ll save a lot of time as well as frustration.

Get the kind of file folders that hang from the sides of the file cabinet’s drawers, allowing you to position the file folder title anywhere across the top of the folder.

Then as you add clients to your file, you can keep them in order without a jumbled-looking file drawer in which you have to search for each title.

It’s also a good idea to keep your active accounts in one drawer, your “hoped-for” accounts in another. And master copies of all letters, proposals, business contact information and records in still another drawer.

You’ll also need business cards.

Your nearest quick print shop can usually order these and help you in selecting wording and design.

Whether to rent, lease or buy a copy machine is up to you, but virtually no business can get by without file copies.

Carbon paper means a loss of efficiency, and running over the corner shop to get copies is going to cost you time and money, so be sure to fit some sort of copier into your business start-up costs.

If impossible at the very first, use the old carbon paper- you must have a copy for your file.

If you type at all- there will always be at least a few letters that you should type personally- we suggest again that you go for the long haul probabilities and rent, lease or buy the best and most modern [laser] printer you can afford.

Later on, when you do move into that “dream” office; that will be one less piece of equipment you will have to be concerned with.

Remember that you don’t have to be necessary some successful business icon before you can work as a freelance business consultant. Neither is it necessary that you have been in management or have held a titled position. In our next post I will take a look a some ways you can get the word about your consulting business. It’s all about selling yourself. Make it a date!

Freelance as a word was first coined by Sir Walter Scott, a renowned Scottish historical novelist and poet, in 1819 when he wrote his novel Ivanhoe, to refer to a medieval mercenary warrior. However, over the years the term has shifted into more figurative meanings. In the 1860s, freelance became a figurative noun, and in 1903, it was officially recognized as a verb by etymologists like the Oxford English Dictionary.

This shift has continued and today Working as a freelancer has become a career and lifestyle choice. It has given more people a variety of benefits and these people feel that there is no better option than the ones they have due to the flexibility of work.

According to recent studies, freelance jobs account for 20 percent of contracted graphic designs, web designs and software development in the world. To go freelance is a career choice and freelance jobs offer freelancers with plenty of opportunities and benefits.

Why Will You Want To Go Freelance?

There are various reasons why many people today choose to leave the security of their day jobs and engage in freelance work. Some of these reasons are:

1. Variety Of Jobs – More people are drawn to go freelance for this reason alone. Freelance work offers a greater variety of assignments compared to regular employment. And with the internet offering more opportunities, freelancing becomes a mine for those who seek good opportunities and better projects, not to mention higher paying jobs. A freelancer can also take on different jobs at one time. He/She can write feature articles while designing a website.

2. Fast Turnaround Of Projects – Most freelance jobs are time bound. These jobs are usually done fast and allows freelancers to move on to new projects as soon as they finish the job.

3. More Freedom, More Flexibility - Going freelance can give a person the freedom to choose the place, date and manner in which to do work. Though some freelancing schemes require contracts, freelance still spells a no employer-no employee relationship. Freelance work offers more freedom for someone who does not want to be confined in an 8 to 5 or 9 to 6 work scheme. The freelancer is free to choose his working hours and be his/her own boss. Because of the freedom in work schedule, freelancing gives a person more time to pursue other interests or take on more jobs. Other freelancers also consider the fact that they can even take care of their family better as soon as they start working freelance.

4. Improved Income And Savings – Freelance workers can usually command higher income rates for their projects because they are hired for their specific talents and skills. This is a big plus because they are paid high but do not have to work full time. Though income rates for freelancers vary, most of them still benefit from the setup. They charge either by the hour, by the day, or on per-project. Others use value-based pricing methods instead of imposing a flat rate. Payments are arranged based on the agreement, and could be done upfront, percentage upfront or paid whenever the project is completed. For others, a staggered payment scheme may be agreed upon.

Before You Decide On Becoming a Freelance Worker

With the promise of becoming their own boss and working from the comfort of home many people rush into becoming freelance workers. However, it is a good thing, before taking a plunge into this work at home business idea, to ask yourself if you do have what it takes to go freelance.

Here are a few tricks and considerations:
1. Determine the amount of money that you’ll need to earn to sustain your expenses. If you have a day job now, you will be saving a great deal of money once you make your shift to freelance employment. If you begin to work at home, you will save a lot of money from commuting, food, taxes, and more.

