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<channel>
	<title>StartUP Advertising Podcast</title>
	
	<link>http://www.startupadvertising.com</link>
	<description>Support for Small Business Owners. Learn to make wise advertising decisions and get the most from your ad budget.</description>
	<lastBuildDate>Fri, 11 Jun 2010 23:22:29 +0000</lastBuildDate>
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		<title>Outdoor Billboard Advertising</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/-W5PrMdZgbQ/</link>
		<comments>http://www.startupadvertising.com/2010/06/11/outdoor-billboard-advertising/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 23:20:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising advice]]></category>
		<category><![CDATA[business competitors]]></category>
		<category><![CDATA[competitor’s ads]]></category>
		<category><![CDATA[how to advertise]]></category>
		<category><![CDATA[outdoor advertising]]></category>
		<category><![CDATA[Outdoor billboards]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio ads]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[TV ads]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=230</guid>
		
			<content:encoded><![CDATA[Got a broad customer base? Then advertising your business on a billboard could be the key to increasing sales. 
What It Is:
Various sizes of billboards posted along side streets, highways and...<br/>
<br/>
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		<feedburner:origLink>http://www.startupadvertising.com/2010/06/11/outdoor-billboard-advertising/</feedburner:origLink></item>
		<item>
		<title>Podcast #018 – My Book</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/cLn-jSU8RSw/</link>
		<comments>http://www.startupadvertising.com/2009/11/13/ep-018-my-book/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 11:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising help]]></category>
		<category><![CDATA[advertising without an agency]]></category>
		<category><![CDATA[buying radio]]></category>
		<category><![CDATA[buying TV]]></category>
		<category><![CDATA[help from advertising agencies]]></category>
		<category><![CDATA[how to buy media]]></category>
		<category><![CDATA[media ads]]></category>
		<category><![CDATA[Outdoor billboards]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[transportation ads]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=196</guid>
		
			<content:encoded><![CDATA[Included in this Episode:
My Book:

What&#8217;s in your book?
How can your book help me?
Can the information in your book save me money?
Can it save me time?
How is your book different from other...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare">
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		<item>
		<title>Podcast #017 – Political Advertising</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/GXoF70wi0iU/</link>
		<comments>http://www.startupadvertising.com/2009/11/08/ep-017-political-advertising/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 01:10:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cable tv ads]]></category>
		<category><![CDATA[network tv ads]]></category>
		<category><![CDATA[political advertising]]></category>
		<category><![CDATA[tv ad rates]]></category>
		<category><![CDATA[tv advertising]]></category>
		<category><![CDATA[TV rates]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=191</guid>
		
			<content:encoded><![CDATA[Included in this Episode:
Political Advertising:
 
 
 
 
- What is political advertising?
- What does it mean to my own advertising?
- Do politicians pay the same rates I do?
- Why do my ads get...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare">
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		<item>
		<title>Podcast #016 – TV Commercials</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/Yob75Tc134c/</link>
		<comments>http://www.startupadvertising.com/2009/08/12/tv_commercials/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 11:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising advice]]></category>
		<category><![CDATA[advertising help]]></category>
		<category><![CDATA[background music for tv ads]]></category>
		<category><![CDATA[length of TV ads]]></category>
		<category><![CDATA[TV ads]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[TV editing]]></category>
		<category><![CDATA[TV production]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=186</guid>
		
			<content:encoded><![CDATA[Included in this Episode:
TV Commercials:

How long should my TV ads be?
What are the available lengths?
How can I make the most of my TV ad?
Can I use more than one length at one time?
Do I have to...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare">
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		<item>
		<title>Podcast #015 – More About Print</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/NUsX1LFsPgU/</link>
		<comments>http://www.startupadvertising.com/2009/08/05/more_about_print_advertising/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 11:00:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising advice]]></category>
		<category><![CDATA[advertising help]]></category>
		<category><![CDATA[coupon advertising]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[dailies]]></category>
		<category><![CDATA[free shoppers]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Print ads]]></category>
		<category><![CDATA[Print advertising]]></category>
		<category><![CDATA[redeeming coupons]]></category>
		<category><![CDATA[weekly papers]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=183</guid>
		
			<content:encoded><![CDATA[Included in this Episode:
More About Print Advertising:

