By Laura Fitch StickerYou.com Many small business owners make the mistake of treating packaging like an afterthought. Your product is what people are after – it’s what’s inside that counts, right? Well, yes. But without great packaging, customers may never even take ...
7 tips for success when planning for this show season By Patrice Lewis 1. Choose the right show Selling hand-crafted artisan products isn’t simply a matter of renting a booth at the nearest craft fair, you need to find out if the show’s ...
By Laura Fitch StickerYou.com As a handmade business owner, you know the importance of the aesthetic appeal of your product. But in an Instagram world, visuals are an even more important marketing tool than ever before. Whether you’ve ...
Fiber artist Tarja Cockell has always identified as being a hands-on artist. Originally from Finland, her work reflects the simplicity often found ...
I recently viewed the pricing webinar featuring Adrianne Stone from Handmade Business. I was thinking about pricing in the completely wrong way. Here’s what I learned: Pricing misconception I was using the wrong formula. The “simple” formula most people use doesn’t even ...
Frann Addison Frann Addison does more than create handcrafted Judaica steeped with meaning and tradition— she does so by incorporating intriguing found objects. “Having been a scavenger, I have always had a difficult time throwing things away,” she says. “I comb ...
By Laura Fitch StickerYou.com Whether you’ve been to many trade shows before or this is your first time, they can be daunting. A ton of people, a ton of noise and lights, and every booth there is trying ...
By Laura Fitch StickerYou.com You’ve put in the painstaking time to develop your skills. You’ve wowed your friends and family with your talent. And you’ve finally built up the courage to take the plunge and turn your craft ...
By Donna Maria Coles Johnson/Small Business Trends I’ve seen it over and over again — new makers with stars in their eyes, launching a new business selling products they love to make, scratching an insatiable creative itch. In the beginning comes ...
By Arianne Foulks/Stephanie Lendrum The holiday market season is here. Along with it comes excitement, chaos, and exhaustion – and hopefully profits too. Bottom line – I think the key to success is to learn from your experiences and build your presence from one year ...
