Or it shouldn’t be, anyway.

Your entry level product or service can be a lead generator.

I’ll give you three simple examples.

Example # 1 – The $3,119 Service

As a rather enthusiastic motorcyclist, I have a couple of motorbikes.

One of them is an older bike (2004 Harley Road King) that I booked in for the “Winter Service Special” of $199 at a local dealership.

Usual thing – oil change and a few checks. $199

$3,119 later I get the bike back. Ouch!

The $199 Service Offer is simply a lead generator to establish a relationship with me, the owner of a bike that may well need a bit of work done.

Nothing more, nothing less.

Example # 2 – Restaurant vouchers

For a while there, my wife was buying Groupon discount vouchers. You might have seen them – offering massive discounts on, amonst other things, restaurant meals.

When you use the voucher the restaurant should (but almost never do) get your details and add you to their mailing/e-newsletter/text you an offer later list.

They’re not really giving YOU a discount.

They’re buying themselves a lead for the opportunity to make you a regular customer.

Example # 3 – Join the club

I purchased a headlamp and a shirt at Anaconda, a camping and outdoor store, recently.

As I went to pay I was asked:

“Are you a member of our Club?”

Me: “Nope.”

“Do you want to be?”

“Me: “Not really.”

“If you join you get big discounts – it would make the $20 headlamp free.”

Me: “Ok, sure.”

10 seconds later I was joined up.

Lead generation.

They simply purchased my details so they have the opportunity to engage me and get me back in to buy more stuff.

What do you have?

What do you have that can be a lead generator?

What simple service?

What thing of value to get the customer’s details can you offer?

The post What your basic service really is (or could be) appeared first on Tailored Media.

I’ve written an overview of “How to Rank in Google AI Overview and AI Platforms Like ChatGPT” to give you the basics.

We’re doing pretty well with ranking clients. If your site needs help, call us on 07 5534 1228 and we’ll help you out.

The post How to Rank in Google AI Overview and AI Platforms Like ChatGPT appeared first on Tailored Media.

The team at this personal injury compensation lawyers’ firm in Brisbane and Ipswich has an outstanding record for work with:

• Personal injury
• Road Injury
• Work Injury

Check out HD Lawyers for more information.

The post Personal Injury Lawyer Freshen Up appeared first on Tailored Media.

A really simple site for Werner and the team, with a big product database at the back to showcase their products.

Always great to work with fabulous people, and Werner has been a dream.

If you’re in the area and are after quality meat, then Marjax Meats is the place for you!

The post This Is No Misteak! appeared first on Tailored Media.

The post Why products are the way they are appeared first on Tailored Media.

Take care and see you next year!

The post And that’s a wrap on 2025 appeared first on Tailored Media.

And I’ve seen 54 of the things now.

To top it off…..

An old fat guy is apparently going to be breaking into houses over Christmas time. He mainly works at night.

He’s even got a list of people/places he’ll break into. He’s checked it twice.

So the whole team are having time off from:

• 5pm Tuesday 23rd December, 2025 to
• 9am Monday January 5, 2026

to try and catch the old rogue.

Here’s a photo of him stealing presents from under my tree last year. If you see him, approach with caution. You’re welcome.

The post Be on the lookout for an old fat dude…. appeared first on Tailored Media.

Take our latest launched site – EcoHeat Global.

Looks great, does everything it needs to do, loads fast and displays their products as needed.

The post EcoHeat Global Launches appeared first on Tailored Media.

Spoiler: they’re not.

Case in point – a client recently came to us after looking to purchase a piece of industrial equipment.

Selling for $1.5 million.

He told me he had concerns about the credentials of the seller, and subsequently whether the sale was a scam or not, based partly on a bunch of typos he found on their brochure and payment paperwork.

He subsequently looked deeper into the company and found the name they were trading under was registered the day before – despite claiming a 50-year-plus history.

Trust lost. Potential sale lost. (Probably a csam anyway.)

Spelling isn’t just about being a grammar nerd

Spelling isn’t just about being a grammar nerd. It’s about trust. Professionalism. Showing that you give a damn.

Because in marketing, perception is everything – and nothing says “we’re sloppy” quite like offering “world-clazz service.”

At Tailored Media, we’ve seen it all. And fixed it all.

From accidental innuendo in ad copy, to 20,000 flyers proudly promoting “pubic events” (true story – not ours, thankfully).

So, before you hit print, post, or publish, give it a once-over.

It’ll save your brand, your dignity, and possibly your next million-dollar sale.

The post Typo? No Buy-o. Why Spelling Still Matters in Marketing (Even in 2025) appeared first on Tailored Media.

We’re now doing work for one of our client’s sons – who was barely born when we started working with his dad (the legendary Gold Coast cyclist and bike shop owner, Roger Campbell!).

Dan has started up a mobile bike mechanic and repair business servicing the Gold Coast. He does a lot of work with e-bikes – they are all the rage here on the Gold Coast.

A shout out to young Daniel– if you’re looking for a great mobile bike mechanic for e-bike and road bike repairs, he’s very experienced, expert and loves his bike.

Contact Dan here.

The post New mobile bike mechanic on Gold Coast makes me feel old appeared first on Tailored Media.