We have been well-supported in our experience, right from a Govt. of India grant to being one of the few to be selected as a TiE Entrepreneurship Acceleration Program mentee. We owe special gratitude for the people who made that happen and supported us.

But as any been-there-done-that startupper would expect, we delivered on technology, but we sorely lacked in maturity of management skills.

Simply put:

“Shipping is a feature. A really important feature. Your product must have it.” — JWZ

I can’t explain more because it would then amount to washing dirty linen in public.

Anyway, time to move on. Hopefully second time will be better!

I have been reflecting on many of the experiences I’ve had. So I thought I’d jot down the biggest lessons I learned as a startupper:

Stop reading. Start doing.

For every hour that you read, you must gain 3 hours of experience.

I read so much about entrepreneurship, although only after jumping into the startup. One and a half year later, we had made all the mistakes that those articles warned us about. The problem is not in the reading or understanding, the problem is in internalizing what you read. Wannabe startuppers read all the Paul Graham essays and say “Nah, that’s not going to happen to me, I’m going to be awesome and successful”, but when I read his latest essay What Startups Are Really Like, it felt like he crept into my head at night, stole my experiences and wrote a letter to me. Yes, really, it felt like that. But, of course, you won’t believe me. Until it happens to you.

What was the most common response from the YCombinator startups to Paul Graham?

When I look at the responses, the common theme is that starting a startup was like I said, but way more so.

Read those last few words repeatedly 6 times.

And I repeat, my warning to you is that simply reading A-Z of books and essays is not important, you have to internalize the learnings by testing it out on the field and realizing the value for yourself instead of saying “that makes sense” and forgetting about it a few minutes later.

Empathy matters

It is funny how most people will discourage you from doing a startup, and, today, perhaps because things have changed now because of all the media hype, most of my friends were discouraging me from leaving it now!

There are two aspects to this. First, read The Dip and you will know why I decided to quit. As Seth Godin says in the book, “The old saying is wrong – winners do quit, and quitters do win. Winners quit fast, quit often, and quit without guilt – until they commit to beating the right Dip for the right reasons.”

Second, as one of my friends observed, I talked to about 7 people (both acquaintances and friends) whose judgment I trusted. 3 of them sympathized and agreed with my decision and 4 of them admonished me and asked me to “hang in there.” You know what was the clincher? The first 3 had done startups themselves and the latter 4 had not. The latter 4 did not really understand the context, even though they meant well and are intelligent folks.

Imagine that a decision like this was so hard for friends-who-know-you to understand. Imagine how much empathy you should have for the motivations and work life of your customers!

Business is not a big deal, it’s only a mindset

The day I realized that I had started to think in terms of business was this conversation:

Friend: Hey, I wanted to talk to you about a gadget idea. Most phones have large storage space and bluetooth facility. Most cameras have small storage space. I have both of them on trips. I usually run out of space on the camera. So can there be a gadget similar to a bluetooth dongle that can move photos from the camera to the phone?

Me: Interesting… there is much to evaluate there (for example, I want to understand how much battery power it would eat up, which is the major concern when on a trip). But if you’re thinking about such a product, I think we should skip bluetooth and talk about peer to peer WiFi^*.

Friend: What? Bluetooth is there on every freakin’ phone out there!

Me: Yes, but by the time you build this new gadget, all the devices would have moved to p2p wifi because it means supporting only one standard. Right now, phones have to support two standards – both wifi and bluetooth which is additional hardware and headache for the manufacturers. Since p2p wifi builds on top of the existing wifi standard, it makes business sense for them to standardize on that. Comparatively, the only advantage of bluetooth, AFAIK, is low power consumption, and that factor will reduce with increasing battery life. So, in 1 or 2 years, bluetooth won’t be the in-thing, and that is when the product will be ready if you start now.

Friend: stunned silence

Me: Did I say something wrong??

Friend: You really are a businessman now.

Me: Heh

See? It’s not a big deal, you just have to learn the right mindset. Note that I didn’t say it was easy, I’m simply pointing out it’s simply a different mode of thinking, and it is doable.

I realized that doing a tech business means you should know both tech and business really well (duh). And since I’m not there yet w.r.t. tech, I’m going to stick to that as my core for the next decade. Or at least, that’s the plan. Coding is still my first love. Update: After some thought and discussions with close friends, perhaps I can contribute in a product manager-type role as well.

^* Also see What’s next for Wi-Fi?

Focus matters

A great advice I got from Muki, an entrepreneur was: “Start focusing on three things from day one – relationships, cash flow, balance sheet. You already know how to handle the rest.”

Notice he doesn’t talk about innovation, technology or all those other things. On the same note, the best explanation I’ve seen is that “Innovation is the by-product of a well-executed product”, which brings me to my next point.

“Focus” in the context of startups can be interpreted as good product management skills, which I strongly referred to in my StartupDunia guest post on the recent NASSCOM Product Conclave.

Maintain good relationships with partners, vendors, mentors, and all other folks that you meet in the course of your business. Don’t look at these relationships as opportunistic, look at it as an opportunity to co-create and learn.

Track your cash flow. Yes, you will earn millions later, but if you don’t have money now, you’ll die. You may not realize that the single highest factor why startups die is because of bad cash flow.

Don’t trivialize any aspect

Anything that is not managed will deteriorate, said Bob Parsons.

And it’s very true in this case, whether it is your legal company paperwork (yes, those stuff that you don’t want to be bothered with) or your project timelines (yes, tracking what’s on the critical path is very important, but you already knew that, didn’t you?) or thinking long-term as well as short-term, or networking with similar folks.

We, as tech people, think technology is everything and other people have it easy. I was like that. I learned it the hard way that “Easy is a term you use to define other people’s jobs.” I have a lot of respect for marketing and sales folks now. They have a really tough job, because it is about tenacity and psychology, compared to tech work which is write-once and scalable. Pop quiz: Did you really understand the signifance of that last sentence? If not, go back to my first point.

Have a sense of urgency

For every decision (and you will have a lot more of them than you realize), make sure that you do due diligence but at the same time, have a sense of urgency.

As Tecumseh Sherman said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”

Bottom-up always wins

This is the single most important learning, if I had to pick one.

Time and again, I’ve observed that bottom-up always beats top-down approach to problems. Note that I’m not discouraging you from planning, but I’m discouraging you from focusing purely on the plan. The plan is a guide to your actions, you should not spend more time on the plan vs. the actions and results!

And you can observe the power of bottom-up thinking time and again, whether it is in terms of societal change or productivity paradigms like GTD or the reason why Wikipedia and open source software are successful. As Linus Torvalds says “Software is grown, not built.” Mull that!

How does this apply to startups? Let us take one specific example: You have a new idea to solve a problem and you want to test if your idea works. If the prototype takes a couple of weeks, then you should go for the prototype. If it will take longer, how do you know that it is worth investing the time? Simple, use Adwords to assess demand for your new product/service. Same thing for doing market research.

Notice that in this example, we first start top-down by ideating and brainstorming, but then switch to bottom-up thinking once the initial plan is done – immediately jump to action by a real evaluation about the need that you are trying to solve. Then decide the second action based on the results of the first action.

How to define failure

This is how I explained failure to a friend: You walk into a new restaurant, and try the food. It can be good or bad. But you still have to pay the bill! You don’t know whether your effort is going to succeed or not, but you still have to put in the effort.

And the friend replied: The problem with most people is, they don’t want to risk eating bad food, that’s why they keep going to the same restaurant, even if they are bored of it!

When to call yourself an entrepreneur

I have this personal demarcation that I will call myself an entrepreneur when I have (1) created something new (2) made money. Until then, I’m a startupper (someone who has done or been in a startup).

This is the End

Hope these reflections are useful for future startuppers and entrepreneurs. All the best! (also see 10 things I wish I was serious about before starting a startup)

As for me, I’m cash-strapped (Didn’t I say lessons learned?), and hence looking for a job (product manager or senior technical role). Do let me know if there are any interesting opportunities out there.

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What is interesting is that this may help complete beginners who stumble in getting started with IDLE, etc. The most common email that I get asked is when people run python abc.py on the IDLE interpreter prompt and wonder why it is not working – both the concepts of two command lines as well as the concept of running a program is not grokked well by beginners who are getting started, especially people who are self-taught. From that perspective, this is an interesting approach to the problem.

