tag:blogger.com,1999:blog-36320796776229007072011-04-21T16:51:43.525-07:00SponsorshipJim Woodallhttp://www.blogger.com/profile/02209713193771699335jims.smoke@gmail.comBlogger3125tag:blogger.com,1999:blog-3632079677622900707.post-19344119303472795302008-12-16T02:02:00.000-08:002008-12-16T02:13:29.935-08:002008-12-16T02:13:29.935-08:00Sponsorship-The good And The bad<img src="http://www.jwoodl.com/sponsorship/images/header.jpg" /> <script type="text/javascript"><!-- google_ad_client = "pub-5791777815894359"; google_alternate_color = "ffffff"; google_ad_width = 468; google_ad_height = 15; google_ad_format = "468x15_0ads_al"; google_ad_channel =""; google_color_border = "FFFFFF"; google_color_bg = "FFFFFF"; google_color_link = "000080"; google_color_url = "575757"; google_color_text = "575757"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script><script src="http://googleads.g.doubleclick.net/pagead/test_domain.js"></script><script>window.google_render_ad();</script><iframe name="google_ads_frame" src="http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-5791777815894359&dt=1229508303457&lmt=1229508302&alt_color=ffffff&format=468x15_0ads_al&output=html&correlator=1229508303457&url=http%3A%2F%2Fwww.jwoodl.com%2Fsponsorship%2Fsponsorship---the-good-and-the-bad.php&color_bg=FFFFFF&color_text=575757&color_link=000080&color_url=575757&color_border=FFFFFF&ea=0&ref=http%3A%2F%2Fsponsorship.jwoodl.com%2F&frm=0&ga_vid=981448994.1229508303&ga_sid=1229508303&ga_hid=1839096332&flash=10.0.12&u_h=600&u_w=800&u_ah=570&u_aw=800&u_cd=32&u_tz=-300&u_his=3&u_nplug=9&u_nmime=25&dtd=9" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransparency="true" frameborder="0" height="15" scrolling="no" width="468"></iframe> <br /><br /><h1>Sponsorship – the Good and the Bad</h1> <br /><br /><div style="padding: 8px; float: left;"> <script type="text/javascript"><!-- google_ad_client = "pub-5791777815894359"; google_ad_width = 250; google_ad_height = 250; google_ad_format = "250x250_as"; google_ad_type = "text"; google_ad_channel =""; google_color_border = "FFFFFF"; google_color_bg = "FFFFFF"; google_color_link = "000080"; google_color_url = "575757"; google_color_text = "000000"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script><script>window.google_render_ad();</script><iframe name="google_ads_frame" src="http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-5791777815894359&dt=1229508303479&lmt=1229508302&prev_fmts=468x15_0ads_al&format=250x250_as&output=html&correlator=1229508303457&url=http%3A%2F%2Fwww.jwoodl.com%2Fsponsorship%2Fsponsorship---the-good-and-the-bad.php&color_bg=FFFFFF&color_text=000000&color_link=000080&color_url=575757&color_border=FFFFFF&ad_type=text&ea=0&ref=http%3A%2F%2Fsponsorship.jwoodl.com%2F&frm=0&ga_vid=981448994.1229508303&ga_sid=1229508303&ga_hid=1839096332&flash=10.0.12&u_h=600&u_w=800&u_ah=570&u_aw=800&u_cd=32&u_tz=-300&u_his=3&u_nplug=9&u_nmime=25&dtd=2" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransparency="true" frameborder="0" height="250" scrolling="no" width="250"></iframe> </div> Promoting a company’s product or service is no light task; but with the number of tools that are available for marketing, it becomes easier. There is, however, no single perfect marketing strategy for product or service promotion. Tools that help in disseminating commercial information to the public are not fool-proof – sponsorship is no exception.<br /><br />Advantages of sponsorship<br /><br />There are many benefits that come with sponsorship – both to sponsors and sponsees. With its nature as being loosely a financial support of activities, events and such – sponsorship then provides a broad opportunity of reaching goals. For sponsors, these goals generally may be part of their marketing aims, letting their name be known or commercially circulated. For sponsees, goals may include the needed equipment or financial means provided by their sponsors.<br /><br />The most common recognized sponsorship advantages are discussed below:<br /><br />Enhancing and/or building an image association that is positive – Companies often engage in sponsorship to be visible and to create a clear union relevance between the sponsored individual, event, or organization, and the company itself.<br /><br />This aim for creating a clear association helps create appeal to the sponsor’s targeted audience, offering them a positive perception of the company name by relating with the sponsee.<br /><br />Generating product and/or service awareness – Sponsorship provides a direct way for sponsors to relate with their consumers by actively supporting a sponsee that people know or follow. For example, athletes sponsored by major companies directly make the consumers (their fans) aware of the company by the sponsee’s use of the company’s name like their equipment, clothes, etc.<br /><br />Building goodwill – People most often approve of sponsorship since it’s perceived that such a sponsor is willing to help out someone or something in need. This commitment that the company showcases gives people positive reactions that would make them remember the company.<br /><br />Creating exclusivity – A sponsor’s ability to promote itself through supporting a sponsee generates product/service recognition to its targeted market. The targeted market than associates the sponsor’s name with the sponsee, succeeding in creating proper visibility in spite of other competitors, and therefore increase in sales.<br /><br />Generate positive publicity – Anything that involves products and services need exposure for people to take notice of it. This sponsorship advantage makes use of an arena for potential consumers to always have an encounter with the sponsor’s name, leaving a mark in their minds about a specific product/service offered and specialized by the company (sponsor).<br /><br />Disadvantages<br /><br />As with advantages, comes the downside. Below are most common sponsorship disadvantages:<br /><br />Development of controversies leading to negative attitudes – the presence of competitors is on its own a disadvantage for sponsors. There will always be a challenger to each company to stay on top. Controversies that affect the sponsor will often lead to faltered belief from its consumers and would at most also create a negative sponsor-sponsee association.<br /><br />Absence of standardization – The partnership between a company and its supported individual, organization, or event has no sure-fire way of how best to benefit the both parties. Different methods of support are applied to sponsees depending on their needs and the sponsor’s needs as well. This points out to a lack of standardization, and therefore requires more time on planning and evaluation.<br /><br />More time is consumed – As sponsorship promotes a more ‘intimate’ business relationship, this also causes more time to be spent on a sponsor-sponsee plan. The amount of time needed in planning and execution is bigger since sponsorship should be very detailed.<br /><br /><br />Visit Jim Woodalls Sponsorship Website at: http://sponsorship.jwoodl.com he has many Rss feeds for videos and news, plus several articles to help you along.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3632079677622900707-1934411930347279530?l=jimssponsorship.blogspot.com' alt='' /></div>Jim Woodallhttp://www.blogger.com/profile/02209713193771699335jims.smoke@gmail.com0tag:blogger.com,1999:blog-3632079677622900707.post-91626595263417948412008-12-09T02:38:00.000-08:002008-12-09T02:39:12.370-08:002008-12-09T02:39:12.370-08:00technorati.com<a href="http://technorati.com/faves?sub=addfavbtn&add=http://jimssponsorship.blogspot.com"><img src="http://static.technorati.com/pix/fave/tech-fav-1.png" alt="Add to Technorati Favorites" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3632079677622900707-9162659526341794841?l=jimssponsorship.blogspot.com' alt='' /></div>Jim Woodallhttp://www.blogger.com/profile/02209713193771699335jims.smoke@gmail.com0tag:blogger.com,1999:blog-3632079677622900707.post-28225638784922648302008-12-02T15:43:00.000-08:002008-12-02T15:44:22.715-08:002008-12-02T15:44:22.715-08:00Why Small Businesses Should Consider Coporate Sponsorship<img src="http://www.jwoodl.com/sponsorship/images/header.jpg" /> <script type="text/javascript"><!-- google_ad_client = "pub-5791777815894359"; google_alternate_color = "ffffff"; google_ad_width = 468; google_ad_height = 15; google_ad_format = "468x15_0ads_al"; google_ad_channel =""; google_color_border = "FFFFFF"; google_color_bg = "FFFFFF"; google_color_link = "000080"; google_color_url = "575757"; google_color_text = "575757"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script><script>window.google_render_ad();</script><iframe name="google_ads_frame" src="http://pagead2.googlesyndication.com/pagead/ads?client=ca-pub-5791777815894359&dt=1228347753866&lmt=1228347752&alt_color=ffffff&format=468x15_0ads_al&output=html&correlator=1228347753866&url=http%3A%2F%2Fwww.jwoodl.com%2Fsponsorship%2Fwhy-small-businesses-should-consider-corporate-sponsorship.php&color_bg=FFFFFF&color_text=575757&color_link=000080&color_url=575757&color_border=FFFFFF&ea=0&ref=http%3A%2F%2Fsponsorship.jwoodl.com%2F&frm=0&ga_vid=1794118581.1228347754&ga_sid=1228347754&ga_hid=618963831&flash=10.0.12&u_h=600&u_w=800&u_ah=570&u_aw=800&u_cd=32&u_tz=-300&u_his=3&u_nplug=9&u_nmime=25&dtd=3" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransparency="true" frameborder="0" height="15" scrolling="no" width="468"></iframe> <br /><br /><h1>Why Small Businesses Should Consider Corporate Sponsorship</h1> <br /><br /><div style="padding: 8px; float: left;"> <script type="text/javascript"><!