2. Take a self-assessment test and list all your skills and experiences. Include your hobbies and interests too, as doing this will determine what types of freelance jobs you can take on. Do you keep a personal website? Then perhaps you can take on freelance web design. Do you keep a personal blog? Then you can take on writing jobs. If you know how to do searches in the internet then you can write about any topic that may be given to you.

3. Visit internet web sites offering freelance jobs to see what jobs are currently offered. Take notes and keep a list of these jobs. You should also be on the lookout for companies and organizations that use freelancers for their projects. Look at how much they pay freelancers and take note of the different rates they offer for different projects. Keep a list of these important details as they will surely help you later in estimating how much you should charge for any given project.

4. From the notes you have gathered; try to create an estimate costing of the projects you have identified should the projects be given to you. Keep in mind the number of days given to the projects you have identified. When you have done this, you will be able to see how much you could potentially earn.

5. After doing all of the above, you can now start applying for the freelance jobs that you have identified. These jobs will help you earn some amount that you can later use after quitting you day job.

6. Once you have confirmed that the projects have been awarded to you, use a table to plot specific data about them. Write down all the information about these projects such as contact persons and their contact details and number of days to complete the projects.

7. As you begin freelance work, you will start to feel the flow of freelance employment. Bear in mind that you will not get all the projects that you want so you should apply for different jobs. However, be careful when taking on several jobs. Remember that you should not take on more jobs than you could handle.

8. You are now ready to quit your day job when you have developed an effective system of doing freelance work. But since you are doing freelance work, you should be able to track your jobs and their payment schedules.

Indeed today, freelancers can easily find work through the internet. The internet has been a good facilitator of freelancers and employers around the world. These jobs can range from writing short articles to language tutors to architectural designs. The demand to complete projects through freelancing is still very high, as shown by the thousands of projects posted in the Internet. If you have always thought of working from home then this is the time to do it.

Of course google adsense is one of the most effective ways of monetizing your site traffic. For ease, google adsense is one product that newbie affiliate marketers find so enticing to be involved with. Though many seasoned internet marketers thinks the low pay outs that you receive for running adsense on your blogs or websites is not really worth the effort the fact is if done well, adding google adsense as a form of passive income source from your blogs or website can really be rewarding.

It’s with this mind that I want to focus this post on how to make money with your articles using google adsense not minding what any one may say about the program. I think it is something you may want to add to your affiliate marketing kit, that is, if you’re not doing it already.

In the previous posts in my series on niche article marketing I concentrated much on how to uncover HOT affiliate products and then writing great articles that will produce the desired response. If you’ve followed the series you may well know that I emphasized much on optimizing your articles for the search engines. If you’ll truly do this then making money with adsense is a given! This is an adsense secret that many people will not talk about.

Making money with adsense using your articles is not just about writing articles and posting them to your site or blog. The amount of money you make from google adsense is primarily based on the amount that Adwords advertisers are spending to compete in your target niche. Note that the adsense ads which appear on your site are nothing but adverts on google’s Adwords program. The amount that the adsense ad will generate per click is therefore directly related to the amount that Adwords advertisers are paying per click. So if they are paying more you are sure to earn more.

How to Make Sense with Google Adsense!

Over the years many “surefire” ways of making money from Adsense have been laundered by different internet marketers. Most of these did not last long as they were soon overthrown by google’s continuous changes. These black hat tactics only proved profitable to those who laundered them to the unsuspecting opportunity seekers.

Automatic software generators, portal sites, directory listing sites etc had their field day but the truth is google adsense was designed from the beginning with a purpose. And google has tried over the years to point every one to that very purpose with their continuous changes.

That purpose is in sync with the idea of creating unique content that are informative and of high quality. Most people don’t want to take this route because it does take effort and time. It is in their bid to circumvent this route that they are always coming up with some black hat tactics that will come to nothing in no time at all. If however you will follow the steps outlined in this series on article marketing then you’re in advantage because you’re already in sync with what google adsense truly wants.