I am still not convinced about this approach because people cannot bypass the learning of how to edit, compile and run the code in the native environment, because that will be needed when writing new programs. It will be interesting how the two opposing needs will be balanced.

But I hope beginners will try it out and see if it helps them get started.

A full size video of a walkthrough of the software is available at the Roorky website.

Note: Be warned that it is a beta software.

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⇒ Read more at our event coverage at StartupDunia.com.

Update: This has been cross-posted to the official NASSCOM Emerge blog.

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From an individual perspective:

• If you want to make money, you need to already have money.
• To get a job, you need to be one-year experienced and not a fresher.
• If you’re experienced and want to apply for a job that you really want to work on, you should already have the background of working in that area, and you should already know how to do all that the job entails.
• If you want to write a book, publisher expects you to have already written a book before.
• To be listened to, you need to be an expert, not an amateur, but how do you eventually become an expert if you’re never listened to?

From a startup perspective:

• If you want to get funding, your startup should be in a position to not need funding.
• If you want to stock your product in ezone, you should not be a 1-product company, but a 5-product company.

And on and on.

To get somewhere, you already have to be there.

P.S. I’m not condemning, condoning or approving of the situation. Just making an observation.

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All the successful apps that are making money are transaction-based. For example, ngpay takes a cut from every movie ticket you buy through it. This is only possible for entertainment-oriented apps. The only other successful ones that I see are, of course, communication apps such as Gmail app. I see almost nobody using utility applications on their phones.

Things can improve only if internet-on-mobile was affordable! I think we need 3G for mobile app market to grow in India, but it is delayed yet again (Apparently, the government is not satisfied with the expected 250 billion rupees).

Let’s take a look at few numbers:

• 93.2% of Vodafone India subscribers are prepaid customers, which means it is unlikely they subscribe to monthly fees for internet-on-mobile. Right?
• 96% of Urban Indian mobile users are not accessing the Internet and 48% of Urban India mobile users accessed the Internet on their mobile only 1-3 times a month, on average!

Of course, there is no denying that there is growth year-over-year, but for an entrepreneur, it is not enough yet. Because you can’t build yet-another-social-network nor can you build content unless you have tie-ups with the big movie/music companies. The top websites in India for internet-on-mobile conform to the core needs list that I wrote about earlier, especially entertainment. The free wallpapers from zedge.net seems to be the hottest thing right now. Or as Rajesh Jain keeps stressing (and practises), focus on SMS and Voice for now.

Let’s hope the IAMAI will help things move forward.

Even when we get affordable internet-on-mobile, I wonder if ad-supported free applications will be the only popular ones always. Where’s the money?

Maybe I completely mistaken or I’m just whiny, because MediaNama paints a much brighter picture, from comics to unlimited music for Rs. 99/month to movie rental and chocolates. Hah! There is a gotcha there — all those announcements are from big guys. Where are the mobile app startups?

I am planning to attend Silicon India’s Mobile Conference this month to gain more perspective on this.

To round things up, here are some rough notes that I jotted down when Karthee Madasamy of Qualcomm Ventures talked about How to make a winning mobile startup at an OCC Meet on Aug 15. It was probably the only time I felt hopeful that a mobile app startup is possible today.

• Understand the status quo. Don’t do the status quo.
• If there are hurdles, that’s your opportunity. Otherwise, others would’ve taken advantage already.
• India 400 million mobile phone users.
• Segment the customer. Otherwise, big companies will be already on it.
• Don’t aim for 1% of ocean. Go for 50% of a small market that you undertand well.
• Don’t do today’s technology. Go for future. Don’t be 10% better, be significantly better.
• Do you have something unique that gives you strengths? Have a honest discussion on the problems and future competitors and your strengths.
• Can you partner with others in the ecosystem, support their weaknesses, and together be more strong.
• Ecosystem problems – operators, heterogenity of platforms and mobile phone capabilities, difficulty in educating customers, no Internet on mobile, etc.
• Only way a startup will succeed is by discovering a latent demand or latent technology.
• If operators are critical to the ecosystem, obviously they will charge more money! Why is that a problem because they are giving value back. Get the first million customers yourself and the operators will put red carpet for you. Startups’ strength is to turn the tables!
• Find a mechanism of educating customer about value of the product and that will obviate the need for operators.
• If only 40 million mobile Internet users, you only need half a million users to break through the barriers! People will come after you.
• Assume cost of building product or app is zero. Only building half a million customers is something.
• 120 million capable phones today. India is a fast market. Imagine 2 years later.
• Startups should change the game to their advantage. At the same time, it is NOT a zero-sum game. Make a win-win partnership. Both people should profit.
• Don’t complain about market research. Ultimately, you HAVE to understand the market better than anybody. Be resourceful. Also, accuracy is not important, the direction of the market growth is more important.
• Don’t go to VCs without 20,000-30,000 users.
• Can you scale up to 20 million dollars revenue? Then you’ll get your pay-off.
• Startups need to think how to beat the big guys.
• Make a state-of-the-art technology or business model and ask people to pay premium for it.
• First step for product management is segmentation.
• Make it clear to yourself about how you’re reaching your target customers. Don’t do it in a haphazard manner.
• Read about Ron Coase economist why companies exist.
• Read about Teece theory on who captures value in technology.

