The BusinessVoice Blog

Your Customers: “I Didn’t Know You Did That!”

Scott Greggory / BusinessVoice Creative Director — Wed, 21 Jul 2010 17:33:34 +0000

Have any of your customers ever seemed surprised to hear that you offer a certain service? After their mouths fall open a little bit they may ask “When did you start doing that?” “1978,” you reply. Because we’re so involved in our own businesses on a daily basis, it’s easy to assume that our customers – especially [...]

Why Your Company Needs a Facebook Page

Scott Greggory / BusinessVoice Creative Director — Mon, 19 Jul 2010 20:44:22 +0000

We’ve all heard the objections: “I don’t have time for social media!” “Why do I care about what someone had for breakfast?” “It’s just a bunch of silly games and photo sharing.” And those objections all have merit. But here’s the undeniable truth about Facebook: a good chunk of the world visits the site on a daily basis. That’s probably reason enough [...]

Connecting with Customers on Your Website

Jessica Miller / BusinessVoice Creative Consultant — Wed, 14 Jul 2010 17:15:18 +0000

If a company’s website isn’t designed with the end-user in mind, it can confuse and even annoy current or potential customers.

Marketing During Oil Spills

Scott Greggory / BusinessVoice Creative Director — Thu, 24 Jun 2010 18:59:59 +0000

When the economy took a dive a few years back we used blog posts such as this one and this one to encourage our readers to stick with their marketing efforts. We believe that continuing to actively reach out to your audience during difficult economic times makes sense for maintaining top-of-mind awareness and brand consistency. It [...]

How Much Are Your Fans and Followers Worth?

Jessica Miller / BusinessVoice Creative Consultant — Wed, 16 Jun 2010 19:07:04 +0000

Syncapse, a digital measurement firm helping organizations use social media to their advantage, recently released a study identifying the average value of a Facebook Fan. The magic number they came up with was $136.38. The take-away is this: Your fan engagement tactics will determine the value of your fans. The clearer and more targeted your strategy for social engagement, the better results you will achieve.

Are You Offering Coupons to Facebook Fans?

Scott Greggory / BusinessVoice Creative Director — Wed, 09 Jun 2010 14:46:26 +0000

Access to coupons and discounts is the main reason as many as 37% follow a brand via social media, according to two recent surveys. This piece from the June 9th AdWeek breaks down the findings: The brands that have enjoyed the most success using social media to drive consumers toward purchases follow one of two paths: Either they offer coupons or [...]

Fun In-Store Video Grabs Attention

Scott Greggory / BusinessVoice Creative Director — Thu, 03 Jun 2010 16:51:23 +0000

We’ve been using humor to draw customer eyeballs to in-store video screens at HVAC Supply in Denver. (We call the service LobbyVision.) This particular video segment mimics a live report from the imaginary KHVC-TV to promote our client’s monthly special. Call us at 866/473-9000 if you’d like to talk about a LobbyVision program. It’s a great marketing tool [...]

What’s in a Name? Maybe Better SEO Results!

Scott Greggory / BusinessVoice Creative Director — Thu, 20 May 2010 16:10:55 +0000

Planning a new website? What are you going to name it? More accurately, what should the URL – or web address – be? Your immediate response might be “my company name, plus a dot com, right?” But depending on what your company name is, that might not be the URL that yields the best search engine results, especially if [...]

Are Long Hold Times Hurting Your Reputation?

Bob Seybold / BusinessVoice Creative Consultant — Mon, 10 May 2010 13:01:13 +0000

In the age of social media, bad news travels faster than ever before. And if you subject your callers to long hold times and a poor phone experience, the bad news may be all about you. Watch our Marketing Minute video for tips on how to keep your valuable callers happy and your good reputation [...]

On Hold Messaging “Rocks” at U.S. Education Dept.

Bob Seybold / BusinessVoice Creative Consultant — Mon, 03 May 2010 16:50:29 +0000

Who says On Hold Messaging has to be stuffy and formal? Not us! And neither does the U.S. Education Department. Callers to their offices in Washington D.C. who are put on hold are now hearing a song from the Saturday morning TV classic “Schoolhouse Rock.” ABC News reports that the federal agency is playing the song [...]