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	<title>Mark Fregnan on Smart Fashion Marketing</title>
	
	<link>http://www.smartfashionmarketing.com.au</link>
	<description>Mark Fregnan On Smart Fashion Marketing | Smart Fashion Marketing Secrets</description>
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		<title>Fashion Advertising Tip – How To Utilise QR Codes For Better Response</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-advertising/fashion-advertising-tip-how-to-utilise-qr-codes-for-better-response/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=fashion-advertising-tip-how-to-utilise-qr-codes-for-better-response</link>
		<comments>http://www.smartfashionmarketing.com.au/fashion-advertising/fashion-advertising-tip-how-to-utilise-qr-codes-for-better-response/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 05:58:23 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Kinetic Media & Marketing]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1289</guid>
		
			<content:encoded><![CDATA[Using QR codes in your magazine, newspaper, or other press advertising is a good idea. QR codes make it easier for a consumer to visit your Facebook page or website (they don&#8217;t have to type the web address into a computer). However &#8211; of the things I noticed with a lot of fashion advertising lately [...]<br/>
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		<title>Big Opportunity For Savvy Fashion Retailers</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-business/big-opportunity-for-savvy-fashion-retailers/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=big-opportunity-for-savvy-fashion-retailers</link>
		<comments>http://www.smartfashionmarketing.com.au/fashion-business/big-opportunity-for-savvy-fashion-retailers/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 06:38:58 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion retailers]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1263</guid>
		
			<content:encoded><![CDATA[Owning any retail business (including fashion, clothing, footwear, jewellery) in the current economic climate is a challenge. However it&#8217;s also a &#8216;golden&#8217; opportunity. What would you rather do? Purchase a fashion business at the peak of the market (last peak was 2007) and pay the &#8216;peak&#8217; price. Or obtain a bargain at the bottom of [...]<br/>
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		<title>What Are QR Codes And How Can They Be Used In Your Fashion Business</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-marketing/what-are-qr-codes-and-how-can-they-be-used-in-your-fashion-business/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-are-qr-codes-and-how-can-they-be-used-in-your-fashion-business</link>
		<comments>http://www.smartfashionmarketing.com.au/fashion-marketing/what-are-qr-codes-and-how-can-they-be-used-in-your-fashion-business/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 07:51:57 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Fashion Business]]></category>
		<category><![CDATA[fashion retailers]]></category>
		<category><![CDATA[Kinetic Media & Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[qr codes]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[shop]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1150</guid>
		
			<content:encoded><![CDATA[What are QR codes? Well, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The main difference between the two is the amount of data they can communicate. Traditional barcodes which I&#8217;m sure you&#8217;re familiar with use vertical lines and can only hold up to [...]<br/>
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		<title>Fashion Retail Sales Slowdown Australia-wide</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-retail/fashion-retail-sales-slowdown-australia-wide/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=fashion-retail-sales-slowdown-australia-wide</link>
		<comments>http://www.smartfashionmarketing.com.au/fashion-retail/fashion-retail-sales-slowdown-australia-wide/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 01:15:20 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Retail]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Fashion Marketing]]></category>
		<category><![CDATA[fashion retailers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[store traffic]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1141</guid>
		
			<content:encoded><![CDATA[Consistent with the emails and phone calls we receive from fashion retailers all over Australia is this last weekend photo in the Weekend Australian (30-31 July 2011). &#34;Kira Stutton has seen a steep decline in sales figures for the shop she manages in Adelaide.&#34; The Australian Bureau of Statistics (ABS) has confirmed consumers are saving [...]<br/>
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		<title>You Need Deep Pockets Using This Type Of Fashion Advertising</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-advertising/you-need-deep-pockets-using-this-type-of-fashion-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=you-need-deep-pockets-using-this-type-of-fashion-advertising</link>
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		<pubDate>Fri, 22 Jul 2011 02:11:49 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[Fashion Business]]></category>
		<category><![CDATA[Fashion Marketing]]></category>
		<category><![CDATA[fashion retailers]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1129</guid>
		
			<content:encoded><![CDATA[This is a classic example of the &#34;image&#34; style of fashion advertising which I saw in a magazine recently&#8230; Why do I say you need deep pockets to run this fashion advertisement? Someone has paid a large sum of money $1,000 or more to run this advertisement to &#8216;brand&#8217; their clothing label and fashion business. [...]<br/>
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		<title>Loss Of Store Traffic – Don’t Let This Happen To Your Fashion Business!</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-business/loss-of-store-traffic-dont-let-this-happen-to-your-fashion-business/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=loss-of-store-traffic-dont-let-this-happen-to-your-fashion-business</link>
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		<pubDate>Fri, 13 May 2011 08:11:48 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Kinetic Media & Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[store traffic]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1120</guid>
		