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The world is no place for a logical/rational person.

— Swaroop C H

Two things are infinite: the universe and human stupidity; and I’m not sure about the the universe.

— Albert Einstein

A fool may be known by six things: anger, without cause; speech, without profit; change, without progress; inquiry, without object; putting trust in a stranger, and mistaking foes for friends.

— Arabian Proverb

Question for you: How do you distinguish incompetence, laziness and unprofessionalism?

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Use cases

1. Every time a user wants to send across content that doesn’t fit into an email, the user has to then decide between using .doc, .docx and .pdf formats. This implies additional software that needs to be installed on the recipient’s computer. This is unnecessary because browsers already do a fantastic job of rendering content, why should that be outsourced to other software simply for the reason that they don’t have a common document format?
   • Think product help documentation, resumes, small galleries of photos, and so on.
   • PDF is pixel-level which means it is good for printing, and HTML/MHT is presentation-level which means it is good for viewing while still maintaining full fidelity.
2. Because there is simply no good “File → Save As” solution. This is especially useful to store pages offline so that the user always has access to them, e.g., the Markdown text formatting syntax, and so on.
3. Print to PDF is abysmal because most websites don’t have appropriate print stylesheets. Currently I’m using the Aviary “To Image” bookmarklet to save pages and preserving decent presentation at the same time. However, saving the document as an image means that I cannot search for text. If only the browser had a proper “Save As” solution, then we would have the best of both worlds.
4. The future is full of small screen devices — Netbooks, Chrome OS, CrunchPad, iPhone, Android, etc. Do you see PDF readers or office suites on all of these devices? Unlikely. But what they do already have are web browsers. So why not have a browser-native document format that works across all these platforms.

Format Possibilities

The MHTML format is already adopted by IE and Opera. Firefox has the UnMHT addon and also has alternatives such as the Mozilla Archive Format. Safari does not support MHTML but instead has its own .webarchive format.

Each browser supports its own file format, clearly demonstrating that there is a use case for storing documents in single files. The gap is whether browser vendors can agree to adopt a common format. That would mean that the file format would actually be useful since it does not need assumptions on the platform/installed software of the recipient.

What I’m hoping for is the browser vendors to bring the vision of the MAFF file format and KDE WAR file format to life.

Extensibility

• PDF is read-only by design. The new file format could support highlighting and annotating features such as those present in Scrapbook addon.
  • Use case: The highlighting feature means that I can save an online article, mark the parts that I think that are relevant and important and send the annotated file to a friend via email.
• If the new file format has a container structure (zip, tarball, etc.), then we can include images, videos and other multimedia, just like the office suites’ formats. Continuing that line of thought, can all the browsers adopt one of the office suite file format standards? What if every browser had “Save as DOCX” and “Open DOCX” options? DOCX is appropriate because it is a ISO standard and it will be interoperable with the most popular office suite out there.

Summary

The wish is that the “Save as MHTML” feature will bundle the webpage into a single file, which can be stored, transmitted, and viewed later using any web browser. This will also be useful for small-screen devices of the future which have browsers but not necessarily have dedicated format readers and office suites. If a container structure format is used instead of MHTML, then features such as highlighting, commenting, multimedia, etc. can be added.

I hope this sparks a discussion about whether this idea has potential and could be something useful, or is completely unnecessary.

