Steve Peters

How to Design an ARG in 20 Easy Steps

Steve — Sat, 18 Jun 2011 02:32:07 +0000

So, since I continue to be an open-source kinda guy where Alternate Reality Games are concerned, here are (apparently) the simple steps to building an ARG, to save everyone the trouble of re-inventing the wheel every time: Distribute mysterious, cool SWAG out to bloggers, previous players, or crowds at huge events that contains… A PUZZLE [...]

What the hell is Transmedia?

Steve — Wed, 18 May 2011 20:40:32 +0000

Well, much like herpes, this subject just won’t go away for me. :) To further highlight the problem with the term “transmedia” and the increasing chasm between storytellers and franchisers/marketers, I am going to start collecting the amazing amount of sometimes contradictory definitions, which should nicely illustrate the problem. I’ll add to this list as [...]

Reclaiming Transmedia Storyteller (Mirror)

Steve — Tue, 03 May 2011 05:16:30 +0000

The battle for Transmedia continues! This is a mirror of the fine Facebook post by Brian Clark of GMD Studios, which I’m cross-posting here for those who can’t access it there. I’ll wait to comment later, but this whole terminology issue is really taking an interesting turn. And please, feel free to join the discussion, [...]

The Transmedia Hijack (or How Transmedia is the New Dihydrogen Monoxide)

Steve — Tue, 22 Mar 2011 02:00:06 +0000

I can’t believe I’m going here, as this whole topic must seem so lame to so many people, but here goes… So it seems that my recent trip to SXSW in Austin and my subsequent outburst of frustration on Twitter about the misuse of the term Transmedia has caused a little bit of a stir. [...]

A Simple Solution (Followup)

Steve — Tue, 22 Feb 2011 15:20:00 +0000

Quite a bit of discussion and great ideas in the comments to my previous post about establishing a Fiction tag for fictional websites, and how this could come in really handy for not ruining the immersion into your story world by having a big disclaimer somewhere on the site pulling folks out of the story. [...]

A Simple Solution

Steve — Tue, 15 Feb 2011 15:43:32 +0000

In transmedia and ARG circles (are there really such things?), there’s an ongoing discussion about hoaxing players and the need not to. The FCC has made rules about full disclosure of advertising, which led some to believe there would be a crackdown on fictional characters and websites. What happens when a cancer patient stumbles upon [...]

TSA’s Brilliant Opt-Out Day PR Maneuver Proves That It’s All Just Theater

Steve — Tue, 30 Nov 2010 23:54:43 +0000

So, most of you know that I’ve had a bone to pick with the TSA for the last few years, and that it all came to a head for me over the last few weeks, making me some sort of activist for one of the first times in my life, much to my own surprise. [...]

The TSA Circus Soundtrack Kit

Steve — Thu, 18 Nov 2010 04:37:00 +0000

Many of you have heard about the upcoming Opt Out Day on November 24th to protest the latest draconian TSA “security” methods. I won’t go into all of the details, but you can find out more at sites like We Won’t Fly, Opt Out Day, The TSA Choice, Shut Down the Airports and Fly With Dignity. [...]

Latest news: Wales, ARGs and SXSW

Steve — Thu, 19 Aug 2010 18:28:47 +0000

So yeah, it’s been a while. Sorry I’ve been a little remiss updating this thing. Things are hectically fun nowadays. We’re in the throes of an ARG that is live right now, coming up on halfway point. I’m privileged to be working with a truly talented team from literally around the globe. Keeping long and [...]

No Mimes’ Expanded Facebook Page

Steve — Mon, 29 Mar 2010 21:21:01 +0000

I wasn’t supposed to be working, but I slaved over the weekend (ok, maybe not ‘slaved,’ exactly) on updating and expanding the No Mimes Facebook page. We’re going to start using this a lot more extensively, uploading photos, videos, linking to pertinent ARG news (not just about NMM) and some sekrit surprises, even. So why [...]