Social Media LandscapeSocial Media Landscape

Social Advocacy & Politics: 80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month

DrDigipol — Wed, 19 Jun 2013 03:10:10 +0000

But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month. The platform that provides these tools is NationBuilder. I sat down with NationBuilder’s Vice President of Organizing Michael Moschella to learn more about this great tool.

Three Ultra-Successful Technologies With Humble Beginnings

Mitz Pantic — Wed, 19 Jun 2013 00:07:52 +0000

Many of today’s most popular technology products have surprisingly inauspicious origins. In fact, it’s a wonder that some of the gadgets we take for granted today even made it past the prototype stage.

7 Great Animated Explainer Videos That Actually Convert [VIDEOS]

stevepyoung — Tue, 18 Jun 2013 23:46:15 +0000

Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script? We have 7 awesome examples of animated explainer videos that actually convert. From driving additional sales to user sign-ups to engaging visitors, we show you what works and what doesn't work with animated explainer videos.

How to Celebrate Your Small Business with Instagram, Vine, and Pinterest

Deborah Sweeney — Tue, 18 Jun 2013 21:51:51 +0000

How does a business make their start-up come alive online without creating dozens of profiles for social platforms? Actions speak louder than words and these actions are best reflected with Instagram, Vine, and Pinterest, all three of which have plenty of benefits they can bring.

3 Ways to Prepare for Video on Instagram

sashattuck — Tue, 18 Jun 2013 21:50:00 +0000

A source has leaked to TechCrunch that Facebook will soon unveil the addition of video to their popular and recently-acquired Instagram product. This comes on the heels of a publicized invitation to a June 20th event in which Facebook will launch a "new product."

Pixar’s Most Creative Marketing Yet: Monsters University Trailer Site

Content_Money — Tue, 18 Jun 2013 21:00:37 +0000

If you get stuck, whether in the process of storytelling or strategizing, think about what would never, ever happen next: it may well be just the thing that gets you out of your rut. Similarly, creative strategizing means that it can be valuable to think outside of the box by discounting the first idea that comes to mind in exchange for something a little more interesting.

Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]

Bryan Kramer — Tue, 18 Jun 2013 20:45:21 +0000

CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing. It’s important to understand your market and ensure that you are conveying the right message. True essence of marketing is a combination of clarity of purpose combined with credibility.

Tweet Becomes An ‘Official Word’ In Latest Oxford English Dictionary Update

Ewan Spence — Tue, 18 Jun 2013 20:09:00 +0000

For all the talk of multi-million dollar valuations, one to one interactions, and a steadfast refusal to speculate about a flotation, Twitter finally has something that could impress even the most technophobic grandparent. 'Tweet' is now an official word, and is included in the Oxford English Dictionary.

You Know What’s Cool? 1 Million Advertisers At Facebook

Robert Hof — Tue, 18 Jun 2013 18:21:00 +0000

Facebook just hit 1 million advertisers, a milestone that signals that it has become a mainstream advertising channel for small and medium-sized businesses.

Social Stories: How to Use Storytelling on Twitter

ginidietrich — Tue, 18 Jun 2013 16:58:14 +0000

Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. If you’re the face of your brand, be a memorable face. Share what you’re doing, what intrigues you, what you’re learning, and so on.

It’s Simple: The SEO Industry Has Seen Positive Growth in 2013

Amanda DiSilvestro — Tue, 18 Jun 2013 16:24:40 +0000

Lately all of the news has been around the death of SEO. It’s all about mobile now, and it’s all about writing for readers and forgetting optimization worries. However, the “death” of SEO seems to have overpowered the small fact that companies are starting to come around to the idea of SEO (even in the midst of its suspected near-death).

Bitcoin In IRS Crosshairs, Says Government Report

Robert W. Wood — Tue, 18 Jun 2013 16:17:00 +0000

Bitcoin is virtual currency with no central bank or government. What does the federal government think of it? The IRS could do a better job telling people they have to pay tax on Bitcoin transactions, says a recent Government Accountability Office (GAO) report. The report gives a few simple examples too:

How Is ‘Experience’ Valued In the Sharing Economy?

Tomio Geron — Tue, 18 Jun 2013 15:50:00 +0000

How do you buy or sell something so abstract as an "experience"? And what is it worth?