Update 1: Thanks to “Rik|work” on irc.freenode.net#webkit, got to know about two open bugs in the Webkit bugbase which exactly talks about this — Bug 7168 – Support reading of MHTML (multipart/related) web archives and Bug 7211 – Support save as “Web page, complete” in Firefox format, and as pointed in the comments to the latter bug, Chromium/Google Chrome already supports this! So it is not an outlandish idea as it seems

Update 2: Thanks to “Mardeg” on irc.mozilla.org#firefox, got to know about the this proposal from Alexander Limi called Making browsers faster: Resource Packages.

Update 3: Thanks again to “Mardeg” for pointing out these filed proposals in Firefox – Bug 18764 – Full rfc2557 MHTML multipart/related support in browser (filed in 1999!) and Bug 40873 – Save as rfc 2557 MHTML; complete webpage in one file (filed in 2000!).

Update 4: Continuing the discussion with “Mardeg”, it seems there is already a format that can solve this purpose – SVG. It is supported in all modern browsers and Google is working on svgweb which is a JavaScript library that any website can use that enables IE to render SVG using Flash Player behind the scenes. Very interesting! If only IE natively supported SVG along with browsers and word processors having a “Save as SVG” option, this pain point would just go away.

Update 5 (Oct 19, 2009): Looks like MHT is indeed not an obscure file format, Zoho Notebook has “Export to MHT” and “Export to HTML” as the two export options for notebooks and pages.

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“People are good and trustworthy and generally just concerned with getting through the day,” Newmark says. If most people are good and their needs are simple, all you have to do to serve them well is build a minimal infrastructure allowing them to get together and work things out for themselves. Any additional features are almost certainly superfluous and could even be damaging.”

– Craig Newmark (of CraigsList fame)

So what are there real needs?

I’m trying to (naively?) boil down all the successful software, websites and web applications out there and see if it can be mapped into as few categories as possible:

1. Communication (Social networks, Basecamp, etc.)
2. Organization (Google Docs, Flickr, Backpack, etc.)
3. Information (Content websites, News websites, Search engines, etc.)
4. Entertainment (YouTube, Nautanki.tv, Blogs/Journals/Twitter, etc.)
5. E-Commerce (Amazon, Paypal, etc.) (Category added thanks to Ankesh)

Note that the website that you use may fit into different categories in different circumstances.

The idea is to not search for a comprehensive or accurate classification.

The idea is: If you brainstorm an idea or come across someone else’s idea, can you trace it back to one of these categories? If yes, what does it mean? If no, what does it mean?

Is this a useful angle to evaluate an idea, or not?

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The “head fake” is that if I don’t have something interesting to write once in a while, it means I’m not doing anything creative or worthwhile in my life. And as a wise man once said “If you don’t like the news, go out and make some of your own.”

There are four reasons why I believe that my weblog has actually been useful or at least interesting to other people.

First was finding out that it was ranked No. 6 in India according to Indiblogger ranking (as of July 23, 2009). I never imagined this writing space to be part of any listing mostly because I don’t write about a niche topic or write about news or tech tips, which are the recipes for a popular website. My interest was in only writing some of my own thoughts, not talking about what others are doing.

Second was finding out that it was ranked No. 5 in India according to Invesp Ultimate BlogRank listing (as of August 17, 2009). And this was ahead of veteran/famous people like Rajesh Jain, FoneArena and others. I was quite surprised.

When I expressed this on twitter, two of my good friends replied saying I shouldn’t be surprised…

(I hope they don’t mind me quoting them, I wanted to record this just to prove I’m not making this up )

That kind of made me believe that this blog is actually bigger than I tend to think about it. But don’t worry, I’m not going to let it get to my head. Nothing’s going to change. I will continue to write about my observations and this just happens to be one of them

I thought I’d jot down some of the writing principles that I’ve absorbed over the years, for those who have asked me this question before:

