The BusinessVoice Blog

Are You Delivering Cold Drinks?

Scott Greggory / BusinessVoice Creative Director — Thu, 02 Sep 2010 18:50:23 +0000

One of our many great clients is Mountain View Tire, a 29-store tire and automotive service company in southern California. The other day I was adding testimonials to the new website we just built for them when I saw this one: “I wanted to make it known that I received exceptional service beyond anything I could have ever expected [...]

Is Boredom The Key To Creativity?

Bob Seybold / BusinessVoice Creative Consultant — Tue, 31 Aug 2010 13:40:11 +0000

The Internet is a great tool for information, but is it the road to inspiration? I’ve used the World Wide Web to wander the virtual aisles in search of ideas when I’m coming up empty. Sometimes I’m focused, and other times it’s just a random trip from this site to that one. Time passes quickly [...]

WSJ: Ad Cuts Can Cause More Pain Than Gain

Scott Greggory / BusinessVoice Creative Director — Wed, 25 Aug 2010 14:31:51 +0000

In an August 25th Wall Street Journal online article Renee Schultes reminds readers that “cutting advertising and promotion spending to protect margins is a natural reaction in tough times. But consumer-staples groups should think twice: Regaining sales momentum can take many years to correct” and that “sales momentum is costly to rebuild.” Schultes also refers to [...]

Are People Afraid to Buy From You?

Scott Greggory / BusinessVoice Creative Director — Tue, 10 Aug 2010 22:00:28 +0000

My wife and I went to the bank the other day to re-finance our house. (We couldn’t pass up the 1.5% drop from our original interest rate.) But even though the re-fi was my idea, I freaked out a little bit when it came time to sign the papers. I started wondering… “Did I see all those pretty [...]

Take Note

Clara Engel / BusinessVoice Creative Consultant — Mon, 02 Aug 2010 14:11:52 +0000

I saw this blog post on hand-written notes from Drew McLellan of the McLellan Marketing Group and I couldn’t agree with it more! Sending a “thank you” note or letter to a customer can go a long way toward developing a stronger business tie. When a client sends me a hand-written note, she instantly stands out in [...]

Your Customers: “I Didn’t Know You Did That!”

Scott Greggory / BusinessVoice Creative Director — Wed, 21 Jul 2010 17:33:34 +0000

Have any of your customers ever seemed surprised to hear that you offer a certain service? After their mouths fall open a little bit they may ask “When did you start doing that?” “1978,” you reply. Because we’re so involved in our own businesses on a daily basis, it’s easy to assume that our customers – especially [...]

Why Your Company Needs a Facebook Page

Scott Greggory / BusinessVoice Creative Director — Mon, 19 Jul 2010 20:44:22 +0000

We’ve all heard the objections: “I don’t have time for social media!” “Why do I care about what someone had for breakfast?” “It’s just a bunch of silly games and photo sharing.” And those objections all have merit. But here’s the undeniable truth about Facebook: a good chunk of the world visits the site on a daily basis. That’s probably reason enough [...]

Connecting with Customers on Your Website

Jessica Miller / BusinessVoice Creative Consultant — Wed, 14 Jul 2010 17:15:18 +0000

If a company’s website isn’t designed with the end-user in mind, it can confuse and even annoy current or potential customers.

Marketing During Oil Spills

Scott Greggory / BusinessVoice Creative Director — Thu, 24 Jun 2010 18:59:59 +0000

When the economy took a dive a few years back we used blog posts such as this one and this one to encourage our readers to stick with their marketing efforts. We believe that continuing to actively reach out to your audience during difficult economic times makes sense for maintaining top-of-mind awareness and brand consistency. It [...]

How Much Are Your Fans and Followers Worth?

Jessica Miller / BusinessVoice Creative Consultant — Wed, 16 Jun 2010 19:07:04 +0000

Syncapse, a digital measurement firm helping organizations use social media to their advantage, recently released a study identifying the average value of a Facebook Fan. The magic number they came up with was $136.38. The take-away is this: Your fan engagement tactics will determine the value of your fans. The clearer and more targeted your strategy for social engagement, the better results you will achieve.