sonuvapitch

A Fully Search Engine Optimised YouTube Video and Channel

jeff@webguruasia.com — Fri, 18 Dec 2009 11:23:32 +0000

Check out this new YouTube Channel for Room Service Deliveries, Malaysia's leading restaurant food delivery service. And check out the first video posted to the channel...

Asia’s Top 50 Internet People by Twitter Followers

jeff@webguruasia.com — Wed, 24 Jun 2009 03:55:14 +0000

I just released the List of Asia's Top 50 People Ranked by Twitter Followers on Snagsta.com (as of 8 June 2009). It was so great to see that people from 11 countries across the region made the list, including...

Weird Internet: Nanoblogging at Adocu

jeff@webguruasia.com — Mon, 22 Jun 2009 19:27:04 +0000

Do you have the 140 character microblogging limit of Twitter figured out yet? If you do, then why not try out nanoblogging site Adocu. At Adocu, we're limited to telling the world what we're doing in no more than one word. Weird? Yes. Useful? Absolutely not.

Increased Digital ROI. Guaranteed. (part 2)

jeff@webguruasia.com — Mon, 22 Jun 2009 03:13:57 +0000

This is a continuation of an article in advertising+marketing magazine in Malaysia and also completes a previous post, where I covered two guaranteed ways to increase the ROI of a digital marketing campaign. Guarantee #3: Implement an automated referral program I really like this one because it can be implemented quickly, easily and cheaply. And once set up, it can run completely on auto-pilot.

Increased Digital ROI. Guaranteed. (part 1)

jeff@webguruasia.com — Sun, 21 Jun 2009 21:54:50 +0000

Now that’s a big promise. But wait, it gets even better. Did you know there are three quick, easy and low cost ways you can do this? This means even if you don’t want to do all three, you can choose to do just one or two of them and still be guaranteed an increase in your ROI. How’s that for thriving in time of recession?

Tony Fernandes Read My Blog

jeff@webguruasia.com — Sun, 21 Jun 2009 20:57:57 +0000

A case study in just how easy and powerful it can be for any Malaysian brand to leverage the blogosphere even without running its own brand blog: AirAsia have been the first to do many things right and it’s no surprise how Tony Fernandes and his team have taken to effectively leveraging the blogosphere. Tony launched his own CEO blog at www.tonyfernandesblog.com but that’s not what I’m talking about here.

5 Reasons Why Brands Should Podcast

jeff@webguruasia.com — Sun, 21 Jun 2009 20:36:16 +0000

A few of my previous posts (here, here and here) have dealt with RSS. In them I touched briefly on the subject of Podcasts. Now it's time to look at Podcasts in more depth, with some suggestions for how we as marketers can help promote our brands through Podcasting.

Top 20 Ways to Use RSS for Branding (2)

jeff@webguruasia.com — Sun, 21 Jun 2009 19:47:36 +0000

In a previous post, I introduced numbers 1 to 10 of the Top 20 ways to use RSS for your brand. Hopefully they left you wanting more! In this post I’ll complete the list, with a discussion of numbers 11 – 20.

Top 20 Ways to Use RSS for Branding (1)

jeff@webguruasia.com — Sun, 21 Jun 2009 02:18:13 +0000

In a previous post, I discussed some of the reasons why we as marketers should be using RSS to promote our brands. Now it’s time to get down to the nuts and bolts with Part 1 of my Top 20 ways in which we can do this.

Top 10 Reasons to Use RSS for Your Brand

jeff@webguruasia.com — Sat, 20 Jun 2009 20:05:04 +0000

There's a lot of buzz about RSS these days, and a lot of information and opinions about the reasons why we as marketers should be using it. It's a big subject, and in this post I'll try to give an overview of these reasons. First, though, I think we'd better start with some definitions.