Sunstar Creative

Figure-Ground Relationship

sunstardave — Fri, 05 Mar 2010 01:57:50 +0000

Elements are preceived as either figures (objects of focus) or ground (the rest of the perceptual field) The figure-ground relationship is one of several principles referred to as Gestalt principles of perceptions. It asserts that the human perceptual system separates stimuli into either figure or ground elements. Figure elements are the objects of focus, and ground [...]

Everyone Loves ‘Before & After’ Stories!

SunstarTerri — Wed, 03 Mar 2010 16:31:36 +0000

This story involves a conference centre that has a great event space, a world class chef and stellar online marketing strategy (Twitter, Facebook, eNewsletters), but previously had no online “hub” where everything came together. Their website was decent in that it had information about the rooms, rates and menus, and even a little bit about the [...]

Social Media Marketing – Introductory Seminar

SunstarTerri — Fri, 26 Feb 2010 04:37:25 +0000

What could be better than learning about the incredible benefits of using social media in your business while eating yummy desserts and drinking great coffee among fellow entrepreneurs? You’ve heard the buzz about it – now it’s time to find out how you can get involved in social media without taking your focus away from your [...]

FREE Social Media Marketing Seminar, Victoria BC

SunstarTerri — Sat, 06 Feb 2010 20:09:40 +0000

Over 187,000 people are on Facebook in the Greater Victoria area. Thousands of people and hundreds of businesses have started interacting on Twitter. Between 2008-2009, time spent on social networking sites jumped by 82%. Are you connecting with your customers online? Join us for a free introductory seminar on Social Media Marketing for Business to learn how [...]

The dawn of “Internet” – CBC Special Report

SunstarTerri — Mon, 01 Feb 2010 01:13:26 +0000

This video clip is from sometime in the late 80’s or early 90’s and shows us where the internet began. It sure gives me some perspective on how much we’ve progressed since then – but also how many things have remained the same. We’re still using the internet as a social medium to interact with [...]

Don’t sell – build relationships! (great video)

SunstarTerri — Mon, 01 Feb 2010 01:07:46 +0000

This is a great video about how consumers have changed in what they want from advertisers. We want authenticity, conversations, relationships – not a sales pitch. Take a look:

Twitter for Business Resources

SunstarTerri — Mon, 18 Jan 2010 05:34:45 +0000

At our recent seminar on Twitter for Business in Victoria, BC I mentioned that there are several resources you may find useful in your Twitter endeavours. URL Shorteners: URLs can take up a LOT of space in your tweet – sometimes more than 140 characters. If you want to add a URL to your tweet and the [...]

Dominos gets it right – Marketing 3.0 in action!

SunstarTerri — Mon, 18 Jan 2010 05:02:10 +0000

This video is the perfect demonstration of how to listen to and show that you care about your customers – using the power of online video. It is radical transparency at its best. When I watched this I smiled and thought to myself “right on! A big corporation that realizes their success depends on happy [...]

“Followers” decline as Twitter list popularity rises

SunstarTerri — Mon, 18 Jan 2010 04:57:46 +0000

Twitter is innovating – which is a good thing. Recently they have introduced “lists” to their platform and have partnered with Google to bring us live search and with LinkedIn to make it easier to integrate tweets within LinkedIn status updates. One thing we are going to notice, however, (that could be a bit confusing) [...]

Complete Guide to Twitter – Perfect for Twitter Newbies

SunstarTerri — Sat, 16 Jan 2010 03:36:14 +0000

This guide (passed along by @ambrosiacentre in Victoria) is a useful tool for those just getting started in Twitter. I would argue that it’s not “complete” anymore as things are constantly changing, but it makes a good start. MakeUseOf.com – The Complete Guide to Twitter