For example, some time ago I saw a link for a track back on one of the articles I posted on this blog waiting for approval. When I followed the link to check on the site before confirming the track back I discovered something that truly shocked me. The site which is also a wordpress blog is nothing but a content site that auto generates content from other blogs and then tries to re-write the content in an effort to make it unique. But going through the content I wondered if there are people who are truly reading that blog because the auto-generated content was a mess up of what the article was all about.

It was a suicide grammatically!

I for one will never read nor follow such a blog.

It is unfortunate that many people set up such blogs since they are too lazy to write their own articles. But if you truly want to make money with adsense the right way is to write truly unique articles that are informative and useful to your blog readers. Posting your articles to article directories are effective in generating traffic to your site and also backlinks. But posting those articles, maybe with a little modification, to your blog can help you monetize those articles with adsense and other forms of affiliate products. This is an adsense secret that you can implement today. Use the article directories to generate traffic to your blog and also modifiy the same articles to earn with adsense on your site!

This is a great adsense business idea that I’ve been using for some time now and is doing very well! You can also do something similar. For example you can create a site with free “how to” information on just any subject of your choice. You only need to ensure that it is a subject that people are searching information about online. Research this using the search engines.

Using your research (you can read our previous post on this) write informative articles and post them to your blog. Strategically place Adsense ads on the blog site so as to get clicks from your visitors. Why I suggest you use a blog is because it’s easy to edit. Besides, a blog that is constantly adding new content makes for a tasty snack for the search engines. You know the search engines truly love fresh content. So using a blog will help you in search engine placements which will also drive more traffic to your site and for free!

Another google adsense secret that you must know is that when it comes to Adsense, it’s important that you think like your website visitor. Check to know what it is that they are looking to buy. Your keyword tool will help you in this area. There is no use in putting something on your blog about “how to make money with your fly fishing passion” when what the advertisers with Adsense are selling is fly fishing equipment and not how to make money with fly fishing. You need to make your content fit into the Adsense ad’s and I think that’s where a lot of people go wrong with Adsense.

A website like spyfu.com will help you know what particular type of ads advertisers are placing with google adwords. Compare these with the search results you receive from your key word tools and write your articles using the phrases. Many people will want you to concentrate your attention to adsense top paying keywords. This is of course a wise thing to do. If you truly want to make substantial income with adsense then the sensible thing is to focus on adsense top paying keywords.

I must emphasize again the importance of this system. With the continous increase of the cost of ppc or other adverising options on the net today using an alternative like article marketing which is not only free but also very effective is something you will truly love.

Online marketers generally agree that the easiest way of getting targeted visitors to our sites without spending a dime is by acquiring inbound links from well established sites.

Now there are a couple of ways to do this:

>>> Pay for links – most times this may just be too expensive!

>>> Reciprocal links – good, but you cannot always get to larger sites.

You see, those two ways are automatically out of the equation. And that leaves us the one strategy that we are dealing with here. Of course, done well, this system will help you acquire one way links from large sites to your website. The difficulty of not easily getting webmasters to slap a link to your site free of charge is taken care with article marketing.

Article Marketing Truly Solves All That!

Article writing is one of the easiest techniques to get listings on Google, Yahoo, and other search engines. Imagine how powerful it would be to have your article and your ad on the first page of Google every time you write one. This was what we talked about in our last post.

You see, Google absolutely loves three article directories in particular:

http://ezinearticles.com

http://goarticles.com, and

http://searchwarp.com

By writing articles and submitting them to these directories, you then adopt their search engine rankings. This could take months or upwards to a year if you tried to optimize a website for search engines. If you write an article and submit it to a popular website such as ezinearticles.com, your article will stay on that domain and therefore inherit the popularity of that site. This is a truth that I’ve used to great advantage over the years. A couple of articles that I wrote and submitted to www.ezinearticles.com some 4 years ago are today still bringing me a good number of traffic and of course building my list. Talk about set and forget it!

How To Write A Great Article

Let me briefly tell you the simple way to write an article. You can do this even if you’re not a very good writer. Remember… the more you practice, the better you will get. On the same token, more practice equals more articles, which equals more money. It’s a win/win situation.

The one simple thing you must remember all the time is this… 

“Keep It Simple, Stupid” – (K.I.S.S.)

Here is a simple outline:

Intro: Here is where you tell them what you are going to tell them

Body: In the body give a little detail about your topic.

