solopreneur.biz

Using Transitions in Copywriting

Janet Slack — Mon, 20 May 2013 19:13:09 +0000

Writing good copy is a blend of art and science or strategy. And when you learn a few simple tactics, your copy will be much more powerful. Like a fledgling artist learning to paint, master the technique behind a good brush stroke and improve your work. One of those master brushstrokes for copywriting is a [...]

Going Paperless: Reducing Office Clutter

Janet Slack — Wed, 15 May 2013 13:05:25 +0000

Are you drowning under a mountain of contracts, emails, letters? Organize your business space by reducing the amount of paper you have around. We are going to help you do it. Just about the entire world is going paperless. While you can’t get rid of all paper, you can seriously reduce your carbon footprint and [...]

Digital Marketing

Janet Slack — Mon, 13 May 2013 17:46:56 +0000

Marketing is essentially the way that businesses communicate with their audience. It’s how the word gets out about their products and services. So what exactly is digital marketing? Digital marketing details a specific type of marketing tools. In fact, digital marketing is trending right now and in a big way. The world of technology is [...]

3 Tips for Creating Website Copy That Gets Results

Janet Slack — Fri, 10 May 2013 12:20:00 +0000

Want to write great website content but you’re not sure how? There are only a handful of things that differentiate great content from not so great content. Learn to master these few tactics and improve your content. Write Conversationally Conversational content is content that is written in a friendly tone. It’s almost personal – as [...]

Get Recommendations from Your Clients

Janet Slack — Wed, 08 May 2013 11:22:10 +0000

How many of your new clients come from recommendations? According to a Forrester Research report, 70% of customers trust brand recommendations from friends. This same study, based on 58,000 responses, also found that 46% of consumers trust consumer reviews. And a measly 10% trust advertising. What does this mean? It means if you’re spending a [...]