Partner at True North Companies | Co-Founder ClickSquared | Co-Founder Targetbase
- Scottsdale, Arizona (Phoenix, Arizona Area)
- Venture Capital & Private Equity
Jeff Walters's Overview
- Partner at True North Companies
- Catalyst at Strategy Outfitters
- University of Georgia - Terry College of Business
- Valdosta State University
1 person has recommended Jeff
Jeff Walters' Summary
I build brands and businesses.
As a partner at True North Companies, I focus on valuing our potential investments and growing our portfolio companies as a hands-on catalyst and board member for firms such as Passport Health and Anmark.
Two of the companies I co-founded are international leaders in marketing with data:
> Targetbase - sold to Omnicom (NYSE: OMC) in 1999, a pioneering marketing automation firm known for its strengths in business analysis and creatively connecting consumers and brands.
> ClickSquared – sold in 2007, an early cloud computing firm combining vertical industry marketing solutions with a technology platform for cross-channel marketing automation.
I've enjoyed developing brand, marketing and digital marketing strategies and capabilities for brands including Microsoft, Nestle, IBM, Volkswagen, HP, Jack Daniel’s, Coca-Cola, HomeAway, Kraft Foods, Molson Coors, flynas, Heinz, Marriott and the state of Hawaii.
Among my volunteer gigs, I have helped form, govern and/or grow a variety of non-profit and academic organizations including the Marketing Science Institute (MSI), TiE Arizona, University of Georgia, Arizona State University and Thunderbird School of Global Management.
When not outfitting businesses with innovative strategies elsewhere in the world, I'm likely to be found roaming the Rocky Mountain West, fly rod in hand, from my bases in Scottsdale, AZ and Ketchum, ID.
Strategy Development and Brand Building
Developing Business Models Linked to Finances and Customer Value
Sales, Marketing and Digital Marketing
Illuminating Strategy with Innovative Ideas
Digital Marketing with Data
Measuring Brand Communication ROI
Making Sense of Big Data
Technology Development and Deployment
Product Development and Management
Jeff Walters' Experience
Privately Held; 1-10 employees; Investment Management industry
September 2007 – Present (6 years 4 months) Scottsdale, AZ
I focus on valuing potential investments and building our portfolio companies with hands-on support. To create value for our companies I leverage my competencies in developing business strategy, brand strategy, product development, technology development, customer-oriented financial analysis, and sales and marketing. Among our firms, I have been actively involved on the True North portfolio company boards of Mollen Immunization Clinics, Passport Health and Anmark.
March 2000 – Present (13 years 10 months)
Applying business strategy, brand strategy, marketing, digital marketing and financial analysis to build brands and businesses large and small.
In recent years my engagements have ranged from architecting brand and marketing strategies/tactics for an early stage airline in the Middle East, to investing in, governing and re-tooling smaller firms through injecting new growth strategies, digital marketing and proprietary technology solutions.
Co-Founder, President & CMO
Privately Held; 51-200 employees; Marketing and Advertising industry
2001 – April 2009 (8 years)
Co-Founder, President, CMO of ClickSquared (previously Intrasight), a big data, marketing automation company.
Co-founder and president of Intrasight, I re-branded the firm ClickSquared after the company's sale and merger with Click Tactics in 2007. Intrasight's disruptive cloud computing (software-as-a-service, or SaaS) technology and industry specific marketing solutions reduced the cost of data-driven, real-time marketing by 80%, enabling mid-tier enterprises to enjoy intelligent multichannel marketing automation.
Co-Founder & EVP
Public Company; 201-500 employees; OMC; Marketing and Advertising industry
June 1983 – February 2000 (16 years 9 months)
Founding management team member of this pioneering relationship marketing services firm - acquired by Omnicom in 1999.
My role spanned several functions of the business over the years including oversight of the company's largest accounts, head of Strategic Business Analysis, EVP Sales & Marketing, President - International, and Chairman of acquired businesses.
Jeff Walters' Publications
Measuring Brand Communication ROI
Authors: Jeff Walters, Don E. Schultz Ph.D.
- Association of National Advertisers (ANA)
Foremost among my published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., considered the father of integrated marketing and Professor at Northwestern University.
Testimonials on the book's cover include those from Philip Kotler (Professor, Northwestern University) and Patrick Barwise (Professor, London Business School).
Jeff Walters' Education
University of Georgia - Terry College of Business
Master of Marketing Research
1982 – 1983
Valdosta State University
1978 – 1982
Jeff Walters' Additional Information
Adventures in Value Creation - New Places - New Cultures - New Experiences
- Groups and Associations:
Marketing Science Institute (MSI) Arizona Interactive Marketing Association (AZIMA) TiE Arizona University of Georgia MMR Alumni Association Thunderbird School of Global Management Arizona State University (ASU)
Contact Jeff for:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch