The Full Spectrum Blog

Imagine the power of a proactive FDA

Kevin Walsh — Thu, 05 Nov 2009 19:07:46 +0000

At the most recent Health2.0 conference in San Francisco we heard from Sanjay Koyani who is charged with web design and usability efforts at the FDA. Prior to joining the FDA Sanjay was in similar roles at both the HHS and the National Cancer Institute. The FDA has been making a lot of news recently [...]

Part II, How Hospitals Can Make Their Digital Media Efforts Count

Rebecca Hall — Thu, 05 Nov 2009 14:55:38 +0000

In my last post, I shared some key insights from the Social Media Summit hosted by Ragan Communications and the Mayo Clinic pertaining to the current communications landscape for hospitals. Now that we've talked about "why" healthcare providers should engage in digital media initiatives, there are some key considerations where it concerns "how" to make [...]

Social Search for Health Care

Kaitlin Doody — Wed, 04 Nov 2009 18:51:14 +0000

One person's tooth discomfort is another person's dentist recommendation. While that might not be exactly how the saying goes, Google's newly launched Social Search allows just that. If one of my friends tweets about a dreaded upcoming trip to the dentist, I'm actually quite interested because I'm looking for a dentist in the area. As [...]

Part I, Digital Media: A Natural Communications Solution for Hospitals

Rebecca Hall — Wed, 04 Nov 2009 16:18:45 +0000

I recently attended a two-day social media summit, sponsored by Ragan Communications and hosted at the Mayo Clinic in Scottsdale, Arizona. It was a multi-faceted look at digital media, including the many ways that this growing medium can be employed to accomplish the broad and specific communications objectives of healthcare providers. As a representative of one [...]

Forget Words. Bricks and Mortar Needed To Rebuild Trust and Confidence.

John Seng — Tue, 03 Nov 2009 17:31:07 +0000

Babson College President Len Schlesinger asked more than 200 public relations agency professionals at last week's 2009 Critical Issues Forum (sponsored by the Council of Public Relations Firms @CouncilPRFirms) at the Yale Club in New York to write down the essence of what public relations people do. After a minute, he asked for a show [...]

More Evidence on Menu Labeling

CMorrison — Mon, 02 Nov 2009 22:17:12 +0000

In early October, a study from the Robert Wood Johnson Foundation revealed menu labeling did not affect decision making about food choices. These results were disappointing - as cities around the country have rushed to pass initiatives in order to provide consumers more information when purchasing food away from the home. However, a new study released [...]

Weekly Digital News: Catering to the e-Patient

MollyHippolitus — Mon, 02 Nov 2009 22:09:45 +0000

E-Patients, the growing group of individuals using the internet to find health info, are the fire in the belly of the e-Health movement. They are online, they are collaborative, and they are tired of the one-way communication that happens in the doctor's office. According to a video shown at Reshape09, a Health 2.0 conference held this [...]

Growing a Moustache and Fighting Cancer

Michael Cover — Mon, 02 Nov 2009 20:36:16 +0000

I'm growing a moustache for the month of November. Why am I blogging about it? To combat men's cancer. I'm not looking forward to it. It's going to look unprofessional for a week or so. It will be itchy. And, it will be more salt than pepper. So why am I doing this? Because it is SOMETHING I [...]

An Update to the Word of Mouth Marketing Association’s Code of Ethics

Leah Moon — Fri, 30 Oct 2009 18:59:05 +0000

To align more closely with the new Federal Trade Commission (FTC) guidelines governing endorsements and testimonials, the Word of Mouth Marketing Association (WOMMA) has updated its Code of Ethics - the WOMMA Code. These guidelines help define best practices, unacceptable practices, and baseline rules for WOMMA, the leading voice for ethical and effective word of [...]

Trick or Treat!

Spectrum — Fri, 30 Oct 2009 17:01:21 +0000

What do Marilyn Monroe, Balloon Boy and Cinderella have in common? We turned them into pumpkins for our Halloween Decorating Contest. Happy Halloween from Spectrum!