Northern Light Social Analytics social media analysis for research and planning
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Northern Light Social Analytics social media analysis for research and planning
Here's what Social Analytics does best:
Machine Learning
Bases decisions on a platform that is smart enough to tell the difference between Cancer the astrological sign and Cancer the disease, so you can focus only on relevant posts and make better informed decisions.
Keyword Analysis
Determines which keywords will give you the maximum reach in your target audience when crafting your social media plan.
Competitor Tracking
Identifies opportunities to better position your brand versus competitors.
Customer Sentiment
Uncovers what the community thinks about you in a world that makes decisions based on others’ experiences.
Northern Light Social Analytics social media analysis for research and planning
An analysis tool for answering research and planning questions about social media for industries including
IT & Telecom
Life Sciences
Healthcare
Financial Services
Hospitality Services
Consumer Products
Equipment
Food & Beverage
Analyze 90 days of posts curated by industry using machine learning-based AI
Find additional keywords and hashtags with semantically similar content - not mere co-occurrence
Evaluate similarity of potential keywords
See total impressions - which incorporates the number of followers for a single post - or net impressions when combining keywords