NSA Implementing ‘Two-Person’ Rule To Stop The Next Edward Snowden

Andy Greenberg — Tue, 18 Jun 2013 14:23:00 +0000

The next Edward Snowden may need a partner on the inside.

How to Use Social Media to Manage a Crisis

ChrisSyme — Tue, 18 Jun 2013 13:03:47 +0000

A crisis will make its way into social media whether you like it or not. Here's how to use the power of social media to manage a crisis and make it go away quicker.

Gartner Predicts CRM Will Be A $36B Market By 2017

Louis Columbus — Tue, 18 Jun 2013 12:25:00 +0000

The latest enterprise software forecast from Gartner shows Customer Relationship Management (CRM) increasing to a $36.5B worldwide market by 2017, a significant increase from the $20.6B forecasted in Q1 of this year. CRM also leads all enterprise software categories in projected growth, showing a 15.1% CAGR from 2012 to 2017, also revised up from 9.7% in the Q1 forecast.

Why Waiting Until the Last Minute is the New Best Practice

Ken Krogue — Tue, 18 Jun 2013 12:18:00 +0000

How many times have you heard, “Plan ahead, don’t wait until the last minute!”

How to Use Storytelling to Fundraise Online

maddiegrant — Tue, 18 Jun 2013 12:00:05 +0000

As a nonprofit or association, you will need to fundraise and draw in support from as many as you can. Storytelling is a great way to do this. If you follow these tips you are bound to increase your success rate in gaining funds and garnering support for your cause.

Advertising Symbiosis: The Key To Viral Videos

HBS Working Knowledge — Tue, 18 Jun 2013 11:43:00 +0000

Creating an online ad that goes viral requires more than mere entertainment. Thales S. Teixeira discusses the key to creating mega-hit marketing videos in this article, which first appeared on the HBS Working Knowledge website.

How Is Facebook’s React JavaScript Library?

Quora — Tue, 18 Jun 2013 11:01:00 +0000

(Writing here to provide another perspective because I don't work at Facebookor Instagram and only learned of React last week when it was first announced publicly.)

How Running a Startup Has Changed in the Past 5 Years [INFOGRAPHIC]

RoyMorejon — Tue, 18 Jun 2013 10:57:36 +0000

It's no coincidence that the rise in social media coincides with a rise in importance of word of mouth. Social media is amplifying word of mouth referrals. I'm always interested to hear how other companies have embraced change over the past decade.

Learn How to Cook in 15 Vine Videos

Sarah Ang — Tue, 18 Jun 2013 10:56:14 +0000

Vine is quickly becoming the go-to place for, well, everything. Users of Twitter's video-sharing service have uploaded six-second clips to scare you, impress you, and now, to help you become the next Iron Chef

We've assembled our 15 favorite cooking Vine videos here. Check out the list and let us know which are your favorites.

SEE ALSO: 16 Perfect-Loop Vine Posts

Do you think six seconds is enough to learn a thing or two? Did you create your own cooking Vine? Share in the comments below.

1. Omelettes

2. Spaghetti and Meatballs

3. Veggie Pizza

4. Tarragon Chicken with Spring Greens

5. Tzatziki Sauce

More about Video, Social Media, Features, Cooking, and Vine

12 Ways to Delight Your Social Media Community and Audiences

PamMoore — Tue, 18 Jun 2013 10:48:51 +0000

Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar, tweet content for the day or week are you thinking about the positive impacts it can have on the lives or businesses of the people reading them?

4 Easy Steps to Implement a Facebook Marketing Strategy

Andrea Vahl — Tue, 18 Jun 2013 10:00:57 +0000

Do you have a Facebook marketing strategy? Is your Facebook marketing is working? If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts! Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with [...]

Why Sales Onboarding May Not Be Right for Your Company

lbsalz — Tue, 18 Jun 2013 10:00:00 +0000

All of the onboarding in the world cannot fix poor sales hiring practices. The expectation, when onboarding a salesperson, is that the right individual has been selected for the role. When companies cannot skillfully make selection decisions, the onboarding benefits become a pipedream.

