the gc blog

to Web 2.0 or not 2

gcadvertising — Tue, 14 Apr 2009 09:59:54 +0000

… that is the question and, if you are in business, the answer is – without a shadow of doubt – 2 Web 2.0. Building brand awareness through social media is becoming vitally important and Web 2.0 services are growing in popularity and traffic. Participation is expanding across the demographic spectrum with a surprising uptake [...]

Marketing your way out of a recession (Part 2)

gcadvertising — Fri, 14 Nov 2008 16:53:32 +0000

Since I wrote the first part of this article things have become even bleaker. The Bank of England has made an unprecedented cut in interest rates, which is good news. But if that was not a signal that things are expected to get worse the UK unemployment figures are. The economy is clearly in a [...]

Marketing your way out of a recession (Part 1)

gcadvertising — Sat, 25 Oct 2008 10:47:55 +0000

Well it’s official! The country is now in recession. The credit crunch, failure of major banks and unprecedented decline in the world economy have taken their toll and this cannot fail to have repercussions for all business in the UK. Times are hard and they will almost certainly get harder. Typically the first thing most businesses [...]