Conclusion: Give them a summary of what you told them
Pretty easy huh…

Now in the bio box you want to write a sentence about yourself, then lead into your promotion.
For example:

“Chadrack Irobogo is a successful affiliate marketer who regularly makes a healthy living from the Internet. Did you find those tips on XXXX helpful? You can learn a lot more about XXXX at www.yoursite.com”

If you are giving something away for free be sure to mention that in your bio.

Get it? Got it? Good!

A Few Tips For Super-Charging Your Article And Achieving Your Goals

Once your article is ready ensure that you SEO optimize it before you submit it to the article directories. This is to help you get that top listing on google that is so important.

To do this bring out the keyword phrase(s) that you’ve decided on targeting as discussed in our last post. Remember we said the keyword phrase should have 1,000 to 5,000 optimized results. Working with this, follow the below steps to optimize your article before submitting it.

1.  Your title is the most important thing. Make sure your keyword is in your title. For example:

“Great Tie Dye Instructions: 10 Easy Steps To A Successful Tie Dye Project.”

You want to have your optimized phrase as close to the beginning of your title as possible.

2. Article length: The ideal article is between 300 and 500 words long.

3. Keyword density – This simply means how many times you use your optimized keyword phrase in your article. Though many argue that the search engines do not consider this as much of importance now, I like to use a simple rule of the thumb. For every hundred words in my article I include the optimized keyword phrase once or a small amount more. So if I am writing a 300-500 word article on tie dye instructions I would use the phrase “tie dye instructions” 3 to 5 times. You may want to use some key density tool to gauge this.

4. Be sure to include your keyword phrase in the opening paragraph and the closing paragraph a couple of times.

That is basically all I do in the way of SEO. Once you have got your article optimized and ready to go you’d want to use the following guide in submitting them to the article directories.

How To Submit Your Articles To Grab Immediate Traffic To Your Website

Before you pitch your articles to anyone, you must read their guidelines carefully. Failing to follow the set guidelines for posting/submitting your article will usually end with straight out rejection.

Articles Banks And Directories

My first recommendation is to start by submitting your articles to article directories. Article directories are – by far – the very best FREE resource to gain quality links and traffic back to your website. Once you’ve done this, you’ll have thousands of links all across the Internet, each pointing back to your website… again FREE!

By submiting two, three, five or ten articles you’d have begun building back links to your website in no time. You can also shift your article marketing into high gear and explode your sales and profits with the following submission process:

First off, I want to tell you that you should only submit each article you write to one directory. If you want to submit an article to multiple directories, you may want to change it up a little bit. Try to change your article about 25% overall.

Here are some of the more popular article and ad submission sites:

www.Ezinearticles.com – This directory has a reputation for only putting the best articles on their site. You cannot blatantly promote a program or it will be considered as spam and will not see the day of light. Also this directory will not allow you to put affiliate links in the body or the author info box. You will have to direct them to your website or a page that redirects them to your affiliate’s website.

This directory is the most powerful of them all. It has a PR of 6 or 7 (the highest is 10) EzineArticles will get you listed on the first page of Google with up to 10,000 competing results. I advice that you submit your article first to this directory before submitting it any other.

You might be saying then “what if I don’t have a website?” Simple enough you use sites like blogger.com and wordpress.com. These free blog sites gives you a free website to direct your article readers to without facing penalty from Ezinearticles.

www.Goarticles.com – The second most powerful of the directories and a great place for the beginner to start out. Goarticles allows you to link directly to your affiliate’s site.

www.UsFreeAds.com – Another great site for a newbie with no website. Also great for advanced marketers as Google loves UsFreeAds. Most ads when you follow my technique will show up in two weeks. Instead of writing a whole article, all you will have to do is write a paragraph… which will easily show up on Google’s first page. Remember you have to put your optimized keyword phrase in the title.

The only drawback to UsFreeAds is that it doesn’t have the same page rank as Goarticles or Ezinearticles… so you will have to adjust your formula to 1000 or less optimized results on Google.

Additional Tip: Submit your article’s url to Google and other website submission directories. This does not help speed up the indexing process a whole lot but it does let Google know that your article is there at least.

If you’ll put these tips to use you will soon be producing great results with your niche article marketing.

That’s it in this series of niche article marketing. Please remember to give your comments below.