Yahoo’s Top 10 Biggest Acquisitions

Richard Finger — Tue, 18 Jun 2013 10:00:00 +0000

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Tumblr: Yahoo’s Last Chance At Relevance

Richard Finger — Tue, 18 Jun 2013 10:00:00 +0000

Market watchers and pundits reaction to Yahoo’s month old (May 20, 2013) announcement of its intention to acquire micro blog-social networking site Tumblr was a mixed bag. With $3 billion in cash, selling at 18 times forward earnings, and no debt per the latest March 31, 2013 10Q Yahoo seems to be comfortably muddling along. A slightly closer take reveals revenues at Yahoo (YHOO) have shrunk 6 percent compounded over the last five years going from $8.2 billion to the $5 billion mark. The stock remains down over 75 percent from its 1999 high. Yahoo is paying $1.1 billion in almost all cash for a social media property with 2012 revenues of a paltry $13 million. Yahoo has suffered a number of high profile failures in the acquisition business so is past prologue or will things be different this time?

10 Subreddits for Pro Tips

Max Knoblauch — Tue, 18 Jun 2013 09:01:49 +0000

Is your financial knowledge a little rough around the edges? Do you ever experience the burning desire to handcraft a sail boat? Have you frequently found yourself wondering if you should button the top button or just leave it open, and how that decision will affect the rest of your day and, subsequently, the rest of your adult life?

If you answered yes (or a tentative maybe) to any of these questions, we're here to let you know: There's a subreddit for that.

SEE ALSO: 13 Fantastic Subreddits You Should Subscribe To

Aside from being a place where standing U.S. Presidents go to field your questions, Reddit can also be used as a source for DIY life hacks and pro tips (if you know the right subreddits) Read more...

More about Reddit, Tips, Features, Diy, and Advice

How To Measure Your Facebook Page Performance [INFOGRAPHIC]

Socialbarrel — Tue, 18 Jun 2013 08:00:00 +0000

Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average? These questions, and more, boggle the minds of social media marketers and marketing managers.

Is Social Media Turning Us into Psychopaths? [INFOGRAPHIC]

DouglasKarr — Tue, 18 Jun 2013 08:00:00 +0000

The long-term impact of spending one’s life in the real world while constantly connected to the virtual one is not yet fully understood. While treatment for Internet addiction has been available since the mid-’90s, it’s worth noting that more people than ever before are exhibiting the ironically anti-social behaviors now associated with spending too much time online.

Links for 2012-10-03 [del.icio.us]

Thu, 04 Oct 2012 00:00:00 PDT

2012 Presidential Debate
The first 2012 Presidential Debate just ended. It was all the Twitter, when it was functioning, and it was all over Facebook. I'm sure there are many other social sites from this massive social networking sites list are riddled with updates about

Links for 2012-09-16 [del.icio.us]

Mon, 17 Sep 2012 00:00:00 PDT

Links for 2012-09-14 [del.icio.us]

Sat, 15 Sep 2012 00:00:00 PDT

Hadoop, Mobile Apps Helping Drive Analytics Adoption: Pentaho

Links for 2012-09-13 [del.icio.us]

Fri, 14 Sep 2012 00:00:00 PDT

Tutorials for Learning Visualization in R

Links for 2012-07-25 [del.icio.us]

Thu, 26 Jul 2012 00:00:00 PDT

Get quotes for just about anything
Are you looking for a local, trustworthy tradesman who can do a good and reliable job, but just don’t know where to find one? Whether your job is large or small QuoteMeOn can help; our quick, easy and free service will find you a professional and reliable person in just 3 simple steps. From plumbing and building to roofing and electrical you can confidently choose from one of our selected companies.

Links for 2012-05-07 [del.icio.us]

Tue, 08 May 2012 00:00:00 PDT

Effective Event Marketing on Facebook « Social Media Landscape
I’m going to point out some thing that have had the best results in events I have promoted for myself, clients, or other non-profits. Take these tips to heart and use them in promoting your events to maximize your efforts.

Links for 2010-11-15 [del.icio.us]

Tue, 16 Nov 2010 00:00:00 PST

New Facebook Announcement Social Mail
Watch the video below for Facebook's announce about their new offering... Social Mail. Very impressive! Watch live streaming video from facebookinnovations at livestream.com