This is how I define a scammer

• promoting products or services you don’t personally use
• selling high commission products instead of the free alternative
• promising benefits without having experienced them (ex. You will make money from this ebook [but I didn't])
• this includes leaving out known issues and lies of omission

I was a scammer because I had the MMO Mentality. This was before I broke free.

MMO Mentality - Salesmen

• ABC (Always Be Closing) [ie. Always be selling]
• Sell products to readers
• Convince people of something they don’t want
• Never offer something free if you can find an affiliate

Organic Search Mentality - Store Owner

• Attract buyers NOT browsers
• Offer solutions to problems
• No need to convince, exaggerate or guarantee

It is possible to make money on the internet WITHOUT constantly having to push affiliate products to your readers.

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I Used to Be a Scammer

• 48,000 RSS readers but only 13,000 views on a 9 month old front page video?
• ie. 1,400 views per month on that video
• So only 3% of his RSS Readers watch his video each month?
• BUT that video is on top of the page 30 days a month NOT the average 1 day for a normal post
• SO, if you buy a review you get WAY LESS than 3% of his RSS readers!

But why does John Chow Always talk about RSS? Because he’s a good salesmen.

• Convinces advertisers his RSS count matters, like a telemarketer convinces you that blind cleaning is important
• Getting RSS readers is easy for him, so make it important
• Lost Google traffic, RSS is all he has left

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Proof: RSS Readers Mean Nothing

MMO Blogging - The ultimate pyramid scheme

To be in this sector is a question of Screw Others Over OR Get Screwed.

Legit blogger with good content? Link out to the big boys frequently? Follow what they teach, buy their products?  — GOT SCREWED

Lie to newbies, sell them a combination of ebooks and software, all but gaurentee success in 3 months. — SCREWED OTHERS

This is a dog-eat-dog sector.

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Scam Artists, Snakeoil Salesmen and A-Listers

RSS Readers are:

• fickle : “OMG you’re not supporting Ron Paul for President? UNSUBSCRIBED” (this happened to Tech Crunch)
• unlikely to buy
• whores (their RSS readers get around to other blogs)

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Who Cares About RSS Readers?

Not unlike Enron Execs, all the a-listers have struck deals with other bloggers where everyone involved gets rich off the people below.

• A-Listers pretend to be shiny white

The Enron shock was so big because business people held Enron up as the corporate example, the quintessential ethical but still profitable business. Once the smoke and mirrors was cleared away we got to see what a joke that was.

• A-Listers play the blame game

When Joel Comm, scam artists of all scam artists got all the A-Listers to promote his new product, we got to see who is willing to get their hands dirty for a buck. Once his shady billing tactics were revealed the A-Listers quickly pointed out “it wasn’t their fault” for his mistake…In essence showing they blindly promote products without knowing what’s involved OR they knowingly scam their readers.

When Enron fell the execs all pointed the finger at each other, other employees, and anyone else on the take. Of course, they were all in on it but the diffusion of responsibility made them seem less guilty.

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A-List Bloggers = Enron Executives

Too many people fighting for too few readers makes it impossible to gain traction.

As a blogger you haven’t been taught how to plan out a website to make money. Without understand for whom to build the blog, how to build it and how to monetize it, you’ve already screwed yourself over.

How do you stand out when you’ve learned everything you know from an A-Lister? All your competition has the learned the exact same things!

Standing out is impossible if you aren’t any different from your competition. This goes back to planning–proper branding starts from website conception.

What do you sell your MMO visitors? They have heard of the latest affiliate products, they know what your affiliate links look like, they’ve joined all the networks already.

Not to mention they will use their own affiliate links to get any new products.

The principle of competitive exclusion: no two species can vie for the exact same niche. One will always beat the other over time.

Why compete with people who are experts in this field? Plenty of niches have barely any internet marketers. This one has hundreds vying for little traffic.

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5 Reasons to STOP MMO Blogging

If you can’t answer these questions and lay out your plan then I think we can agree you will have a lot of trouble running a business with your blog.

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3 Questions Bloggers Can’t Answer

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