What type of print should I use?
What&#8217;s the difference in dailies, weeklies, and free shoppers?
Should I use coupons?
What should a...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare">
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		<item>
		<title>Podcast #014 – Print Advertusubg</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/DcWwxTe4Kdg/</link>
		<comments>http://www.startupadvertising.com/2009/07/29/print_advertising/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 11:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[ad proofs]]></category>
		<category><![CDATA[advertising advice]]></category>
		<category><![CDATA[advertising help]]></category>
		<category><![CDATA[column inches]]></category>
		<category><![CDATA[cost of print ads]]></category>
		<category><![CDATA[newspaper ads]]></category>
		<category><![CDATA[newspaper advertising]]></category>
		<category><![CDATA[Print ads]]></category>
		<category><![CDATA[Print advertising]]></category>
		<category><![CDATA[proofs]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=181</guid>
		
			<content:encoded><![CDATA[Included in this Episode:
Print Advertising:

Should I advertise in print?
What size print ad should I buy?
How do I figure the cost of a print ad?
What is a column inch?
Do I have to design my own...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare">
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		<item>
		<title>Podcast #013 – Your Competitors</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/g3M0Tej7NpM/</link>
		<comments>http://www.startupadvertising.com/2009/07/22/ep-013_your_competitors/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 11:00:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising advice]]></category>
		<category><![CDATA[business competitors]]></category>
		<category><![CDATA[competitor's ads]]></category>
		<category><![CDATA[how to advertise]]></category>
		<category><![CDATA[outdoor advertising]]></category>
		<category><![CDATA[Outdoor billboards]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio ads]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[TV ads]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=179</guid>
		
			<content:encoded><![CDATA[Included in this Episode:
Your Competitors:

What can I learn from my competitors?
Should I advertise in the Yellow Pages?
How can I separate my ads from my competitors&#8217; ads?
Is there a way to...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare">
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		<item>
		<title>Podcast #012 – More About Outdoor Advertising</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/QrcmRapvWY8/</link>
		<comments>http://www.startupadvertising.com/2009/07/16/more_about_outdoor_advertisin/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 16:21:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising advice]]></category>
		<category><![CDATA[advertising help]]></category>
		<category><![CDATA[billboard design]]></category>
		<category><![CDATA[outdoor advertising]]></category>
		<category><![CDATA[Outdoor billboards]]></category>
		<category><![CDATA[text for outdoor billboards]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=175</guid>
		
			<content:encoded><![CDATA[Included in this Episode:
More about Outdoor Advertising:

What is considered a good location for an outdoor billboard?
How much text should go into a design?
How do I know what the traffic flow is...<br/>
<br/>
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		<item>
		<title>Podcast #011 – Outdoor Advertising</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/irYDZGtLoTo/</link>
		<comments>http://www.startupadvertising.com/2009/07/01/ep-011-outdoor-advertising/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 11:00:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business signs]]></category>
		<category><![CDATA[buying outdoor billboards]]></category>
		<category><![CDATA[highway signs]]></category>
		<category><![CDATA[long reads for billboards]]></category>
		<category><![CDATA[outdoor advertising]]></category>
		<category><![CDATA[Outdoor billboards]]></category>
		<category><![CDATA[outdoor contracts]]></category>
		<category><![CDATA[outdoor sales reps]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[right-hand reads]]></category>
		<category><![CDATA[rotator programs]]></category>
		<category><![CDATA[vinyl]]></category>
		<category><![CDATA[visibility of outdoor billboards]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=165</guid>
		
			<content:encoded><![CDATA[Included in this episode:
Outdoor Advertising

Why should I buy outdoor billboards?
How do I buy outdoor billboards?
Which boards are best for me?
Which size billboards are best?
Do I use paper or...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare">
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		<slash:comments>1</slash:comments>

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		<item>
		<title>Podcast #010 – Buying TV Part 2</title>
		<link>http://feedproxy.google.com/~r/startupadvertising/audio-podcast/~3/PyJmFB9ft2E/</link>
		<comments>http://www.startupadvertising.com/2009/06/24/ep-010-buying-tv-part-2/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 11:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Annual TV packages]]></category>
		<category><![CDATA[Cable rates]]></category>
		<category><![CDATA[Cable TV]]></category>
		<category><![CDATA[Network rates]]></category>
		<category><![CDATA[Network TV]]></category>
		<category><![CDATA[Release forms]]></category>
		<category><![CDATA[Reruns]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[TV production]]></category>
		<category><![CDATA[TV rates]]></category>

		<guid isPermaLink="false">http://www.startupadvertising.com/?p=162</guid>
		
			<content:encoded><![CDATA[Included in this episode:
Buying TV Part 2

How do I get ready for a TV shoot?
How long is a shoot?
How much do I pay for reruns?
Is there a difference in Network reruns and Cable reruns?
Are...<br/>
<br/>
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