• “Blog about your passions. Don’t blog about what you think your audience wants. Post because you have something you are dying to write about.” — Mark Cuban
• “One doesn’t make art for other people, even though I am very concerned with the viewer.” — Anish Kapoor
• “I love encouraging people to live a little more consciously. I like challenging people to consider different perspectives. I know that many people think such pursuits are lame, naive, or pointless. I don’t care. This path inspires me. The more I think about it, the better I feel. It wouldn’t matter if the whole world disagreed with me.” — Steve Pavlina
• The point is not to show up on a list, the point is to start a conversation that spreads, to share ideas and to chronicle your thinking. That’s the work of an author. — Seth Godin
• Thoughtful comments and feedback are what keeps me still writing, such as those comments by Sridhar Ratna and others, although I usually don’t have something clever to say to continue the conversation, I just listen to others’ perspectives and learn. Intellectual stimulation is/should be one of the basic necessities in life.
• Every post has to be consistent and of the highest quality (learned this the hard way) — Darren Rowse
• Have a regular posting habit as much as possible — Darren Rowse
• 69 Questions to Ask to Review Your Blog — Darren Rowse
• Don’t write about anything that you wouldn’t discuss with a room full of people.

Thanks for reading.

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Stanza

My most favorite application is the Stanza app for reading ebooks.

It’s because of Stanza that I actually started to read more! Mostly because I can read a book anywhere and any time I want to. I also discovered some great books such as Siddhartha by Hermann Hesse because I could explore and download in a few clicks.

Maps built-in application

Google started giving driving directions in India a few months back and it rocks!

RunKeeper

The ability to see your pace at exactly every moment during a run is very handy. And I don’t have to carry any extra device because I’m already carrying my iPhone which also happens to be my iPod which I listen to while running. And the best part of the RunKeeper Pro app is that it announces by voice the distance and speed every 5 minutes which gives me the boost I need if I slowed down.

RememberTheMilk and Evernote

The RememberTheMilk app is one of the slickest iPhone apps I’ve used, but I started making daily todo lists which is a bad idea, so I wanted to think in terms of notes instead of lists, so I started using the Evernote app which was exactly what I was looking for.

The best part about Evernote is that I always have a notepad to jot things down whenever I have a thought. And after I started using Evernote, I realized this happens more often than you think! And it has gotten more useful with the 3.0 version of the app. For example, imagine searching for notes by the location where you created the note! Or make voice notes. Or saving photos of an article in a magazine and searching for the text in that article inside Evernote. Or sending a link to Evernote via email. And so on.

There is also the official Wordpress app for writing blog posts or tinkering with drafts.

MobileStudio and Dropbox

Whenever I need some files that I might need to use on-the-go, I transfer it via FTP to the MobileStudio app and then access it on my iPhone.

For example, in one incident, I was able to quickly open the tickets I had saved as a PDF on my phone since I didn’t have the actual printout.

Oh, and having Dropbox access online via the browser means I have all my files accessible any time.

TimeJot

See my earlier time tracking article.

tv.burrp.com

If you thought there was never interesting on TV, just visit tv.burrp.com and find out what’s on TV right now. It’s very very useful.

burrp.com

Find restaurants on-the-go. Once, a friend and myself were in Koramangala looking for a place to eat, and we discovered Fiorano Ristorante via burrp, and had nice authentic Italian food.

Reach people

I never have to worry about how to reach a person any more, I have all the methods – phone call, SMS, email, Skype, IM, Twitter. You name it, we got it.

TED Talks at night

It’s hard to turn off the music or movie and force myself to sleep. So I end up taking my iPhone to bed and watching a TED talk or two before sleeping.

Ambiance

There’s actually an app for listening to rain sounds or the crackling of a campfire or sounds of that sort. It comes in really handy when you just want to shut out all the noises outside and you’re not in a mood to listen to music. It gives you the background noise that you always wanted.

WordBook

Having a very handy dictionary on your fingertips is handy when you want to check if the word that you’re using means what you think it means.

Torch

Yeah, the Torch app comes in handy these days because of the frequent power cuts in Bengaluru.

Wishlist: ngpay

The one app that is missing on the iPhone is an ngpay app. I once called up their customer support and asked if they had plans for an iPhone app and they told me that “Sorry sir, the iPhone doesn’t support third-party applications.” I was speechless.

There’s an app for that

There are a lot of apps out there to use.

I’m just glad that I finally got a kinda-PDA device that I always wanted. Now I never get bored waiting for someone because I can actually spend that time finding out the latest news and I can check Wikipedia for the members of a rock band during a discussion with friends

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