-- google_ad_client = "pub-5791777815894359"; google_ad_width = 250; google_ad_height = 250; google_ad_format = "250x250_as"; google_ad_type = "text"; google_ad_channel =""; google_color_border = "FFFFFF"; google_color_bg = "FFFFFF"; google_color_link = "000080"; google_color_url = "575757"; google_color_text = "000000"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script><script src="http://googleads.g.doubleclick.net/pagead/test_domain.js"></script><script>window.google_render_ad();</script><iframe name="google_ads_frame" src="http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-5791777815894359&dt=1228347753886&lmt=1228347752&prev_fmts=468x15_0ads_al&format=250x250_as&output=html&correlator=1228347753866&url=http%3A%2F%2Fwww.jwoodl.com%2Fsponsorship%2Fwhy-small-businesses-should-consider-corporate-sponsorship.php&color_bg=FFFFFF&color_text=000000&color_link=000080&color_url=575757&color_border=FFFFFF&ad_type=text&ea=0&ref=http%3A%2F%2Fsponsorship.jwoodl.com%2F&frm=0&ga_vid=1794118581.1228347754&ga_sid=1228347754&ga_hid=618963831&flash=10.0.12&u_h=600&u_w=800&u_ah=570&u_aw=800&u_cd=32&u_tz=-300&u_his=3&u_nplug=9&u_nmime=25&dtd=11" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransparency="true" frameborder="0" height="250" scrolling="no" width="250"></iframe> </div> It is plain to see that small business organizations outnumber that of big-time corporations. The span of small business ventures are is very wide and most often have few means of marketing due to financial constraints.<br /><br />Whether the business is that of a pet shop, a small grocer, or a bookstore, there is still advertising involved. Believe it or not, the tool that can be included in such advertising is corporate sponsorship. It doesn’t necessarily mean that this kind of sponsorship is only made for big businesses – if that were the case, then sponsoring wouldn’t be overall effective.<br /><br />It is essential to understand that capital is not the base consideration for exposure. There are many attainable opportunities in the market for small business ventures, and corporate sponsorship can prove to be a profitable investment for such.<br /><br />Small business can benefit from corporate sponsorship; and below are just some of the gains that can be acquired.<br /><br />What small businesses can benefit<br /><br />Business visibility<br /><br />As with all businesses, being known is the forefront of advertising’s use. If a business is highly visible is a steep climb, but finding means for positive visibility is even more difficult. Small businesses, due to its size, tend to become wallflowers as opposed to those big businesses and their flashy lights. With corporate sponsorship, positive visibility is easier achieved, giving a small business the opportunity to put them in the right kind of sight.<br /><br />This is only possible when the right match of between a sponsor and a business is made. A small business should align itself with a sponsor that has similar culture and ethics. If the partnership is mismatched, however, the small business can suffer greatly. So it is very important as well to consider the market trends when looking out for the right kind of corporate sponsor.<br /><br />Cost-efficient advertising<br /><br />Advertising is usually a big bite out of spending that is made in business big and small. It is a downside but more so for small enterprises since their funds are not that vast. Corporate sponsorship is then the tool to help in alleviating such costly means of exposure.<br /><br />Businesses that are small have a chance to be exposed little by little through corporate sponsorship. It is through this sponsoring that a business is given more options on advertising cost. An example of a good and inexpensive way of exposure is through conventions.<br /><br />Corporations often sponsor conventions that give small business the opportunity to showcase their products and/or services. Bake fairs, often sponsored by big-named food brands, allows people to sell their baked goods and give them the publicity they need to be known.<br /><br />High status attainment<br /><br />Partnering with a big time company, however small a business is will eventually attain itself a VIP status. Aligning with an organization that attracts or has many patrons will catapult a small business into the big-time scene as well.<br /><br />This analogy is akin to the thought that sticking with big names will allow others to remember you. This is most often true, and a business that affiliates itself with a productive sponsorship will experience such an effect.<br /><br />Increase in profit<br /><br />With popularity comes the gain that every business aims for. The more people know about a certain product or service, the more sales that business will generate. This is the reason why brand exposure is necessary – so that sales will be high.<br /><br />Being sponsored by a corporation allows a small business has access and visibility to a vast number of potential consumers and clients, which will in turn increase profits. One thing to keep in mind also is that sponsorship will not only be the bases for sales increase, but also the quality of the product and/or service that is acquired by buyers.<br /><br />Image improvement<br /><br />In addition to having more exposure to the public and becoming more visible in the market, small business that are corporately sponsored also enhances their image. When a business is backed up by the right kind of sponsor, it only signifies that the product or service being sold is something to take a look at and is worthy of notice.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3632079677622900707-2822563878492264830?l=jimssponsorship.blogspot.com' alt='' /></div>Jim Woodallhttp://www.blogger.com/profile/02209713193771699335jims.smoke@gmail.com0