			<content:encoded><![CDATA[I&#8217;ve been saying it for years&#8230; when it comes to fashion business marketing (and any other retail store for that matter) &#8211; you can&#8217;t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions &#8211; car park changes, local council works, nearby building works, etc. Here&#8217;s [...]<br/>
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		<title>How To Advertise Your Fashion Retail Boutique Store</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-advertising/how-to-advertise-your-fashion-retail-boutique-store/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-to-advertise-your-fashion-retail-boutique-store</link>
		<comments>http://www.smartfashionmarketing.com.au/fashion-advertising/how-to-advertise-your-fashion-retail-boutique-store/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 05:14:18 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Advertising]]></category>
		<category><![CDATA[advertise]]></category>
		<category><![CDATA[boutique]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[fashion advertisements]]></category>
		<category><![CDATA[Fashion Retail]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[Kinetic Media & Marketing]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[shoe]]></category>
		<category><![CDATA[store]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1108</guid>
		
			<content:encoded><![CDATA[Imagine &#8211; today a small boutique fashion retail store opens for the first time. How does the owner attract people and potential customers &#8211; where no store brand, awareness or recognition existed before? If, like most fashion retail store owners &#8211; they buy $50,000 to $200,000 in stock, make the shop nice, and then open [...]<br/>
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		<title>Fashion Retailer Sees The Value In Email Marketing – $4,143 In Sales From One Promotion!</title>
		<link>http://www.smartfashionmarketing.com.au/latest-client-results/fashion-retailer-sees-the-value-in-email-marketing-4143-in-sales-from-one-promotion/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=fashion-retailer-sees-the-value-in-email-marketing-4143-in-sales-from-one-promotion</link>
		<comments>http://www.smartfashionmarketing.com.au/latest-client-results/fashion-retailer-sees-the-value-in-email-marketing-4143-in-sales-from-one-promotion/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 07:30:31 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Latest Client Results]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Fashion Marketing]]></category>
		<category><![CDATA[fashion retailer]]></category>
		<category><![CDATA[Kinetic Media & Marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailer]]></category>

		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1104</guid>
		
			<content:encoded><![CDATA[Jewels ArmstrongOwner, clothing retail business, Morley, WA. &#34;We have been in business for over 35 years and we managed to obtain a good sized customer list of postal addresses. The much smaller list was a collection of email addresses which we didn&#8217;t use very often.&#34; &#34;Mark Fregnan from Kinetic Media &#38; Marketing approached us and [...]<br/>
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		<title>Will Mobile Phone Shopping Affect Fashion Retailing &amp; Marketing?</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-marketing/will-mobile-phone-shopping-affect-fashion-retailing-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=will-mobile-phone-shopping-affect-fashion-retailing-marketing</link>
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		<pubDate>Tue, 08 Mar 2011 07:23:20 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Fashion Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion retailers]]></category>
		<category><![CDATA[fashion retailing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[merchandise]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[shoe]]></category>
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		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1097</guid>
		
			<content:encoded><![CDATA[What do you think about the above article from the Wall St Journal? It&#8217;s an important shopping trends not only for US consumers but for Australian shoppers as well. Fashion retailers, importers, designers, wholesalers, manufacturers and anyone that sells a fashion &#8216;product&#8217; will be affected by the growing trend towards researching and even purchasing fashion [...]<br/>
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		<title>Gerry Harvey, You and Online Shopping</title>
		<link>http://www.smartfashionmarketing.com.au/fashion-retail/gerry-harvey-you-and-online-shopping/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=gerry-harvey-you-and-online-shopping</link>
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		<pubDate>Fri, 14 Jan 2011 10:33:34 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
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		<guid isPermaLink="false">http://www.smartfashionmarketing.com.au/?p=1089</guid>
		
			<content:encoded><![CDATA[Wow, what a big controversy recently in Australia about online retailing and whether people should pay GST when ordering online from overseas suppliers. Big heavy weight retailers like Gerry Harvey from Harvey Norman and others claim that they are at a disadvantage because people can buy online (overseas) and not pay GST. How would the [...]<br/>
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